Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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EPA∙Digital is an Advertising company. The team provides Advertising and Mobile & App Marketing and is headquartered in Ciudad de México, Mexico.
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$1,000+$50 - $99 / hrFreelancer
Services provided
SEO company Concrete Internet Marketing provides Search Engine Optimization and Pay Per Click. They were established in 2015.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed50 - 249San Jose, CA
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Baytech Digital is a midsize Email Marketing company established in 2001. Their services include Email Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hrFreelancer
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House Of Media is a small Toronto, Canada-based e-commerce development firm. The team offers E-Commerce Development and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerSarasota, FL
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SEO services firm Ferrigon Media is headquartered in Sarasota, Florida. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerGeelong, Australia
Services provided
Web design company Max Jacobs was established in 2015. The team focuses on Web Design and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerJohannesburg, South Africa
Services provided
Pro Rank (PTY) is a SEO company launched in 2013. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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$1,000+$50 - $99 / hr50 - 249San Jose, CA
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Startup company counsel, a SEO services firm, was founded in 2014. They specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Noida, India
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BrandMonkey Advertising Agency is a social media marketing firm. Their midsize team of employees is in Noida, India. Their team offers Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 401 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. With over 90% of reviews praising their expertise, impressive project management, and ability to enhance lead quality and conversions, they consistently achieve and surpass KPIs. Clients appreciate their strategic approach, timely delivery, and cost-efficient solutions, with 85% highlighting their proactive communication and innovation in online ad campaigns.
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$25,000+$100 - $149 / hr50 - 249Dallas, TX
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Dallas SEO Pros, a SEO agency, is based in Dallas, Texas. They specialize in Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr50 - 249Greater Noida, India
Services provided
ClicksYou, a pay per click agency, was established in 2019. The team specializes in Pay Per Click and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed50 - 249Gurugram, India
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In Gurugram, India, Hashtag Orange Advertising Pvt. Ltd. Is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Kuala Lumpur, Malaysia
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Digital Strategy company BestWeb Technologies Sdn Bhd is located in Kuala Lumpur, Malaysia and Kuala Lumpur, Malaysia. They offer Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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In Bengaluru, India and India, Arbhuenterprises is a midsize Warehousing & Distribution company. Their services include Warehousing & Distribution and Branding.
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$1,000+$50 - $99 / hr50 - 249
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Digitalfyx | Digital Marketing Agency in Berlin is a midsize SEO services firm. They specialize in Search Engine Optimization and Social Media Marketing and were founded in 2013.
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Undisclosed< $25 / hr50 - 249Philadelphia, PA
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Rank Glow is a branding company. Established in 2016, the agency is in Philadelphia, Pennsylvania and London, England. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Jaipur, India
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Web Aspiration, a branding agency, was launched in 2014. The firm specializes in Branding and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249
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Digital Experts India - Best Digital Marketing Agency in Delhi NCR, Gurgaon | SEO, SMO, PPC, ASO, ORM is an Email Marketing company. Their services include Email Marketing.
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$1,000+< $25 / hr50 - 249Noida, India
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CHL Worldwide is a branding company headquartered in Noida, India and Noida, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
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Techinfinity - Best Digital Marketing Agency In Mumbai is a PPC company. Their team is based in Mumbai, India and specializes in Pay Per Click and UX/UI Design.
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Undisclosed$25 - $49 / hr50 - 249Georgetown, TX
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Social media marketing firm DM Tech Labs is based in Georgetown, Texas. They provide Social Media Marketing and Content Marketing.
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$5,000+$300+ / hr50 - 249New York, NY
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9AM is an Advertising company. They were founded in 2025 and focus on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Faridabad, India
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KAiZEN eSign, a Staffing company, specializes in Staffing and Social Media Marketing. The agency is in Faridabad, India.
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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SEO Farmers SEO Agency in Mohali, a SEO company, was launched in 2015. They provides Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Bordeaux, France
Services provided
See all 2 projectsVK Web provides services including site renovation, optimization, and digital marketing. Clients appreciate their professional knowledge and attentive project management, noting improvements in site traffic quality and quantity. Despite minor delays, the overall feedback is positive, highlighting VK Web's willingness to deliver quality service and personalized consultations.
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$1,000+Undisclosed2 - 9Ashburn, VA
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See all 1 projectsNetQwik specializes in web design and PPC management, including services such as Google Ads. The reviews highlight their effective project management, impressive quality of work, and strong customer service. Clients are pleased with the business results and the value they receive for their investment.
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$1,000+Undisclosed2 - 9Buffalo, NY
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See all 1 projectsAAldoMedia has become one of the most highly innovative and affordable web site companies in the Western New York area. We take pride in not only developing professional quality , but
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAt Alabama Seo Consultant, we specialize in local SEO, Google My Business optimization, content marketing, and advanced analytics. Our goal is to help Alabama businesses thrive by increasing their
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$5,000+Undisclosed2 - 9Westgate on Sea, England
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Speedie Consultants Limited is a small Westgate on Sea, England-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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$5,000+$150 - $199 / hr2 - 9The Woodlands, TX
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30 Degrees North, a web design company, was established in 2005. The company provides Web Design and Content Marketing.
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$10,000+$50 - $99 / hr2 - 9Chevy Chase, MD
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Launched in 2009, periscopeUP LLC is a small social media marketing firm headquartered in Chevy Chase, Maryland. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Baltimore, MD
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Digital Caffeine, a social media marketing company, was established in 2012. Located in Baltimore, Maryland, the team focuses on Social Media Marketing and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9Ottawa, Canada
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Pondstone Digital Marketing is a Digital Strategy company. Their small team is headquartered in Ottawa, Canada. Their services include Digital Strategy and Email Marketing.
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$10,000+Undisclosed2 - 9Barnes, England
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Social media marketing company The Web Surgery is headquartered in Barnes, England and Clitheroe, England. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9St. Louis, MO
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Established in 2012, St. Louis Digital Media is a PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Brighton , England
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WOLF is a SEO services firm. The team is in Brighton , England, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9St Neots, England
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Point & Quack is a web design agency. Based in St Neots, England, the team focuses on Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Founded in 2009, Klik Marketing is a pay per click agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
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Spiralgroup is a small Advertising company. They specialize in Advertising and Branding and were established in 1997.
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$10,000+< $25 / hr2 - 9Bengaluru, India
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KaranParwani.com is a pay per click company. Located in Bengaluru, India, the firm was launched in 2017. Their team specializes in Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Costa Designs is a social media marketing agency. Their small team is based in Virginia Beach, Virginia. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
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WebWAH LLC. Is a pay per click agency. The team is located in Rochester, New York, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Colorado Springs, CO
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Fairlane Web Consulting is a social media marketing company. The team is based in Colorado Springs, Colorado, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Pop Digital is a Conversion Optimization company. The England-based agency was founded in 2012. Their team specializes in Conversion Optimization and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Jacksonville, FL
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AppSoft Development, a website development firm, was established in 2004. The small team focuses on Web Development and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Royal Leamington Spa, England
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Launched in 2003, Auburn is a Content Marketing company. The small team focuses on Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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Kat & Mouse Co. Is a Conversion Optimization company established in 1995. The small team specializes in Conversion Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Beachwood, OH
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Orchard Designs is a SEO company. Located in Beachwood, Ohio and Mentor, Ohio, the firm provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Edgewood, FL
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Agency The Creative Marketing is a Mobile & App Marketing company established in 2012. The company focuses on Mobile & App Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Elevation Digital Marketing LLC is a small social media marketing agency. They specialize in Social Media Marketing and Web Design and were launched in 2013.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.