Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Proactive
Client feedback highlights PRLab's proactive approach as a significant strength. Clients noted their team was responsive and quick to deliver, with one stating they contributed valuable ideas and discussions to meet project goals. Another client emphasized their proactive research and submission of new ideas to enhance exposure. Overall sentiment reflects a high level of satisfaction with PRLab’s ability to anticipate client needs and deliver innovative solutions, establishing them as a reliable partner in PR efforts.-
PR Services for Crypto Exchange Company
5.0 Sep 4, 2024Very involved and trustworthy. They were also very pleasant to work and communicate with. A little more proactive.
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PR Services for SaaS Solution & Media Monitoring Company
5.0 Oct 16, 2023Flexible, on time, creative, proactive. They were flexible, creative, fun, and a friendly team to work with!
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PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023They had a very proactive approach, researching and submitting new ideas and opportunities to increase exposure. Their strategic and proactive approach is truly impressive, and they have a knack for identifying the right opportunities and crafting pitches that resonate with journalists.
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PR Services for Mobile Microlearning App Company
5.0 Aug 31, 2021Tom is a proactive networker with a positive attitude. For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way.
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PR Services & Content Marketing for SaaS Company
5.0 Mar 28, 2025The team were impressively quick to pick up and learn our platform and brand, although we operate in a notoriously complex market. It is clear that they understand tech. Our account managers were proactive and a pleasure to work with. Content writers were knowledgeable and knew how to hit the important points and create thought-provoking hooks.
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Industry Experience
PRLab has demonstrated expertise across various industries, including Financial Services, Information Technology, Advertising & Marketing, and Environmental Services. Feedback highlights their strengths in establishing brand awareness, thought leadership, and media presence. Clients commend their responsiveness, professionalism, and ability to deliver measurable results, such as increased media coverage and enhanced brand visibility. Overall sentiment is positive, indicating that PRLab is well-suited for companies seeking impactful PR strategies in diverse sectors.
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IT Services Advertising & marketing Software Healthcare Financial services Design Information technology Environmental Services Telecommunications Consulting Human ResourcesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients consistently praised PRLab for its cost-effectiveness and value for money. Many noted that the pricing fit their budgets and highlighted the good value received relative to the services provided. For instance, one client mentioned, "Good value for cost," while another emphasized, "Pricing fit our budget." The sentiment across reviews reflects satisfaction with the financial investment made, with clients feeling they received quality service and measurable results for their expenditures.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Receptive
The reviews reflect a highly receptive sentiment towards Uproar by Moburst. Clients commend their eagerness to engage and adapt strategies, with one noting, "Uproar is always eager to jump in" and another highlighting their "thorough yet really listen to our ideas." Their proactive communication style and commitment to collaboration are frequently praised, indicating a strong alignment with client needs. Overall, clients express satisfaction, noting a seamless partnership and no significant areas for improvement.-
PR Services, Mktg & Content Writing for Consumer Tech Co
5.0 Apr 10, 2025Uproar does a great job delivering results. We discuss what each quartlery stategy will be and then we go over each quarter report. They also do a great job of listening and adjusting our strategy to the industry. Uproars team is always on time and they do a great job of keeping items infront of CCT so we do not miss any opportunities. Again, they do a great job of listening and coming up with ideas to help get our messaging out to the masses. We feel that Uproar has done a great job and anytime we present them with a challenge they always help us find a way to solve.
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Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Industry Experience
Otter Public Relations has effectively served a diverse range of industries, including retail, information technology, education, and advertising & marketing. Reviews indicate strong expertise in enhancing brand visibility and authority through strategic media placements and compelling content creation. The overall sentiment across industries is overwhelmingly positive, highlighting their responsiveness, timely delivery, and quality of work, making them a strong fit for businesses looking to boost their public relations and marketing efforts.
