Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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Undisclosed$25 - $49 / hr2 - 9
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Digital Marketing DZ, a social media marketing firm, is based in. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Rank Solution is a London, England-based SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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$5,000+Undisclosed2 - 9
Services provided
SEO agency Nerd Town Marketing is based in Overland Park, Kansas. Established in 2020, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Greater Noida, India
Services provided
Lavish Infotech, a Content Marketing company, was established in 2023. The company offers Content Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Jaipur, India
Services provided
GKMT Institute is a branding firm. The company is located in Jaipur, India. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
SastaSEO is a social media marketing firm launched in 2023. The firm offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Ibnesolution is a small SEO company. Launched in 2022, the team provides Search Engine Optimization and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 15 projectsLaunch Online is a distinguished digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Google Ads, and comprehensive digital marketing strategies. The agency consistently receives outstanding reviews, with a notable 100% of clients praising their project management and strategic approach. Over 90% of reviews highlight their effectiveness in increasing Return on Advertising Spend (ROAS) and conversion rates across various platforms. Clients frequently commend their alignment with company values and proactive communication style.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9
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Digital One Step, a SEO company, focus on Search Engine Optimization and Social Media Marketing. They were founded in 2020.
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$1,000+Undisclosed2 - 9
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Codeapi is a SEO services firm in Jaipur, India. Founded in 2023, the team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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Undisclosed$25 - $49 / hr2 - 9San Pedro Alcántara, Spain
Services provided
Branding company Webatite was established in 2016. The team specializes in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Totes Digital is a SEO company established in 2021. Headquartered in Cincinnati, Ohio, the team specializes in Search Engine Optimization and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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Undisclosed$25 - $49 / hr2 - 9
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SEO.UP is a SEO agency headquartered in Sandton, South Africa. They focus on Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Indore, India
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Social media marketing company Upspot was established in 2023. The small team offers Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Launched in 2019, EruptSEO is a website development firm. In , the team provides Web Development and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Lynx Marketing Agency is a social media marketing company founded in 2020. The small team focuses on Social Media Marketing and Web Design.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Areesha Rizwan is a Marketing Strategy company. Their small team is in Lahore, Pakistan. Their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Singapore
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Digital Titan Studios is a social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were launched in 2020. The firm is located in Singapore.
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$5,000+Undisclosed2 - 9Bay Shore, NY
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Established in 2023, KickAds Brand Marketing, a small branding agency, is headquartered in Bay Shore, New York. Their team provides Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Bengaluru, India
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Founded in 2024, Rexallsoft, a small software development company, is in Bengaluru, India. Their team provides Custom Software Development and Web Development.
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$1,000+< $25 / hr2 - 9
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Established in 2022, Silverlake Solutions is a web design company. Their team specializes in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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WOW Commerce is a branding agency established in 2012. The company offers Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Waterbury, CT
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Limeristix is a SEO company headquartered in Waterbury, Connecticut. They offer Search Engine Optimization and Web Design and were established in 2018.
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Undisclosed$25 - $49 / hr2 - 9Karachi, Pakistan
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CRO Xpert is a social media marketing agency. They were founded in 2016, and their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Launched in 2023, MTS Omnitechsols LTD is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Rank Hub Digital is a social media marketing firm. Based in Chuadanga, Bangladesh, the team focuses on Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9
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Sea Tech Innovations is a SEO services firm. Located in Bellevue, Washington, the company provides Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9
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The Ad Agency, a branding company, was founded in 2023. The team provides Branding and Social Media Marketing and is located in Outer West Durban, South Africa.
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$1,000+$25 - $49 / hr2 - 9
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PPC company Digital Growth Technology was established in 2019. The firm offers Pay Per Click and UX/UI Design, and is small.
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Undisclosed< $25 / hr2 - 9Gwagwalada, Nigeria
Services provided
HabiTECH Solutions is a SEO company. They specialize in Search Engine Optimization and Web Development and were established in 2018. The firm is based in Gwagwalada, Nigeria and Gwagwalada, Nigeria.
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UndisclosedUndisclosed2 - 9
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Digitalrench is an Advertising company. The team specializes in Advertising and Social Media Marketing and is headquartered in Delhi, India.
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UndisclosedUndisclosed2 - 9
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R8X Digital is a Digital Strategy company. The Barrington, New Hampshire-based team offers Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Colchester, England
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Business Direct, a social media marketing agency, specialize in Social Media Marketing and Content Marketing. They were established in 2022.
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$1,000+$50 - $99 / hr2 - 9
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Thalia Street Digital is a social media marketing firm based in Mount Airy, Maryland. They focus on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Greater Noida, India
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3Square Marketing is a small Greater Noida, India-based branding company. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Libss Media is a small Edmonton, Canada-based web design company. Their services include Web Design and Sales Outsourcing.
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$10,000+$150 - $199 / hr2 - 9Gainesville, FL
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Imperium Marketing Solutions is a small website development firm in Gainesville, Florida. Their services include Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Seneca, SC
Services provided
Established in 2020, Full Throttle Media, a small web design agency, is headquartered in Seneca, South Carolina. Their team focuses on Web Design and Web Development.
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$10,000+$50 - $99 / hr2 - 9
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UDC Canada is a Mississauga, Canada-based e-commerce development firm. Launched in 2020, the team focuses on E-Commerce Development and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Marketing Head LLC is a Palatine, Illinois-based social media marketing company. They offer Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
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GETITRANK DIGITAL MARKETING SOLUTION AGENCY, a small branding company, is located in Lahore, Pakistan. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mohali, India
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Founded in 2022, Pixel Perfect freelance digital marketing Agency is a small Mohali, India-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Kocid Solution is a SEO services firm. Their team is in ঢাকা, Bangladesh and specializes in Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
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Digital Shraddha Pathak is a social media marketing company. Located in Mumbai, India, the firm was established in 2024. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Spring Hill, TN
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Founded in 2022, Lion Works Digital is a SEO company. The team offers Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Izrada sajtova Crna Gora is a web development company located in Podgorica, Montenegro. The team specializes in Web Development and E-Commerce Development.
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Undisclosed< $25 / hr2 - 9
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OneTap Studio is a SEO services firm. They are headquartered in Noida, India. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
R Media is a social media marketing firm. Established in 2019, the team provides Social Media Marketing and Conversion Optimization. The agency is in Miami, Florida.
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$1,000+Undisclosed2 - 9Elin Pelin, Bulgaria
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Launched in 2017, ADservine is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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In Braga, Portugal, MED AGENCY is a small pay per click company. Their services include Pay Per Click and Branding.
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$1,000+Undisclosed2 - 9
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Fenske Authentic Marketing is a Grand Rapids, Michigan-based SEO agency. They specialize in Search Engine Optimization and Social Media Marketing and were launched in 2023.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.