Aspectus

BACKGROUND

Please describe your company and position.

I am an assistant at Sustainable Energy Association of Singapore

Describe what your company does in a single sentence.

The Sustainable Energy Association of Singapore (SEAS) represents the interests and provides a common platform for companies in Renewable Energy, Energy Efficiency, Carbon Management, e- mobility, smart grids and Financial Institutions to meet, discuss, collaborate and undertake viable projects together. The Association is a non-profit, non-government business association, and its mission is to assist its members in achieving sustainable growth locally and regionally through business and market development. SEAS plays a strategic role in supporting and promoting Singapore’s vision to be a global centre for sustainable energy, where products and solutions are developed and exported. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aspectus to accomplish?

• Brand awareness for the association
• Promote the annual conference and exhibition in the region

SOLUTION

How did you find Aspectus?

Online Search

Why did you select Aspectus over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aspectus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The PR team has provided exceptional support, catering to our needs both as an association and for our events. From strategic media planning to seamless execution, they have ensured strong media engagement through press releases, media interviews, and ongoing opportunities. Their expertise in developing and executing a survey, analyzing results, and crafting insightful content—including an opinion editorial—has added significant value. Additionally, their on-site support at ACES, including daily EDMs, social media coverage, and speaker interviews, has greatly enhanced our event’s visibility. Professional, proactive, and results-driven, they have been a vital partner in our communications efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Coverage: Secured coverage in 31 media outlets, including key industry publications.
Media Engagement: Successfully facilitated 8 media interviews, enhancing visibility for the association and its initiatives.
Survey Insights: Conducted a 10-question survey, generating key industry insights that were used in a 1,500-word report and an opinion editorial.
Event Visibility: Achieved increased engagement during ACES with 3 daily EDMs and social media posts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The PR team demonstrated excellent project management skills, ensuring that all deliverables were completed on time and aligned with our needs. They maintained a well-structured timeline, proactively coordinating key milestones such as media outreach, press releases, and event coverage. Their responsiveness was commendable, as they quickly adapted to any changes or last-minute requests while maintaining high-quality output. 

What was your primary form of communication with Aspectus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this PR company was their deep understanding of our industry and their ability to tailor strategies specifically to our needs as an association and for our events. Their extensive knowledge of the energy sector and ability to stay up to date with industry trends allowed them to craft relevant, impactful messaging that resonated with our audience. Additionally, their seamless execution—whether it was managing media interviews, developing insightful content, or providing real-time event support—demonstrated both professionalism and agility. 

Are there any areas for improvement or something Aspectus could have done differently?

One area for improvement would be securing even more media coverage for our event. While Aspectus did a great job with the coverage for the association, we had hoped for broader exposure for our event, particularly leading up to the event. A more aggressive outreach strategy or expanded targeting of media outlets could have helped increase visibility even further. Despite this, their efforts were still valuable, and with a bit more focus on this aspect, they could have helped us reach an even larger audience.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of SGX FX

Describe what your company does in a single sentence.

Offer FX trading and automation technology to global financial institutions 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aspectus to accomplish?

• Increase brand awareness via thought leadership content
• More focus on US and EMEA markets which are less familiar with the SGX brand
• Introduce new and improve existing media relations

SOLUTION

How did you find Aspectus?

Referral

Why did you select Aspectus over others?

• High ratings
• Close to my geographic location
• Company values aligned

How many teammates from Aspectus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Global quarterly deliverables 

• 1 media plan and timeline encompassing activities for SGXFX, encompassing BidFX and Maxx Trader globally
• 4 x quarterly subject matter briefings
   

EMEA/US PR quarterly deliverables 

Content 

• 1 EMEA opinion editorial article draft
• 1 US opinion editorial article draft

Media 

• 4 EMEA coverage hits
• 2 US coverage hits 

ASIA PR quarterly deliverables 

Content 

• 3 x storylines developed, with angles and opinion editorials drafted and pitched to core media
• 1 x marketing content developed (e.g. website copy, blog content, awards submissions, etc.)
• 1 x infographic developed, including design
• 1 x press release drafted and pitched to the media 

Media 

• 8 - 10 pieces of media coverage in key Asian publications 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Based on analysis on coverage secured in key target buy-side and business press publications, including FX Markets, Euromoney, Bloomberg, Reuters, The Edge, and Business Times.

• SXG FX overwhelmingly achieved the majority share of voice across the buy-side and business press by article count (44%).

• SGX FX media coverage is more diverse consisting of opinion editorial pieces and feature commentary.

• SGX FX also led the way in business press coverage with a profile piece in Bloomberg, and regular opinion editorial content in FX Markets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent with communications, always delivering by the deadline they promise. 

What was your primary form of communication with Aspectus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a highly responsive team that's always on the lookout for us. 

Are there any areas for improvement or something Aspectus could have done differently?

All has been great so far 

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Turnpikes, a software and IT consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aspectus?

We needed help with web development and web hosting.

