KlientBoost

BACKGROUND

Please describe your company and your position there.

I am a partner in a cosmetic healthcare business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking for a company to help with our existing PPC campaigns and use their experience to grow that aspect of our overall marketing strategy.

What were your goals for this project?

The main one was simply to increase the number of quality leads and reduce the cost per lead acquisition.

SOLUTION

How did you select this vendor?

Through researching online and having spoken to one of the Klientboost directors I felt comfortable that they were clear in what my aims and goals were but also the fact there was a rolling month on month contract with a high level of transparency.

Describe the scope of their work in detail.

PPC marketing and creative design for facebook, instagram, google and bing. Optimising our landing pages and CRO optimisation.

What was the team composition?

There were about 4/5 people involved in contract discussion to landing page design and PPC optimisation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately we were hit with Covid just as we had started to gain a lot of traction and were beginning to hit our goals. So time will tell once we emerge from lockdown; however over the past few weeks there has been a reduction in the CPA which has been encouraging.

How effective was the workflow between your team and theirs?

It has been well organised on the whole. There were a few issues at the start with the design and copyrighting side of things but that was handled with open communication.

What did you find most impressive about this company?

Generally I was impressed with their knowledge in the field of PPC campaigns from start up and how to scale. During the covid crisis they were very helpful in deferring the monthly financial arrangements which was very much appreciated.

Are there any areas for improvement?

Everything can of course be done faster but one thing I have already mentioned was the initial landing page set up design and speed of launch.

BACKGROUND

Please describe your company and your position there.

I'm the president of a marketing firm. We work with agencies and companies to ensure the client's marketing efforts are aligned with their business bottom-line objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We've worked with Graham's team on a few accounts to help the clients with their demand/lead generation.

What were your goals for this project?

Getting results that actually help a client scale instead of reporting marketing metrics that seem to have made progress.

SOLUTION

How did you select this vendor?

We had a professional recommendation initially, which led us to partner on one PPC account successfully. It was an easy choice after that.

Describe the project in detail.

We've worked with three teams over the past 10 months on a few PPC accounts, including Google Ads, Microsoft Ads, and Facebook/Instagram ads. We also work with their design/production team on the conversion optimization as well.

What was the team composition?

The team usually includes one or two account managers and a CRO designer. We also have access to their senior directors as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On a thousand-feet level, they do what they say they would, and their recommendations were always solid.

How effective was the workflow between your team and theirs?

Everyone we've worked with has excellent communication skills. We love how efficient and effective they are.

What did you find most impressive about this company?

The consistency and the passion that they've brought to the partnership really stood out to me.

Are there any areas for improvement?

That's a silly question as we can always improve. 

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and COO of Enda. We make Kenyan running shoes and sell them around the world. I'm responsible for out DTC sales in the US, and thus out PPC work with KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed to start doing direct response marketing and hired KlientBoost as our agency to run that work.

What were your goals for this project?

We wanted to keep out CPA low enough that we were profitable on the first sale and steadily grow our sales and customer base.

SOLUTION

How did you select this vendor?

KlientBoost were recommended to us by another e-commerce company.

Describe the scope of their work in detail.

We were assigned a client manager who consulted with us on making some ad sets that spoke to potential audiences. They then built out a set of ad campaigns to drive traffic and conversions.

What was the team composition?

We started out with a client manager. We've been in touch with two more senior members of the team - head of ecommerce and facebook marketing who seem to be the managers for the lower level client managers. We were then assigned a new client manager after the first didn't work out.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been growing our sales at least 30% each month with a CPA that is making us profitable with each sale. The result is sales KlientBoost are driving are now covering their retainer fee as well.

How effective was the workflow between your team and theirs?

Initially is was bad. We didn't get clear reports on what work was being done or what progress was being made. Now it is much better though, they give us regular updates on what's working so that we can create new ad content and keep them up to date with new creative around new products or company announcements.

What did you find most impressive about this company?

We didn't get good results at first, and they owned the issue. They took full responsibility and acted quickly to turn things around. They demonstrated that they could deliver the results we were looking for. Selling online, it would have been easy for them to blame our brand or product, but they owned it and turned things around.

Are there any areas for improvement?

