Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+< $25 / hr50 - 249Miami Beach, FL
Services provided
See all 1 projectsOxford Classic Publishers is your dedicated partner in bringing literary visions to life, guiding authors through every stage of the publishing journey. We offer a comprehensive suite of services
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Undisclosed$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
See all 11 projectsWe handle everything from setting up your store and optimizing product listings to managing your advertising and day-to-day operations. Our goal is to make sure your store is designed to convert
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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Undisclosed$25 - $49 / hr50 - 249
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See all 1 projectsInteliqo Research and Services is a digital marketing, software development, and AI solutions company based in Silchar, India, driving innovation since 2015. We specialize in social media marketing
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$1,000+$25 - $49 / hr50 - 249Park Ridge, IL
Services provided
See all 1 projectsAmz Inventor offers services related to Shopify dropshipping, promising rapid sales growth and a money-back guarantee. However, the overall feedback highlights significant dissatisfaction, citing unprofessionalism, unmet promises, poor communication, and a lack of results. The reviews consistently mention severe shortcomings in customer service and failure to deliver on their guarantees.
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$10,000+< $25 / hr50 - 249Noida, India
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Unyscape is a Digital Strategy company founded in 2009. Based in Noida, India and New Delhi, India, the team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr50 - 249Miami, FL
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Digital Strategy company Nuzzledot was launched in 2008. The firm offers Digital Strategy and Content Marketing, and is midsize.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
BM Consulting is a Content Marketing company. They are in Pune, India, and their services include Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Social media marketing company Wall Communication provides Social Media Marketing and Search Engine Optimization. They were founded in 2013.
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$5,000+Undisclosed50 - 249Fairfax, VA
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TTR Digital Marketing is a Digital Strategy company. They are located in Fairfax, Virginia, and their services include Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$5,000+$25 - $49 / hr50 - 249
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Xwebbuilders is a social media marketing agency launched in 2021. The midsize team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249
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Adactive is a midsize Advertising company launched in 2006. Their team focuses on Advertising and Market Research.
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$1,000+$25 - $49 / hr50 - 249
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Digital Strategy company FirstPrinciples Growth was launched in 2014. Located in Sheridan, Wyoming, the team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Social media marketing company Activ Digital Marketing was established in 2008. The agency offers Social Media Marketing and Email Marketing, and is midsize.
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UndisclosedUndisclosed1,000 - 9,999
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Rivercity Marketing is a branding company founded in 1996. The team offers Branding and Digital Strategy.
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$5,000+Undisclosed50 - 249North Richland Hills, TX
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Weby Corp is a midsize Direct Marketing company based in North Richland Hills, Texas. The team focuses on Direct Marketing and Market Research.
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UndisclosedUndisclosed50 - 249Pune, India
Services provided
Demandify Media, a midsize Content Marketing company, is in Pune, India. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Bradenton, FL
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Launched in 2017, Real Time Marketing is a midsize social media marketing company. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Brighton and Hove, England
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Anything is Possible is a midsize SEO agency launched in 2017. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Social media marketing company pluspoint digital is located in Dubai, United Arab Emirates. They provide Social Media Marketing and Search Engine Optimization and were established in 2017.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Headquartered in Gurgaon, India and Bengaluru, India, Digidarts is a media planning and buying agency. They focus on Media Planning & Buying and Social Media Marketing and were launched in 2014.
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$1,000+$100 - $149 / hr50 - 249
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Founded in 2012, trafficdesign is a midsize Köln, Germany-based social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
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Nest Commerce is a midsize social media marketing firm established in 2017. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr50 - 249
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Seller Seva LLP, an Ecommerce Marketing company, offer Ecommerce Marketing and Search Engine Optimization. They were launched in 2014.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsZIT Solution offers comprehensive SEO and social media marketing services, consistently delivering beyond expectations with cost-effective and highly professional solutions. Their team is praised for its expertise, professionalism, and cooperative nature, although clients suggest incorporating more creativity. Overall, ZIT Solution is recognized for its effective project management and industry knowledge.
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$1,000+$25 - $49 / hr2 - 9
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SEO Expert is a SEO company. They provide Search Engine Optimization and Social Media Marketing and were established in 2017.
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$1,000+$100 - $149 / hr10 - 49Two Harbors, MN
Services provided
In Two Harbors, Minnesota, PureDriven is a small branding agency. Their services include Branding and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49London, England
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Webber 360º is a branding company in Budapest, Hungary and Wien, Austria. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49
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InsilicoSoft is a CRM consulting and SI company located in Ivano-Frankivsk, Ukraine. Founded in 2016, the team offers CRM consulting and SI and Web Development.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Founded in 2018, Dgmark Agency, a small SEO services firm, is based in Mumbai, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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ID Solutions is a small Zapopan, Mexico-based web design agency. Their services include Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Aimbeat is a custom software development company. In Mumbai, India and Mumbai, India, the company was established in 2009. Their team offers Custom Software Development and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9Wollongong, Australia
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AdCraft Studio is a Digital Strategy company based in Wollongong, Australia and Wollongong, Australia. The team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Dar es Salaam, Tanzania
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Winestle Technologies Limited is a Dar es Salaam, Tanzania-based UX company. The team focuses on UX/UI Design and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Taipei, Taiwan
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Worldshare branding & online marketing is a branding firm. The Taipei, Taiwan-based team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Tønsberg, Norway
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Afectium AS is a Tønsberg, Norway-based SEO agency. They focus on Search Engine Optimization and Digital Strategy and were established in 2018.
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$1,000+$50 - $99 / hr2 - 9isle of wight, England
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Solent Agency is an isle of wight, England-based Advertising company. They focus on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Doha, Qatar
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Conserve IT Solutions is a SEO services firm. They are in Doha, Qatar and have small team. Their services include Search Engine Optimization and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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MyDigitalHp IT Solutions is a custom software development firm. They were founded in 2019 and provide Custom Software Development and E-Commerce Development.
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$5,000+Undisclosed10 - 49Balmain, Australia
Services provided
The Brand Architect is a branding firm. The small Balmain, Australia-based team specializes in Branding and Digital Strategy. The agency was established in 2014.
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$1,000+$50 - $99 / hr10 - 49Neptune Beach, FL
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Nava & Blust is a branding company. The Neptune Beach, Florida-based firm was established in 2024. Their team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Clicktal Agencia Marketing Digital is a SEO company. In Alajuela, Costa Rica, the firm was established in 2013. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Suffern, NY
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SEO agency JA Media is headquartered in Suffern, New York. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed250 - 999Stuttgart, Germany
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Hurra.com™ is an Advertising company founded in 1998. Their services include Advertising and Digital Strategy.
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$1,000+< $25 / hr250 - 999Lahore, Pakistan
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Established in 2020, Cybex Solutions is a midsize Content Marketing company. Their team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Headquartered in New York, New York, 5Boro Digital Marketing is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2019.
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$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
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See all 1 projectsMarketing Mercury offers PPC and digital marketing services, including keyword analysis, social media setup, and revenue generation through targeted campaigns. Overall feedback highlights their responsiveness, attention to detail, and effective communication, with clients noting significant increases in social media presence and donations.
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Undisclosed$100 - $149 / hr2 - 9
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49 SEO Services is a pay per click agency. Founded in 2009, the agency is headquartered in San Diego, California. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Preston, England
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Small social media marketing company Off Piste, is in Preston, England. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Markham, Canada
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Founded in 2015, MRCK marketing is a pay per click company. The team specializes in Pay Per Click and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9York, England
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Zigzag Digital is a PPC agency in York, England. They provide Pay Per Click and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.