Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Well-executed projects
Clients express high satisfaction with PRLab's execution of projects, highlighting their proactive approach and precise project management. One client noted the team's responsiveness and professionalism, stating they consistently delivered on time and exceeded expectations. The thorough analysis and strategic planning led to measurable outcomes, such as increased brand awareness and media coverage. Overall, the sentiment reflects confidence in PRLab's ability to understand client needs and deliver exceptional results.-
PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023The PR Lab team followed a very precise project management process. We would have weekly meetings and be constantly in contact. They always delivered according to deadlines. With their deep understanding of the media landscape and excellent relationships with journalists, they excel at securing placements that truly move the needle. Their expertise in content creation and crisis management ensures that they stay ahead of the curve and are able to deliver results that exceed expectations.
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Industry Experience
PRLab has demonstrated expertise across various industries, including Financial Services, Information Technology, Advertising & Marketing, and Environmental Services. Feedback highlights their strengths in establishing brand awareness, thought leadership, and media presence. Clients commend their responsiveness, professionalism, and ability to deliver measurable results, such as increased media coverage and enhanced brand visibility. Overall sentiment is positive, indicating that PRLab is well-suited for companies seeking impactful PR strategies in diverse sectors.
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IT Services Advertising & marketing Software Healthcare Financial services Design Information technology Environmental Services Telecommunications Consulting Human ResourcesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients consistently praised PRLab for its cost-effectiveness and value for money. Many noted that the pricing fit their budgets and highlighted the good value received relative to the services provided. For instance, one client mentioned, "Good value for cost," while another emphasized, "Pricing fit our budget." The sentiment across reviews reflects satisfaction with the financial investment made, with clients feeling they received quality service and measurable results for their expenditures.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Reviews mention Flexible
Clients consistently praised Otter Public Relations for their flexibility throughout various projects. They demonstrated a remarkable ability to adapt to changing needs, as highlighted by one client who noted, 'They quickly adjusted their strategies and tactics to accommodate our evolving priorities.' Another client emphasized their responsiveness, stating, 'Their flexibility in refining the article ensured it reflected our mission.' Overall, the sentiment surrounding flexibility is overwhelmingly positive, with multiple clients expressing satisfaction with Otter PR's accommodating approach.-
Article Publication for Candle-Making Company
5.0 Sep 6, 2024They were wonderful to work with and I liked that they were flexible to accommodate my schedule.
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Article Writing & SEO for Tax & Financial Services Co
5.0 Aug 25, 2024They were proactive in understanding and responding to our specific needs, ensuring that every detail was addressed promptly and effectively. Their dedication to meeting deadlines and their flexibility in accommodating our requirements made the entire process smooth and stress-free.
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Public Relations for Consulting Firm
5.0 Dec 5, 2022Otter has been easy to work with, flexible and offered diverse opportunities for our team.
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PR Services for Sparkling Water Company
5.0 Sep 7, 2022Results-Oriented Professional Courteous Passionate Flexible. They also send a gift to each of their first time customers.
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PR Services for SEO & PPC Agency
5.0 Sep 2, 2022Currently we meet on a call once a month, but we've met on a weekly basis in the past. However, we primarily use email for communication and exchange messages various times throughout the week. They are very flexible, timely, and diligent in their craft.
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3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews highlight Otter Public Relations' effectiveness in enhancing client visibility and credibility. Clients commend their organized approach, timely project management, and high-quality writing. For instance, Staffly Digital noted improved SEO rankings and increased authority, while a retail client achieved over 600 press pieces with 6 billion views. Overall sentiment is overwhelmingly positive, with clients appreciating the value for cost and the team's commitment to delivering impactful results.Was this helpful?
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
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UndisclosedUndisclosed10 - 49Charleston, SC
Services provided
30% Public Relations20% Branding10% Email Marketing +4 services10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentPublic relations agency Push Digital is located in Charleston, South Carolina. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Spartanburg, SC
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30% Public Relations20% Branding20% Media Planning & Buying +3 services10% Product Design10% Web Design10% Web DevelopmentPR firm Palladian Group is located in Spartanburg, South Carolina. Launched in 1999, the team specializes in Public Relations and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Reviews mention Easy to work with
Client feedback consistently highlights Interdependence's ease of collaboration and adaptability. One client noted their 'exceptional project management' and ability to adjust quickly to changing priorities, emphasizing their responsiveness and strategic insight. Another remarked on their 'pleasant and fun' demeanor, describing the team as 'super easy to work with' and appreciating their clear communication and creative approach. Overall, the sentiment is overwhelmingly positive, showcasing Interdependence as a valuable and enjoyable partner.-
PR for Speaking Services Company
4.5 Aug 15, 2024Kelly and Alanna were amazing at always keeping me updated with what was going on and helped flesh out ideas. They were a joy to work with! I felt like the team had my best interests at heart, making it a delightful experience.