Not everyone on their team is an A player. Our first client manager didn't deliver results and was a poor communicator. They do have some top folks there through, so I think just making sure their best folks are front and center is key for getting good results.

BACKGROUND

Please describe your company and your position there.

I am the Head of Business Development. We have nearly 700 ATMs around the United States and offer the lowest fees and 24/7 customer support. We are based in Chicago and started in 2015.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Google Advertising and advertisements on our social media. They are in charge of updating spend, creating campaigns, finding keywords, and also answering questions that we have about marketing.

What were your goals for this project?

We wanted to lower our spend, get our clicks more, get more impressions, and overall just create more traffic for our website. We were struggling with our Google Ads for a while because our previous agency were not very active and did not have an active stream of communication, but we found all of that at Klientboost.

SOLUTION

How did you select this vendor?

Our team searched online for a couple weeks for Google Ads management companies and looked at a lot of the reviews. Once we compiled a list we reached out to all of them to see what is in line with our budget and also have the greatest customer support. Once we found Klientboost, we knew that this is the perfect fit.

Describe the scope of their work in detail.

Every week, we go over what we want to achieve in our weekly calls. This can be a new campaign, questions about ads, and seeing anything that is catching our eyes or things that we think would be great to change. And then over the next week we work on it. We have a shared Slack channel so then we just talk on there if we have any questions or anything.

What was the team composition?

There is an account manager and a manager for Klientboost that we can contact. We have a shared Slack channel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have increased our traffic by almost 30%, and decreased our cost per click by nearly 60%. This helped us get way more clicks for the same amount of money and we are very happy with the growth.

How effective was the workflow between your team and theirs?

We use Slack so it is very effectively and easy. We never have an issue with communication. We also get updates every few days via email.

What did you find most impressive about this company?

I think their communication is the most impressive, I have never worked with a company before that is as active and also can meet all of our demands in a timely manner that is even faster than what we expect.

Are there any areas for improvement?

I think their dashboard can have more information such as what we can do to improve.

BACKGROUND

Please describe your company and your position there.

VP Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We used KlientBoost to help with our PPC management across several channels.

What were your goals for this project?

Goals were to reduce cost/conversion and increase overall conversions, as well as break into new geographic markets.

SOLUTION

How did you select this vendor?

Found them through Google search and vetted them with 3 other agencies. After doing an audit of our current accounts, they had the most compelling presentation with the most targeted focus on our goals.

Describe the project in detail.

They began with cleaning up our account structure and reorganizing our campaigns according to a new keyword and ad group strategy. After running A/B tests for several weeks, we were confident that the strategy worked. Then we focused on revising and optimizing our landing pages according to this new strategy, aligning it with effective keywords and copy.

What was the team composition?

One central point of contact with several supporting. We had one account manager change; quality of output decreased slightly afterward but not significantly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KB helped to cut our conversion costs in half and increase our monthly conversion count by 50%. This was sustained over several months. They met outlined goals and made them more aggressive as we continued the relationship.

How effective was the workflow between your team and theirs?

Relatively efficient. Sometimes their communication time was slower than expected, but they never missed any project deadlines.

What did you find most impressive about this company?

Amiable, very knowledgeable, experts in their field. I appreciated their balance of professionalism and approachability.

Are there any areas for improvement?

I encouraged them to provide more new ideas for testing and campaigns, which sometimes got lost amidst ongoing maintenance and projects.

BACKGROUND

Please describe your company and your position there.

I am an online retail consultant and my job is to make everything tick for my client, including setting up and facilitating key relationships for them with other service providers, like KlientBoost.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

My client has an enormous Google Ads portfolio and needed this to be more effectively and professionally managed. While we understand this realm, this is what KlientBoost is the master of, and so we partnered with KlientBoost in order to have them manage the Google Ads account of our client.

What were your goals for this project?

Our goals were to achieve a better ROI for our client, and to reinvest that spend into expanding the account in order to ultimately increase the top line.

SOLUTION

How did you select this vendor?

We had been following KlientBoost for years as we pursued our own work, learning from their excellent blog, articles, online materials, and more. There are a few such companies that we follow, and part of this relationship developed into understanding how they could better help us with this increasingly unwieldy account. After speaking with them and understanding their objectives and methods and their dedication to success, we decided to partner with them.

