Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Proactive
Client feedback highlights PRLab's proactive approach as a significant strength. Clients noted their team was responsive and quick to deliver, with one stating they contributed valuable ideas and discussions to meet project goals. Another client emphasized their proactive research and submission of new ideas to enhance exposure. Overall sentiment reflects a high level of satisfaction with PRLab’s ability to anticipate client needs and deliver innovative solutions, establishing them as a reliable partner in PR efforts.-
PR Services for Crypto Exchange Company
5.0 Sep 4, 2024Very involved and trustworthy. They were also very pleasant to work and communicate with. A little more proactive.
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PR Services for SaaS Solution & Media Monitoring Company
5.0 Oct 16, 2023Flexible, on time, creative, proactive. They were flexible, creative, fun, and a friendly team to work with!
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PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023They had a very proactive approach, researching and submitting new ideas and opportunities to increase exposure. Their strategic and proactive approach is truly impressive, and they have a knack for identifying the right opportunities and crafting pitches that resonate with journalists.
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PR Services for Mobile Microlearning App Company
5.0 Aug 31, 2021Tom is a proactive networker with a positive attitude. For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way.
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PR Services & Content Marketing for SaaS Company
5.0 Mar 28, 2025The team were impressively quick to pick up and learn our platform and brand, although we operate in a notoriously complex market. It is clear that they understand tech. Our account managers were proactive and a pleasure to work with. Content writers were knowledgeable and knew how to hit the important points and create thought-provoking hooks.
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Industry Experience
PRLab has demonstrated expertise across various industries, including Financial Services, Information Technology, Advertising & Marketing, and Environmental Services. Feedback highlights their strengths in establishing brand awareness, thought leadership, and media presence. Clients commend their responsiveness, professionalism, and ability to deliver measurable results, such as increased media coverage and enhanced brand visibility. Overall sentiment is positive, indicating that PRLab is well-suited for companies seeking impactful PR strategies in diverse sectors.
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IT Services Advertising & marketing Software Healthcare Financial services Design Information technology Environmental Services Telecommunications Consulting Human ResourcesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients consistently praised PRLab for its cost-effectiveness and value for money. Many noted that the pricing fit their budgets and highlighted the good value received relative to the services provided. For instance, one client mentioned, "Good value for cost," while another emphasized, "Pricing fit our budget." The sentiment across reviews reflects satisfaction with the financial investment made, with clients feeling they received quality service and measurable results for their expenditures.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Proactive
Client feedback indicates a strong proactive sentiment towards Channel V Media, highlighting their consistent initiative in generating media opportunities. One client noted, 'They’re always bringing us ideas and creating stories to get us in the media, even when we don’t have specific news.' Another remarked on their systematic approach, stating, 'They come prepared on weekly calls to discuss new opportunities.' Overall, clients appreciate their ability to operate autonomously while maintaining effective communication, reinforcing their role as an integral extension of the client's team.-
PR for Banking Software Company
5.0 Mar 19, 2024They’re now considered industry experts by U.S. media, and we’re increasingly seeing media proactively reach out for their expertise on financial, banking and auto finance topics. They’re not reliant on our team to constantly offer them news and story ideas, instead they’re proactively bringing opportunities to us. Our press coverage is reflective of CVM’s impactful storytelling and creative ideas.
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PR & Corporate Communications for B2B SaaS Company
5.0 Oct 3, 2022They take a systematic approach to tracking and updates - and come prepared on weekly calls to discuss new opportunities and blockers. They do the prep work drafting emails and submissions on our behalf, and are proactive in adjusting plans for pitches and releases when needed. Overall, super impressed with their preparedness and responsiveness.
