Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hr50 - 249Praha 7, Czech Republic
Services provided
Digital Strategy company H1.cz is headquartered in Praha 7, Czech Republic. Established in 2005, the team offers Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
Services provided
GhFly is a midsize Email Marketing company. Launched in 2010, the team specializes in Email Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$150 - $199 / hr50 - 249Traverse City, MI
Services provided
Based in Traverse City, Michigan, Oneupweb is a branding firm. The team focuses on Branding and Content Marketing.
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$5,000+< $25 / hr50 - 249
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CYBERLABS is a custom software development company. In Austin, Texas, the team offers Custom Software Development and Artificial Intelligence.
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UndisclosedUndisclosedFreelancer
Services provided
Aarav DigitalMarketing Agency, a SEO services firm, was launched in 2020. The team specializes in Search Engine Optimization and Pay Per Click and is located in Ahmedabad, India.
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UndisclosedUndisclosed10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
See all 1 projectsEuclidee Software Solutions provides digital marketing services, assisting clients in improving their website rankings. The reviews highlight their excellent project management skills, timely delivery, and strong cultural fit with clients. While valued for their effective strategies, feedback suggests a need for increased focus on boosting website traffic.
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UndisclosedUndisclosed10 - 49Warrington, England
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Sanrosoft Software is a Warrington, England-based Mobile & App Marketing company. They focus on Mobile & App Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
See all 1 projectsAppaloosa Marketing offers a range of services including SEO, Amazon listings optimization, PPC marketing, and data analytics. The overall feedback emphasizes their ability to deliver measurable results efficiently and transparently. Clients appreciate their honest and relationship-based approach, contributing to sustained success even years after project completion.
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$1,000+Undisclosed50 - 249Santa Monica, CA
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Based in Santa Monica, California and Barcelona, Spain, Smadex is a Digital Strategy company. They focus on Digital Strategy and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$50 - $99 / hr50 - 249Minato City, Japan
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Faber Company Inc., a SEO agency, provide Search Engine Optimization and UX/UI Design. They were established in 2005.
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UndisclosedUndisclosed2 - 9Theni, India
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Goup digital marketing agency is a PPC agency. Launched in 2022, the firm focuses on Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
See all 2 projectsApinnovate IT Consultancy LLP offers web development and digital marketing services. Overall feedback highlights the team's dedication, responsiveness, and ability to deliver projects before deadlines. Clients appreciate their effective communication and problem-solving skills, though some noted minor areas for improvement in their marketing and initial website responsiveness.
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UndisclosedUndisclosed2 - 9Raipur, India
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See all 1 projectsAnfinit Technologies LLP provides comprehensive services including WordPress web development, SEO, and content writing. The reviews highlight their client-centric approach, timely delivery, and the seamless integration of services, which resulted in improved website traffic and positive user engagement. Their ability to adapt to client needs and maintain open communication is commended, though more detailed documentation for backend functionalities is suggested for improvement.
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$1,000+< $25 / hr2 - 9Huntington Beach, CA
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Digneeti Web Solution is a Digital Strategy company. The Huntington Beach, California-based team specializes in Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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XpertzTech is a social media marketing company. Headquartered in , the agency was established in 2015. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Bhubaneswar, India
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Launched in 2010, Evoquesys, a small branding company, is in Bhubaneswar, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
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Software development company Codetrivio is based in Toronto, Canada. Founded in 2012, the team specializes in Custom Software Development and Mobile App Development.
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$1,000+$150 - $199 / hr50 - 249St Kilda, Australia
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23 Digital is a SEO company. In St Kilda, Australia and Norwest, Australia, the firm was founded in 2007. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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Secret Marketing Agency is a PPC company founded in 2017. Headquartered in Vienna , Austria, the team offers Pay Per Click and Advertising.
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$1,000+$100 - $149 / hrFreelancerQuébec, Canada
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In Québec, Canada and Laval, Canada, Automated Conversions is a software development firm. They offer Custom Software Development and Pay Per Click and were founded in 2019.
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$1,000+$25 - $49 / hrFreelancerKing's Stanley, England
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Stroud Valley SEO is a SEO company. They are based in King's Stanley, England and have small team. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Dmxpert is a social media marketing firm. The small Pune, India-based team offers Social Media Marketing and Pay Per Click. The company was launched in 2023.
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UndisclosedUndisclosedFreelancer
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Sumathi Consulting, a pay per click company, is based in Thiruppanandal, India. They focus on Pay Per Click and Advertising.
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Undisclosed$25 - $49 / hrFreelancerBucurești, Romania
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Zaifan Web Design SRL, a small PPC agency, is headquartered in București, Romania. Their services include Pay Per Click and Social Media Marketing.
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$5,000+UndisclosedFreelancer
Services provided
Established in 2001, LAB700 is a Conversion Optimization company. In Jefferson City, Missouri, the team provides Conversion Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Denpasar, Bali, Indonesia
Services provided
See all 1 projectsCore Freelancers adalah perusahaan digital marketing cabang Digital Marketing Shop yang berlokasi di Bali, Indonesia. MISI Membantu memajukan UMKM indonesia di dunia digital. VISI Menajdi perusahaan
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$5,000+$100 - $149 / hr250 - 999São Paulo, Brazil
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Cadastra is a Digital Strategy company. They are headquartered in São Paulo, Brazil and Porto Alegre, Brazil, and their services include Digital Strategy and Business Consulting.
