Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention Passionate about their work
Clients consistently highlight Idea Grove's passion for their work, noting the team's genuine investment in their projects. One client emphasized their 'passion for storytelling and dedication to achieving our goals,' while another praised the team's 'energy' and commitment, stating they treated smaller clients with the same dedication as larger ones. Overall, the sentiment reflects a strong appreciation for Idea Grove's enthusiasm and creativity, which significantly contributed to their clients' success.-
PR Services for Sales Channel Company
5.0 Feb 7, 2023The company's CEO was noted for showing high expertise and a passion for supporting others. This demonstrates a deep commitment to the success of their clients and a genuine enthusiasm for their work.
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PR/Content Marketing for Work Culture Consultant
5.0 Sep 9, 2025I loved their passion and energy. They were invested in the project and treated me (a small budget client) just as they would treat their largest client. It was a joy to work with such a creative, fun, and passionate team.
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PR & Digital Marketing Services for Equipment Manufacturer
5.0 Jun 10, 2026They were incredibly easy and flexible to work with, always approaching our project with a collaborative spirit and a can-do attitude. Their passion for storytelling and dedication to achieving our goals were evident in every interaction. We are very pleased with the partnership and would highly recommend Idea Grove to any company looking for a dedicated and effective PR and marketing partner.
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9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Exceptional results
Clients have consistently praised Uproar by Moburst for delivering exceptional results, noting their proactive approach and adaptability in strategy. One client highlighted their impressive performance in media relations and messaging, stating, 'Uproar always delivers' and demonstrates a strong commitment to understanding industry dynamics. Their prompt project management and responsiveness to client needs further reinforce a sentiment of excellence, with feedback indicating they effectively seize opportunities and provide valuable insights.-
PR Services, Mktg & Content Writing for Consumer Tech Co
5.0 Apr 10, 2025Uproar does a great job delivering results. We discuss what each quarterly strategy will be and then we go over each quarter report. Uproar always delivers. They also do a great job of listening and adjusting our strategy to the industry.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews highlight Otter Public Relations' effectiveness in enhancing client visibility and credibility. Clients commend their organized approach, timely project management, and high-quality writing. For instance, Staffly Digital noted improved SEO rankings and increased authority, while a retail client achieved over 600 press pieces with 6 billion views. Overall sentiment is overwhelmingly positive, with clients appreciating the value for cost and the team's commitment to delivering impactful results.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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$5,000+$300+ / hr10 - 49Naples, FL
Services provided
70% Public Relations20% Marketing Strategy10% Social Media MarketingReverb Communications is a public relations company. The company is based in Naples, Florida. Their team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Boulder, CO
Services provided
60% Public Relations20% Content Marketing20% Social Media MarketingPublic relations firm Catapult PR-IR was launched in 1999. In Boulder, Colorado, the team focuses on Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
Read All ReviewsSelect Industry to see insights
Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention Passionate about their work
Clients consistently highlight Idea Grove's passion for their work, noting the team's genuine investment in their projects. One client emphasized their 'passion for storytelling and dedication to achieving our goals,' while another praised the team's 'energy' and commitment, stating they treated smaller clients with the same dedication as larger ones. Overall, the sentiment reflects a strong appreciation for Idea Grove's enthusiasm and creativity, which significantly contributed to their clients' success.-
PR Services for Sales Channel Company
5.0 Feb 7, 2023The company's CEO was noted for showing high expertise and a passion for supporting others. This demonstrates a deep commitment to the success of their clients and a genuine enthusiasm for their work.
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PR/Content Marketing for Work Culture Consultant
5.0 Sep 9, 2025I loved their passion and energy. They were invested in the project and treated me (a small budget client) just as they would treat their largest client. It was a joy to work with such a creative, fun, and passionate team.
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PR & Digital Marketing Services for Equipment Manufacturer
5.0 Jun 10, 2026They were incredibly easy and flexible to work with, always approaching our project with a collaborative spirit and a can-do attitude. Their passion for storytelling and dedication to achieving our goals were evident in every interaction. We are very pleased with the partnership and would highly recommend Idea Grove to any company looking for a dedicated and effective PR and marketing partner.
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9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Unique expertise
Clients consistently highlight 5W Public Relations' unique expertise in diverse sectors, noting their ability to present innovative opportunities and execute effective PR strategies. One client praised the agency's ideation philosophy, stating they consistently provide unique opportunities to engage with current market events. Another client expressed admiration for 5W's broad expertise, which supports their diverse business needs. Overall, the sentiment reflects strong satisfaction with the agency's specialized knowledge and its positive impact on client visibility.-
Strategic Media & Narrative Consultancy for HCM Provider
5.0 Jan 10, 2024Even when our business lacks hard news, 5W excels at creating content and consistently delivering results. In one instance, a rapid response opportunity resulted in coverage by the Associated Press, which was then syndicated over 500 times.
