Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
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Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Professional
Clients consistently highlight the professionalism of Uproar by Moburst, noting their impressive service delivery and transparent communication. One client remarked on their 'professional attitude during the introductory call' and emphasized the team's commitment to timely delivery and support. Despite a brief period of high team rotation, overall feedback reflects strong satisfaction with the professional service provided, reinforcing their reputation as a reliable partner in achieving PR goals.-
Digital & PR Strategy for Voice Translator Manufacturer
5.0 Apr 10, 2025We always get everything on time. The team is extremely transparent and very informative. We can always count on their support and discuss anything related to PR. The team is actively looking for new opportunities to grab the media's attention.
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Digital & PR Strategy for Voice Translator Manufacturer
5.0 Apr 10, 2025That you deliver extremely professional service for a price that is possible to accept. There was one period when the rotation on the team was a little too high, and it was a little harder to follow projects and keep things moving. The team is very professional, but it's better if we can build relations and trust.
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8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Exceptional results
Clients have consistently praised Channel V Media for delivering exceptional results, highlighting significant improvements in brand awareness and media presence. GFT noted a 'complete 180 turnaround' in U.S. awareness, while Infragistics experienced a dramatic increase in press coverage and industry recognition. Breezometer commended CVM for transforming their narrative into compelling stories that garnered attention from major outlets. Overall, the sentiment reflects a strong endorsement of CVM's effectiveness in achieving client objectives and exceeding expectations.-
PR & Social Media Marketing for Digital Transformation Co
5.0 Apr 5, 2024We’ve seen a complete 180 turnaround in our U.S. awareness since hiring Channel V Media. Our CEO of the Americas and our brand as a whole was largely unknown before working with CVM, but that’s changed with the consistent cadence of press coverage that they’ve driven for us. They’ve been able to create awareness around every initiative I’ve brought forward to them, but what I appreciate even more than that is their ability to act as an advisor on which topics will get the most exposure in the media and which won’t. CVM has exceeded expectations on that front over and over again.
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PR for Climate Technology Company
5.0 Feb 27, 2023CVM was the first agency that was able to instinctually turn the details of our product offering and business model into storylines that caught the media’s attention. Through these efforts, CVM generated interest for BreezoMeter, as well as climate technology as a whole, from major media outlets, including Techcrunch, The New York Times, CNBC, CNET, Forbes, Fox Business, New York Post, The Washington Post, WWD, USA Today and Fast Company. CVM’s methodical planning process particularly impressed us. They focused heavily on developing our positioning and the messages we needed to put out in the media to drive the right audience behaviors.
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PR & Content Marketing for Nonprofit Organization
5.0 Sep 11, 2025Channel V Media has created significant brand awareness for the Interledger Foundation, not only in the U.S. and UK, but also in Mexico and South Africa via their international partner agency network. We have seen a 400% increase in media coverage–and the coverage itself is far more relevant (think going from throwaway profile pieces in unknown media outlets to highly relevant topical and project coverage in high-value outlets). These two outcomes are the main criteria for judging the effectiveness of public relations.
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Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Industry Experience
Otter Public Relations has effectively served a diverse range of industries, including retail, information technology, education, and advertising & marketing. Reviews indicate strong expertise in enhancing brand visibility and authority through strategic media placements and compelling content creation. The overall sentiment across industries is overwhelmingly positive, highlighting their responsiveness, timely delivery, and quality of work, making them a strong fit for businesses looking to boost their public relations and marketing efforts.
Read All ReviewsSelect Industry to see insights
Information technology Retail Media Software Beauty & Cosmetics Non-profit Consulting Financial services Real estate IT Services Arts, entertainment & music Social Networking Motion Pictures & Film Other industries Healthcare eCommerce Hospitality & leisure Publishing Human Resources Automotive Consumer Products Nonprofit Fitness Design Sports Wellness & Fitness Insurance Energy & natural resources Construction Supply Chain, Logistics, and Transport Medical Consumer products & services Food & Beverage Other Industry Engineering Food & Beverages Manufacturing Legal Politics Education Advertising & marketing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed2 - 9Naperville, IL
Services provided
25% Public Relations25% Market Research25% Social Media Marketing +1 service25% Web DevelopmentPruehs & Associates, a Market Research company, is based in Naperville, Illinois. They offer Market Research and Public Relations and were established in 1983.