Read All ReviewsSelect Industry to see insights
Information technology Retail Media Software Beauty & Cosmetics Non-profit Consulting Financial services Real estate IT Services Arts, entertainment & music Social Networking Motion Pictures & Film Other industries Healthcare eCommerce Hospitality & leisure Publishing Human Resources Automotive Consumer Products Nonprofit Fitness Design Sports Wellness & Fitness Insurance Energy & natural resources Construction Supply Chain, Logistics, and Transport Medical Consumer products & services Food & Beverage Other Industry Engineering Food & Beverages Manufacturing Legal Politics Education Advertising & marketing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed2 - 9Tustin, CA
Services provided
30% Public Relations20% Branding20% Media Planning & Buying +2 services20% Social Media Marketing10% Event ManagementAnton Communications is a public relations agency. They were launched in 2000 and provide Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
Services provided
30% Public Relations20% Email Marketing20% Media Planning & Buying +2 services20% Social Media Marketing10% Event ManagementOC Public Relations, a public relations company, is headquartered in Newport Beach, California. Established in 1996, the team provides Public Relations and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention High-quality work
Clients consistently commend Idea Grove for delivering high-quality work that exceeds expectations. One client highlighted the 'top-notch' quality of deliverables, including webpage copy and blog posts, which significantly improved their site's content and SEO. Another noted their 'attention to detail' and the depth of work, stating they surpassed expectations with a tailored 41-slide deck. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction in the agency's ability to understand their needs and produce exceptional results.-
Branding & Content Creation for IT Consulting Services Co
5.0 Apr 13, 2022However, I can share that the quality of the deliverables — new webpage copy and design, blog posts, and other creative work — has been top-notch. Our site continues to improve from a content, SEO and design perspective, and our blog content is far more targeted than what it was before.
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Branding Services for Digital Solutions Agency
5.0 Feb 28, 2022Their attention to detail and the depth of their work surpassed our expectations and provided so much value to us.
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Copywriting, PR & Management Services for Digital Signage Co
5.0 Nov 9, 2020The team is smart, and their copy is very good. I’ve also never had a copywriter that I didn’t fire, so it’s nice to work with them and have the quality of their work be so good.
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Content Writing for Cloud Computing Company
5.0 Apr 29, 2020Our sales team uses these case studies as tools to reach out to prospects and existing clients. Time and time again, we’ve heard that the case studies are high-quality and that the information’s well presented.
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PR & Marketing for Career Transition Service Provider
5.0 Apr 26, 2019Scott and his team did an excellent job daily. Idea Grove got our business in front of the right audiences. A story they put together about the product was on the first page of The Wall Street Journal.
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17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
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IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Exceeds expectations
Clients consistently report that 5W Public Relations exceeds expectations through exceptional professionalism and strategic insight. One client highlighted their ability to deliver more than 14,000 attendees for a festival, far surpassing the initial goal of 8,000-10,000. Another noted impressive media coverage, including placements in major publications like Oprah Magazine and over 594 million media impressions. Overall, clients commend the team's responsiveness, organization, and commitment to achieving measurable results, recommending 5W as a reliable PR partner.-
PR for Consumer Festival
5.0 Jan 20, 2021We couldn’t have been happier. With their help, we delivered more than 14,000 paid attendees. It was well over our goal of 8,000–10,000. It was almost too successful because we didn't want to run out of things and people waited in line, but it was the best problem to have. Because of their work, we were in People Magazine, Bon Appetit, and Martha Stewart Living; exactly where you want to be if you were bringing in an audience of 25 to 65-year-old women. What was delivered was way more than I ever expected.
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PR Services for Luxury Event Planner
5.0 Aug 17, 2020The results exceeded my expectations. As a result of 5W's efforts, we received coverage in Oprah Magazine, New York Post, Newsweek, Pop Sugar, Daily Mail, and many more- 25 in total, including over 594 million media impressions. The amazing breadth of press contacts and the remarkably high rate of success that they had in their outreach.
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PR Services for Animal Supplement Manufacturer
5.0 Feb 23, 2026We engaged 5W with high expectations, and they exceeded them in every possible way. From day one, their team demonstrated exceptional professionalism, strategic insight, and a clear understanding of our brand and growth objectives. They consistently brought thoughtful ideas, proactive recommendations, and measurable results that strengthened our brand presence and credibility.