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PR Services for Influencer Marketing & Social Data Company
5.0 Jul 21, 2020I'm impressed with the breadth of their clients and their expertise in so many areas. Being that our company is so diverse and goes into so many different parts of the business and entertainment world, it's nice to have such a well-rounded agency to support our needs.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed10 - 49Tennerton, WV
Services provided
60% Public Relations20% Market Research20% Social Media MarketingOrion Strategies is a public relations firm. The Tennerton, West Virginia-based company was founded in 2007. Their services include Public Relations and Market Research.
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UndisclosedUndisclosed2 - 9Medway, MA
Services provided
90% Public Relations10% Event ManagementLaunched in 1996, Dennehy Public Relations is a public relations firm. The agency offers Public Relations and Event Management.
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$5,000+Undisclosed2 - 9Marietta, GA
Services provided
80% Public Relations10% Content Marketing5% Digital Strategy +1 service5% Email MarketingLocated in Marietta, Georgia, Alpine Communications is a public relations agency. They specialize in Public Relations and Content Marketing and were launched in 2000.
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UndisclosedUndisclosed2 - 9Erie, PA
Services provided
100% Public RelationsEstablished in 1990, Bensur is a public relations agency. The team focuses on Public Relations and is based in Erie, Pennsylvania.
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Undisclosed$150 - $199 / hr2 - 9Fort Worth, TX
Services provided
75% Public Relations10% Event Management5% Branding +2 services5% Graphic Design5% Search Engine OptimizationHeadquartered in Fort Worth, Texas, Murnahan Public Relations, Inc is a small PR company. The team focuses on Public Relations and Event Management.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Knowledgeable
Clients express a strong sentiment of knowledgeability regarding Gateway Group, highlighting the team's 'breadth and depth of knowledge and experience' as particularly impressive. One client noted their contributions were so significant that they extended their engagement, indicating trust in their expertise. Additionally, consistent reliability and timely delivery of high-quality work further reinforce the sentiment of their knowledgeable approach to investor relations.-
Press Releases & Investor Relations for Manufacturing Co
5.0 Oct 22, 2024The breadth and depth of the team's knowledge and experience were unique. Gateway has been very reliable throughout our engagement with responsive and frequent follow-up and completing tasks & projects on-time with excellent quality.
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3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Professional
The reviews highlight 10 to 1 Public Relations' professionalism as a key strength. Clients praised their accessibility and swift communication, particularly during crisis situations. One production manager noted their impressive punctuality and proactive approach, stating, 'I can’t speak highly enough about their availability.' An account supervisor emphasized their adept handling of the casino industry's complexities, remarking on their 'professional' management of the approval process. Overall, the sentiment reflects a strong appreciation for their reliable and structured service.-
PR for Casino Marketing Agency
5.0 Aug 13, 2018Working in the casino industry can be challenging due to the fast pace and involves multiple parties being very hands-on in the process. 10 to 1 Public Relations was very comfortable dealing with the approval process. They understood the delicate nature of what we were doing and handled everything very professionally.
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Crisis Management PR for Indie Game Company
5.0 Sep 4, 202010 to 1 Public Relations’ professionalism and punctuality were impressive. Everything was well-structured, and we didn’t have to wait to get any correspondence; it was very swift. Additionally, they were very proactive and didn’t wait to get any information from us.
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1 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for 10 to 1 Public Relations highlight their effectiveness in enhancing brand visibility and recognition. Clients from diverse sectors praised their thoroughness, timely delivery, and open communication. Notably, Stone Martin Builders achieved significant media recognition, while FirstBank reported a substantial increase in media coverage and brand awareness, contributing to their growth from a $14-$16 billion to a $28 billion organization. Overall, client sentiment is highly positive, with requests for continued innovation as a potential improvement area.Was this helpful?
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosedFreelancerPalm Springs, CA
Services provided
100% Public RelationsRelationship Development Program is a public relations firm. The small Palm Springs, California-based team focuses on Public Relations. The company was established in 2020.
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$1,000+Undisclosed2 - 9Greenwood, IN
Services provided
75% Public Relations10% Event Marketing10% Product Marketing +1 service5% Marketing StrategyFounded in 2022, Starfall PR is a public relations agency. The agency focuses on Public Relations and Event Marketing, and is small.
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UndisclosedUndisclosed10 - 49Lagrangeville, NY
Services provided
60% Public Relations10% Content Marketing10% Event Management +2 services10% Marketing Strategy10% Social Media MarketingImpact PR & Communications is a PR agency established in 2014. The firm offers Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
50% Public Relations30% Litigation Support Services20% CybersecurityKekst CNC, a PR firm, was founded in 2018. The midsize team specializes in Public Relations and Litigation Support Services.
