Strategy, Creativity & Tech That Drive Growth
FocalShift is a modern growth agency that blends strategy, creativity, and technology to help organizations build what’s next. Since 2009, we’ve partnered with businesses, nonprofits, and public sector leaders to create brands, launch campaigns, and develop platforms that perform, scale, and last. We believe great work is more than deliverables — it’s the experience of working together.
Our team integrates seamlessly with yours, functioning as an extension of your staff rather than a detached vendor. From the first discovery call to long-term partnership, we focus on clarity, collaboration, and results that move the needle.
Our Core Capabilities Include:
• Branding & Creative Identity – logo design, storytelling, and identity systems that define how organizations show up in the world.
• Digital Marketing & Campaigns – full-funnel strategies across SEO, content, social, search, and streaming platforms, designed to cut through noise and convert.
• Custom Websites & Applications – fast, modern platforms tailored to each client, built to inspire trust and drive measurable growth.
• Custom Software & Integrations – solutions built when off-the-shelf tools fall short, designed to streamline workflows and scale with business goals.
• AI Solutions – practical automation, custom AI integrations, and creative applications that save time and unlock new possibilities.
• Web3 & Spatial Computing – blockchain platforms, AR/VR experiences, and immersive activations that bring bold ideas to life.
What makes us different?
Many clients come to FocalShift for one service, and soon realize they don’t need multiple vendors. We provide a clear roadmap to build, launch, and grow with one partner who can handle every step of the journey.
With over a decade of experience, a boutique structure, and a future-focused mindset, FocalShift is the trusted partner for organizations that want to modernize, innovate, and scale with confidence.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
Portales, NM
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Year founded
Founded 2009
1 Locations
- Portales , NM
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Our Story
FocalShift started with the belief that growth should feel creative, human, and forward-thinking. We’re not a factory agency — we’re a small, focused team that builds brands, platforms, and campaigns with the same care we’d bring to our own family. What makes us different is how we partner: molding our team with yours, solving challenges side by side, and always staying a step ahead with modern tools and bold ideas.
Meet the Team
Thomas Elliott FiteCEO
Thomas Elliott Fite, founder of FocalShift, has 17+ years of experience in strategy, marketing, and design. He leads a multidisciplinary team delivering custom software, websites, and digital solutions that help organizations grow and innovate.
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