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UndisclosedUndisclosed2 - 9Cape Elizabeth, ME
Services provided
25% Public Relations25% Digital Strategy25% Event Marketing +1 service25% Media Planning & BuyingGBritt PR is a small Digital Strategy company launched in 2001. Their team specializes in Digital Strategy and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Reviews mention Helpful
The feedback highlights a highly positive sentiment regarding Interdependence's responsiveness and collaborative nature. A client noted their 'very helpful' approach in defining ROI and ensuring needs were met, emphasizing their strong project management skills. The ability to quickly identify strategic story angles and elevate visibility was particularly impressive. Overall, clients appreciate the value they provide, although they suggest refining targeting to enhance alignment with core expertise.-
PR & Media Relations for Molecular Testing Laboratory
5.0 Nov 5, 2025They work to ensure our needs are met in terms of pitching and fielding requests and correspondence. Very helpful in terms of defining ROI and return for leadership. Great partners.
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16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Passionate about their work
Clients consistently commend 5W Public Relations for their genuine passion and commitment to client success. One client noted, 'What stood out most about 5WPR was how genuinely invested they were in Nutrire’s success,' reflecting a sentiment of deep engagement. Another client emphasized, 'Their passion and desire to make us succeed is what we find most impressive,' highlighting the collaborative spirit and dedication of the team. Overall, feedback indicates a strong appreciation for the team's attentiveness and proactive approach.-
Public Relations for Golf Apparel Company
5.0 Jun 1, 2021The team is very open and honest, and they lay out very nice plans. Their CEO is very passionate about that review because they want to make sure that we rehire them. They not only give us the facts about our engagement, but they also look at them as to how they relate to how our next engagement is going to be. They’ve taken the time to sit with us and be patient in understanding what we need. They’ve done a really nice job on making their brand not feel separate from ours — we’re all in one at this point. 5W understands us and knows our passion.
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Public Relations for Wine & Spirits Company
4.5 Dec 30, 20205W is extremely responsive to our needs. Their passion and desire to make us succeed is what we find most impressive about 5W. They have all the big PR influence, but work with us on an intimate level that is fast, personable and responsive.
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PR Services & Influencer Mgmt for Hair Wellness Brand
5.0 Apr 18, 2025What stood out most about 5WPR was how genuinely invested they were in Nutrire’s success. From day one, they treated our brand like it mattered — not just another client on the roster. Their passion, attentiveness, and willingness to roll up their sleeves made them feel like an extension of our internal team.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed2 - 9Springfield, IL
Services provided
25% Public Relations25% Media Planning & Buying20% Search Engine Optimization +2 services15% Email Marketing15% Social Media MarketingBased in Springfield, Illinois, Gem PR & Media is a small media planning and buying agency. The team offers Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Englewood Cliffs, NJ
Services provided
25% Public Relations15% Branding15% Email Marketing +3 services15% Marketing Strategy15% Social Media Marketing15% Web DesignReichman Frankle Inc. Is a PR company. Located in Englewood Cliffs, New Jersey, the team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Peoria, IL
Services provided
25% Public Relations25% Branding25% Event Marketing +1 service25% Market ResearchCLARK MARKETING, a small branding agency, is located in Peoria, Illinois. The team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Marketing StrategyFounded in 2002, Purdue Marion & Associates is an Advertising company. The team provides Advertising and Branding and is located in Las Vegas, Nevada.
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UndisclosedUndisclosed2 - 9Henderson, NV
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Web DevelopmentTrosper Communications is an Advertising company launched in 2010. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Helpful
Clients have expressed overwhelmingly positive sentiment regarding Gateway Group's helpfulness. One CMO noted their valuable guidance and flexibility, stating that the team was always available to meet needs and significantly supported a transformative rebrand. The feedback highlights the company's commitment to building essential relationships and delivering results, with no areas for improvement mentioned. Overall, clients appreciate the partnership and effective communication throughout the project.-
Marketing Services for IT Company
5.0 Jan 27, 2026They’ve made sure we showed up where it mattered and helped build relationships with media and investors that made a real difference. Their team has provided valuable guidance and has been flexible and available whenever needed.
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Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
Read All ReviewsSelect Industry to see insights
Energy & natural resources Manufacturing Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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UndisclosedUndisclosed2 - 9Akron, OH
Services provided
25% Public Relations25% E-Commerce Development25% Search Engine Optimization +1 service25% Social Media MarketingHeadquartered in Akron, Ohio, emBold is a small e-commerce development firm. The team focuses on E-Commerce Development and Public Relations.
