Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed50 - 249Westport, CT
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Ferocious Digital is a social media marketing firm launched in 2009. The agency specializes in Social Media Marketing and Search Engine Optimization, and is midsize.
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UndisclosedUndisclosed50 - 249Austin, TX
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Right Side Up is a social media marketing agency. They were launched in 2016 and offer Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed50 - 249New York, NY
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Vidsy is a social media marketing company established in 2015. The midsize team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Bon Air, VA
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Touchstorm is a SEO services firm. They were founded in 2007 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Boston, MA
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VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Denver, CO
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AZDS Interactive Group is an Advertising company founded in 2006. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Woodbridge Township, NJ
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Survyc is an Advertising company in Woodbridge Township, New Jersey. Launched in 2020, the team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249New Haven, CT
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Established in 2010, The Janice Christopher Marketing Agency, a midsize Advertising company, is located in New Haven, Connecticut. Their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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AdRoll is an Advertising company. Their midsize team is headquartered in San Francisco, California and Dublin, Ireland. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed50 - 249Lehi, UT
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Gargle Dental Marketing is a SEO services firm. Established in 2018, the firm is based in Lehi, Utah. Their team offers Search Engine Optimization and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
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Established in 2020, Noble Publishing Hub is a branding agency. The team focuses on Branding and Advertising.
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$1,000+$25 - $49 / hr50 - 249Carol Stream, IL
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Advertising company West Brook Publishing was launched in 2026. The company focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Kindle Communications is an Advertising company. They were launched in 2004, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Bensalem, PA
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BigFly, an e-commerce development firm, was launched in 2005. The team focuses on E-Commerce Development and Advertising and is based in Bensalem, Pennsylvania.
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$10,000+$150 - $199 / hr2 - 9Mount Pleasant, SC
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The Matchstick Group, a print design agency, was established in 2011. The team focuses on Print Design and Advertising.
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$5,000+Undisclosed2 - 9Chandler, AZ
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Soulheart is a web design agency. Their team is headquartered in Chandler, Arizona and focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Brainchild Creative is an Advertising company. Their small team of employees is in San Francisco, California. Their team focuses on Advertising and Branding.
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$5,000+Undisclosed2 - 9Sapulpa, OK
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VentureFilm Studios is a video production agency. The team provides Video Production and Advertising and is located in Sapulpa, Oklahoma.
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$10,000+$100 - $149 / hr2 - 9Hyattsville, MD
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The Fitting Room is a Digital Strategy company founded in 2017. The team focuses on Digital Strategy and Graphic Design and is based in Hyattsville, Maryland.
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$1,000+Undisclosed2 - 9Tucson, AZ
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Evoke Idea Group is a Tucson, Arizona-based Advertising company. They specialize in Advertising and Branding and were launched in 1996.
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$1,000+$150 - $199 / hr2 - 9Branford, CT
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Mosaic Marketing is an Advertising company. In Branford, Connecticut and Myrtle Beach, South Carolina, the agency was established in 2009. Their services include Advertising and Direct Marketing.
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$10,000+$100 - $149 / hr2 - 9Lee's Summit, MO
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Watchdog Advisory is an Advertising company. The team is located in Lee's Summit, Missouri, and their services include Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Twice Social, a small Digital Strategy company, is located in Nashville, Tennessee and New York, New York. Their services include Digital Strategy and Advertising.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
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Small branding company 6th Borough Agency, Miami, is located in Miami, Florida. The team offers Branding and Advertising.
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$1,000+$100 - $149 / hr2 - 9Hollywood, FL
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SEO Maven is a small Advertising company established in 2016. Their team provides Advertising and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Akron, OH
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Based in Akron, Ohio and Bratislava, Slovakia, Kreativna Dvojica is a small Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Digital Strategy company Lessing-Flynn was established in 1907. The team specializes in Digital Strategy and Marketing Strategy and is based in Des Moines, Iowa.
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$5,000+$100 - $149 / hr10 - 49Fort Dodge, IA
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Spin Markket + Digital is a Digital Strategy company. Located in Fort Dodge, Iowa, their small team focuses on Digital Strategy and Web Design. The firm was established in 2012.
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$5,000+$100 - $149 / hr10 - 49Riverton, WY
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Minimally - A digital creative agency is a branding agency. The Riverton, Wyoming-based company was established in 2015. Their services include Branding and Advertising.
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$5,000+$50 - $99 / hr10 - 49Edina, MN
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ABdigital is a video production company. They are based in Edina, Minnesota and have small team. They provide Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Somerville, MA
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Advertising company Raz Technology was launched in 2016. The team specializes in Advertising and Marketing Strategy and is in Somerville, Massachusetts and Somerville, Massachusetts.
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Undisclosed$100 - $149 / hr10 - 49Orlando, FL
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Professional Book Writers is an Advertising company. They focus on Advertising and Branding and were established in 2013.
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$1,000+Undisclosed10 - 49San Francisco, CA
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Small Advertising company RubyLemon, is located in San Francisco, California. Their services include Advertising and Event Marketing.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
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Mavic Digital is a video production agency. They provide Video Production and Advertising and were launched in 2018.
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$1,000+$25 - $49 / hr10 - 49Lombard, IL
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Godevico Publishing is an Advertising company. They were launched in 2022, and their services include Advertising and Product Marketing.
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$5,000+$50 - $99 / hr10 - 49Cedar Park, TX
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See all 11 projectsThe Coder Digital Agency is a comprehensive web development firm, excelling in website design, digital marketing consulting, and strategic brand development. The reviews reflect a 100% satisfaction rate, highlighting their efficiency, with projects often completed ahead of schedule and a notable reduction in issue resolution times. Clients commend their quick turnaround, strong communication, and a partnership-focused approach, though minor improvements in design refinement were suggested.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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StarWorx Services is a web design agency. The team is located in Houston, Texas, and their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
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RIVAL LA is an Advertising company established in 2014. The team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Cypress, TX
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Conmigo Media is a small social media marketing firm founded in 2018. Their team focuses on Social Media Marketing and Web Development.
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$1,000+$300+ / hr2 - 9Hollywood, FL
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Lumena Global Advisory LLC, an Advertising company, was established in 2024. They specializes in Advertising and Business Consulting.
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Undisclosed$300+ / hr2 - 9New York, NY
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Advertising company MYN North America is in New York, New York. Their services include Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Springfield, OH
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Launched in 2019, The Social Media Pros is a SEO company. Based in Springfield, Ohio, the team provides Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Killeen, TX
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Adventure Marketing LLC is an Advertising company. They were launched in 2021 and offer Advertising and Branding.
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$100,000+Undisclosed10 - 49Tulsa, OK
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Littlefield Agency is a Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1980. The firm is in Tulsa, Oklahoma.
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UndisclosedUndisclosed50 - 249Plano, TX
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TWINOAKS is an Advertising company. Established in 2011, the company specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249New York, NY
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Logo Engine is a graphic design company. They are in New York, New York and have midsize team of experts. Their services include Graphic Design and Logo.
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$10,000+$150 - $199 / hr10 - 49Santa Monica, CA
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Enso, a small branding firm, is located in Santa Monica, California. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Lexington, MA
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Launched in 1990, White Rhino is a branding company. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Headquartered in Chicago, Illinois, Davis Harrison Dion is a branding firm. The team focuses on Branding and Media Planning & Buying.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.