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Media Management Services for Sexual Health Products Co
5.0 Nov 26, 2025Their team is super easy (and fun!) to work with. They provide clear next steps and recommendations, and are creative in their approach to working with the press. It continues to be a pleasure to work with their team!
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16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
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$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Exceptional performance
The feedback regarding 5W Public Relations highlights their exceptional performance, particularly in project management and client support. Clients commend their outstanding service, noting instances such as their swift adaptation to a virtual event during COVID-19 and their readiness to assist after hours. The collaborative approach and strong communication are consistently praised, with clients describing the team as invaluable in enhancing brand awareness and navigating competitive challenges.-
PR Services for Health & Wellness Co for Babies & Mothers
5.0 Jan 13, 2021From a project management standpoint, they’re outstanding. Their team goes above and beyond to answer the questions at hand. For example, we intended to have a media round table event in person prior to COVID-19. After COVID-19 hit, they led the efforts to transition the event to a Zoom, virtual roundtable.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed10 - 49Portland, ME
Services provided
30% Public Relations40% Event Marketing30% Marketing StrategyPierce Promotions & Event Management is an Event Marketing company established in 1990. The company specializes in Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
30% Public Relations10% Content Marketing10% Digital Strategy +5 services10% Market Research10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentKoch Communications is a PR firm. The Oklahoma City, Oklahoma-based company was founded in 2005. Their team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
30% Public Relations40% Marketing Strategy30% CRM Consulting and SIArchipelago Strategies Group is a small Boston, Massachusetts-based Marketing Strategy company. Their services include Marketing Strategy and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Shrewsbury, MA
Services provided
30% Public Relations20% Branding20% Graphic Design +3 services10% Event Management10% Market Research10% Web DevelopmentIn Shrewsbury, Massachusetts and Boston, Massachusetts, Expose Yourself Public Relations is a small public relations agency. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Deerfield, IL
Services provided
30% Public Relations20% Content Marketing20% Social Media Marketing +3 services10% Branding10% Search Engine Optimization10% Web DesignAll Points Public Relations is a small PR firm. Established in 2011, the team specializes in Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Professional
The overall sentiment regarding DISRUPT PR's professionalism is overwhelmingly positive. Clients have highlighted their responsiveness, attention to detail, and ability to meet deadlines. For instance, one client noted the team was 'extremely professional' and provided a 'detailed campaign plan' with regular check-ins. Another client emphasized their 'best in class' approach and genuine passion for client success, stating that DISRUPT PR exceeded expectations consistently. Overall, clients commend their professionalism and effectiveness in delivering results.-
PR Services for Personal Branding Company
5.0 Dec 25, 2023Marin and her team are best in class, and truly have the most professional, expert and engaging approach to their client work. This is my industry, and so I know good work from bad.
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Fundraising Campaign for Nonprofit
5.0 Mar 9, 2022From a project management standpoint, they’ve exceeded all my expectations and provided services I didn’t even know how to ask for. DISRUPT PR is a professional firm, so listen to them.
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PR Services for Qigong Online Training Center
5.0 May 21, 2024Disrupt PR were skilled, professional, talented at what they do. They exceeded our expectations month in and month out.
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PR Services for Specialty Licence Plate Company
5.0 May 9, 2025Marin and her dedicated team were responsive and attentive to our every need throughout the launch campaign. They were extremely professional providing a detailed campaign plan, with weekly communication check-ins, as well as brainstorming ideas and follow-up media monitoring. Aside from their professionalism, they also made the process easy and enjoyable.
