Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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UndisclosedUndisclosed10 - 49Sandy, UT
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SpyderWise Media, a small pay per click agency, is headquartered in Sandy, Utah. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Guadalajara, Mexico
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Rankio is an Advertising company. The team offers Advertising and Digital Strategy, and the company is located in Guadalajara, Mexico.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed10 - 49Brookeville, MD
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DC Web Designers is a branding company. Founded in 2000, the agency is based in Brookeville, Maryland. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dunboyne, Ireland
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Web Media Group is a pay per click agency. Their small team is headquartered in Dunboyne, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Roseville, CA
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Spotlight Marketing is a Marketing Strategy company headquartered in Roseville, California. They provide Marketing Strategy and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed10 - 49Miami Gardens, FL
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Farin Innovations is a small PPC company based in Miami Gardens, Florida. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Launched in 2002, WebCell is a pay per click company. In Tel Aviv-Yafo, Israel, the team specializes in Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 109 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. With 100% positive feedback, clients consistently praise their project management, professionalism, and ability to optimize campaigns for impressive ROAS. Approximately 60% of reviews highlight their effective use of Google Ads and campaign management across various platforms. Mavlers also showcases technical expertise and responsiveness, ensuring timely delivery and client satisfaction.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
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UltimeCom is a pay per click agency. The Miami Beach, Florida-based firm was founded in 2009. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
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Aljaa is a SEO agency. The Lahore, Pakistan-based agency focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Digitalopment is a small Email Marketing company headquartered in Karachi, Pakistan. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Green T Digital is a Digital Strategy company. Their small team is based in Dublin, Ireland. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed10 - 49Dublin 1, Ireland
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Mobsuite is an Advertising company established in 2014. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rochester Hills, MI
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BXB Media is a pay per click agency. Their small team is headquartered in Rochester Hills, Michigan. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49England , England
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Pay per click company Rotate Web Technologies was established in 2005. The agency offers Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Rio de Janeiro, Brazil
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On Off Soluções is a small Rio de Janeiro, Brazil-based Digital Strategy company. Their services include Digital Strategy and Event Marketing.
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UndisclosedUndisclosed10 - 49Santiago, Chile
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Mentalidad Web, a Corporate Training & Coaching company, is located in Santiago, Chile. Their services include Corporate Training & Coaching and Digital Strategy.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Ferocity, a small Advertising company, is in Oklahoma City, Oklahoma. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Baulkham Hills, Australia
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TheOnlineCo. Is a Conversion Optimization company established in 2002. The company offers Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Quito, Ecuador
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Cometa Agencia Creativa is an Advertising company. The agency is located in Quito, Ecuador. Their team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Amphoe Mueang Chiang Mai, Thailand
Services provided
Digital Search Group Limited is a PPC company launched in 2010. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
Services provided
Page Potato is a small 's-Hertogenbosch, Netherlands-based Email Marketing company. The team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Kolkata, India
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Ibuildsite is an e-commerce development company. They focus on E-Commerce Development and Pay Per Click and were launched in 2004.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Siddhrans Technology, a PPC agency, was established in 2016. The agency provides Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Navi Mumbai, India
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Founded in 2014, SEO Specialist is a PPC agency. The small team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Co. Antrim, Northern Ireland
Services provided
Proseo UK is an Other Digital Marketing company. Based in Co. Antrim, Northern Ireland, the team specializes in Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Email Marketing company Sound Strategies was founded in 1996. The small team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
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Established in 2014, Initsoc Limited | Hong Kong and China Digital Marketing Agency is a small Digital Strategy company. Their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Swanton, VT
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Noel Solutions LLC is a Swanton, Vermont-based social media marketing company. They provide Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Southport, Australia
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Launched in 2009, Get More Traffic is a social media marketing agency. The company offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Ecommerce Marketing company Digital Starship is based in Orlando, Florida and Chicago, Illinois. The team specializes in Ecommerce Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lincoln, England
Services provided
EComOne is a SEO company. The firm is headquartered in Lincoln, England. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Beograd, Serbia
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Advertising company Smart Web Serbia is headquartered in Beograd, Serbia. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Established in 2013, The Next Ad is an Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kolbotn, Norway
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Mediebyrået Enklere Valg AS, an Advertising company, was launched in 2005. The company specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Malmö, Sweden
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Topvisible is a SEO agency launched in 2011. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Ewing Township, NJ
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Founded in 2009, InterSearchMedia is a small Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Altrincham, England
Services provided
Media Maze Ltd is an Advertising company. Their team is headquartered in Altrincham, England. The firm offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Salamanca, Spain
Services provided
IsAura Media - Digital Marketing is a small SEO agency. Launched in 2020, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Mississauga, Canada
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Waves Marketing Agency, a Content Marketing company, provides Content Marketing and Email Marketing. The agency is based in Mississauga, Canada.
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UndisclosedUndisclosed10 - 49København, Denmark
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Buzzanova is a social media marketing agency established in 2009. The team focuses on Social Media Marketing and Content Marketing and is headquartered in København, Denmark.
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UndisclosedUndisclosed10 - 49New York, NY
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Small social media marketing agency Adzurite, is located in New York, New York and Mumbai, India. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Bydgoszcz, Poland
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KolaboIT is a social media marketing firm. Founded in 2019, their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orland Park, IL
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Social media marketing firm Event Hawk is located in Orland Park, Illinois. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Faisalabad, Pakistan
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Located in Faisalabad, Pakistan and Liverpool, England, DGSOL is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Headquartered in South Bend, Indiana, Austin Becker E-Commerce Marketing is an e-commerce development company. Their services include E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Tech Isle Consulting is a social media marketing firm founded in 2022. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Springfield, OH
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Big Fish Local , a social media marketing firm, was launched in 2015. The agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lyon, France
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Better&Stronger is a big data company. Their small team is based in Lyon, France. Their services include BI & big data consulting & SI and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Small Email Marketing company Consoft Limited, is in City of London, England. The team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Founded in 2024, Fractional Growth Marketing is a Content Marketing company. The team offers Content Marketing and Search Engine Optimization and is headquartered in Tucson, Arizona.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.