Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$1,000+< $25 / hrFreelancerHowrah, India
Services provided
Established in 2024, Webelite Builders is a web development firm. Headquartered in Howrah, India, the team provides Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Founded in 2023, Search Boss is a website development company. Located in São Paulo, Brazil, the team specializes in Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed50 - 249
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Freelancer Moynul is a SEO company. They are in New York City, New York. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLiverpool, England
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Amore Digital is a small Liverpool, England-based social media marketing company. The team focuses on Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hrFreelancer
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Direct Marketing company Spellbound Marketing was launched in 2023. The small team offers Direct Marketing and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Henderson, NV
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Affiliate Marketing company Red Dog Media offers Affiliate Marketing and Conversion Optimization. They were established in 2007.
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UndisclosedUndisclosed50 - 249Kraków, Poland
Services provided
Voluum, a midsize Affiliate Marketing company, is based in Kraków, Poland. Their services include Affiliate Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+< $25 / hrFreelancer
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Freelance Digital Marketer in Trivandrum ,Kerala - Sathya Narayanan, a SEO company, focuses on Search Engine Optimization and Social Media Marketing. The firm is headquartered in trivandrum, India.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
Teikametrics is a SEO services firm. Their team is headquartered in Boston, Massachusetts and focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed50 - 249
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SearchMiners, a social media marketing agency, is based in Las Vegas, Nevada. They provide Social Media Marketing and Conversion Optimization and were launched in 2023.
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$1,000+$100 - $149 / hrFreelancer
Services provided
WebPath Agency, a branding company, was launched in 2022. The company offers Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$1,000+$25 - $49 / hrFreelancerDelta, Canada
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Web design agency S24 Digital Marketing Agency was founded in 2023. The small team focuses on Web Design and Advertising.
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UndisclosedUndisclosedFreelancerJacksonville, FL
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Launched in 2024, Jax Beach Digital Marketing, a small SEO company, is based in Jacksonville, Florida. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249Marseille, France
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In Marseille, France, Online Marketing & PC Security Solutions is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Boulogne-Billancourt, France
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Effilab is a midsize Boulogne-Billancourt, France-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Dnipro, Ukraine
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Penguin-team is a branding company. Launched in 2013, the team offers Branding and Search Engine Optimization. The firm is in Dnipro, Ukraine.
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$1,000+< $25 / hrFreelancerKhadewadi, India
Services provided
Vedhan Infotech is a branding company. They are headquartered in Khadewadi, India and have small team of experts. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Middletown, DE
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LPHADS, a SEO agency, was established in 2012. The company offers Search Engine Optimization and Pay Per Click, and is midsize.
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UndisclosedUndisclosed50 - 249
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Atomic Storage Group, a SEO company, is in Chattanooga, Tennessee. Founded in 2019, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Overland Park, KS
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Launched in 2015, Legalfit, a midsize social media marketing firm, is in Overland Park, Kansas. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Cherry Hill, NJ
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Izla SEO is a Cherry Hill, New Jersey-based social media marketing company. They specialize in Social Media Marketing and Email Marketing and were established in 2010.
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UndisclosedUndisclosed50 - 249London, England
Services provided
SEO Tech Help Ltd. Is a social media marketing firm. Founded in 2021, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
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Adapt Worldwide, a midsize social media marketing firm, is in London, England and Edinburgh , England. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249London, England
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The Marketing Practice, a midsize Sales Outsourcing company, is in London, England. Their services include Sales Outsourcing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
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Midsize social media marketing company SIS Global Marketing, is in London, England. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
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BHAGIA is a London, England-based social media marketing firm. They provide Social Media Marketing and Pay Per Click and were founded in 1995.
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UndisclosedUndisclosed50 - 249City of London, England
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Advertising company Pepper is in City of London, England. Their services include Advertising and Market Research.
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UndisclosedUndisclosedFreelancerMumbai, India
Services provided
Digital Soumya Yadav - Digital Marketer in Mumbai is a website development firm. They are located in Mumbai, India and have small team. They focus on Web Development and Social Media Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
Agence SEO France is a small SEO company launched in 2023. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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Prezpass Media is a small web design company. They focus on Web Design and Social Media Marketing and were founded in 2017.
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UndisclosedUndisclosedFreelancerGoffstown, NH
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Social media marketing firm White Birch Digital Marketing was launched in 2024. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hrFreelancer
Services provided
Launched in 2022, Hv digital World is a small Kanpur, India-based web development firm. Their services include Web Development and Mobile App Development.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Witthaya Agency is a web development company. Founded in 2020, their team offers Web Development and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancer
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Marketing Strategy company Never Not Ready was launched in 2024. The agency focuses on Marketing Strategy and Digital Strategy, and is small.
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UndisclosedUndisclosed50 - 249Seattle, WA
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SEOMoz, Inc. Is a SEO company. They were founded in 2003 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999Philadelphia, PA
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CMI Media Grou, a Market Research company, was established in 1989. In Philadelphia, Pennsylvania and Cherry Hill, New Jersey, the team offers Market Research and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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Launched in 2021, Digital Dove is a small website development firm. Their services include Web Development and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancer
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Neotechventures is a small Digital Strategy company. Founded in 2024, the team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
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Founded in 2001, Creative Circle is a large Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Bon Air, VA
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Touchstorm is a SEO services firm. They were founded in 2007 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Puteaux, France
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Havas Market France is a midsize Puteaux, France-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hrFreelancerKochi, India
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Digital Edge Xperts is a social media marketing company. The agency is headquartered in Kochi, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Sarasota, FL
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Social media marketing company Dealers United is located in Sarasota, Florida. Founded in 2010, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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GOJA, an Affiliate Marketing company, was established in 2009. In Miami, Florida, the team provides Affiliate Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancerDharamshala, India
Services provided
Website development company Adherence.in offers Web Development and Mobile App Development. They were founded in 2014.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Adcanopus Digital Media Pvt Ltd is a social media marketing firm. The Los Angeles, California-based company was launched in 2014. Their services include Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hrFreelancer
Services provided
Established in 2015, Samsur Rahman Nishan is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Digiadvers is a website development firm. They are in Delhi, India, and their services include Web Development and Content Marketing.
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UndisclosedUndisclosed50 - 249Fargo, ND
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Allegiance Group + Pursuant is a Direct Marketing company established in 2021. The midsize team specializes in Direct Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
Arabian Media - AE is a social media marketing agency. Their midsize team is in Dubai, United Arab Emirates. Their team provides Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.