Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed50 - 249New York, NY
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Cogent World is a New York, New York-based branding company. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Aventura, FL
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Founded in 2002, Foodie, Restaurant Marketing Agency is a branding company. In Aventura, Florida, the team offers Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Buffalo, NY
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Haley Marketing is a Direct Marketing company. The team is located in Buffalo, New York, and their services include Direct Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Costa Mesa, CA
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Instaboost Media is a Costa Mesa, California-based PR firm. Established in 2016, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Chandler, AZ
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Asylum Public Relations is a small PR agency and social media marketing firm headquartered in Chandler, Arizona. Their services include Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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$10,000+$200 - $300 / hrFreelancerJacksonville, FL
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Founded in 2012, Coppola Public Relations is a public relations firm. The small team focuses on Public Relations and Business Consulting.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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HMA Public Relations is a public relations agency headquartered in Phoenix, Arizona. They specialize in Public Relations and Event Marketing.
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UndisclosedUndisclosedFreelancerBurlington, VT
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Miller Clearly is a public relations company established in 2011. The small team offers Public Relations and Event Management.
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$1,000+$100 - $149 / hrFreelancerNew York, NY
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Mediator PR is a New York, New York-based public relations agency. They offer Public Relations and Event Management and were launched in 2017.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Founded in 2004, 1Milk2Sugars Inc. Is a public relations company. The small team offers Public Relations and Other Digital Marketing.
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$5,000+$150 - $199 / hr10 - 49Woodbury, MN
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Clarion Public Relations is a Woodbury, Minnesota-based PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Evanston, IL
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Established in 2018, Spool is a small public relations firm based in Evanston, Illinois. Their team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Public relations company The METTA Agency focuses on Public Relations and Marketing Strategy. They were founded in 2016.
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$1,000+$300+ / hr50 - 249New York, NY
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StylePress Agency is a PR company. The Rio de Janeiro, Brazil-based company was established in 2016. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9West Hollywood, CA
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Wildbound PR is a PR company and social media marketing company. The company is located in West Hollywood, California. Their team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Rockville, MD
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On The Marc Media is a public relations firm. The Rockville, Maryland-based agency was launched in 2005. Their team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Daly City, CA
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Ignite X is a small Daly City, California-based public relations company. The team offers Public Relations and Content Marketing.
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$5,000+Undisclosed2 - 9Winter Park, FL
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The Marketing Square, a PR firm and SEO agency, is headquartered in Winter Park, Florida. They offer Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lexington, MA
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Carlton PR & Marketing, a PR company, was launched in 2008. The company offers Public Relations and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
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Oasis PR is a public relations firm based in New York, New York. Founded in 2004, the team provides Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Trevose, PA
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Broadpath is a small public relations agency. Founded in 2013, the team specializes in Public Relations and Content Marketing.
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$5,000+Undisclosed10 - 49Los Angeles, CA
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See all 4 projectsTalk Shop is a Public Relations agency specializing in media relations, strategic communications, and brand reputation enhancement. Approximately 67% of the reviews emphasize their impressive media coverage and strategic approach, while 33% highlight their adept project management and teamwork. Clients appreciate their tailored strategies and responsiveness, although one review noted a desire for coverage in more prominent publications.
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$10,000+$100 - $149 / hr2 - 9Franklin, TN
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Founded in 2009, Sheridan Public Relations is a branding company. The small team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Watershed Communications is a branding firm. Their team is based in Portland, Oregon and New York, New York and provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Based in Portland, Oregon, Green Rising Marketing is a branding firm. Founded in 2008, the team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
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Brandrenew is an Advertising company in Indianapolis, Indiana. They offer Advertising and Branding and were established in 2010.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Barton Gilanelli & Associates is an Advertising company. Established in 1985, the agency is based in Philadelphia, Pennsylvania. Their team offers Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
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Bluelight Strategies is an Advertising company. Their team is in Washington, District of Columbia. The company offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
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Located in Omaha, Nebraska, EG Integrated is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Pittsford, NY
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Persuasive Communications is a branding firm. They are in Pittsford, New York. Their team specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Cause Consulting is an Advertising company. Founded in 2005, the team offers Advertising and Marketing Strategy. The agency is headquartered in Boston, Massachusetts.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Schmalensee Partners is a small Boston, Massachusetts-based Business Consulting company. Their services include Business Consulting and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Southfield, MI
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Grigg is a graphic design company. Their small team is located in Southfield, Michigan and focuses on Graphic Design and Print Design. The agency was launched in 1962.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
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Hemline is a Memphis, Tennessee-based Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Lakewood, CO
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Alyn-Weiss & Associates, Inc. Is a small PR firm founded in 1980. Their services include Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9Boca Raton, FL
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Keenability is a PR firm located in Boca Raton, Florida. Established in 2014, the team focuses on Public Relations and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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The Impetus Agency is a Reno, Nevada-based media planning and buying agency. They specialize in Media Planning & Buying and Public Relations and were established in 2010.
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$5,000+$100 - $149 / hr2 - 9St. Petersburg, FL
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Marketing Matters is a PR agency. Launched in 1997, the agency is based in St. Petersburg, Florida. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr2 - 9Plymouth, MN
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CEL is a PR firm. Their team is in Plymouth, Minnesota. The agency specializes in Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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JC Creative is a small branding company launched in 2015. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Altadena, CA
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Brand Orbit is an Advertising company launched in 1967. Their team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9East Lansing, MI
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Advertising company King Media is based in East Lansing, Michigan. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Holland, MI
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Murdoch Marketing, an Advertising company, was launched in 1983. Located in Holland, Michigan, the team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Dietch PR is a small Business Consulting company. They provide Business Consulting and Public Relations and were launched in 2001.
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UndisclosedUndisclosed2 - 9Hinsdale, IL
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Monika Dixon Public Relations, a small public relations company, is in Hinsdale, Illinois. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Monroe, CT
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Magas Media Consultants is a media planning and buying agency. They are based in Monroe, Connecticut and have small team of experts. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Columbus, OH
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FrazierHeiby is a public relations agency. Established in 1983, the team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Buddingh & Associates, Inc. Is an Advertising company. They are based in Naperville, Illinois and have small team. They provide Advertising and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.