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UndisclosedUndisclosed2 - 9Evans, GA
Services provided
25% Public Relations25% Content Marketing25% Search Engine Optimization +1 service25% Video ProductionBridgewell Marketing is an Evans, Georgia-based Content Marketing company. They focus on Content Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Graphic DesignLaunched in 2011, QJS Design Studio, a small Advertising company, is located in Atlanta, Georgia. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Palatine, IL
Services provided
25% Public Relations25% Advertising25% Market Research +1 service25% Social Media MarketingBernard & Company is a small Advertising company. They provide Advertising and Market Research and were launched in 1976.
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UndisclosedUndisclosed2 - 9Albany, NY
Services provided
25% Public Relations15% Branding15% Market Research +3 services15% Search Engine Optimization15% Social Media Marketing15% Video ProductionBaker Public Relations, a PR company, was founded in 2007. The small team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Video ProductionLaunched in 2013, POOLHOUSE is an Advertising company. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Knoxville, TN
Services provided
25% Public Relations15% Branding15% Event Marketing +3 services15% Graphic Design15% Marketing Strategy15% Web DesignPiper Communications, LLC is a small PR firm in Knoxville, Tennessee. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Racine, WI
Services provided
25% Public Relations25% Branding25% Other Digital Marketing +1 service25% Web DesignBranding firm Corporate Images is based in Racine, Wisconsin. They offer Branding and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9El Paso, TX
Services provided
25% Public Relations50% Graphic Design25% BrandingGraphic design agency Creative Gong, LLC offers Graphic Design and Branding. They are headquartered in El Paso, Texas.
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UndisclosedUndisclosed2 - 9Cheyenne, WY
Services provided
25% Public Relations20% Advertising15% Corporate Photography +3 services15% Graphic Design15% Media Planning & Buying10% AR/VR DevelopmentKelly Rizley Advertising & PR, a public relations firm, was founded in 1979. Headquartered in Cheyenne, Wyoming, the team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Chula Vista, CA
Services provided
25% Public Relations25% Marketing Strategy25% Media Planning & Buying +1 service25% Video ProductionMarketing Strategy company EC Marketing Agency was founded in 1989. The team offers Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
25% Public Relations35% Marketing Strategy30% Social Media Marketing +1 service10% Event ManagementThe Merchant Strategy, Inc. Is a Marketing Strategy company founded in 2007. The company focuses on Marketing Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Jensen Beach, FL
Services provided
25% Public Relations35% Advertising30% Social Media Marketing +1 service10% Event ManagementTurnkey Communications & Public Relations is an Advertising company. They are in Jensen Beach, Florida and have small team of experts. Their services include Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Vacaville, CA
Services provided
25% Public Relations25% Search Engine Optimization25% Web Design +1 service25% Web DevelopmentLittle Wing Connections is a small Vacaville, California-based PR agency. The team provides Public Relations and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Cedar Rapids, IA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Event MarketingAdfinity Marketing Group is an Advertising company. Their small team of employees is based in Cedar Rapids, Iowa. Their team offers Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Leland, NC
Services provided
25% Public Relations25% Graphic Design25% Social Media Marketing +1 service25% Web DesignPioneer Strategies, a graphic design company, is headquartered in Leland, North Carolina. Their services include Graphic Design and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Hudson, NC
Services provided
25% Public Relations25% Advertising25% Direct Marketing +1 service25% Web DesignLaunched in 1996, Paragon Design Group is an Advertising company. Headquartered in Hudson, North Carolina, the team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Apex, NC
Services provided
25% Public Relations25% Branding25% Social Media Marketing +1 service25% Web DesignLaunched in 2006, The Bowerbird Agency is a small branding agency. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Gastonia, NC
Services provided
25% Public Relations25% Social Media Marketing25% Web Design +1 service25% Web DevelopmentEscape Plan Marketing is a Gastonia, North Carolina-based public relations agency. The team focuses on Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Sterling, VA
Services provided
25% Public Relations25% AR/VR Development25% Search Engine Optimization +1 service25% Social Media MarketingFISHPOND Media, an AR/VR development company, is located in Sterling, Virginia. Founded in 2017, the team provides AR/VR development and Public Relations.
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UndisclosedUndisclosed2 - 9Henrico, VA
Services provided
25% Public Relations25% Branding25% Market Research +1 service25% Marketing StrategyPromotional Considerations is a branding agency. The team offers Branding and Marketing Strategy and is in Henrico, Virginia.
