Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Social media marketing firm SEO Houston Pros was launched in 2015. The team offers Social Media Marketing and Search Engine Optimization and is located in Houston, Texas.
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$5,000+$100 - $149 / hr2 - 9Harrisburg, NC
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Wsi Proven Results is a PPC agency founded in 2010. The team focuses on Pay Per Click and Search Engine Optimization and is in Harrisburg, North Carolina.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$10,000+$150 - $199 / hr2 - 9Hillsboro, OR
Services provided
Hook SEO Digital Marketing is a pay per click agency. Headquartered in Hillsboro, Oregon, their small team specializes in Pay Per Click and Search Engine Optimization. The agency was launched in
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UndisclosedUndisclosed2 - 9
Services provided
Will Marlow Agency is a Conversion Optimization company. They are located in. Their team offers Conversion Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Wallingford, CT
Services provided
Keyword Performance LLC is an Advertising company. The company is located in Wallingford, Connecticut. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
StrategyBeam, a Content Marketing company, was established in 2013. The team provides Content Marketing and Pay Per Click and is in Orlando, Florida.
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UndisclosedUndisclosed2 - 9Denville, NJ
Services provided
Pam Ann Marketing, a SEO company, was founded in 2011. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
Services provided
ADMS agency is a Content Marketing company. Founded in 2013, the company is based in Cairo, Egypt. Their services include Content Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
SEO BRISK, a Content Marketing company, was launched in 2018. The team offers Content Marketing and Pay Per Click and is headquartered in New York, New York.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+< $25 / hr2 - 9Bila, Ukraine
Services provided
E-Client is a small SEO agency based in Bila, Ukraine. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Glasgow, Scotland
Services provided
WEB UPLIFT LTD is a SEO company. Their team is in Glasgow, Scotland. The company focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9Oklahoma City, OK
Services provided
StopDoingNothing Media is a Digital Strategy company. In Oklahoma City, Oklahoma, the firm was founded in 1998. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Santa Coloma de Gramenet, Spain
Services provided
Convertiam is a social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization, and the company is based in Santa Coloma de Gramenet, Spain.
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$1,000+$100 - $149 / hr2 - 9Bristol, England
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Content Marketing company Bespoke Digital was launched in 2011. The firm provides Content Marketing and Conversion Optimization, and is small.
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$5,000+$100 - $149 / hr2 - 9
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IDEAMAX is a SEO agency. Their small team is in Sofia, Bulgaria. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsViralAd offers comprehensive branding, corporate identity development, and marketing strategies, including animated video creation. The overall feedback highlights their creative execution, passionate approach, and effective project management, resulting in measurable customer growth. Clients highly appreciate ViralAd's dedication to exceeding requirements, with no significant areas identified for improvement.
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$5,000+Undisclosed10 - 49London, England
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KAU Media Group, a pay per click company, was launched in 2015. The team provides Pay Per Click and Search Engine Optimization.
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$50,000+Undisclosed250 - 999Portland, OR
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Established in 1998, Rain is a midsize Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr250 - 999Kansas City, MO
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Advertising company Attane was launched in 1987. The team focuses on Advertising and Email Marketing.
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$10,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
DIGIMINDS SMC-PRIVATE LIMITED is a social media marketing agency. They provide Social Media Marketing and Email Marketing and are in Lahore, Pakistan.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsTrue Response Softech Pvt. Ltd. is a full-stack digital development company delivering modern, scalable, and high-performance solutions for startups, growing businesses, and enterprises. We
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Undisclosed$25 - $49 / hr10 - 49Chandigarh, India
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Founded in 1996, RedAlkemi is a SEO company. The firm provides Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr10 - 49West Leederville, Australia
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PWD is a SEO services firm. The small West Leederville, Australia-based team offers Search Engine Optimization and Web Design. The company was launched in 2005.
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$1,000+$50 - $99 / hr10 - 49
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Headquartered in Athelstone, Australia, Enhance Marketing is an Email Marketing company. Launched in 2022, the team focuses on Email Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Based in Delhi, India and Delhi, India, Verma Graphix is a branding agency. They offer Branding and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
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Mavericks Marketing is a Marketing Strategy company. The Denver, Colorado-based team focuses on Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Aleksa Šantić, Serbia
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SiteS, a web design agency, is based in Aleksa Šantić, Serbia. Their services include Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Plant City, FL
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See all 2 projectsRank by Monday provides website development and SEO services aimed at enhancing online presence and search engine rankings. The reviews reflect polarized feedback: one client accuses the company of dishonesty and poor performance, while another acknowledges improved site rankings and effective communication, though noting the need for in-person meetings.
