Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+$100 - $149 / hr2 - 9Beloit, WI
Services provided
NorthpointSEO is a small Beloit, Wisconsin-based SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
EcomGlue, an Advertising company, is in Tallinn, Estonia. They specialize in Advertising and Ecommerce Marketing and were founded in 2024.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr2 - 9
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Velon Media LTD is a social media marketing agency. Their team is located in Nicosia, Cyprus and provides Social Media Marketing and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9
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JetAds, a social media marketing firm, specialize in Social Media Marketing and Pay Per Click. They were founded in 2021.
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UndisclosedUndisclosed2 - 9London, England
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Fabled Labs is a small London, England-based Digital Strategy company. The team offers Digital Strategy and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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Orgocloud Enterprises Private Limited is a Performance Marketing company based in Yewalewadi, India. Established in 2017, the team specializes in Performance Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Promotive Marketing is an Advertising company. Established in 2023, the firm is based in Peru, Illinois. Their services include Advertising and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+Undisclosed2 - 9Westgate-on-Sea, England
Services provided
White Tiger Digital is a pay per click agency. The Westgate-on-Sea, England-based firm was launched in 2025. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Maqui - Performance Marketing is a pay per click company. They focus on Pay Per Click and Marketing Strategy and are headquartered in Lago Ranco, Chile.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2021, SEO Offer Hunters is a small SEO agency. Their team specializes in Search Engine Optimization and Web Design.
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$5,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
Email Marketing company PAIRODIME Productions, Inc. DBA Solver Collective provides Email Marketing and Pay Per Click. They were established in 2006.
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$10,000+$100 - $149 / hr2 - 9Bridgeport, WV
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Founded in 2021, Restoration Growth Partners is a small Bridgeport, West Virginia-based pay per click agency. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Revver Services is a SEO company. Launched in 2025, the company specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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The Restoration Marketers is an Erie, Colorado-based SEO company. They offer Search Engine Optimization and Social Media Marketing and were established in 2025.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsSocial Fresh specializes in services such as PPC, rapid testing of performance creative, and ad management across platforms like Google Ads. Their reviews highlight quick turnarounds, dependable project management, and a significant increase in user growth and CTR. Clients appreciate their creativity and hands-on support, resulting in decreased ad costs and increased conversions.
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$10,000+$50 - $99 / hr10 - 49Auckland, New Zealand
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Auckland SEO Pro is a SEO agency. Launched in 2012, the company is headquartered in Auckland, New Zealand. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Founded in 2013, AGM Search India is a small Digital Strategy company located in Gurgaon, India. Their team specializes in Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Launched in 2013, MediaOne is a small Singapore, Singapore-based SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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Branding firm TecTantra was founded in 2019. Located in Noida, India and Noida, India, the team focuses on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Webxicom, a SEO company, specialize in Search Engine Optimization and Pay Per Click. They were launched in 2015.
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$1,000+$25 - $49 / hr10 - 49Multan, Pakistan
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Graphic design company AMZ Avenue was founded in 2020. The company focuses on Graphic Design and Conversion Optimization, and is small.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
SEO Parrots Bangalore is a SEO agency. They are located in Bengaluru, India, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Glinks Media Social Media Marketing is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing and is located in Dubai, United Arab Emirates.
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$5,000+$100 - $149 / hr10 - 49Navi Mumbai, India
Services provided
Established in 2015, Hybreed.co is a website development company. Their services include Web Development and Mobile App Development.
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$5,000+$100 - $149 / hr10 - 49Bristol, England
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Yachting Pages Media Group, an Email Marketing company, is located in Bristol, England. Established in 2004, the team provides Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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In Dubai, United Arab Emirates and Delhi, India, Rankkking Net is a SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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See all 5 projectsVibuz Lab is a forward-thinking digital innovation firm specializing in transforming ideas into impactful digital solutions. With a focus on AI-driven development, web and mobile apps, and
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$1,000+$150 - $199 / hr50 - 249
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See all 2 projectsLegitxquad offers services in web development, search engine optimization, embroidery digitizing, and digital marketing solutions. Their clients consistently praise their technical expertise, timely execution, and responsive communication. Legitxquad is noted for delivering high-quality work within budget, achieving a significant increase in website traffic and organic search visibility, thereby exceeding client expectations.