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UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Marketing StrategyBroderick Communications, LLC, an Advertising company, is located in Richmond, Virginia. Established in 2007, the team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Tustin, CA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Marketing StrategyLaunched in 2011, Spotlight Marketing Communications is an Advertising company. The team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Roseville, CA
Services provided
25% Public Relations25% Back Office Outsourcing25% Event Marketing +1 service25% Social Media MarketingBack Office Outsourcing company Halldin Public Relations is headquartered in Roseville, California. The team focuses on Back Office Outsourcing and Event Marketing.
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UndisclosedUndisclosed2 - 9Elk Grove, CA
Services provided
25% Public Relations25% Branding25% Marketing Strategy +1 service25% Social Media MarketingLemon Tree Agency is a branding company. The team is headquartered in Elk Grove, California, and their services include Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Erie, PA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Web DevelopmentPAPA Advertising is an Advertising company established in 1990. Based in Erie, Pennsylvania, the team specializes in Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
25% Public Relations25% Email Marketing25% Search Engine Optimization +1 service25% Social Media MarketingHeadquartered in Atlanta, Georgia, Grow Media Agency is a small Email Marketing company. Their services include Email Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
25% Public Relations25% Advertising25% Digital Strategy +1 service25% Market ResearchAdForum is an Advertising company. The company is headquartered in New York, New York. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
25% Public Relations25% Affiliate Marketing25% Content Marketing +1 service25% Market ResearchEton Bray Group is a Content Marketing company. Their small team is based in New York, New York. Their team specializes in Content Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Arlington, VA
Services provided
25% Public Relations25% Content Marketing25% Market Research +1 service25% Marketing StrategyTECH MARKET ANALYTICS LLC is an Arlington, Virginia-based Content Marketing company. Established in 2001, the team specializes in Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Oro Valley, AZ
Services provided
25% Public Relations25% Advertising25% Graphic Design +1 service25% Marketing StrategyRonor Billboards is an Advertising company. They are based in Oro Valley, Arizona and have small team. Their services include Advertising and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Washington, DC
Services provided
25% Public Relations25% Content Marketing25% Market Research +2 services13% Staffing12% Recruiting51 Strategies, LLC is a public relations firm headquartered in Washington, District of Columbia. They offer Public Relations and Market Research.
Read more -
UndisclosedUndisclosed2 - 9McDonough, GA
Services provided
25% Public Relations25% Business Consulting25% Corporate Training & Coaching +1 service25% Social Media MarketingHenton Jones Media, a small public relations agency, is based in McDonough, Georgia. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
Services provided
25% Public Relations25% Commercial Development25% Commercial Property Management +1 service25% Corporate PhotographySmall PR firm LDRB Construction & Planning Management, is located in San Francisco, California. Their services include Public Relations and Corporate Photography.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
25% Public Relations25% Custom Software Development25% IT Managed Services +1 service25% Mobile App DevelopmentADAI is a PR agency. They are in Washington, District of Columbia and have small team. Their team offers Public Relations and IT managed services.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
25% Public Relations25% Business Consulting25% Event Marketing +1 service25% Marketing StrategyM. Gill & Associates, Inc. Is a public relations company. The Miami, Florida-based company was founded in 1990. Their team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Temple City, CA
Services provided
25% Public Relations25% Content Marketing25% Ecommerce Marketing +1 service25% Social Media MarketingIn Temple City, California, Best of Bold, Inc. Is a public relations firm. They specialize in Public Relations and Social Media Marketing and were founded in 2018.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
25% Public Relations25% Branding25% Digital Strategy +1 service25% Social Media MarketingThe Vox Agency, a branding agency, was founded in 2011. The small team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Bloomfield Hills, MI
Services provided
25% Public Relations25% Branding25% Marketing Strategy +1 service25% Social Media MarketingKinetic Communications Marketing, LLC is a branding firm. Founded in 2017, their team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
25% Public Relations25% Branding20% Video Production +2 services20% Web Design10% Marketing StrategyBranding agency Schroder Public Relations offers Branding and Public Relations. They were launched in 2002.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
25% Public Relations25% Branding25% Content Writing Services +1 service25% Social Media MarketingAndria Mitsakos Public Relations is a small branding firm founded in 2003. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Bradenton, FL
Services provided
25% Public Relations35% Content Marketing30% Content Writing Services +1 service10% Event ManagementMillerrupp is a Content Marketing company. The Bradenton, Florida-based firm was established in 2012. Their team specializes in Content Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
25% Public Relations25% Event Management25% Event Marketing +1 service25% StaffingPreferred Events is a Las Vegas, Nevada-based PR company. They focus on Public Relations and Event Marketing and were established in 2009.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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