Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
Tasty Marketing Group LLC is a small Advertising company established in 2019. Their team provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Evoke Marketing is a PR firm established in 2015. Headquartered in New York, New York and Saratoga Springs, New York, the team offers Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Signature Sports Group is a branding agency. They are located in Charlotte, North Carolina and have small team of experts. Their services include Branding and Market Research.
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$5,000+$100 - $149 / hr2 - 9Buffalo, NY
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Small public relations firm Buffalo Advertising Management, is based in Buffalo, New York. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Graphicmachine, a Marketing Strategy company, was launched in 1999. The small team provides Marketing Strategy and Advertising.
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$5,000+$50 - $99 / hr2 - 9Costa Mesa, CA
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Website Muscle is a Marketing Strategy company based in Costa Mesa, California. They specialize in Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
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Content Marketing company The Kansas City Marketing Agency is based in Kansas City, Missouri. The team specializes in Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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Evolving Interactive is a small Chicago, Illinois-based PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Pier2 Marketing, a Market Research company, was founded in 2007. The agency specializes in Market Research and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Chromium is a branding firm. The San Francisco, California-based company was founded in 2012. Their team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Murrells Inlet, SC
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Established in 2010, Visibility and Conversions is a SEO company. The small team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Lam.Agency is a Nashville, Tennessee-based social media marketing firm. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Established in 2006, Acumen Studio is a small St. Louis, Missouri-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Grosse Pointe Park, MI
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Advertising company Frontier 3 Advertising was launched in 2002. In Grosse Pointe Park, Michigan, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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Resolute PR is a Marketing Strategy company launched in 2014. Based in Tulsa, Oklahoma, the team offers Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9Eagleville, PA
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WSI Simply ROI is a Digital Strategy company launched in 2002. The team specializes in Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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SEO company Winston Media Group was established in 2011. In Atlanta, Georgia, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
ASENZ Marketing is a small Email Marketing company. Founded in 1995, the team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Ashland Advertising is a small Marketing Strategy company launched in 2008. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Mobile, AL
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Wellborn // Strategies is a branding firm. The small Mobile, Alabama-based team offers Branding and Business Consulting. The company was launched in 2014.
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UndisclosedUndisclosed2 - 9Montgomery, AL
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Cunningham Group, Inc., a branding firm, offer Branding and Marketing Strategy. They were launched in 1974.
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UndisclosedUndisclosed2 - 9Denver, CO
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Bellandi Group is a small Marketing Strategy company established in 2002. Their team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Waco, TX
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E.H. Anderson PR is a Marketing Strategy company. Their team is based in Waco, Texas. The company provides Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Austin, TX
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Sommers Marketing + PR is a small Austin, Texas-based branding firm. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Motiv8 Agency is a Marketing Strategy company in Fort Worth, Texas. They focus on Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Portland, OR
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Small Marketing Strategy company Strategic Marketing, is in Portland, Oregon. The team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Stayton, OR
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Word's Out PR is a branding firm. Headquartered in Stayton, Oregon, their small team specializes in Branding and Email Marketing. The firm was founded in 2005.
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UndisclosedUndisclosed2 - 9Aurora, IL
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Strategic & Creative Marketing Inc., a Marketing Strategy company, is in Aurora, Illinois. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Redding, CT
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Fresh Tracks Marketing is a branding company. The team is based in Redding, Connecticut, and their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Boise, ID
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Established in 1996, Stoltz Marketing Group is a small Boise, Idaho-based media planning & buying company. Their team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Graphic design agency AOR Direct, LLC was launched in 2008. The team provides Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Speakeasy Strategies is a small PR agency. Launched in 2013, the team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Branding agency Thermal PR provides Branding and Content Marketing. They are located in San Francisco, California.
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UndisclosedUndisclosed2 - 9Helena, MT
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Marketing Strategy company Flying Horse Communication was established in 1999. The small team offers Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Established in 2017, Blue Ridge Group, a small media planning and buying company, is in Charlottesville, Virginia. Their team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Hi Fi Public Relations is a small public relations agency located in Edmond, Oklahoma. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Richlynn Group is a Marketing Strategy company. They are headquartered in Nashville, Tennessee and have small team. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Village, OK
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Markethink Studios Oklahoma is a Marketing Strategy company. They are headquartered in Village, Oklahoma and have small team. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Ankeny, IA
Services provided
Next Step Advertising is a branding firm. Their small team is headquartered in Ankeny, Iowa. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lake Charles, LA
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Founded in 2010, Web Rocket Marketing is a PPC agency. The team offers Pay Per Click and Search Engine Optimization and is located in Lake Charles, Louisiana.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Ikonic Communications, a small public relations company, is in Anchorage, Alaska. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cedar Falls, IA
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Located in Cedar Falls, Iowa, Connell Aviation Group is a PR company. They focus on Public Relations and Marketing Strategy and were established in 2014.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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LR3 Consulting is a branding agency. Founded in 2012, the team specializes in Branding and Graphic Design. The firm is headquartered in Baton Rouge, Louisiana.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Kaizen Inbound LLC is a PPC company. Established in 2015, the agency is headquartered in Charlotte, North Carolina. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Cannabis Business Exchange is a branding company launched in 2017. Located in Los Angeles, California, the team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
PR firm Smith & Harroff was launched in 1973. The team provides Public Relations and Advertising and is headquartered in Alexandria, Virginia.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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JC Thomas Marketing Communications is a branding agency launched in 1987. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Herndon, VA
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Launched in 2004, VARCom Solutions, LLC is a public relations company. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Meraki Communications Group, LLC is a branding firm. They provide Branding and Social Media Marketing and are located in Alexandria, Virginia.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Catalyst Group LLC, a small Marketing Strategy company, is located in Santa Rosa, California. The team focuses on Marketing Strategy and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.