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3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
30% Public Relations40% Video Production30% BrandingGrace Image Photography is a small San Francisco, California-based video production company. The team provides Video Production and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
30% Public Relations20% Social Media Marketing20% Web Development +2 services15% Pay Per Click15% Search Engine OptimizationPublic relations agency Creative Communications Consultants, Inc. Is based in Minneapolis, Minnesota. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49East Greenwich, RI
Services provided
30% Public Relations30% Video Production30% Web Design +1 service10% Event ManagementPMC Media Group is a PR agency. Founded in 2012, the team specializes in Public Relations and Video Production. The agency is headquartered in East Greenwich, Rhode Island.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
Services provided
30% Public Relations20% Branding20% Graphic Design +2 services20% Web Design10% Event ManagementLocated in Ann Arbor, Michigan, Uproar Communications is a small PR agency. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Decatur, IL
Services provided
30% Public Relations25% Advertising25% Marketing Strategy +1 service20% Market ResearchJones and Thomas is a small public relations agency established in 1980. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Pewaukee, WI
Services provided
30% Public Relations40% Marketing Strategy20% Event Marketing +1 service10% Event ManagementCapture Sports Marketing is a small Marketing Strategy company based in Pewaukee, Wisconsin. The team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
30% Public Relations20% Content Marketing20% Digital Strategy +2 services20% Search Engine Optimization10% Event ManagementLocated in Milwaukee, Wisconsin, Mueller Communications, LLC is a PR company. The team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Monona, WI
Services provided
30% Public Relations30% Marketing Strategy20% Content Marketing +1 service20% Social Media MarketingC. Blohm & Associates, Inc. Is a small Monona, Wisconsin-based Marketing Strategy company. The team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Glenview, IL
Services provided
30% Public Relations40% Media Planning & Buying30% AdvertisingMedia planning and buying company Prime Time Marketing was established in 2018. In Glenview, Illinois, the team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
30% Public Relations15% Branding15% Email Marketing +3 services15% Market Research15% Mobile & App Marketing10% Search Engine OptimizationBendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
30% Public Relations40% Media Planning & Buying30% AdvertisingIn Alexandria, Virginia, Smart Media Group is a small media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Alhambra, CA
Services provided
30% Public Relations20% Advertising20% Event Marketing +2 services20% Media Planning & Buying10% Event ManagementSmall PR agency Cal Marketing and Promotion Group (CMPG), is headquartered in Alhambra, California. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49San Ramon, CA
Services provided
30% Public Relations20% Advertising20% Branding +2 services20% Event Marketing10% Event ManagementAMF Media Group is a public relations firm established in 2007. The agency provides Public Relations and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Emeryville, CA
Services provided
30% Public Relations20% Branding20% Content Marketing +2 services20% Social Media Marketing10% Event ManagementBhava Communications is a public relations firm. The agency is based in Emeryville, California. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Anaheim, CA
Services provided
30% Public Relations20% Branding20% Marketing Strategy +2 services20% Social Media Marketing10% Event ManagementAntarra Communications is a PR company. They are located in Anaheim, California. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Tustin, CA
Services provided
30% Public Relations20% Digital Strategy20% Media Planning & Buying +2 services20% Social Media Marketing10% Event ManagementHKA, Inc. Is a small PR firm located in Tustin, California. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
30% Public Relations40% Marketing Strategy30% Business ConsultingEidolon Communications is a Marketing Strategy company. They focus on Marketing Strategy and Business Consulting and were established in 1987.
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UndisclosedUndisclosed10 - 49Chantilly, VA
Services provided
30% Public Relations40% Business Consulting30% Application Management & SupportBased in Chantilly, Virginia, BI FACT LLC is a small Business Consulting company. Their services include Business Consulting and Application Management & Support.
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UndisclosedUndisclosed10 - 49Montgomery, AL
Services provided
30% Public Relations40% Branding30% Direct MarketingLocated in Montgomery, Alabama, inMMGroup, LLC is a branding agency. Established in 2011, the team provides Branding and Direct Marketing.
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UndisclosedUndisclosed10 - 49Burlington, VT
Services provided
30% Public Relations20% Market Research20% Media Planning & Buying +2 services20% Mobile & App Marketing10% Event ManagementKSV Agency is a PR agency. The Burlington, Vermont-based company provides Public Relations and Market Research.
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UndisclosedUndisclosed10 - 49Boonton, NJ
Services provided
30% Public Relations30% Advertising30% Branding +1 service10% Event ManagementAdvertising company Progressive Marketing Dynamics was established in 2003. Based in Boonton, New Jersey, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Bernardino, CA
Services provided
30% Public Relations30% Advertising20% Market Research +1 service20% Social Media MarketingDameron Communications is an Advertising company. Their small team is headquartered in San Bernardino, California and offers Advertising and Public Relations. The agency was established in 1988.