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$5,000+$50 - $99 / hr2 - 9Elk Grove, CA
Services provided
80% Public Relations10% Event Management10% Marketing StrategyChristina Kumar PR is a public relations company. Established in 2019, the team provides Public Relations and Marketing Strategy.
Read moreMore responsive than most other service providers
Get in TouchChristina Kumar PR is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
60% Public Relations10% Content Writing Services10% Marketing Strategy +3 services10% Social Media Marketing5% Email Marketing5% Event MarketingDBC is a PR company. The New York, New York-based firm was established in 2005. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
100% Public RelationsRadix Collective is a public relations firm. Headquartered in Los Angeles, California, the team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Needham, MA
Services provided
90% Public Relations10% Event ManagementThe Amplifier Group is a PR firm in Needham, Massachusetts. Founded in 2016, the team offers Public Relations and Event Management.
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UndisclosedUndisclosedFreelancerBoston, MA
Services provided
100% Public RelationsPeggy Rose Public Relations is a small Boston, Massachusetts-based PR firm. The team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Miami Beach, FL
Services provided
90% Public Relations10% Event ManagementCarma Connected is a PR company. Their team is in Miami Beach, Florida. The company specializes in Public Relations and Event Management.
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$5,000+$200 - $300 / hr2 - 9Decatur, GA
Services provided
70% Public Relations30% Graphic DesignBDC Strategy Group is a public relations firm headquartered in Decatur, Georgia. Their services include Public Relations and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Mission Viejo, CA
Services provided
100% Public RelationsFounded in 2020, IBH Media is a small PR company. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
100% Public RelationsPatent Area is a public relations firm. In Miami, Florida, the agency provides Public Relations.
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$10,000+$100 - $149 / hr250 - 999Kansas City, MO
Services provided
15% Public Relations15% Social Media Marketing10% Advertising +6 services10% Branding10% Content Marketing10% Digital Strategy10% Media Planning & Buying10% Packaging Design10% Web DesignBarkley, a public relations agency, specialize in Public Relations and Social Media Marketing. They were launched in 1964.
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$5,000+$50 - $99 / hr50 - 249New York, NY
Services provided
10% Public Relations40% Search Engine Optimization20% Pay Per Click +2 services20% Web Development10% Email MarketingSee all 1 projectsSEO 5 Consulting is recognized as an SEO agency with a focus on improving clients' SERP rankings and visibility. Feedback indicates gradual success in visibility and conversions, with 100% of reviewers appreciating their timely delivery. However, suggestions for improvement included negotiable pricing. Overall, the company maintains a positive rapport with clients, as evidenced by consistent, effective teamwork.
Industry Experience
SEO 5 Consulting has demonstrated expertise in the Information Technology sector, particularly in web design and SEO services. Clients noted positive outcomes such as improved SERP rankings and increased visibility, reflecting the provider's effectiveness and strong workflow. The overall sentiment is favorable, highlighting on-time project delivery and professional collaboration. However, some clients suggested room for improvement in pricing negotiations. This provider is well-suited for IT companies seeking enhanced online presence.
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Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive SEO 5 Consulting as providing good value for money, particularly noting the positive outcomes in visibility and conversions over time. One client highlighted that while success was gradual, the team's on-time delivery was commendable. However, there were suggestions for improvement regarding pricing flexibility, indicating that some clients feel costs could be more negotiable to enhance overall satisfaction.Was this helpful?
See All Locations (3)New York, NY
234 5th Ave. 4th Floor Suite 4312
New York, NY 10001888.759.4112
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UndisclosedUndisclosed2 - 9Denton, TX
Services provided
90% Public Relations10% Event ManagementPublic relations agency E & E Communications was established in 1997. Based in Denton, Texas, the team specializes in Public Relations and Event Management.
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$5,000+$100 - $149 / hr2 - 9Gilbert, AZ
Services provided
70% Public Relations20% Other Marketing10% Event ManagementMODE Public Affairs is a PR company. Founded in 2017, the firm is located in Gilbert, Arizona. Their team specializes in Public Relations and Other Marketing.
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$1,000+$25 - $49 / hr2 - 9Gaithersburg, MD
Services provided
70% Public Relations20% Search Engine Optimization10% BrandingLaunched in 2018, Your Name Agency is a small public relations company. Their services include Public Relations and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
100% Public RelationsPublic relations agency Reach Public Relations, LLC specializes in Public Relations. They are in Los Angeles, California.
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$1,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Services provided
100% Public RelationsFIM Agency LLC is a small Huntington Beach, California-based PR agency. Their services include Public Relations.
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$10,000+Undisclosed2 - 9Chicago, IL
Services provided
90% Public Relations10% Event ManagementWillett Public Relations is a public relations firm. They specialize in Public Relations and Event Management and are in Chicago, Illinois.
