Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed10 - 49Houston, TX
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Launched in 2011, Fountain Forward, a small Marketing Strategy company, is located in Houston, Texas. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Based in Dallas, Texas, FilmFrog is a small Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed10 - 49
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GoodFood, a branding agency, was launched in 2020. The company specializes in Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Athina, Greece
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Established in 2007, Groowise is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Hungry Digital is a social media marketing agency. They are headquartered in Sao Paulo, Brazil, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
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Inno ONE, a branding agency, offers Branding and Marketing Strategy. The agency is based in Hamburg, Germany.
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UndisclosedUndisclosed10 - 49Nyeri, Kenya
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Social media marketing company Karen Webs Solutions was established in 2016. The agency specializes in Social Media Marketing and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49Stepney, Australia
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Market Ease Digital is a social media marketing agency. They focus on Social Media Marketing and Email Marketing and were established in 2006.
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UndisclosedUndisclosed10 - 49Leesburg, VA
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Branding company MarketSpark Digital Marketing is based in Leesburg, Virginia. They provide Branding and Social Media Marketing and were founded in 2018.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed10 - 49South Jordan, UT
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Launched in 2012, Medstar Media, a small social media marketing company, is based in South Jordan, Utah. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Croydon, England
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In Croydon, England and City of London, England, Mirabelle Communications Ltd is an Advertising company. They provide Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Norzagaray, Philippines
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LT SEO & Virtual Services is a SEO agency. They were founded in 2009 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Scranton, PA
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MOS Tech Labs LLC is a social media marketing agency. Launched in 2020, the agency offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Launched in 2001, N49 is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bristol, England
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Founded in 2018, Noble Digital Performance, a small social media marketing agency, is headquartered in Bristol, England. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Laguna Hills, CA
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Neilson Marketing Services, an Email Marketing company, is headquartered in Laguna Hills, California. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Merseyside, England
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Ogendo Media is a pay per click agency founded in 2015. Their team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Harrison, NY
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OPTIMIZE DIGITAL, a social media marketing company, is located in Harrison, New York. They specialize in Social Media Marketing and Search Engine Optimization and were established in 2013.
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UndisclosedUndisclosed10 - 49Christchurch, England
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Social media marketing company Overt Digital Media was launched in 2020. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Pathways Marketing is a branding firm. Located in Minneapolis, Minnesota, the agency was established in 2007. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Pinecone-media, a branding company, is in Atlanta, Georgia. Founded in 2015, the team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
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PROVEN 360, a social media marketing company, specialize in Social Media Marketing and Content Marketing. They were launched in 2022.
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UndisclosedUndisclosed10 - 49Evesham, England
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Pay per click company Qmulus Solutions is in Evesham, England. They provide Pay Per Click and CRM consulting and SI and were launched in 2022.
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UndisclosedUndisclosed10 - 49New York, NY
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Repair Lift is a small New York, New York-based social media marketing company. The team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
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Rebel Gail is a PR firm. Launched in 2015, the agency is based in New York, New York. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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Launched in 2012, Seventh Season Creative is a small Pretoria, South Africa-based branding firm. Their services include Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Miami, FL
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Share It Studio is a branding firm headquartered in Miami, Florida. They offer Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Reading, England
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Content Marketing company Sharp Ahead was launched in 2014. The team offers Content Marketing and Search Engine Optimization and is in Reading, England and Manchester, England.
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UndisclosedUndisclosed10 - 49
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Launched in 2017, Sterling Sky is a Marketing Strategy company. The small team focuses on Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Success with Systems is a social media marketing firm founded in 2011. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Albany, NY
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Sungate Records is a branding company. They offer Branding and Marketing Strategy and were launched in 2018. The firm is in Albany, New York.
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UndisclosedUndisclosed10 - 49Hammond, IN
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The Branding Room Floor is a branding agency. Their small team is in Hammond, Indiana. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
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The Marketing Plug is a Content Marketing company. They provide Content Marketing and Email Marketing and were founded in 2016. The agency is based in Chicago, Illinois.
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UndisclosedUndisclosed10 - 49Birmingham, England
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UM Central, an Advertising company, is based in Birmingham, England. They specialize in Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Middletown, DE
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SEO agency VF Agency specializes in Search Engine Optimization and Pay Per Click. They were established in 2017.
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UndisclosedUndisclosed10 - 49Tambon Si Sunthon, Thailand
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Growth Hack Consulting LTD is a social media marketing company launched in 2017. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Bicester, England
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Launched in 2021, Webb Marketing Services is a social media marketing company. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Apex SEO Solutions is a small social media marketing agency in. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Orem, UT
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Syndicate Marketing is a social media marketing firm launched in 2025. The firm specializes in Social Media Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hrFreelancerAustin, TX
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Digital Assets Factory is a SEO agency. They were launched in 2012 and specialize in Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr250 - 999Quincy, MA
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ThriveHive is a SEO agency. Their midsize team of employees is based in Quincy, Massachusetts and Boston, Massachusetts. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr250 - 999San Diego, CA
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Internet Marketing Inc. Is a SEO company located in San Diego, California and Las Vegas, Nevada. Their services include Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr250 - 999Ahmedabad, India
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Ensight Global Pvt. Ltd. Is a midsize Ahmedabad, India-based custom software development firm. Their services include Custom Software Development and Web Design.
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$10,000+$150 - $199 / hr250 - 999Stockton-on-Tees , England
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Visualsoft, a custom software development firm, offer Custom Software Development and Conversion Optimization. They were established in 1998.
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$10,000+$150 - $199 / hr250 - 999London, England
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TMW Unlimited, an UX company, was established in 1987. The team focuses on UX/UI Design and Search Engine Optimization and is based in London, England.
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$5,000+$100 - $149 / hr250 - 999Houston, TX
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Based in Houston, Texas and Louisville, Kentucky, GSM is a midsize Direct Marketing company. Their services include Direct Marketing and Social Media Marketing.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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Hearts & Science is a media planning & buying company established in 2016. The team specializes in Media Planning & Buying and Content Marketing.
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$5,000+$100 - $149 / hr250 - 999Fort Worth, TX
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Simpli.fi, an Advertising company, is based in Fort Worth, Texas and Chicago, Illinois. They focus on Advertising and Digital Strategy and were established in 2010.
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UndisclosedUndisclosed250 - 999
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Kenshoo Tel Aviv is a social media marketing company. They provide Social Media Marketing and Mobile & App Marketing and were founded in 2006. The firm is based in Israel.
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UndisclosedUndisclosed250 - 999Philadelphia, PA
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Renaissance is a Philadelphia, Pennsylvania-based Advertising company. The team offers Advertising and E-Commerce Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.