Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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Undisclosed$25 - $49 / hrFreelancerCardiff, Wales
Services provided
Established in 2021, 4D:SEO is a small social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+UndisclosedFreelancer
Services provided
Established in 2023, Polimet is a social media marketing agency. The small team focuses on Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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Undisclosed< $25 / hrFreelancer
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Steffin Thomas is a social media marketing firm headquartered in Dubai, United Arab Emirates. Launched in 2023, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Located in Clontarf, Australia, The Digital Hub is a SEO services firm. Established in 2018, the team offers Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Abdul Rahman is a social media marketing company founded in 2024. Headquartered in kannur, India, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerGliwice, Poland
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Blueberry Dreams is a Market Research company established in 2005. Their services include Market Research and Marketing Strategy.
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$1,000+$50 - $99 / hrFreelancer
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SEO company GonDi.solutions is located in San Miguel, Costa Rica. They specialize in Search Engine Optimization and Social Media Marketing and were established in 2018.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosedFreelancer
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Founded in 2024, Best SEO is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Reviews Provider is a Digital Strategy company established in 2021. Their services include Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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$1,000+UndisclosedFreelancer
Services provided
Crucial Calm is a Direct Marketing company. The team specializes in Direct Marketing and Search Engine Optimization and is headquartered in Hollywood, Florida.
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UndisclosedUndisclosedFreelancerNew Delhi, India
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Thebrandhype is a social media marketing firm. Their team is headquartered in New Delhi, India. The company provides Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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$1,000+< $25 / hrFreelancerL'viv, Ukraine
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Yuriy Borshchenko, an Advertising company, is headquartered in L'viv, Ukraine. Established in 2021, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosedFreelancer
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AKSHAY DHAN is a Digital Strategy company. They are headquartered in Kozhikode, India. Their team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hrFreelancer
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Upskill Multan is a social media marketing agency. They are headquartered in Multan, Pakistan and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Established in 2025, Best Digital Marketing Strategist in kochi is a branding firm. The company offers Branding and Social Media Marketing.
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$5,000+< $25 / hrFreelancer
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SEO Care is a SEO company. Launched in 2025, the team provides Search Engine Optimization and Content Marketing. The company is in USA, Alabama.
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$1,000+$50 - $99 / hrFreelancer
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Mack Digital Ltd, a SEO services firm, is based in Watford, England. They provide Search Engine Optimization and Pay Per Click and were launched in 2020.
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Undisclosed< $25 / hrFreelancer
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Founded in 2017, MFMY SEO Service is a SEO company. The team provides Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hrFreelancer
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Thunderstrike Marketing is a PPC agency. The agency is in Safety Harbor, Florida. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancer
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Optimize Master, a social media marketing company, is located in Dhaka, Bangladesh. The team specializes in Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancer
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Digital Strategy company BLACKdot. Is headquartered in Llanharan, Wales. Established in 2015, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsBusiness Consulting Group offers services in website development, SEO, social media marketing, and graphic design. The reviews highlight their ability to enhance digital presence through strategic and creative execution, with exceptional project management and effective communication. Clients commend their proactive approach, timely delivery, and alignment with business needs, resulting in significant improvements in brand awareness and client engagement.
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$1,000+$100 - $149 / hr10 - 49Union City, CA
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Social media marketing company AI Source Hub was launched in 2022. The small team focuses on Social Media Marketing and Content Marketing.
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$25,000+$100 - $149 / hr2 - 9Lincoln, England
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Hanabi is an e-commerce development company. Headquartered in Lincoln, England, the agency was established in 2019. Their services include E-Commerce Development and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Liiime is a small social media marketing company. Founded in 2023, the team specializes in Social Media Marketing and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Sydney, Australia
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The Bubble Co. Is a branding firm. Founded in 2016, the firm is located in Sydney, Australia and Sydney, Australia. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Uithoorn, Netherlands
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Branding firm Funnel Automation Agency is based in Uithoorn, Netherlands. Their services include Branding and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Richmond, VA
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In Richmond, Virginia, DIGI CONVO is a small Digital Strategy company. The team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Bhubaneswar, India
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AlgoPage, a small SEO company, is based in Bhubaneswar, India and Richmond, Virginia. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr10 - 49Agra, India
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Full Digital Ads Company, a PPC agency, was founded in 2018. The agency focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Guwahati, India
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Agile Infomix is a social media marketing company. Established in 2022, their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
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NK TECHNOLOGIES, a small social media marketing company, is located in Jaipur, India. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Located in Sheridan, Wyoming, QUICKSOL LLC is a SEO agency. Established in 2015, the team offers Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Techmelogy is a SEO services firm. Located in Delhi, India, their small team provides Search Engine Optimization and Web Development. The agency was established in 2017.
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$1,000+$25 - $49 / hr10 - 49
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Avinya Infotech Private Limited is an Advertising company. The team offers Advertising and Branding, and the company is headquartered in Namakkal, India.
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UndisclosedUndisclosed10 - 49
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Webapplay Softwares is a Marketing Strategy company. Located in Delhi, India, the agency was launched in 2017. Their team offers Marketing Strategy and Digital Strategy.
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$5,000+< $25 / hr10 - 49
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Headquartered in Raja Park, Jaipur, India, Codezion Softwares Pvt. Ltd. Is a mobile app development firm. The team provides Mobile App Development and Web Development.
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UndisclosedUndisclosed10 - 49Coimbatore, India
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Launched in 2011, Harvee Healthcare is a small Coimbatore, India-based branding company. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Penn Valley, CA
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Pak Branding Tech Solutions is a web development firm. The small Penn Valley, California-based team specializes in Web Development and Search Engine Optimization. The company was launched in 2019.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
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In Sheridan, Wyoming, Coldespy - Digital Marketing Agency LLC is a small SEO services firm. The team focuses on Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Established in 2023, IMHSR is a small SEO agency. Their team offers Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Islamabad, Pakistan
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Based in Islamabad, Pakistan, PIBLOX is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were established in 2018.
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$1,000+$25 - $49 / hr2 - 9
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Team Rhino Maketing Consultants is a branding company located in Dubai, United Arab Emirates. Their services include Branding and Web Design.
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$1,000+< $25 / hr10 - 49
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See all 4 projectsDataPierce Consulting is a digital marketing company with a focus on offering services such as SEO, social media management, and online branding. However, their overall feedback reveals significant issues, with 100% of reviewers highlighting fraudulent practices, poor communication, and unfulfilled promises. Clients report severe negative experiences, with accusations of financial misconduct and damage to their businesses.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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PMCJAX Website Design and Internet Marketing, a web design company, is located in Jacksonville, Florida. They focus on Web Design and Search Engine Optimization and were established in 2005.
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$10,000+$100 - $149 / hr2 - 9Farsley, England
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SteadyGo is a web development firm. Established in 2012, the company is in Farsley, England. Their services include Web Development and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9Phoenix, AZ
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Internet Marketing Team is a SEO agency. The small Phoenix, Arizona-based team provides Search Engine Optimization and Web Design. The agency was launched in 2012.
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$1,000+$50 - $99 / hr2 - 9Boston, MA
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Revenue Boomers Social Media Marketing Agency is a SEO company. Their team is located in Boston, Massachusetts. The firm offers Search Engine Optimization and Social Media Marketing.
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$5,000+Undisclosed2 - 9Waterville, OH
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Interactive Design Solutions, a Digital Strategy company, is based in Waterville, Ohio. Founded in 2009, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Vertex Marketing Agency is a small Ottawa, Canada-based social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.