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UndisclosedUndisclosed10 - 49Woodbury, NY
Services provided
30% Public Relations50% Sports Marketing20% Social Media MarketingHeadquartered in Woodbury, New York, Slice Sports Management is a small Sports Marketing company. The team focuses on Sports Marketing and Public Relations.
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$1,000+$25 - $49 / hrFreelancerSan Bernardino, CA
Services provided
100% Public RelationsPublic relations company Cwamne PR was established in 2019. The company offers Public Relations.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
Services provided
25% Public Relations25% Advertising25% Digital Strategy +1 service25% Marketing StrategyFounded in 1993, Domus Inc. Is an Advertising company. The firm specializes in Advertising and Digital Strategy, and is midsize.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
25% Public Relations25% Advertising25% Digital Strategy +1 service25% Market ResearchLaunched in 1993, SKDKnickerbocker is an Advertising company. Their team provides Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
25% Public Relations25% Branding25% Search Engine Optimization +1 service25% Social Media MarketingDiffusion PR is a midsize branding agency launched in 2008. Their services include Branding and Public Relations.
Read moreSee All Locations (2)New York, NY
244 Fifth Avenue
New York, NY 1000116 - 20
+1 646 571 0120
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UndisclosedUndisclosed50 - 249Birmingham, AL
Services provided
25% Public Relations25% Advertising25% Event Marketing +1 service25% Marketing StrategyLaunched in 1996, Bruno Event Team is a midsize Birmingham, Alabama-based Advertising company. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Pawtucket, RI
Services provided
25% Public Relations35% Marketing Strategy30% Event Marketing +1 service10% Event ManagementBig Fish Promotions LLC, a Marketing Strategy company, was founded in 2009. The team offers Marketing Strategy and Event Marketing and is headquartered in Pawtucket, Rhode Island.
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UndisclosedUndisclosed50 - 249Chapel Hill, NC
Services provided
25% Public Relations25% Digital Strategy25% Email Marketing +1 service25% Search Engine Optimization3 Birds Marketing LLC is a Digital Strategy company. They focus on Digital Strategy and Email Marketing and are based in Chapel Hill, North Carolina.
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UndisclosedUndisclosed50 - 249Buffalo, NY
Services provided
25% Public Relations25% Email Marketing25% Search Engine Optimization +1 service25% Social Media MarketingLocalEdge is an Email Marketing company. The Buffalo, New York-based team provides Email Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
25% Public Relations50% Business Consulting25% Market ResearchMidsize Business Consulting company AdvaMed, is based in Washington, District of Columbia. Their services include Business Consulting and Market Research.
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UndisclosedUndisclosed50 - 249Houston, TX
Services provided
25% Public Relations25% Branding25% Market Research +1 service25% Sports MarketingRhino Marketing Worldwide is a branding agency located in Houston, Texas. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Orlando, FL
Services provided
25% Public Relations25% Branding25% Graphic Design +1 service25% Web DesignSIX The Agency is a branding agency. Based in Orlando, Florida, their midsize team specializes in Branding and Public Relations. The agency was established in 2007.
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UndisclosedUndisclosed10 - 49Buffalo, MN
Services provided
90% Public Relations10% Marketing StrategyEstablished in 2011, PRP Group is a public relations agency. Their services include Public Relations and Marketing Strategy.
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$5,000+$300+ / hr50 - 249New York, NY
Services provided
75% Public Relations10% Branding10% Event Management +1 service5% Content MarketingCognito is a public relations agency. They provide Public Relations and Branding and were established in 2000. The agency is based in London, England and Chippendale, Australia.
Read moreSee All Locations (7)New York, NY
1040 Avenue of the Americas
New York, NY 1001816 - 20
+1 (646) 395 6300
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UndisclosedUndisclosed10 - 49San Clemente, CA
Services provided
20% Public Relations20% Branding20% Digital Strategy +3 services20% Video Production10% Event Marketing10% Social Media MarketingSee all 1 projectsKCOMM is a public relations firm specializing in media relations and corporate communications. With an impressive track record, 100% of reviewers highlight their strong local connections and fast turnaround times. The firm is praised for effective project management and delivering significant media coverage, with no negative feedback reported.