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$5,000+Undisclosed2 - 9Carlsbad, CA
Services provided
100% Public RelationsEvolved Public Relations is a public relations company. Established in 2020, the agency is headquartered in Carlsbad, California. Their team offers Public Relations.
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$10,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
30% Public Relations25% Content Marketing25% Social Media Marketing +1 service20% Marketing StrategyPR firm C Squared Advertising was launched in 2006. The team offers Public Relations and Content Marketing and is based in Seattle, Washington and Portland, Oregon.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
30% Public Relations30% Branding20% Search Engine Optimization +1 service20% Web DesignHeadquartered in Portland, Oregon, Little Green Pickle is a branding firm. Their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9El Centro, CA
Services provided
30% Public Relations40% Branding30% Web DesignHeadquartered in El Centro, California and San Diego, California, Spectrum Creative Services is a small branding agency. Their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
30% Public Relations25% Content Marketing25% Social Media Marketing +1 service20% BrandingLaunched in 1996, Maccabee is a PR firm. Their team focuses on Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
30% Public Relations30% Social Media Marketing20% Branding +2 services10% Advertising10% LogoEvoke Marketing is a PR firm established in 2015. Headquartered in New York, New York and Saratoga Springs, New York, the team offers Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
30% Public Relations40% Social Media Marketing30% Media Planning & BuyingFounded in 2013, Kirwin Development Strategies is a social media marketing firm. Located in Virginia Beach, Virginia, the team provides Social Media Marketing and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
30% Public Relations30% Advertising20% Marketing Strategy +1 service20% Web DesignCarter Malone Group, an Advertising company, was established in 2003. The firm specializes in Advertising and Public Relations, and is small.
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$10,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
30% Public Relations25% Content Marketing25% Market Research +1 service20% Digital StrategyThe Prism Group Inc. Is a PR company. Headquartered in Miami, Florida, the agency was established in 2013. Their services include Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
30% Public Relations40% Video Production30% Social Media MarketingLaunched in 2011, Vox Solid Communications is a small video production company based in Las Vegas, Nevada. Their team provides Video Production and Public Relations.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
30% Public Relations30% Advertising20% Graphic Design +1 service20% Social Media MarketingSpearHall is an Advertising company. Based in San Diego, California, the firm specializes in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
30% Public Relations20% Digital Strategy10% Architectural Design +4 services10% Branding10% Interior Design10% Social Media Marketing10% UX/UI DesignGotham PR is a public relations company. They are headquartered in New York, New York and have small team. They specialize in Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
30% Public Relations25% Digital Strategy25% Social Media Marketing +1 service20% Search Engine OptimizationFounded in 2011, Indicate Media is a small New York, New York-based public relations agency. Their team specializes in Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
30% Public Relations25% Content Marketing25% Social Media Marketing +1 service20% Event MarketingZlokower Company is a public relations firm. Based in New York, New York, the firm was founded in 1983. Their team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
30% Public Relations30% Video Production20% Content Marketing +1 service20% Social Media MarketingWestcomm is a small PR firm. Launched in 2001, the team provides Public Relations and Video Production.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
30% Public Relations15% Content Marketing15% Marketing Strategy +3 services15% Media Planning & Buying15% Social Media Marketing10% Event ManagementLEAP Public Relations is a PR firm. They specialize in Public Relations and Content Marketing and were founded in 2010. The company is headquartered in Denver, Colorado.
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UndisclosedUndisclosed2 - 9Aspen, CO
Services provided
30% Public Relations30% Media Planning & Buying30% Social Media Marketing +1 service10% Event ManagementHeadquartered in Aspen, Colorado, Promo Communications is a media planning & buying agency. The team focuses on Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Carmel, IN
Services provided
30% Public Relations30% Event Marketing30% Video Production +1 service10% Event ManagementArland Communications is an Event Marketing company. The team focuses on Event Marketing and Public Relations, and the firm is headquartered in Carmel, Indiana.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
30% Public Relations20% Branding20% Graphic Design +3 services10% Search Engine Optimization10% Social Media Marketing10% Video ProductionMZD Advertising is an Indianapolis, Indiana-based PR agency. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
30% Public Relations50% Marketing Strategy20% BrandingThink Tank Media & Marketing is a Marketing Strategy company. The Phoenix, Arizona-based agency offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
30% Public Relations20% Content Marketing20% Social Media Marketing +3 services10% Branding10% Event Marketing10% Marketing StrategySmall PR firm Dala Communications, is located in Dallas, Texas. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Warsaw, IN
Services provided
30% Public Relations20% Branding20% Graphic Design +2 services20% Print Design10% Event ManagementT S A Communications is a public relations agency launched in 1948. The company offers Public Relations and Branding.
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Ability to Deliver considers three criteria:
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
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Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
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Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
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Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
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Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
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Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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