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31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
30% Public Relations30% Marketing Strategy20% Content Marketing +1 service20% Social Media MarketingThe Woods & Co is a Marketing Strategy company founded in 2013. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
30% Public Relations40% Business Consulting30% Social Media MarketingFounded in 2004, D&P Creative Strategies, a small Business Consulting company, is located in Washington, District of Columbia. Their team focuses on Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9Jacksonville, FL
Services provided
30% Public Relations30% Commercial Development10% Direct Marketing +3 services10% Event Management10% Marketing Strategy10% Media Planning & BuyingAcuity Design Group, Inc. Is a Commercial Development company. They were established in 2008 and provide Commercial Development and Public Relations.
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UndisclosedUndisclosed2 - 9Lynwood, IL
Services provided
30% Public Relations40% Recruiting30% Business ConsultingPoint of Success Workforce Solutions LLC, a Recruiting company, is based in Lynwood, Illinois. They offer Recruiting and Business Consulting.
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UndisclosedUndisclosed2 - 9Village of Pelham, NY
Services provided
30% Public Relations70% Corporate Training & CoachingFounded in 2009, Wildfire Strategies, a small Corporate Training & Coaching company, is based in Village of Pelham, New York. Their team offers Corporate Training & Coaching and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Trustworthy
Clients perceive DISRUPT PR as a trustworthy partner, evidenced by their successful management of a GoFundMe campaign that raised over $460,000 in just 12 days. One client noted their ability to exceed expectations and deliver unexpected services, highlighting the firm's professionalism and effectiveness. The recommendation from a business associate further underscores their reliability, with clients encouraged to trust their expertise for optimal results.-
Fundraising Campaign for Nonprofit
5.0 Mar 9, 2022DISRUPT PR is a professional firm, so listen to them. Trust their instincts and let the results be your guide.
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3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Accommodating
The sentiment regarding the accommodating nature of 10 to 1 Public Relations is overwhelmingly positive. Clients appreciate their flexibility, particularly noting how the team worked around challenging schedules. One client highlighted, "10 to 1 Public Relations has been very accommodating in working around my schedule, which I’ve appreciated." This adaptability, coupled with their enthusiasm for collaboration and effective communication, reinforces their reputation as a client-focused agency.-
PR & Story Creation for Senior Community Organization
5.0 Jul 10, 201910 to 1 Public Relations performs well in this regard. The team delivers reports on all secured media placements, which our sales team shows to prospective residents. I initially thought we’d need to have weekly scheduled meetings, but this didn’t work with my challenging schedule. 10 to 1 Public Relations has been very accommodating in working around my schedule, which I’ve appreciated. We communicate via phone, email, and text.
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20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed2 - 9Lynnwood, WA
Services provided
30% Public Relations25% Marketing Strategy25% Social Media Marketing +1 service20% AdvertisingEstablished in 2014, Coleman Public Relations & Consulting Firm LLC is a small PR company. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
30% Public Relations20% Advertising20% Event Marketing +2 services20% Marketing Strategy10% Event ManagementENroute Communications, a PR agency, was launched in 2013. The company provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Riverside, CA
Services provided
30% Public Relations40% Direct Marketing30% AdvertisingVizard Marketing & PR is a Direct Marketing company. The agency is located in Riverside, California. Their services include Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Bismarck, ND
Services provided
30% Public Relations50% Social Media Marketing20% Marketing StrategyLaunched in 2003, Okiciya Consulting is a small Bismarck, North Dakota-based social media marketing firm. Their team focuses on Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
Services provided
30% Public Relations30% Business Consulting30% Graphic Design +1 service10% AdvertisingEstablished in 2009, Advanced LAN Tech. INC is a public relations firm. Their services include Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
30% Public Relations35% Business Consulting35% Corporate Training & CoachingAbelita LLC is a Business Consulting company. Based in Tallahassee, Florida, the team offers Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
30% Public Relations70% TranslationBanksCuesta Translations is a Translation company headquartered in Portland, Oregon. The team provides Translation and Public Relations.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
30% Public Relations35% Digital Strategy35% Social Media MarketingStomping Ground Strategies is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2020. The company is based in Chicago, Illinois.
