Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hr2 - 9
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Founded in 2012, NORTHERN Design & Marketing is a web design agency. The team specializes in Web Design and Pay Per Click and is based in Sunderland, England.
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$1,000+Undisclosed2 - 9Chatham, England
Services provided
Social media marketing agency Olivia Hudson was established in 2020. The company offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Amax Agency is a PPC company. They are headquartered in Mumbai, India. Their team provides Pay Per Click and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Stoke Gifford, England
Services provided
SEO services firm The Lmo7 Agency was founded in 2025. The small team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Other Digital Marketing company Mahtitech IT Solution is headquartered in Navi Mumbai Panvel, India. The team focuses on Other Digital Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2017, FOXVISITS Pozycjonowanie i Tworzenie Stron is a SEO agency. The agency focuses on Search Engine Optimization and Web Design, and is small.
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$1,000+$25 - $49 / hr2 - 9
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MRS Local SEO is a New York, New York-based SEO services firm. Launched in 2022, the team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr2 - 9
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FoxDigia is a web design agency. They were established in 2023, and their services include Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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ONON STUDIO is a small SEO agency launched in 2024. Their services include Search Engine Optimization and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr2 - 9Seven Lakes, NC
Services provided
Profile Launch USA is a SEO company. Their small team of employees is located in Seven Lakes, North Carolina. Their team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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Bravo Digital is an e-commerce development firm founded in 2019. The small team specializes in E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
Services provided
MAJ Marketing is a PPC agency. Founded in 2022, the agency is based in Cincinnati, Ohio. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Visency is a pay per click company established in 2026. The agency focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
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Established in 2019, Tjenno AI is a small Amsterdam, Netherlands-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Nitra, Slovakia
Services provided
Launched in 2026, Before It Was Cool is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is in Nitra, Slovakia.
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$1,000+$150 - $199 / hr2 - 9
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SERP Maverick is a SEO services firm. Launched in 2023, the firm is headquartered in Gonzales, Louisiana. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Based in Mirzapur, India, The Influencer Cult is a social media marketing agency. Their services include Social Media Marketing and Video Production.
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$1,000+< $25 / hr2 - 9
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Pulse Tech Agency is a SEO company. Founded in 2022, the team focuses on Search Engine Optimization and Pay Per Click. The agency is based in Rawalpindi, Pakistan.
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$1,000+Undisclosed2 - 9
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Located in La Mesa, California, In.terest Marketing is a PPC company. They focus on Pay Per Click and Search Engine Optimization and were established in 2023.
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UndisclosedUndisclosed2 - 9
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Private Equity Marketing Agency, a branding firm, was launched in 2013. The small team specializes in Branding and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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The Second Floor, a SEO agency, is based in Leicester, England. They provide Search Engine Optimization and Pay Per Click and were founded in 2025.
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UndisclosedUndisclosed2 - 9
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B'Skale Solutionz is a SEO services firm in Bangalore, India. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Vansh Marketing, a small SEO company, is based in Mumbai, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Bideford, England
Services provided
Complete Marketing Solutions is a web design agency founded in 2012. Their team focuses on Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Jonsgency, a small web design company, is in Islamabad, Pakistan. The team offers Web Design and Search Engine Optimization.
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$10,000+$25 - $49 / hr2 - 9
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See all 1 projectsMarketingBuckle offers comprehensive digital marketing services, including content creation, ad campaigns, and SEO improvements. Overall feedback highlights their successful strategy customization, responsiveness, and effective project management, resulting in significant online presence and revenue growth for clients. They are recommended for their dedication and tailored approach, with minor suggestions for more detailed analytics and reporting.
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$1,000+$50 - $99 / hr2 - 9Sandton, South Africa
Services provided
Fun Things SA is a Marketing Strategy company founded in 2019. Their services include Marketing Strategy and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsOfficial Web Solution specializes in creating websites and enhancing online presence, as demonstrated by their work with a pet supply business. The reviews highlight their outstanding performance, offering good value for cost and effective project management. Clients appreciate their impressive working style, emphasizing their soft approach and virtual communication, making them a preferred choice for future collaborations.
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$1,000+< $25 / hr10 - 49
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SpiderOrbit Technologies is a SEO company. Their small team is in Ghaziabad, India and focuses on Search Engine Optimization and Web Design. The agency was established in 2014.
