Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Stonington, CT
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Smart Connections PR is a small PR agency. They offer Public Relations and Content Marketing and were founded in 2013.
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Undisclosed$100 - $149 / hr10 - 49Chicago, IL
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In Chicago, Illinois, ParadigmNEXT is a Content Marketing company. Founded in 2011, the team offers Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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Undisclosed$100 - $149 / hr10 - 49Los Angeles, CA
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Lagrant Communications is a small Advertising company launched in 1990. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Naperville, IL
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Small Advertising company MACLYN, is in Naperville, Illinois and Des Moines, Iowa. The team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Branding company L.C. Williams & Associates provides Branding and Social Media Marketing. They are in Chicago, Illinois.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Ntooitive Digital LLC is a Las Vegas, Nevada-based social media marketing agency. They specialize in Social Media Marketing and Advertising.
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$100,000+$150 - $199 / hr10 - 49Fort Worth, TX
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Advertising company Warren Douglas Advertising was launched in 1998. Based in Fort Worth, Texas, the team provides Advertising and UX/UI Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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$5,000+$100 - $149 / hr10 - 49Alamo Heights, TX
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JCE SEO Web Design & Internet Marketing is an UX company. The Alamo Heights, Texas-based firm was launched in 2008. Their team focuses on UX/UI Design and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Charlotte, NC
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The Plaid Penguin is a branding agency established in 2007. The firm provides Branding and Public Relations, and is small.
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$10,000+$100 - $149 / hr10 - 49Charlotte, NC
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Moonlight Creative Group is a SEO agency. They are in Charlotte, North Carolina and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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Pinckney Marketing is a social media marketing agency launched in 2011. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Boston, MA
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Boston Web Marketing is a web design agency. The team provides Web Design and Web Development, and the firm is based in Boston, Massachusetts.
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$10,000+$100 - $149 / hr10 - 49Providence, RI
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JH Communications is an Advertising company. They were established in 2002, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
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Headquartered in Kansas City, Missouri, Dobies Health Marketing is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
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Lundmark is a SEO company in Kansas City, Missouri. Launched in 1947, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Wichita, KS
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Branding agency Baseline Creative Inc. Is located in Wichita, Kansas. They provide Branding and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
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Forma Life Science Marketing, a SEO agency, was established in 1987. The team specializes in Search Engine Optimization and Web Design and is in Raleigh, North Carolina.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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Burkhart Marketing Partners is an Advertising company launched in 1998. The team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Englewood, CO
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WEISE Communications, Inc. Is an Advertising company. Their small team is in Englewood, Colorado. Their services include Advertising and Branding.
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$50,000+$100 - $149 / hr10 - 49Roswell, GA
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M1PR, Inc. D/b/a MediaFirst PR is a branding company. They specialize in Branding and Direct Marketing and were established in 1990.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Foster Marketing, LLC, a small Marketing Strategy company, is located in Lafayette, Louisiana. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cedar Rapids, IA
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Launched in 2011, Plaid Swan Inc. Is a small media planning & buying agency. Their services include Media Planning & Buying and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Rawle Murdy Associates Inc is a media planning & buying company. Located in Charleston, South Carolina, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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Corporate Training & Coaching company Schnake Turnbo Frank provides Corporate Training & Coaching and Digital Strategy. They were founded in 1970.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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Launched in 2004, Phire Group is a branding firm. The firm focuses on Branding and Digital Strategy.
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$1,000+$200 - $300 / hr10 - 49Philadelphia, PA
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See all 1 projectsCaveni Digital Solutions specializes in comprehensive website redesigns, advanced e-commerce features, SEO optimization, and ongoing maintenance. Client reviews highlight their exceptional project management, responsiveness, and dedication to understanding business needs. Their technical expertise coupled with creative design consistently results in significant improvements in traffic, user engagement, and online sales.
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$10,000+$300+ / hr10 - 49Houston, TX
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Jebatta Digital Solutions is a Houston, Texas-based Advertising company. They offer Advertising and Branding.