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UndisclosedUndisclosed2 - 9Berkeley, CA
Services provided
30% Public Relations40% Branding20% Logo +1 service10% Video ProductionEstablished in 2013, StoryTK, LLC is a branding firm. The small team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Annville, PA
Services provided
30% Public Relations30% Social Media Marketing20% Video Production +1 service20% Web DevelopmentRDR PR LLC is a public relations company. They are headquartered in Annville, Pennsylvania and have small team. They offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
Services provided
30% Public Relations50% Business Consulting20% AccountingEstablished in 1999, EMCI, LLC. Is a small Boca Raton, Florida-based Business Consulting company. Their team specializes in Business Consulting and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Richmond, VT
Services provided
30% Public Relations10% Branding10% Content Marketing +5 services10% Content Writing Services10% Corporate Training & Coaching10% Digital Strategy10% Email Marketing10% Social Media MarketingClear Spot Communications is a public relations firm. Their small team is in Richmond, Vermont. Their team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
30% Public Relations40% Social Media Marketing30% BrandingC3 Communications, Inc. Is a social media marketing agency. Their small team of employees is located in San Diego, California. Their team focuses on Social Media Marketing and Branding.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
65% Public Relations35% Marketing StrategyButtonwood Communications Group, a public relations company, focus on Public Relations and Marketing Strategy. They were established in 2015.
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$5,000+Undisclosed2 - 9West Palm Beach, FL
Services provided
65% Public Relations25% Market Research10% Event ManagementHer Voice Hub is a PR firm. Founded in 2020, the team focuses on Public Relations and Market Research. The company is in West Palm Beach, Florida.
Read more -
$5,000+$200 - $300 / hrFreelancerSeattle, WA
Services provided
100% Public RelationsSequence Strategies is a PR agency. Their small team is based in Seattle, Washington and focuses on Public Relations. The company was established in 2022.
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UndisclosedUndisclosedFreelancerSuffern, NY
Services provided
100% Public RelationsDana Dean Public Relations is a public relations firm. Located in Suffern, New York, their small team specializes in Public Relations. The company was established in 2024.
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UndisclosedUndisclosed2 - 9Maryland Heights, MO
Services provided
60% Public Relations20% Content Marketing20% Social Media MarketingPlotlines, LLC is a small PR agency. Founded in 2012, the team specializes in Public Relations and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Albuquerque, NM
Services provided
25% Public Relations25% AI Development25% Email Marketing +1 service25% Sales OutsourcingDigital Domination LLC is a public relations agency launched in 2021. The team specializes in Public Relations and Email Marketing.
Read more -
$10,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Direct MarketingCreaxion is an Advertising company. The Atlanta, Georgia-based company was established in 1998. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
Services provided
25% Public Relations25% Advertising25% Branding +1 service25% Marketing StrategyMDB Communications is an Advertising company. They provide Advertising and Branding and are in Washington, District of Columbia.