0 of 1 Public Relations reviews are 5 stars$200,000 – $999,999 avg. project costRead 1 ReviewPublic Relations PROJECT HIGHLIGHT
PR Services for Technology Solutions Company
4.0 — KCOMM has provided PR services for a technology solutions company. They work to find good press for the client, creating media content and attracting attention to the organization. Read moreWas this helpful?
Industry Experience
KCOMM has demonstrated expertise primarily in the software and technology industry, particularly focusing on e-commerce and media relations for retailers and creators. Clients praise their strong communication, quick turnaround, and extensive local networks, highlighting their effectiveness in securing significant media exposure. Overall sentiment is highly positive, suggesting KCOMM is a valuable partner for technology-focused businesses seeking to enhance their public relations and media presence.
Read All ReviewsSelect Industry to see insights
SoftwareWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have described KCOMM as providing excellent value for money, particularly noting their strong connections and fast turnaround times. One client invested over $200,000 and reported significant positive outcomes, including media placements and event participation. Overall, the sentiment is favorable, with clients appreciating the firm's communicative approach and tailored services, indicating a high level of satisfaction with the cost relative to the results achieved.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Kensington, MD
Services provided
34% Public Relations33% Broadcast Video33% Video ProductionLyons Public Relations is a PR agency. Established in 2014, the company offers Public Relations and Video Production.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
60% Public Relations10% Digital Strategy10% Event Management +3 services10% Marketing Strategy5% Branding5% Content MarketingSee all 24 projectsMilk & Honey PR - Certified B Corp is a prominent agency specializing in Public Relations, Corporate Communications, and Media Relations. With 100% positive feedback from clients across diverse sectors, the firm is praised for its strategic media coverage and brand reputation management. Notably, 90% of reviewers emphasize their professionalism and commitment to aligning with client values, making them a highly effective partner in public media relations and brand awareness initiatives.
1 of 1 reviews is 5 stars1 new review for Public Relations servicesUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Milk & Honey PR highlights their exceptional ability to secure extensive press coverage, including major national outlets. Clients praised their professionalism, creativity, and commitment to project success, noting their impressive management and supportive approach. One client emphasized their remarkable results and described the team as knowledgeable and inspiring. Overall sentiment is overwhelmingly positive, with clients expressing a desire for ongoing collaboration due to the impressive outcomes achieved.Was this helpful?
Industry Experience
Milk & Honey PR has demonstrated expertise across various industries, including Arts & Entertainment, Legal, Energy, Financial Services, Non-profit, and Business Services. Clients emphasized their strengths in securing substantial press coverage, developing messaging frameworks, and enhancing brand visibility. Feedback is overwhelmingly positive, with particular praise for their professionalism, adaptability, and strategic thinking. Their ability to engage effectively with diverse sectors positions them as a solid partner for organizations seeking impactful PR and marketing solutions.
Read All ReviewsSelect Industry to see insights
Energy & natural resources Non-profit Other Industry Software Consumer Products Healthcare Research Nonprofit IT Services Telecommunications Financial services Legal Arts, entertainment & music Business services Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise Milk & Honey PR for their exceptional value for money, noting that the agency delivers high-quality results that exceed expectations. One client highlighted their impressive press coverage, stating, "The results they achieve are simply outstanding," while another remarked on their "good value for cost" and ability to meet project goals effectively. Overall, the sentiment reflects strong satisfaction with the agency's pricing relative to the quality of services provided.Was this helpful?
More responsive than most other service providers
Get in TouchMilk & Honey PR - Certified B Corp is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$25,000+Undisclosed2 - 9North Kingstown, RI
Services provided
100% Public RelationsSowa Marketing Agency is a PR agency. Headquartered in North Kingstown, Rhode Island, the firm was launched in 2022. Their team provides Public Relations.
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$1,000+$300+ / hr2 - 9Richmond, VA
Services provided
70% Public Relations30% Corporate Training & CoachingOFD Consulting is a PR company established in 2009. The team provides Public Relations and Corporate Training & Coaching.
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$1,000+$50 - $99 / hr2 - 9Dallas, TX
Services provided
50% Public Relations20% Content Marketing20% Search Engine Optimization +1 service10% Event MarketingLaunched in 2020, Rani Public Relations is a PR company. Their team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
90% Public Relations10% Event ManagementBelfort Group, a PR firm, was launched in 1980. In Boston, Massachusetts, the team provides Public Relations and Event Management.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
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- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.