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PR & Communications for Personalization SaaS Company
5.0 Nov 2, 2021Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way Channel V Media has portrayed us. We’ve also seen business come to our doors due to the coverage we’ve achieved. Channel V Media is great at identifying our secret sauce and articulating that in an interesting way for the media.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Reviews mention Translate ideas into products
Clients have expressed a positive sentiment regarding Otter Public Relations' ability to translate ideas into products, particularly highlighting their skill in crafting compelling narratives that effectively communicate unique value propositions. One client noted, 'They seem adept at capturing the essence of their clients' backgrounds, expertise, and achievements,' which contributed to enhanced visibility and reputation. Overall, feedback emphasizes their strategic planning and effective messaging, although some clients suggest potential improvements in pricing structure.-
PR & Promotion Services for Digital Marketing Agency
5.0 Apr 13, 2024What's most impressive about Otter PR, is their ability to craft a compelling narrative and effectively communicate the unique story and value proposition of their clients, such as myself Charles Douglas, and my company Optimize Curacao. They seem adept at capturing the essence of their clients' backgrounds, expertise, and achievements, and translating that into impactful messaging that resonates with target audiences.
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212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Marketing Strategy20% Social Media MarketingIn New York, New York, BMF Media is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
20% Public Relations20% Event Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Social Media MarketingEvent Marketing company 451 Agency was launched in 2004. The agency offers Event Marketing and Public Relations, and is midsize.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Reviews mention Adaptable
Clients consistently commend Interdependence for their adaptability in addressing unique business needs. One VP highlighted the team's ability to 'learn, adapt, and strategize' around their specific market niche, while another noted their 'ability to adapt messaging based on results,' leading to improved outcomes. Overall, the sentiment reflects a strong appreciation for the company's responsiveness and flexibility in project management, contributing positively to client success.-
PR & Marketing Services for AI Proposal Dev Company
5.0 Jul 2, 2025Interdependence demonstrated exceptional project management throughout the engagement, offering both a clear bird’s-eye view across all workstreams and the ability to dive deep into any aspect on demand. They were highly flexible—able to shift direction on a dime when priorities changed—while consistently providing thoughtful rationale for their approaches. Their responsiveness, strategic insight, and ability to adapt in real time makes them a trusted, high-value partner.
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PR for Bank
5.0 Jul 28, 2025I'm impressed with Interdependence's ability to adapt their messaging based on results. The evolving feedback has improved over time.
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PR & Media Outreach for Management Consulting Firm
4.5 Oct 27, 2025The Interdependence team's ability to learn, adapt, and strategize around our firm's unique business model and niche in the market is particularly impressive. They go above and beyond to respond to our needs, even outside of traditional work hours. Interdependence has done a great job so far.
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16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
Read All ReviewsSelect Industry to see insights
IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
20% Public Relations20% Branding20% Digital Strategy +2 services20% Marketing Strategy20% Social Media MarketingRogers & Cowan is a branding company launched in 1950. The company focuses on Branding and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249Tulsa, OK
Services provided
20% Public Relations20% Advertising20% Branding +4 services10% Digital Strategy10% Media Planning & Buying10% Social Media Marketing10% Video ProductionBrothers & Company is a Tulsa, Oklahoma-based Advertising company. They offer Advertising and Branding and were launched in 1974.
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UndisclosedUndisclosed50 - 249Cleveland, OH
Services provided
20% Public Relations20% Branding20% Digital Strategy +2 services20% Graphic Design20% Marketing StrategyHeadquartered in Cleveland, Ohio, Falls Communications is a midsize branding agency. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Honolulu, HI
Services provided
20% Public Relations20% Advertising20% Digital Strategy +3 services20% Market Research10% Email Marketing10% Social Media MarketingAnthology Marketing Group, an Advertising company, was established in 2007. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Sacramento, CA
Services provided
20% Public Relations20% Advertising20% Digital Strategy +3 services20% Video Production10% Media Planning & Buying10% Social Media MarketingRunyon Saltzman, Inc., an Advertising company, specialize in Advertising and Digital Strategy. They were established in 1960.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Attentive
Clients express a highly positive sentiment regarding DISRUPT PR's attentiveness throughout their projects. One CEO noted that Marin and her team were 'responsive and attentive to our every need' during the campaign, highlighting their professionalism and thorough communication. The team's dedication to client objectives, characterized by regular check-ins and a detailed campaign plan, contributed to a successful launch, with the client stating that DISRUPT PR 'met and exceeded our expectations.'-
PR Services for Specialty Licence Plate Company
5.0 May 9, 2025Marin and her dedicated team were reponsive and attentive to our every need throughout the launch campaign. They were extremely professional providing a detailed campaign plan, with weekly communication check-ins, as well as brainstorming ideas and follow-up media monitoring.