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$100,000+$300+ / hr2 - 9Paterna, Spain
Services provided
StartGo Connection is a small Paterna, Spain-based Content Marketing company. The team offers Content Marketing and Conversion Optimization.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
SEO Lahore is a SEO services firm. They are based in Lahore, Pakistan and have small team. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Chipyana Khurd Urf Tigri, India
Services provided
Manoj Negi SEO Expert is an AI Consulting company. They offer AI Consulting and Branding and are headquartered in Chipyana Khurd Urf Tigri, India.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsWebitofy provides comprehensive web development services, including eCommerce website creation, payment gateway setup, and SEO, tailored to client needs. The reviews consistently highlight their professionalism, effective communication, and timely project completion. Clients appreciate their responsiveness, attention to detail, and the positive impact on sales post-project launch.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsMAXIMA GROWTH offers SEO and social media marketing services aimed at driving business growth. The overall feedback from reviews highlights their ability to deliver promised results and generate significant sales increases. Clients commend MAXIMA GROWTH for their effective project management and timely delivery of services, establishing them as a highly recommended digital marketing agency.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsiFrameWeb Solutions specializes in website development and managing Pay Per Click (PPC) ads, including Google Ads, delivering exceptional results such as increased student enrollment through effective paid search strategies. Clients commend the company for its professionalism, responsiveness, and strong communication skills, noting their trustworthy nature and good value for cost.
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Undisclosed< $25 / hr2 - 9Sialkot, Pakistan
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See all 1 projectsThedigitalmarketerz offers comprehensive web design and development services. Reviews consistently highlight their exceptional project management, timely delivery, and responsiveness to client needs. Clients commend their ability to transform websites effectively, resulting in increased user engagement and improved mobile accessibility.
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$1,000+$25 - $49 / hr2 - 9Agadir, Morocco
Services provided
See all 1 projectsTasyier - Global Marketing and Communication Agency offers comprehensive marketing solutions, including PPC advertising campaigns, market research, and content development. Reviews highlight their cost-effective services, effective project management, and ability to drive revenue growth through improved conversion rates and ROI. Clients appreciate their responsiveness and timely delivery, though they suggest enhancements in analytics and proactive strategy recommendations.
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$5,000+$25 - $49 / hr2 - 9
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See all 1 projectsDudes passion is to: discover – dive into business and the market to uncover the true value design – find the idea to design and grow develop – digital platforms creation (websites,
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$5,000+$100 - $149 / hr2 - 9Cambourne, England
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Woo 360 Ltd - Woo Digital 360 is a web design agency launched in 2018. The small team specializes in Web Design and Web Development.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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Engage24 is a web design agency. Founded in 2010, the agency is headquartered in Cape Town, South Africa. Their team focuses on Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Nashik, India
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Vainavi Technologies is a SEO services firm. They were founded in 2016 and provide Search Engine Optimization and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Chișinău, Moldova
Services provided
Smart SEO Digital Agency is an Other Digital Marketing company founded in 2019. The small team offers Other Digital Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Randburg, South Africa
Services provided
Strata Logic is a SEO company launched in 2013. The team provides Search Engine Optimization and Low/No Code Development.
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$1,000+$25 - $49 / hr2 - 9Rabat, Morocco
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Masterlys is a small Rabat, Morocco-based SEO services firm. Their services include Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Launched in 2016, Sofitgrow Solutions Pvt. Ltd. Is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$25,000+$25 - $49 / hr2 - 9London, England
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Ranking Algorithms Digital Marketing Agency in London is a Content Marketing company located in London, England. Launched in 2019, the team offers Content Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
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AAMFunnel, a social media marketing agency, was founded in 2018. The firm specializes in Social Media Marketing and Advertising, and is small.
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$1,000+< $25 / hr2 - 9Ciudad Guayana, Venezuela
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EM Solutions Agency is a SEO company. The small Ciudad Guayana, Venezuela-based team offers Search Engine Optimization and Content Marketing. The agency was established in 2015.
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$1,000+$50 - $99 / hr2 - 9Richmond, VA
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Founded in 2020, M.J. Web Design is a web design company. The company specializes in Web Design and UX/UI Design.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
VKREATE is a Jaipur, India-based social media marketing firm. Launched in 2019, the team specializes in Social Media Marketing and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.