Read more -
$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
25% Public Relations35% Marketing Strategy25% Advertising +1 service15% BrandingQuaker City Mercantile, a Marketing Strategy company, was founded in 1988. They specializes in Marketing Strategy and Advertising.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
25% Public Relations50% Branding25% Digital StrategyBranding firm Koopman Ostbo Marketing Communications is based in Portland, Oregon. They provide Branding and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Beaverton, OR
Services provided
25% Public Relations25% Branding25% Content Marketing +1 service25% Digital StrategyHeadquartered in Beaverton, Oregon, Nereus is a small branding firm. The team specializes in Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Devon, PA
Services provided
25% Public Relations25% Graphic Design25% Social Media Marketing +1 service25% Web DevelopmentZer0 to 5ive is a Devon, Pennsylvania-based graphic design agency. Founded in 1999, the team provides Graphic Design and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Plymouth Meeting, PA
Services provided
25% Public Relations25% Digital Strategy20% Mobile & App Marketing +2 services15% Video Production15% Web DesignDigital Strategy company Vault Communications was established in 1989. Based in Plymouth Meeting, Pennsylvania, the team provides Digital Strategy and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
25% Public Relations25% Direct Marketing25% Social Media Marketing +1 service25% Video ProductionLaunched in 1989, zcomm is a small PR firm. Their team specializes in Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
25% Public Relations25% Advertising25% Digital Strategy +1 service25% Graphic DesignBased in Washington, District of Columbia, Washington Media Group is a small Advertising company. Their services include Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
25% Public Relations25% Branding25% Graphic Design +1 service25% Social Media MarketingWW Hospitality Marketing is a branding firm. The Philadelphia, Pennsylvania-based team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
25% Public Relations25% Branding25% Media Planning & Buying +1 service25% Social Media MarketingFounded in 1994, The Halo Group is a small branding firm. Their services include Branding and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Niles, IL
Services provided
25% Public Relations25% Social Media Marketing10% Branding +4 services10% Email Marketing10% Graphic Design10% Search Engine Optimization10% Web DesignBased in Niles, Illinois, Taylor Johnson is a public relations firm. Their services include Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Grand Rapids, MI
Services provided
25% Public Relations25% Branding20% Social Media Marketing +3 services10% Content Marketing10% Digital Strategy10% Event ManagementEstablished in 1984, SeyferthPR is a branding firm. The team provides Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
25% Public Relations25% Branding25% Marketing Strategy +1 service25% Media Planning & BuyingIn New York, New York, Working Media Group is a branding agency. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Harper Woods, MI
Services provided
25% Public Relations25% Application Testing25% Call Center Services +1 service25% Sales OutsourcingPR agency Clementine Live Answering Service focuses on Public Relations and Application Testing. They are headquartered in Harper Woods, Michigan and Chicago, Illinois.
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$5,000+$100 - $149 / hr10 - 49Charleston, SC
Services provided
25% Public Relations25% Advertising20% Branding +3 services10% Pay Per Click10% Search Engine Optimization10% Social Media MarketingLaunched in 2005, Momentum Marketing is an Advertising company. Their services include Advertising and Public Relations.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
25% Public Relations25% Branding25% Content Marketing +1 service25% Social Media MarketingCoburn Communication, Inc. Is a small branding agency in New York, New York. The team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Columbia, MD
Services provided
25% Public Relations25% Advertising25% Social Media Marketing +1 service25% Web DevelopmentImpact Marketing & Public Relations is an Advertising company. They are based in Columbia, Maryland. Their team offers Advertising and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Tampa, FL
Services provided
25% Public Relations25% Branding25% Marketing Strategy +1 service25% Social Media MarketingIn Tampa, Florida, Walker Brands is a branding agency. They provide Branding and Marketing Strategy and were launched in 1992.
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$10,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
25% Public Relations25% Marketing Strategy20% Branding +2 services15% Media Planning & Buying15% Print DesignMarketing Strategy company Neuger was established in 2002. The team offers Marketing Strategy and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
25% Public Relations25% Content Marketing25% Marketing Strategy +1 service25% Social Media MarketingEvans Larson Communications is a Content Marketing company launched in 1992. Their team provides Content Marketing and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
25% Public Relations25% Graphic Design25% Marketing Strategy +1 service25% Media Planning & BuyingZoZo Group LLC, a graphic design agency, was launched in 2003. Located in Denver, Colorado, the team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
25% Public Relations25% Branding25% Event Marketing +1 service25% Marketing StrategyBranding firm Pello Agency is headquartered in San Diego, California. Established in 2008, the team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
25% Public Relations25% Digital Strategy25% Social Media Marketing +1 service25% Web DevelopmentDigital Strategy company HeraldPR specializes in Digital Strategy and Public Relations. They were established in 2012.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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