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Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Professional
The reviews highlight 10 to 1 Public Relations' professionalism as a key strength. Clients praised their accessibility and swift communication, particularly during crisis situations. One production manager noted their impressive punctuality and proactive approach, stating, 'I can’t speak highly enough about their availability.' An account supervisor emphasized their adept handling of the casino industry's complexities, remarking on their 'professional' management of the approval process. Overall, the sentiment reflects a strong appreciation for their reliable and structured service.-
PR for Casino Marketing Agency
5.0 Aug 13, 2018Working in the casino industry can be challenging due to the fast pace and involves multiple parties being very hands-on in the process. 10 to 1 Public Relations was very comfortable dealing with the approval process. They understood the delicate nature of what we were doing and handled everything very professionally.
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Crisis Management PR for Indie Game Company
5.0 Sep 4, 202010 to 1 Public Relations’ professionalism and punctuality were impressive. Everything was well-structured, and we didn’t have to wait to get any correspondence; it was very swift. Additionally, they were very proactive and didn’t wait to get any information from us.
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20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed50 - 249Waukesha, WI
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Marketing Strategy20% Social Media MarketingMorganMyers is an Advertising company founded in 1983. The firm provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249North Little Rock, AR
Services provided
20% Public Relations20% Advertising20% Digital Strategy +4 services10% Branding10% Marketing Strategy10% Social Media Marketing10% Video ProductionLaunched in 1961, CJRW is a midsize Advertising company in North Little Rock, Arkansas. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
20% Public Relations30% Branding30% Business Consulting +1 service20% Media Planning & BuyingCastells & Asociados is a branding company. Founded in 1998, the company is in Los Angeles, California. Their team offers Branding and Business Consulting.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
20% Public Relations40% Advertising20% Branding +1 service20% Search Engine OptimizationEstablished in 2006, Republica Havas, a midsize Advertising company, is based in Miami, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, AL
Services provided
20% Public Relations20% Advertising20% Marketing Strategy +2 services20% Media Planning & Buying20% Video ProductionIntermark Group is an Advertising company. They provide Advertising and Marketing Strategy and were established in 1977.
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UndisclosedUndisclosed50 - 249Miami, FL
Services provided
20% Public Relations20% Graphic Design20% Marketing Strategy +3 services20% Video Production10% Branding10% Web DesignMidsize graphic design agency (add)ventures, is in Miami, Florida. The team specializes in Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dallas, TX
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Content Marketing20% Event MarketingLDWW, a midsize Advertising company, is based in Dallas, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Des Moines, IA
Services provided
20% Public Relations30% Marketing Strategy20% Advertising +2 services15% Search Engine Optimization15% Web DevelopmentTwo Rivers Marketing is a midsize Marketing Strategy company located in Des Moines, Iowa. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed50 - 249Chicago, IL
Services provided
20% Public Relations80% Media Planning & BuyingGRP Media is a media planning and buying agency. Their team is headquartered in Chicago, Illinois. The firm focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
20% Public Relations30% UX/UI Design20% Media Planning & Buying +2 services20% Video Production10% AI DevelopmentDeutsch is a midsize UX agency. They provide UX/UI Design and Media Planning & Buying and were established in 1969.
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UndisclosedUndisclosed50 - 249Portland, OR
Services provided
20% Public Relations20% Branding20% Media Planning & Buying +4 services10% Content Marketing10% Video Production10% Web Design10% Web DevelopmentFLM Harvest is a midsize branding company in Portland, Oregon. Their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
20% Public Relations50% Marketing Strategy30% BrandingBrodeur Partners is a Marketing Strategy company. Established in 1985, the firm is in Boston, Massachusetts. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed50 - 249Little Rock, AR
Services provided
20% Public Relations20% Advertising20% Digital Strategy +4 services10% Print Design10% Social Media Marketing10% Web Design10% Web DevelopmentVox Global is an Advertising company. Established in 2007, the firm is based in Little Rock, Arkansas. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Milwaukie, OR
Services provided
20% Public Relations20% Application Management & Support20% Back Office Outsourcing +2 services20% Customer Service Outsourcing20% IT Managed ServicesHeadquartered in Milwaukie, Oregon, Active Telesource is a midsize public relations company. Their services include Public Relations and IT managed services.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
20% Public Relations30% Social Media Marketing20% Web Design +3 services10% Branding10% Event Marketing10% LogoWagstaff Worldwide, a social media marketing firm, focus on Social Media Marketing and Public Relations. They were founded in 1999.