Describe the project in detail.

The project entailed better organizing the Google Ads account in the first place so that it could be managed, understanding the success it had already had (something that some vendors find challenging because accounts are filled with low hanging fruit, but ours wasn't), and then building out the missing elements. The project was also designed to tap into unmined opportunities that existed in the account because they stay on top of the latest trends in online advertising, PPC, and Google Ads, and that is only a small fraction of what we are attuned to. Their expertise in this area allowed them to bring new ideas, experiment with those ideas, keep what worked and discard what didn't, iterating until the account grew and produced more value.

What was the team composition?

We have a primary account manager and he is on a larger team from which to solicit advice and feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The account organization is infinitely more clear and manageable now. It is also much better monitored than it was before, ensuring that there is less errant spend and that the successes are able to be reinvested in new experiments. Through a challenging time we've been able to maintain certain key metrics and keep our feet on the gas for others.

How effective was the workflow between your team and theirs?

It's been solid, because they do most of the work! I try to be very responsive, but this is all made easy because it's primarily a relationship between me and the account manager, who is always on email. I don't need him replying on Sundays, but that man is dedicated to his job!

What did you find most impressive about this company?

Their dedication to making it right. We had a tougher account than they thought we would when we first came on because we had been optimizing for years. The easy stuff wasn't there, so the quick results and successes weren't there to prove their early value. They didn't let that stop them though. They asked constantly how they were doing, what to improve, and they heard my feedback honestly, putting more and more resources into getting me the results I wanted. They did not stop until I was very happy.

Are there any areas for improvement?

I think they know that there's always room to improve the results so they never stop believing that and never stop striving for that.

BACKGROUND

Please describe your company and your position there.

We are a Medical Interpreting and Translating Institute that teaches bilingual individuals on what they need to know to become Certified Medical Interpreters & Translators. We also provide On-Demand Interpreting Services to Hospitals and Healthcare Facilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klientboost initially to aid us in setting up proper PPC campaigns so we could start expanding our reach and bring in more qualified students.

What were your goals for this project?

The goals for this project was to bring in qualified students to become medical interpreters at the minimum of a 2:1 ROI.

SOLUTION

How did you select this vendor?

We selected Klientboost through an extensive search and evaluation of the top ppc companies from various review sites and search results.

Describe the project in detail.

The project consisted primarily of the optimization, creation, and expansion of our PPC initiatives in terms of Google Ads, Bing Ads, and Facebook Ads. It also included the development and continous CRO Optimizations of target Landing pages.

What was the team composition?

We usually go through a project manager specific to the initiative at hand. Currently for PPC that consist of someone managing the account and a designer/cro expert for the landing pages. We also are able to keep in touch with the CEO to inquire on other initiaitves and updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far this has produced tremendous results allowing us to double our ARR with a very high ROI which has allowed us to further invest in improving our course structure and experience for our students.

How effective was the workflow between your team and theirs?

Extremely good, they more or less feel like an extension of my own team.

What did you find most impressive about this company?

I find most impressive in that unlike other companies we have worked with Klientboost is always prompt, responsive, and willing to work with us when we have a change of focus or have a higher priorty initiative we would like to get started instead of what is already being worked on.

Are there any areas for improvement?

As of currently there really isn't any. By the time something comes to mind they manage to already resolve it so my only complaint is that there isn't anything for us to complain about.

BACKGROUND

Please describe your company and your position there.

I am the Head of Growth for a security system for both residential and business. The company is headquarted in the Bay Area and employs roughly 50 employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to manage our paid social channels.

What were your goals for this project?

Considering we were close to officially launching our product, we wanted to drum up awareness and drive a significant amount of leads interested in the product. When we did launch, the goal was to drive sales.

SOLUTION

How did you select this vendor?

Originally made contact with KlientBoost at a previous company and when considering an Ad Agency, they were one of the providers that came to mind. Due to great conversations I had with the Founder/CEO, I decided to pull the trigger on KlientBoost.

Describe the scope of their work in detail.

