Optimism BH

Optimism BH is a modern marketing company built to create Brand Momentum—the measurable force that drives awareness, consideration, preference, and growth. Using our proprietary Brand Momentum Score™, we help organizations understand where momentum exists, where it's breaking down, and how to accelerate it.

Formerly Barrett Hofherr, the San Francisco–based agency partners with ambitious brands across categories to build ideas people choose—ideas that earn attention, create belief, and convert cultural energy into business results.

Our unique Momentum Sprint™ model gives clients access to the agency's full capabilities—including strategy, creative, design, production, media, account leadership, and data & analytics—for a simple Agency Day Rate. Sprints can last anywhere from three to thirty days, allowing brands to move with speed, flexibility, and focus. Today, our business is evenly split between long-term Agency of Record partnerships and high-impact strategic sprint engagements.