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UndisclosedUndisclosed50 - 249Winston-Salem, NC
Services provided
20% Public Relations20% Branding20% Marketing Strategy +4 services10% Digital Strategy10% Packaging Design10% UX/UI Design10% Video ProductionMidsize branding agency The Variable, is in Winston-Salem, North Carolina. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Omaha, NE
Services provided
20% Public Relations20% Branding20% Event Marketing +3 services20% Marketing Strategy10% Media Planning & Buying10% Search Engine OptimizationEstablished in 2003, SCORR Marketing, a midsize branding agency, is headquartered in Omaha, Nebraska. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
Services provided
20% Public Relations30% Print Design30% Staffing +1 service20% AdvertisingFounded in 1991, Creatis, Inc. Is a print design company. The company specializes in Print Design and Staffing, and is midsize.
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UndisclosedUndisclosed50 - 249Madison, WI
Services provided
20% Public Relations20% Branding20% Marketing Strategy +2 services20% Media Planning & Buying20% Social Media MarketingHiebing is a branding firm established in 1981. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Hartland, WI
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Search Engine Optimization20% Social Media MarketingAdvertising company Charleston|Orwig was launched in 1992. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Quincy, MA
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Marketing Strategy20% Web DevelopmentClinEdge is an Advertising company. They focus on Advertising and Branding and were launched in 2010. The agency is located in Quincy, Massachusetts.
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
Services provided
20% Public Relations20% Email Marketing20% Pay Per Click +2 services20% Search Engine Optimization20% Web DevelopmentHorizon Marketing Group is an Email Marketing company headquartered in St. Petersburg, Florida. Launched in 1997, the team focuses on Email Marketing and Public Relations.
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UndisclosedUndisclosedFreelancerSalt Lake City, UT
Services provided
40% Public Relations50% Business Consulting10% Event ManagementSmartMouth Communications is a Business Consulting company. The team is based in Salt Lake City, Utah, and their services include Business Consulting and Public Relations.
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UndisclosedUndisclosed50 - 249Plymouth, MN
Services provided
20% Public Relations20% Other Marketing20% Search Engine Optimization +2 services20% Web Design20% Web DevelopmentLocated in Plymouth, Minnesota, Gage is an Other Marketing company. They specialize in Other Marketing and Public Relations and were founded in 1992.
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UndisclosedUndisclosed50 - 249Clearwater, FL
Services provided
20% Public Relations20% Digital Strategy20% Graphic Design +2 services20% Marketing Strategy20% Social Media MarketingFKQ Advertising is a Clearwater, Florida-based Digital Strategy company. Founded in 1961, the team focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
20% Public Relations20% Branding20% Marketing Strategy +2 services20% Media Planning & Buying20% Web DesignBranding firm Admerasia was established in 1993. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
20% Public Relations40% Accounting40% Business ConsultingPerelson Weiner LLP is an Accounting company. They are headquartered in New York, New York and have midsize team. They offer Accounting and Business Consulting.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
20% Public Relations20% Branding20% Event Marketing +2 services20% Marketing Strategy20% Social Media MarketingBranding firm We Are BMF was founded in 2003. Headquartered in New York, New York, the team provides Branding and Event Marketing.
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UndisclosedUndisclosed50 - 249Alexandria, VA
Services provided
20% Public Relations20% Advertising20% Graphic Design +2 services20% Media Planning & Buying20% Social Media MarketingAptive Resources, an Advertising company, was launched in 2008. The agency provides Advertising and Graphic Design, and is midsize.
