Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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UndisclosedUndisclosed10 - 49Austin, TX
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Special Audience Marketing is a branding company. They focus on Branding and Marketing Strategy and are in Austin, Texas.
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UndisclosedUndisclosed10 - 49Tyler, TX
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Cue:creative is a branding firm. Their small team of employees is located in Tyler, Texas. Their team offers Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Quixote Group is a small Market Research company. Established in 1999, the team offers Market Research and Branding.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Growth Nation, a Marketing Strategy company, offer Marketing Strategy and Market Research. They were launched in 2001.
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UndisclosedUndisclosed10 - 49Bismarck, ND
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Odney, a Market Research company, was launched in 2010. The small team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Public relations firm iQ 360 is based in Honolulu, Hawaii. They offer Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Old Chatham, NY
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Blass Marketing is a small Marketing Strategy company founded in 1969. Their services include Marketing Strategy and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 18 projectsMake Us Care is an Advertising Agency specializing in comprehensive branding, marketing strategies, and paid media services. The company is praised for its strong project management, timely delivery, and ability to effectively align with client values and objectives. Impressively, 100% of reviews highlight their collaborative approach and capacity to adapt quickly to client feedback, while 75% commend their strategic and creative capabilities in enhancing brand presence.
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UndisclosedUndisclosed10 - 49Westbrook, ME
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Ethos Marketing & Design is a Westbrook, Maine-based branding agency. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Yarmouth, ME
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Vreeland Marketing & Design is an Email Marketing company. Based in Yarmouth, Maine, the agency was launched in 1978. Their team specializes in Email Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 10 projectsinBeat Agency is an Advertising Agency that excels in paid marketing and influencer collaborations, providing comprehensive advertising services. Client feedback highlights their strategic approach, resulting in effective paid media campaigns and influencer engagement. With 100% positive reviews, clients commend their professionalism, project management, and tailored strategies that match specific business needs, resulting in impressive outcomes such as increased impressions and engagement.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed10 - 49Minnetonka, MN
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Launched in 2008, SKYYA is a small PR agency located in Minnetonka, Minnesota. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Columbia, MO
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Headquartered in Columbia, Missouri, Caledon Virtual is a branding agency. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed10 - 49Saco, ME
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Launched in 1983, CBC Automotive Marketing is a Market Research company. The firm focuses on Market Research and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Jones Public Relations, a public relations company, is headquartered in Oklahoma City, Oklahoma. Launched in 2001, the team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Launched in 2006, Nomamont Advertising is a Mobile & App Marketing company. The team provides Mobile & App Marketing and Public Relations and is based in Nashville, Tennessee.
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UndisclosedUndisclosed10 - 49Ferndale, MI
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Founded in 1995, Edge Creative Group is a branding firm. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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Weber Advertising & Marketing is an Advertising company. They offer Advertising and Content Marketing and were established in 1996.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
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Market Igniter is a SEO services firm. Their small team of employees is located in Sandpoint, Idaho. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Wilmington, NC
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Morvil Advertising + Design Group is a graphic design company. Founded in 1985, the firm is in Wilmington, North Carolina. Their team focuses on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Vitalink is a branding firm. Located in Raleigh, North Carolina, the company provides Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Penfield, NY
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Mason Marketing is a Marketing Strategy company. In Penfield, New York, the firm was established in 1986. Their team specializes in Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49New York, NY
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Sopexa USA, a small branding company, is located in New York, New York. Their services include Branding and Market Research.
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UndisclosedUndisclosed10 - 49New York, NY
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818 Agency, a Content Marketing company, is headquartered in New York, New York. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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Washington Blade is a Content Marketing company based in Washington, District of Columbia. They specialize in Content Marketing and Social Media Marketing and were established in 1969.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Ecomm Pro Media is a Raleigh, North Carolina-based SEO company. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Navazon Consulting is a Marketing Strategy company. Launched in 2014, the company is headquartered in Seattle, Washington. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Creative Direct Marketing Group, Inc., an Advertising company, was founded in 1972. Located in Nashville, Tennessee, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Established in 2010, Crawford, a small Advertising company, is based in Greenville, South Carolina. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Morgantown, WV
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WVRC Digital is a SEO services firm. Their small team is located in Morgantown, West Virginia. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Houston, TX
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High Five Marketing Partners, an Advertising company, offer Advertising and Branding. They were established in 2014.
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UndisclosedUndisclosed10 - 49Sarasota, FL
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Founded in 2010, Pro It Out Marketing is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Burlington, MA
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Cambridge Marketing Concepts is an Affiliate Marketing company. Headquartered in Burlington, Massachusetts and Albany, New York, their team offers Affiliate Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Upland, CA
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Advantage Attorney is a Content Marketing company. The Upland, California-based company offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Launched in 2019, ServiceLegend is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Hearst Bay Area is an Advertising company. In San Francisco, California, their team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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Digi Solutions is an Advertising company. They are headquartered in Baltimore, Maryland, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Potomac, MD
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Redman Communications is an Advertising company. Founded in 1990, the company specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Livonia, MI
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Sunny Media, an Advertising company, was launched in 2008. The small team specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Templeton, CA
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Competitive Edge, Inc. Is a branding firm. The team focuses on Branding and Market Research and is in Templeton, California.
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UndisclosedUndisclosed10 - 49Oakbrook Terrace, IL
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Established in 2017, LifeCycle Digital Marketing is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Colorado Springs, CO
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Small Advertising company Reach Marketing Pro, is in Colorado Springs, Colorado. The team focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Carbondale, CO
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Rygr is an Advertising company. They were founded in 2016 and provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Land O' Lakes, FL
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SEO company Kill Your Competition was launched in 2015. The agency offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Austin, TX
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Founded in 2019, Levitate Foundry is a small Austin, Texas-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Albany, NY
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Brawn Media is an Albany, New York-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Yorktown Heights, NY
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Berlin Productions is an Advertising company. They were launched in 1982 and focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Arlington, TX
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Wheeler Advertising, an Advertising company, was established in 1991. The team provides Advertising and Direct Marketing and is located in Arlington, Texas.
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UndisclosedUndisclosed10 - 49Newtown, CT
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Park Group Solutions is a small Advertising company founded in 2005. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Evanston, IL
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Neiger Design is an Advertising company. In Evanston, Illinois, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
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HIREAWIZ Web Design & Digital Marketing is an Advertising company launched in 2001. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Headquartered in Houston, Texas, Click and Create is a small Advertising company. Their services include Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Spokane, WA
Ability to deliver
29.6/40.017/20 Reviews7.7/10 Clients & Experience4.9/10 Market PresenceService focus
50% Advertising50% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
29.6/40.015.6/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
32/40.018.6/20 Reviews9.4/10 Clients & Experience4/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
34.1/40.020/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
30.6/40.018.6/20 Reviews6/10 Clients & Experience5.9/10 Market PresenceService focus
30% Advertising60% Marketing10% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.