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$1,000+< $25 / hr2 - 9New Delhi, India
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State Services is a web design agency. They specialize in Web Design and Web Development and were established in 2016.
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UndisclosedUndisclosed250 - 999Clearwater, FL
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Digital Media Solutions Group is an Advertising company. Headquartered in Clearwater, Florida and Los Angeles, California, the company offers Advertising and Content Marketing.
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$1,000+< $25 / hr2 - 9Thane, India
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JD Infotechs is a SEO services firm. Headquartered in Thane, India, their small team offers Search Engine Optimization and Social Media Marketing. The firm was launched in 2020.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
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Established in 2012, SEO XOOM is an Advertising company. The team focuses on Advertising and Branding and is headquartered in Islamabad, Pakistan.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Digital Vipendra is a SEO agency. Their team is in Jaipur, India. The agency offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Dayton, OH
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50 Bubbles, a SEO agency, was launched in 2011. Headquartered in Dayton, Ohio, the team specializes in Search Engine Optimization and Web Development.
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UndisclosedUndisclosed50 - 249Bakersfield, CA
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See all 1 projectsDiscover the Magic of Publishing with Book Publish Pro! Renowned across the USA for our affordable and distinctive book-writing, publishing, and printing services. From budding authors to seasoned
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$1,000+$25 - $49 / hr50 - 249
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See all 5 projectsVibuz Lab is a forward-thinking digital innovation firm specializing in transforming ideas into impactful digital solutions. With a focus on AI-driven development, web and mobile apps, and
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$1,000+$150 - $199 / hr50 - 249
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See all 2 projectsLegitxquad offers services in web development, search engine optimization, embroidery digitizing, and digital marketing solutions. Their clients consistently praise their technical expertise, timely execution, and responsive communication. Legitxquad is noted for delivering high-quality work within budget, achieving a significant increase in website traffic and organic search visibility, thereby exceeding client expectations.
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Undisclosed$100 - $149 / hr50 - 249Dublin, Ireland
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See all 1 projectsWebrandz is more than just another healthcare marketing agency; it is a strategic partner for success. Our team has been known and celebrated for one thing: its ability to transform difficult
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$1,000+< $25 / hr50 - 249Philadelphia, PA
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See all 1 projectsCurtis Publishing Company: Empowering Authors Since 1891 ✍️📚✨With roots dating back to the founding of the original Curtis Publishing Company in 1891, we proudly deliver over 12 years of
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UndisclosedUndisclosed50 - 249Ludhiana, India
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See all 1 projectsIndia Virtual Connect Digital Market Agency Welcome to India Virtual Connect, your ultimate destination for comprehensive digital marketing solutions. Recognized as the Best Digital Marketing Agency
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Undisclosed< $25 / hr50 - 249
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See all 1 projectsDigipher Solutions is a trusted digital marketing partner that helps businesses grow online. Our expert team delivers tailored solutions in: - Search Engine Optimization (SEO) to boost your online
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$1,000+< $25 / hrFreelancer
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The Marketing Arena is a PPC agency. Established in 2020, the company is headquartered in Reasi, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr50 - 249Karachi, Pakistan
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Digitaltree Marketing is a Karachi, Pakistan-based PPC company. They offer Pay Per Click and Social Media Marketing and were launched in 2020.
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$1,000+< $25 / hr50 - 249Karachi, Pakistan
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HumanTek is a graphic design agency. Headquartered in Karachi, Pakistan, their team specializes in Graphic Design and Web Design.
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$1,000+< $25 / hr50 - 249Edmonton, Canada
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104 Buttons Inc. Is an Edmonton, Canada-based Mobile & App Marketing company. The team offers Mobile & App Marketing and Social Media Marketing.
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Undisclosed$100 - $149 / hr50 - 249
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Pay per click company Web Inforce was launched in 2018. The team specializes in Pay Per Click and Branding.
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UndisclosedUndisclosed50 - 249Kolkata, India
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Digital Edge 360 is a pay per click company. The midsize Kolkata, India-based team offers Pay Per Click and Graphic Design. The firm was founded in 2021.
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Undisclosed$150 - $199 / hrFreelancer
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Shinyclick is a pay per click company. They are based in Boulder, Colorado. Their team specializes in Pay Per Click and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancerPune, India
Services provided
Founded in 2009, Sam Pandav | Independent Growth & Performance Marketing Consultant is a small PPC agency. Their services include Pay Per Click and Performance Marketing.
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$1,000+$100 - $149 / hrFreelancer
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Ad-Dicted is a social media marketing agency founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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Dina SEO & SEM expert is a SEO services firm headquartered in Alexandria, Egypt. Their services include Search Engine Optimization and Pay Per Click.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.