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$10,000+$150 - $199 / hr10 - 49London, England
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Media Reach Advertising is a media planning & buying agency. Located in London, England, their small team specializes in Media Planning & Buying and Advertising. The firm was launched in 1987.
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$1,000+Undisclosed10 - 49St. Petersburg, FL
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SEO services firm Foxxr Digital Marketing is based in St. Petersburg, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
See all 1 projectsDigital Berge offers comprehensive SEO and PPC services, including paid search and Google Ads management. Clients praise their transparent communication, detailed reporting, and effective strategies, which have resulted in measurable improvements in online visibility and keyword rankings. However, some clients noted a need for additional content marketing capabilities.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
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4 PEOPLE Sp. Z o.o. Is a SEO services firm. Founded in 2005, their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed10 - 49Edinburgh, Scotland
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JOAN Digital INC. Is a SEO services firm. The team is headquartered in Edinburgh, Scotland and Sheridan, Wyoming, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Midsize web development firm Reading Room, is headquartered in London, England and Bristol, England. Their services include Web Development and UX/UI Design.
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Undisclosed$50 - $99 / hr2 - 9Santa Susana, Portugal
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ASCMI Assistência e Consultoria de Marketing e Informática, Lda is a SEO services firm established in 2005. Their team specializes in Search Engine Optimization and Email Marketing.
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$10,000+$50 - $99 / hr2 - 9Noida, India
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Techive online Solutions is a small Email Marketing company based in Noida, India. The team focuses on Email Marketing and Mobile & App Marketing.
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$1,000+< $25 / hr2 - 9São Paulo, Brazil
Services provided
Criação de Sites Profissionais AlanPereira.com, a SEO agency, focuses on Search Engine Optimization and Pay Per Click. The firm is in São Paulo, Brazil and Curitiba, Brazil.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsPROPELLER SEO Toronto offers a range of services including website development and optimization, SEO, PPC advertising, and content marketing. Reviews highlight their expertise in increasing website traffic, improving search engine rankings, and delivering a high ROI. Clients commend their law firm marketing specialization, results-oriented approach, and exceptional project management.
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UndisclosedUndisclosed50 - 249Mount Pleasant, SC
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Unruled is a branding agency. They specialize in Branding and Content Marketing and were established in 1959. The agency is located in Mount Pleasant, South Carolina.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Media Up Shift is a Delhi, India-based SEO company. Launched in 2017, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Bake More Pies is an Advertising company. The Tampa, Florida-based agency was established in 2014. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
See all 1 projectsDivine SEO Services provides keyword ranking, organic search optimization, and website traffic enhancement services. Reviews highlight the company's ability to deliver timely results, understand client needs, and offer good value for cost, leading to measurable business growth. Clients appreciate their budget-friendly approach and reliable project management.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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DMAT is a Digital Strategy company. They are headquartered in Toronto, Canada, and their services include Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Kyiv, Ukraine
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Established in 2015, iWeb is a small Kyiv, Ukraine-based social media marketing firm. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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See all 2 projectsSaivion India: Data Entry Outsourcing Services Company provides data entry, catalog management, and image editing services. Reviews highlight their meticulous attention to detail, efficient project management, and significant impact on operational efficiency and sales growth. Clients appreciate their client-centric approach and reliable communication, noting minor areas for improvement in scalability and reporting tools.
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$5,000+< $25 / hr2 - 9Amritsar, India
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InnovationUp is a PPC agency. The team focuses on Pay Per Click and Digital Strategy and is located in Amritsar, India and New Delhi, India.
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$1,000+$50 - $99 / hr2 - 9Henley-on-Thames, England
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Launched in 2019, Rank Lab is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is headquartered in Henley-on-Thames, England.
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$1,000+$50 - $99 / hr2 - 9Chennai, India
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TAUREN MEDIA, a PPC agency, is headquartered in Chennai, India. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dar-el-Beida, Morocco
Services provided
Established in 2019, Catamble is a PPC company. The small team provides Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Channeled eCommerce Agency is a digital advertising company specializing in Pay-Per-Click advertising and Google Ads optimization. The agency consistently receives positive feedback, with 100% of reviewers highlighting their effective management of ad campaigns and budget-conscious strategies. Clients commend their professionalism and creativity, with no significant areas for improvement identified.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.