Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads and Search Engine Marketing. Overall, the company received 88% positive feedback for their proactive project management and ability to achieve measurable outcomes, such as increased lead quality and reduced Cost Per Lead (CPL). However, 12% of reviews indicated dissatisfaction with their performance and financial practices, particularly for larger budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, notably Google Ads and search engine marketing. With 100% positive feedback across reviews, clients commend ATRA for its strategic PPC execution, attributed to substantial improvements in lead quality and reduced Cost Per Click (CPC). The firm is praised for its responsive communication, proactive solutions, and tailored approaches that have resulted in significant conversion rate enhancements and client satisfaction.
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$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Founded in 2019, Scaleheroes, a small social media marketing firm, is in London, England. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Riverside, CA
Services provided
Newport Marketing is a SEO company in Riverside, California. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2017.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosed2 - 9Greater Noida, India
Services provided
Tech 11, a small social media marketing firm, is based in Greater Noida, India. The team provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Laval, Canada
Services provided
Typ Tactics Inc. Is a Digital Strategy company. Headquartered in Laval, Canada, the team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
Founded in 2017, Quola Web Design and Marketing is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2019, DigitalGurus is a branding agency. The firm focuses on Branding and Digital Strategy, and is small.
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$1,000+Undisclosed2 - 9
Services provided
Pxd is a Digital Strategy company. They were established in 2020, and their services include Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 108 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, offering services such as Google Ads and Paid Media management. The company consistently receives positive feedback, with about 83% of reviewers praising their professionalism, effective project management, and ability to generate significant ROAS. While there are suggestions for improved content alignment, clients appreciate Mavlers' strategic expertise and responsiveness.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Bearworth Media is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and are headquartered in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Sulaymaniyah, Iraq
Services provided
Maze Iraq is a social media marketing company launched in 2019. The small team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, including managing Google Ads and other online ad campaigns. The firm is highly regarded for its professionalism, timely delivery, and strategic approach, with 89% of reviewers praising its impressive results in generating quality leads and optimizing advertising strategies. However, 11% of feedback notes concerns about contract transparency and service consistency over time.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2021, Search Engine Bank is a SEO agency. The firm focuses on Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9Amman, Jordan
Services provided
Clickers Era Agency, an Other Digital Marketing company, is in Amman, Jordan. They specialize in Other Digital Marketing and Social Media Marketing and were founded in 2016.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2016, Bilzar is an Advertising company. The team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Applets Tech - Digital Marketing Agency, a small web design agency, is located in Jaipur, India. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Ice Cream Marketing is a Content Marketing company founded in 2021. The team specializes in Content Marketing and Pay Per Click and is in Ho Chi Minh City, Vietnam.
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$1,000+Undisclosed2 - 9New Delhi, India
Services provided
SEO Site Ranks, a SEO services firm, was launched in 2015. The company specializes in Search Engine Optimization and Affiliate Marketing, and is small.
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UndisclosedUndisclosed2 - 9Lake Helen, FL
Services provided
Soul Sisters Digital Design is a social media marketing company. Launched in 2022, their team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Prospect Park, NJ
Services provided
Zeus Marketing Agency is a SEO company. The Prospect Park, New Jersey-based firm was founded in 2021. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEO company Digitelia was founded in 2020. The team offers Search Engine Optimization and Pay Per Click and is headquartered in Lviv, Ukraine and Lviv, Ukraine.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Established in 2021, QUARTZ Agency is a Digital Strategy company. The company offers Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Social media marketing agency TheGlocals was founded in 2020. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Patiala, India
Services provided
IntellectualSEO is a SEO services firm. Located in Patiala, India, their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
Webtechisolutions is a pay per click company launched in 2021. The small team specializes in Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr2 - 9Täby, Sweden
Services provided
Web design company Aurora Webbyrå was founded in 2022. The firm focuses on Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Barcelona, Spain
Services provided
ASTRONADS is a social media marketing firm. The agency is in Barcelona, Spain. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
E-commerce development firm Webdo Digital was launched in 2020. The firm specializes in E-Commerce Development and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Navi Mumbai, India
Services provided
Social Media Things is a small social media marketing firm. Established in 2019, the team focuses on Social Media Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Plymouth, England
Services provided
Spotted Digital is a Digital Strategy company. They were founded in 2021 and specialize in Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Nairobi, Kenya
Services provided
Headquartered in Nairobi, Kenya, Perixel Digital Agency is a small Ecommerce Marketing company. The team offers Ecommerce Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
Krieger Digital/ Exciting Development is a Cape Town, South Africa-based Ecommerce Marketing company. They provide Ecommerce Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
Raydn is a SEO agency. Their small team is based in Singapore, Singapore and specializes in Search Engine Optimization and Digital Strategy. The firm was established in 2022.
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$1,000+$100 - $149 / hr2 - 9Carrollton, TX
Services provided
Moniven is a Content Marketing company founded in 2008. The company offers Content Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Ridgefield, WA
Services provided
VS Marketing is a SEO company founded in 2013. The small team offers Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Services provided
SEO agency Digital Results was established in 1992. Based in Reno, Nevada and Scottsdale, Arizona, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
SEO services firm Iron Oak Marketing was established in 2021. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
Agency Immersive is a Calgary, Canada-based social media marketing agency. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9Frisco, TX
Services provided
Brandr Co. Is a small Direct Marketing company. Founded in 2019, the team focuses on Direct Marketing and Advertising.
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$1,000+Undisclosed2 - 9Marlborough, MA
Services provided
Alphar Marketing, a web design company, was founded in 2021. They provides Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SIM Digital Solutions is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization and is based in Miami, Florida.
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$5,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Urban Moon is a web design agency established in 2022. Their team focuses on Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
Services provided
SEO agency One Space Digital focuses on Search Engine Optimization and Ecommerce Marketing. They were founded in 2016.
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$1,000+Undisclosed2 - 9Lakeland, FL
Services provided
Launched in 2020, Mastro is a small Lakeland, Florida-based web design company. Their team specializes in Web Design and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Launched in 2017, Sun Tech Digital is a small social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Akseom, a small SEO services firm, is headquartered in Toronto, Canada. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Toledo, OH
Services provided
Marine Marketing Solutions, an Event Marketing company, was launched in 2014. The team focuses on Event Marketing and Digital Strategy and is located in Toledo, Ohio.
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$1,000+$50 - $99 / hr2 - 9Semenyih, Malaysia
Services provided
Businessopedia is a Marketing Strategy company. The team is in Semenyih, Malaysia, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Mative is a Miami, Florida-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9London, England
Services provided
Rainmaker Digital Media, a small social media marketing agency, is headquartered in London, England. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
MODULR Marketing is a Marketing Strategy company. They were established in 2022 and focus on Marketing Strategy and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Small web development firm Webstudiosoftware, is based in Hurghada, Egypt. Their services include Web Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Digitalifly is a SEO agency. The team is located in Ahmedabad, India, and their services include Search Engine Optimization and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.