They would manage our paid acquisition channels from setting up new campaigns, designing new ads and landing pages, to reporting on metrics.

What was the team composition?

Collaborated with an Account Manager and a Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We drove leads at a reasonable CPL and when the product launched the first initial weekend, the results were pretty strong as well.

How effective was the workflow between your team and theirs?

It was just okay. As a startup, we were and still are very agile; so their response time, even though was sub-par, needed improvements. Also, some campaigns that were intended to launch weren't and I found myself doing them myself just to get them out the window.

What did you find most impressive about this company?

That they provided design services alongside managing Ad Campaigns.

Are there any areas for improvement?

It depends; but maybe it boils down to you get what you pay for. KlientBoost rate wasn't bad, I'll give them that. And they were above average when it came to the quality of work they did. But when you have a significant amount of budget carved out for Advertising, you itch for more than just average or above average. I eventually jumped ship to another agency (who were slightly more expensive) and their quality is phenomenal. Their attention to detail, making constant improvements, turn-around time, and reporting was the best I've seen --- and I've been in marketing for over 15 years. So when I compare KlientBoost to them - KlientBoost sat somewhere around average and above average.

BACKGROUND

Please describe your company and your position there.

Clean Path is a recovery treatment center for drug and alcohol addiction. I am Director of Admissions & Marketing in charge of bringing new clients into the program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To increase our online presence, boost our website and generate leads.

What were your goals for this project?

Increase in leads to company

SOLUTION

How did you select this vendor?

Easy to work with and able to scale our marketing budget to meet our individual needs.

Describe the project in detail.

After meeting with Klient Boot we outlined our immediate needs to generate leads and increase brand awareness. They began taking over our Google PPC and Ad Words accounts. Each week we would meet and discuss the success of each campaign. We would either add marketing dollars and turn up the Ad Words and try new online ad's.

What was the team composition?

We had an account manager from Klient boost which we met with weekly and myself and the CEO of our company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great success in driving more online traffic to our ads and generated more leads.

How effective was the workflow between your team and theirs?

Workflow was very easy, they made things simple but being very data driven with accurate reporting. That gave us the confidence to add more money to our budget to continue to drive more leads.

What did you find most impressive about this company?

Our ability to scale our marketing dollars to meet our individual needs. The value was fantastic. We were able to save money and actually increase our spending after a few months. The quality of work and service could not have been better. Very accurate reporting with transparency and honest communication.

Are there any areas for improvement?

It did take a few weeks for them to learn some of the lingo used in our industry but that was minor and for only a short period of time.

BACKGROUND

Please describe your company and your position there.

ServiceCore is a software platform built specifically for the liquid waste industry. I'm the demand generation manager so my primary goal is to book demos for our sales reps to highlight our platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Klientboost runs our paid social media and CPC advertising. They also create new ads including media and ad copy.

What were your goals for this project?

We aim to increase visibility online, book more demos, and target the right people in our industry.

SOLUTION

How did you select this vendor?

A consultant we had at the time had worked with the agency previously and had great success with similar projects.

Describe the scope of their work in detail.

We meet weekly to discuss the ongoing projects and cover a variety of topics. Klientboost owns our Google ads, Bing ads, and social media advertising accounts. They own our keyword strategy and ad spend across all platforms. They also create and manage all of the ads and copy on those platforms, including landing pages for those ads.

What was the team composition?

I work directly with our account manager, Luke, and the lead designer on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our inbound leads year over year are up approximately 75% which is largely due to Klientboost's efforts. This has resulted in more demos and more closed deals. We have also expanded the number of keywords and ad groups to more than double the pre-existing number.

How effective was the workflow between your team and theirs?

The workflow is very effective. We keep in communication via Slack, meetings, and emails. We have access to communicate with our account team and the CEO whenever necessary so we haven't had any delays or issues with the account in a long time.

What did you find most impressive about this company?

Early on in the process, we had an account manager that wasn't really working out. The company quickly shifted our team around and got us the perfect account manager. Since then, things have been smooth sailing. We also have a very collaborative relationship where both sides bring ideas to the table but aren't afraid to reject bad ideas.

Are there any areas for improvement?

None that I can think of. The team is proactive and easy to work with, we're pleased with the results.