SOLUTION

What was the scope of their involvement?

Aspectus designed and developed our WordPress website. We already had our domains, but the team created a new design to meet our specific requirements: to improve lead generation and the number of people applying to work for us.

The team hosted the website on GoDaddy, trained us to manage it in-house, and did the reviews using Figma, but they also used Adobe.

What is the team composition?

We worked with Lucinda, our project manager and one of the technical account managers at Aspectus, their head of technology, the head of design, and a few junior designers.

How did you come to work with Aspectus?

We had internal discussions about what we wanted and our requirements. Then, we put that out to tender for a few different companies. Five other companies pitched for it, and Aspectus came out on top of that group. The team understood where we were trying to get to and our limitations. The other companies didn't get that so well.

Additionally, I had previously worked with Aspectus for another company, so I knew they would be great. Aspectus had to win over the CEO and the rest of the company, which they did without my influence.

How much have you invested with them?

We spent between £15,000–£25,000.

What is the status of this engagement?

We worked together from June–November 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Lead generation has improved, and we're seeing a massive increase in leads. We had to install a whole new process to manage the number of people applying to work for us. Our active users increased to 190%. We were happy our active users doubled. Aspectus' support on the technical level ensured our SEO shone.

How did Aspectus perform from a project management standpoint?

Aspectus was very honest. When we set the initial timeline and budget, they said we had it wrong and needed less time. It would've been easy for them to say that we needed more time and for us to pay for longer, but that's not how they did it.

We didn't miss a single date. When there were problems, Aspectus had already developed mitigation for those problems, which worked perfectly. We didn't have any need to oversee what they were doing.

We communicated mainly over email and regular calls. The team accommodated our communication needs. Aspectus used an in-house project management tool, but we didn't need access to that because we were comfortable with them managing it. During testing, we used BugHerd to communicate.

What did you find most impressive about them?

Aspectus was competent, reasonable, and the most helpful team we've ever worked with. They were incredible and went above and beyond.

The team understood what we wanted to achieve, learned our business quickly, was attentive to how we made money, and never let that go from the front of their minds, which made a big difference.

Aspectus gave us an idea of the design and UX and was very comfortable with us providing feedback. The team handled our remote staff well and understood the cultural differences of Europe, the UK, and the US.

They constantly questioned our input in a very positive way to ensure we were all on the same page without being complicated or upset. Aspectus was relaxed throughout the project.

Are there any areas they could improve?

I don't think there's anything they can improve on. We came in on time and budget, and we're seeing success. Nothing was ever tricky with Aspectus.

Do you have any advice for potential customers?

Be honest and open. Trust Aspectus. They know what they're doing and understand their field exceptionally well. Let them be a part of your team.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & Communications of Derivative Path

Describe what your company does in a single sentence.

Derivative Path empowers institutions with scalable, cloud-based solutions for managing risks and improving profitability in interest rate, FX, and commodity derivatives programs, as well as international payments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aspectus to accomplish?

• Media Engagement
• SEO
• Content Development

SOLUTION

How did you find Aspectus?

Social Capital

Why did you select Aspectus over others?

• Great culture fit
• Company values aligned
• Personal Connection

How many teammates from Aspectus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Aspectus provides comprehensive PR and SEO services, focusing on strategy, content development, and media relations. Their PR services include strategic planning, media outreach, content creation, and conference research, ensuring a proactive approach to maintaining media relationships and securing opportunities. The annual deliverables feature a detailed media plan, thought leadership storylines, PR content drafting, and submissions for awards and speaking opportunities. 

Additionally, Aspectus offers ongoing strategic counsel, issues management, and regular progress updates. For SEO services, Aspectus develops a robust strategy that includes keyword research, content audits, and on-page optimizations. They also provide technical audits, SERP analysis, and backlink reviews, complemented by content creation and optimization efforts. 

Regular progress tracking and reporting ensure alignment with SEO goals, supported by strategic counsel and quarterly roadmap updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Aspectus has been instrumental in delivering thought leadership storylines and developing high-quality content, including five articles. They have secured numerous award and speaking opportunities, arranged over 30 interviews, and achieved 20 media mentions. Their ongoing efforts include on-page optimizations, SEO recommendations for content, keyword research, and technical reviews. 

The comprehensive and proactive approach of Aspectus has significantly enhanced our media presence and SEO performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Aspectus has consistently exceeded our expectations, demonstrating exceptional reliability and expertise. They have never missed a deadline and have continually delivered outstanding results. We are impressed with their proactive approach and strategic insights. We look forward to a long and continued partnership with Aspectus, confident in their ability to drive our success.

What was your primary form of communication with Aspectus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive about Aspectus is the consistency of the team members working on our account. They feel like an embedded resource, completely aligned with our business goals. Their responsiveness is outstanding; they make us feel as if we’re their only client.

Are there any areas for improvement or something Aspectus could have done differently?

Nothing that I can think of at the moment.