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UndisclosedUndisclosed50 - 249Lutz, FL
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Media Planning & Buying20% Social Media MarketingVistra Communications, LLC, an Advertising company, was launched in 2007. The agency focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249West Palm Beach, FL
Services provided
20% Public Relations20% Advertising20% Business Consulting +4 services20% IT Strategy Consulting10% Corporate Training & Coaching5% Recruiting5% StaffingEstablished in 2004, Chandler Campbelle & Daschle, a midsize Advertising company, is in West Palm Beach, Florida. Their team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
Services provided
10% Public Relations20% Sports Marketing10% Advertising +6 services10% Blockchain Marketing10% Branding10% Content Marketing10% Corporate Training & Coaching10% Marketing Strategy10% Social Media MarketingEstablished in 1987, SPORTFIVE is a Sports Marketing company. The agency focuses on Sports Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Blackfoot, ID
Services provided
20% Public Relations20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignSpot On Solutions LLC is a public relations firm. Based in Blackfoot, Idaho, their midsize team specializes in Public Relations and Social Media Marketing. The company was founded in 2012.
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UndisclosedUndisclosed1,000 - 9,999Seattle, WA
Services provided
10% Public Relations20% AI Development20% Cloud Consulting & SI +4 services20% Custom Software Development10% Digital Strategy10% ECM Consulting and SI10% IT Managed ServicesCloud consulting & SI company F5 was established in 1996. The team specializes in cloud consulting & SI and Custom Software Development and is in Seattle, Washington and Billerica, Massachusetts.
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UndisclosedUndisclosed50 - 249Chicago, IL
Services provided
20% Public Relations20% Branding20% Fractional CMO Services +2 services20% Recruiting20% Sales OutsourcingClearEdge, a branding agency, focus on Branding and Public Relations. They were founded in 2006.
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UndisclosedUndisclosed50 - 249Gilbert, AZ
Services provided
20% Public Relations20% Digital Strategy20% Fractional CMO Services +2 services20% Pay Per Click20% Sales OutsourcingGood Vibe Squad Marketing, a PR agency, was established in 2016. Based in Gilbert, Arizona, the team specializes in Public Relations and Digital Strategy.
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UndisclosedUndisclosed50 - 249Harrisburg, PA
Services provided
20% Public Relations20% Branding20% Event Marketing +2 services20% Market Research20% Media Planning & BuyingPavone Group is a branding company founded in 1992. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Dover, DE
Services provided
20% Public Relations20% Content Marketing20% Pay Per Click +3 services20% Social Media Marketing10% Search Engine Optimization10% Web DesignPublic relations firm AdCortex - Digital Marketing is based in Dover, Delaware. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Farmington Hills, MI
Services provided
20% Public Relations20% Content Writing Services20% Video Production +4 services10% Event Marketing10% Graphic Design10% Social Media Marketing10% Web DesignAdvancing Organizational Excellence (AOE) is a public relations firm established in 2018. The team provides Public Relations and Video Production.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
20% Public Relations50% Market Research20% Content Marketing +1 service10% Social Media MarketingMethods+Mastery is a Market Research company. Established in 2018, the team specializes in Market Research and Public Relations. The firm is in San Francisco, California and Los Angeles, California.
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UndisclosedUndisclosed50 - 249New Haven, CT
Services provided
20% Public Relations20% Advertising20% Conversion Optimization +2 services20% Social Media Marketing20% Web DesignEstablished in 2010, The Janice Christopher Marketing Agency, a midsize Advertising company, is located in New Haven, Connecticut. Their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Orange, CA
Services provided
20% Public Relations20% Branding20% Corporate Photography +2 services20% Social Media Marketing20% Web DesignAjenda Public Relations is a branding company. The firm is headquartered in Orange, California. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Souderton, PA
Services provided
20% Public Relations20% Marketing Strategy20% Media Planning & Buying +2 services20% Packaging Design20% Social Media MarketingAllebach Communications is a PR company. They are in Souderton, Pennsylvania and have midsize team. Their team focuses on Public Relations and Marketing Strategy.
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Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
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- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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