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$5,000+Undisclosed10 - 49Chicago, IL
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Production Craft is a video production company. They are headquartered in Chicago, Illinois, and their services include Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr2 - 9Boise, ID
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Dogwood Solutions, a Marketing Strategy company, focus on Marketing Strategy and Public Relations. They were launched in 2020.
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$1,000+Undisclosed2 - 9Tampa, FL
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See all 4 projectsRanko Media is an SEO and digital marketing agency specializing in backlink campaigns, content creation, and website development. The company is highly praised for its strategic approach, effective project management, and impressive results, with 100% of reviewers highlighting improved SEO outcomes and enhanced traffic quality. Clients commend Ranko Media's reliability, creative strategies, and professionalism, with no significant areas for improvement suggested.
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$5,000+$150 - $199 / hr10 - 49Wellington, FL
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Follow Us Marketing Group is a branding company. The agency is based in Wellington, Florida. Their services include Branding and Public Relations.
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$1,000+Undisclosed10 - 49Chicago, IL
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Launched in 2018, Silver Stone Publishing is a branding firm. The company specializes in Branding and Public Relations, and is small.
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$5,000+Undisclosed2 - 9Los Angeles, CA
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Maize Marketing, a small Content Marketing company, is in Los Angeles, California. Their services include Content Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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CRL MEDIA LLC is a small West Palm Beach, Florida-based Advertising company. The team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Dallas, TX
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SEOScale is a SEO agency established in 2025. The small team provides Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
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Established in 2005, Substance151 is a SEO agency. The small team focuses on Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9Louisville, KY
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Lewis SEO, a SEO agency, is headquartered in Houston, Texas and Dallas, Texas. They provide Search Engine Optimization and Social Media Marketing and were launched in 2008.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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The Golding Group is a Marketing Strategy company. They are based in Oklahoma City, Oklahoma and have small team of experts. Their services include Marketing Strategy and Business Consulting.
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$5,000+$150 - $199 / hr10 - 49Denver, CO
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Barnhart Communications is a branding agency headquartered in Denver, Colorado. They provide Branding and Public Relations.
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$5,000+$50 - $99 / hr10 - 49El Segundo, CA
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Siltanen & Partners Advertising is an Advertising company. Their team is located in El Segundo, California. The company offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Blue Bell, PA
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Small PR company beMarketing, is in Blue Bell, Pennsylvania. Their services include Public Relations and Media Planning & Buying.
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$5,000+$50 - $99 / hr10 - 49Chesterfield, MO
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Pixel/Point Press, a CRM consulting and SI company, is in Israel and Chesterfield, Missouri. The team offers CRM consulting and SI and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249Raleigh, NC
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French | West | Vaughan is a midsize Advertising company based in Raleigh, North Carolina. The team offers Advertising and Public Relations.
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$10,000+$100 - $149 / hr50 - 249Tallahassee, FL
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The Zimmerman Agency is an Advertising company. The Tallahassee, Florida-based firm specializes in Advertising and Public Relations.
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$10,000+$100 - $149 / hr50 - 249Annapolis, MD
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Public relations company Crosby Marketing is based in Annapolis, Maryland and Bethesda, Maryland. They offer Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
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Think Communications, a social media marketing agency, was founded in 1998. The team provides Social Media Marketing and Web Design.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
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The Basement is a SEO services firm. Founded in 2007, the agency is based in Indianapolis, Indiana. Their services include Search Engine Optimization and Web Design.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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Established in 2005, Target Marketing Digital is a small Digital Strategy company in New York, New York. Their team specializes in Digital Strategy and Market Research.
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$10,000+$100 - $149 / hr10 - 49Charlotte, NC
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Burke is a SEO services firm established in 1991. The team provides Search Engine Optimization and Video Production and is in Charlotte, North Carolina.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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Founded in 1994, OneWorld Communications is a branding agency. The agency specializes in Branding and Advertising.
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List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.