Talk Shop

BACKGROUND

Please describe your company and your position there.

I am the director of a digital marketing agency. I am involved in all aspects of business development and project execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Talk Shop?

Talk Shop was brought on to support our clients' brand awareness and media relations strategy.

What were your goals for this project?

Develop product launch strategy and introduce product and brand to new markets by securing media coverage.

SOLUTION

How did you select this vendor?

We were referred by a colleague/past Talk Shop client.

Describe the scope of their work in detail.

• Develop a strategic plan for media and influencer relations which included brand positioning, key messages, and pitch calendar.
• Compiled a list of media targets for target regions and began active outreach to press & potential influencer ambassadors.
• Provided media training and coordinated media interviews.
• Provided monthly reporting on impressions reached, volume of coverage secured, new audiences engaged and web traffic analytics.
• Thought leadership strategy entailed solidifying executive spokespeople.
• Proactive outreach to raise the profile of executive team and brand overall.

What was the team composition?

We worked directly with a business director, an account manager, and two coordinators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Secured positive press coverage and increased brand awareness of brand and product. Captured investor interest. We saw an increase in customer inquires and organic and direct traffic.

How effective was the workflow between your team and theirs?

Always available and responsive over email and phone. Senior strategic council was included in all conversations. Very organized - system/process ensured all tasks were completed on time and on budget.

What did you find most impressive about this company?

Talk Shop had a breadth of cross-industry experience. It was clear that they had a high level of business acumen across all team members. They were able to merge creative thinking with a sound business strategy. Provided clear and detailed monthly reporting.

Are there any areas for improvement?

We were satisfied with all aspects of service.