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Undisclosed$100 - $149 / hr50 - 249Dublin, Ireland
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See all 1 projectsWebrandz is more than just another healthcare marketing agency; it is a strategic partner for success. Our team has been known and celebrated for one thing: its ability to transform difficult
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$1,000+< $25 / hr50 - 249Philadelphia, PA
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See all 1 projectsCurtis Publishing Company: Empowering Authors Since 1891 ✍️📚✨With roots dating back to the founding of the original Curtis Publishing Company in 1891, we proudly deliver over 12 years of
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UndisclosedUndisclosed50 - 249Ludhiana, India
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See all 1 projectsIndia Virtual Connect Digital Market Agency Welcome to India Virtual Connect, your ultimate destination for comprehensive digital marketing solutions. Recognized as the Best Digital Marketing Agency
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Undisclosed< $25 / hr50 - 249
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See all 1 projectsDigipher Solutions is a trusted digital marketing partner that helps businesses grow online. Our expert team delivers tailored solutions in: - Search Engine Optimization (SEO) to boost your online
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UndisclosedUndisclosed50 - 249
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Creation Agency, a PPC company, was founded in 2002. The team offers Pay Per Click and Social Media Marketing and is in England.
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UndisclosedUndisclosed50 - 249Raleigh, NC
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Sokal is a midsize Email Marketing company established in 2010. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Gabriel Nica is a small Cluj-Napoca, Romania-based PPC agency. The team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Costa Mesa, CA
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Veritone One is an Advertising company. The Costa Mesa, California-based firm was founded in 2010. Their services include Advertising and Pay Per Click.
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$1,000+< $25 / hrFreelancerSingapore, Singapore
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Absolute Digital is a PPC agency headquartered in Singapore, Singapore. They offer Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
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The Marketing Arena is a PPC agency. Established in 2020, the company is headquartered in Reasi, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hrFreelancerSri Jayawardenepura Kotte, Sri Lanka
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Digitalehive is a SEO agency. The firm is in Sri Jayawardenepura Kotte, Sri Lanka. Their team focuses on Search Engine Optimization and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Oakville, Canada
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Imporiotech is a SEO services firm. The Oakville, Canada-based company was established in 2017. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr50 - 249Karachi, Pakistan
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Digitaltree Marketing is a Karachi, Pakistan-based PPC company. They offer Pay Per Click and Social Media Marketing and were launched in 2020.
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$1,000+< $25 / hr50 - 249Karachi, Pakistan
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HumanTek is a graphic design agency. Headquartered in Karachi, Pakistan, their team specializes in Graphic Design and Web Design.
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$1,000+< $25 / hr50 - 249Edmonton, Canada
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104 Buttons Inc. Is an Edmonton, Canada-based Mobile & App Marketing company. The team offers Mobile & App Marketing and Social Media Marketing.
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Undisclosed$100 - $149 / hr50 - 249
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Pay per click company Web Inforce was launched in 2018. The team specializes in Pay Per Click and Branding.
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UndisclosedUndisclosed50 - 249Kolkata, India
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Digital Edge 360 is a pay per click company. The midsize Kolkata, India-based team offers Pay Per Click and Graphic Design. The firm was founded in 2021.
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Undisclosed$150 - $199 / hrFreelancer
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Shinyclick is a pay per click company. They are based in Boulder, Colorado. Their team specializes in Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hrFreelancer
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Ad-Dicted is a social media marketing agency founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancer
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Dina SEO & SEM expert is a SEO services firm headquartered in Alexandria, Egypt. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Yekaterinburg, Russia
Services provided
Established in 2015, 19agency84 , a midsize Advertising company, is in Yekaterinburg, Russia. Their team provides Advertising and Branding.
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Undisclosed$150 - $199 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Founded in 2015, Newway Infomatics Private Limited is a Digital Strategy company. The midsize team offers Digital Strategy and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.