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National Communications Agency

5.0
1 review

Beyond our day jobs running a communications agency, we’re good people who do the right thing. We’re deeply proud of the fact that we’re entrepreneurs and entrepreneurial thinkers. This makes us scrappy and unstoppable when it comes to getting things done. We work at a relentless pace. We consume news, art and culture. We’re thirsty to learn, grow and be better than we were yesterday. One of our core values is honesty, and not in the sense of truth-telling, although we do that too. 

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2007
Show all +
Toronto, Canada
headquarters
  • 117 Peter Street, Suite 301
    Toronto, ON M5V 0M3
    Canada
    18557382220
other locations
  • 1498 W 5th Ave
    Vancouver, BC V6H 4G3
    Canada
    18557382220

Reviews

5.0
1 review
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PR & Media Relations Management for Creative Agency

"It was clear that they had a high level of business acumen across all team members."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Sept. 2019
Project summary: 

Talk Shop buttressed a creative agency's brand strategy and offered new PR solutions. After delivering a strategic plan, their expansive efforts included providing media training to coordinating interviews.

The Reviewer
 
1-10 Employees
 
Vancouver, Canada
Director of Digital Marketing, Creative Agency
 
Verified
The Review
Feedback summary: 

Talk Shop's work led to a direct increase in customer inquiries as well as both directed and organic traffic. Thanks to them, the agency now enjoys increased brand awareness and investor interest. Their breadth of cross-industry experience became quickly evident through their innovative solutions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of a digital marketing agency. I am involved in all aspects of business development and project execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Talk Shop?

Talk Shop was brought on to support our clients' brand awareness and media relations strategy.

What were your goals for this project?

Develop product launch strategy and introduce product and brand to new markets by securing media coverage.

SOLUTION

How did you select this vendor?

We were referred by a colleague/past Talk Shop client.

Describe the scope of their work in detail.

  • Develop a strategic plan for media and influencer relations which included brand positioning, key messages, and pitch calendar.
  • Compiled a list of media targets for target regions and began active outreach to press & potential influencer ambassadors.
  • Provided media training and coordinated media interviews.
  • Provided monthly reporting on impressions reached, volume of coverage secured, new audiences engaged and web traffic analytics.
  • Thought leadership strategy entailed solidifying executive spokespeople.
  • Proactive outreach to raise the profile of executive team and brand overall.

What was the team composition?

We worked directly with a business director, an account manager, and two coordinators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Secured positive press coverage and increased brand awareness of brand and product. Captured investor interest. We saw an increase in customer inquires and organic and direct traffic.

How effective was the workflow between your team and theirs?

Always available and responsive over email and phone. Senior strategic council was included in all conversations. Very organized - system/process ensured all tasks were completed on time and on budget.

What did you find most impressive about this company?

Talk Shop had a breadth of cross-industry experience. It was clear that they had a high level of business acumen across all team members. They were able to merge creative thinking with a sound business strategy. Provided clear and detailed monthly reporting.

Are there any areas for improvement?

We were satisfied with all aspects of service.

5.0
Overall Score Delivered beyond our expectations.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy. We had check-in calls and monthly in-person meetings.
  • 5.0 Cost
    Value / within estimates
    Competitive pricing. We saw great value this engagement.
  • 5.0 Quality
    Service & deliverables
    The quality of media coverage Talk Shop secured exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    We have already referred Talk Shop to colleagues.