Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Annandale, VA
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ROI Advertising, an Advertising company, is based in Annandale, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sonoma, CA
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Magic Touch Media is a Conversion Optimization company. Located in Sonoma, California, the team provides Conversion Optimization and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Clermont, FL
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KeySplash Creative, Inc. Is a branding agency. Launched in 2007, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Digital SEO Inc is a social media marketing agency. Launched in 2005, their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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The Digital Marketing Guy is a social media marketing firm. Their small team is located in Anchorage, Alaska. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bend, OR
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SEO company Menasco Consulting is in Bend, Oregon. Established in 2015, the team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Sykesville, MD
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Trembling Giant Marketing, LLC, an Advertising company, was established in 2012. The company offers Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Southlake, TX
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Adlantica LLC is an Advertising company. Based in Southlake, Texas, the firm was launched in 2018. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Port Jervis, NY
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Located in Port Jervis, New York, Media Solstice Marketing & Public Relations is a small Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9New York, NY
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Advertising company Common Acquire was founded in 2017. The firm focuses on Advertising and Media Planning & Buying, and is small.
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UndisclosedUndisclosed2 - 9Ronkonkoma, NY
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Founded in 1968, Digital Resource House, Inc. Is an Advertising company. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Amplify Marketing Services is a small Marketing Strategy company. Founded in 2019, the team offers Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Southfield, MI
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Established in 1995, Wise Digital Marketing LLC is a small social media marketing company. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Kindle Interactive, a small Advertising company, is headquartered in Houston, Texas. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Norman, OK
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Black Château is a branding agency. In Norman, Oklahoma, the agency was launched in 2016. Their services include Branding and Public Relations.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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See all 2 projectsAt American Publishers LLC, we bring years of experience to every project, crafting powerful stories with care and precision. Our expert writers, editors, and producers handle everything from
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$1,000+$300+ / hr50 - 249Princeton, NJ
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In Princeton, New Jersey, Wellington Publishing is an Advertising company. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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DentalBase is an Advertising company. Headquartered in Atlanta, Georgia, the team specializes in Advertising and AI Agents.
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$5,000+$100 - $149 / hr50 - 249Denver, CO
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Native Rank, a midsize web design company, is headquartered in Denver, Colorado. Their services include Web Design and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Huntington, NY
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Thinkhouse, an Advertising company, offers Advertising and Print Design. The agency is based in Huntington, New York and Rincon, PR, Puerto Rico.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Vertical Inc., a branding firm, is headquartered in Chicago, Illinois. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York, East End Yovth is a Video Marketing company. Launched in 2019, the team focuses on Video Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Austin Visuals | Animation Studio is a video production company. Located in Austin, Texas, their team offers Video Production and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Hawthorne, CA
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See all 1 projectsSeed Ventures is a full-service marketplace growth operator headquartered in Hawthorne, California. Founded in 2013, we manage the complete marketplace presence for brands ready to lead their
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$5,000+Undisclosed10 - 49Rogers, AR
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CoreTrex is a small branding firm. They offer Branding and Media Planning & Buying and were launched in 2020.
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Undisclosed$50 - $99 / hr10 - 49St. Petersburg, FL
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EscalateCommerce is an Advertising company. Launched in 2021, the team provides Advertising and Branding. The firm is located in St. Petersburg, Florida and Dubai, United Arab Emirates.
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$5,000+$50 - $99 / hr10 - 49Hillside, NJ
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E Branding Solution LLC is an Advertising company. Based in Hillside, New Jersey, the team offers Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Princeton, NJ
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TenneX Legal is a pay per click company. Based in Princeton, New Jersey, their small team provides Pay Per Click and Demand Generation Marketing. The agency was established in 2021.
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Undisclosed$150 - $199 / hr10 - 49Seattle, WA
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Bullseye Creative is an Advertising company. The team is based in Seattle, Washington, and their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Chattanooga, TN
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Griffin Road Media is a video production agency. They were launched in 2018, and their services include Video Production and Advertising.
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$5,000+Undisclosed50 - 249Denver, CO
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1Vision is a Fulfillment company founded in 1952. In Denver, Colorado and Houston, Texas, the team offers Fulfillment and Direct Marketing.
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$50,000+$200 - $300 / hr2 - 9Portland, OR
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CreateGood is a small Advertising company launched in 2020. Their team focuses on Advertising and Branding.
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$1,000+< $25 / hr2 - 9Katy, TX
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DEF DESIGNS LLC is an Advertising company launched in 2018. Based in Katy, Texas and Katy, Texas, the team specializes in Advertising and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Cornwall, CT
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Established in 1994, 1.11 Group is an Advertising company. The small team focuses on Advertising and Web Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Framework Inc. - Minnesota , an Advertising company, is in Minneapolis, Minnesota. The team offers Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Exton, PA
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Web design company Skigital LLC specializes in Web Design and Advertising. They are based in Exton, Pennsylvania.
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$1,000+$100 - $149 / hr2 - 9Sacramento, CA
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Duran Kinst Strategies, a small web design company, is based in Sacramento, California. Their services include Web Design and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Columbia, SC
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Branding firm Maranatha Design offers Branding and Graphic Design. They were launched in 2019.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Back30 Design and Marketing is an Advertising company. Their small team is located in Las Vegas, Nevada. Their team specializes in Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Houston, TX
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AOK Brand Consulting is a branding firm. Located in Houston, Texas, the firm specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Reno, NV
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RhinoHub is an Advertising company. Their team is based in Reno, Nevada and focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9West Des Moines, IA
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SLIM marketing is a social media marketing agency. The agency is located in West Des Moines, Iowa. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9Atlanta, GA
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Beam Imagination is a Content Marketing company. The team offers Content Marketing and Video Production and is headquartered in Atlanta, Georgia.
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$1,000+$100 - $149 / hr2 - 9Searcy, AR
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Think Idea Studio is a branding agency in Searcy, Arkansas. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Boylan Point Agency is an UX design agency established in 1997. Based in Santa Rosa, California, the team specializes in UX/UI Design and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Billings, MT
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Rebel River Creative is a web development company. Established in 2016, the company is located in Billings, Montana. Their services include Web Development and Branding.
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Undisclosed$100 - $149 / hr2 - 9Coral Springs, FL
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Headquartered in Coral Springs, Florida, By ONTOP is a Business Consulting company. Their services include Business Consulting and Web Development.
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$5,000+$200 - $300 / hr10 - 49Brooklyn, NY
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Neta Collab, a graphic design company, was founded in 2018. The small team specializes in Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Based in Los Angeles, California and Fort Lauderdale, Florida, C&I Studios is a video production agency. They provide Video Production and Social Media Marketing and were established in 2006.
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UndisclosedUndisclosed10 - 49Boca Raton, FL
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MDG is a small Advertising company launched in 1992. Their services include Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.