Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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$1,000+Undisclosed2 - 9Laguna Niguel, CA
Services provided
Next Commerce is an Advertising company. They were founded in 2023 and offer Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Buffalo Grove, IL
Services provided
Aditt, an Advertising company, was launched in 2025. The small team provides Advertising and Market Research.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+< $25 / hr2 - 9San Francisco, CA
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Headquartered in San Francisco, California, Kave Creative is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Phoenician Marketing, an Advertising company, was founded in 2025. The small team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Cranberry Township, PA
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Advertising company Television Ad Group is based in Cranberry Township, Pennsylvania. They focus on Advertising and Media Planning & Buying and were established in 2003.
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UndisclosedUndisclosed2 - 9Miami, FL
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AgencyLight.com is an Advertising company. The Miami, Florida-based firm focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Aurora, CO
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Social media marketing firm Engineered Reach was founded in 2025. The company provides Social Media Marketing and Digital Strategy, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 18 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid marketing strategies. Their reviews highlight a 100% positive feedback rate, showcasing their commitment to emotional consumer connection, timely project delivery, and proactive communication. Clients appreciate their adaptability and insight for better results, although minor improvements in communication tools were suggested.
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$1,000+$200 - $300 / hr2 - 9New Hope, PA
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215labs is an Advertising company. They are located in New Hope, Pennsylvania and have small team of experts. Their services include Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr2 - 9Boca Raton, Florida, FL
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Connect OOH is a small Advertising company in Boca Raton, Florida, Florida. The team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 10 projectsinBeat Agency is a specialized advertising agency focusing on influencer marketing, adept at expanding brand awareness and engagement through strategic influencer recruitment and content creation. Reviews highlight their exceptional project management, clear communication, and ability to generate significant impressions and engagement, with 100% of reviewers noting their effectiveness in reaching niche audiences despite occasional timeline challenges.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Sheridan, WY
Services provided
Social media marketing company OneLife Marketing Solutions LLC specializes in Social Media Marketing and Digital Strategy. They are headquartered in Sheridan, Wyoming.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
Small social media marketing company RunThis, is based in Fort Lauderdale, Florida. Their services include Social Media Marketing and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed2 - 9Windsor, CO
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Woodcrest Marketing is a SEO agency. The small Windsor, Colorado-based team provides Search Engine Optimization and Advertising. The company was launched in 2025.
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$5,000+$200 - $300 / hr2 - 9Sheridan, WY
Services provided
See all 1 projectsHydro Demand is a specialized water treatment marketing agency helping residential and commercial water treatment companies generate qualified opportunities and increase system installations. We
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$10,000+Undisclosed2 - 9Malibu, CA
Services provided
BANANA Media is an Advertising company. They focus on Advertising and Media Planning & Buying and are located in Malibu, California and Dallas, Texas.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
WebPower USA, an Advertising company, was launched in 2019. The team focuses on Advertising and UX/UI Design and is in Los Angeles, California.
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$1,000+$300+ / hr2 - 9San Diego, CA
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Advertising company The Pixel Network is in San Diego, California. Established in 2015, the team offers Advertising and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9St. Petersburg, FL
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Launched in 2020, Romeo Alfa Juliett is a small St. Petersburg, Florida-based Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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$1,000+Undisclosed2 - 9Las Vegas, NV
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Small social media marketing company Boosted Advisors, is in Las Vegas, Nevada. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Based in Austin, Texas, MAUVE Social is a social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$5,000+< $25 / hr2 - 9Sacramento, CA
Services provided
Local Alpha Marketing LLC, a small Advertising company, is located in Sacramento, California. The team focuses on Advertising and Branding.
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$10,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
SEO agency Digital Ninjas - Digital Marketing San Francisco was founded in 2008. The firm specializes in Search Engine Optimization and Advertising, and is small.
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$5,000+Undisclosed2 - 9Scottsdale, AZ
Services provided
Calculated Conversions is a small Advertising company. Launched in 2022, the team provides Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Bowie, MD
Services provided
SEO Blasters, a SEO company, was founded in 2017. The team focuses on Search Engine Optimization and Marketing Strategy and is located in Bowie, Maryland.
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$1,000+$25 - $49 / hr2 - 9Irvine, CA
Services provided
Ace Pacific is a public relations company. Their team is in Irvine, California and Cranberry Township, Pennsylvania. The agency offers Public Relations and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9San Antonio, TX
Services provided
Social media marketing agency Be Right Marketing LLC - Digital Marketing Agency was launched in 2022. In San Antonio, Texas, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9New Braunfels, TX
Services provided
Traditions Marketing is a SEO agency. Based in New Braunfels, Texas, their team provides Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Charlotte, NC
Services provided
PPC Agency Charlotte, a pay per click agency, provide Pay Per Click and Advertising. They were established in 2018.
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$5,000+$100 - $149 / hr2 - 9Chattanooga, TN
Services provided
Located in Chattanooga, Tennessee, NULYT Marketing is a pay per click agency. They focus on Pay Per Click and Advertising and were established in 2020.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Established in 2026, Buzzer Beater Media is a social media marketing agency. The small team offers Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Charlotte, NC
Services provided
Advantage Solution is a Marketing Strategy company. Located in Charlotte, North Carolina, the agency provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Red Bank, NJ
Services provided
Caseload Marketing is a Red Bank, New Jersey-based social media marketing firm. They specialize in Social Media Marketing and Email Marketing and were launched in 2017.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
Services provided
The Garrigan Lyman Group is an Advertising company. Established in 1993, the company is based in Seattle, Washington. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Cavalry, a branding firm, was established in 2012. The firm offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Located in Nashville, Tennessee and Kennesaw, Georgia, GoEpps is an Email Marketing company. The team offers Email Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Tucson, AZ
Services provided
The Caliber Group, an Advertising company, is based in Tucson, Arizona. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Established in 2007, Richlyn Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+< $25 / hr2 - 9Hampton, VA
Services provided
The Modern Marketer is a small Advertising company headquartered in Hampton, Virginia. The team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Tucson, AZ
Services provided
Hydrant is an Advertising company. Launched in 2014, the company is headquartered in Tucson, Arizona. Their services include Advertising and Digital Strategy.
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$10,000+Undisclosed2 - 9Hingham, MA
Services provided
Headquartered in Hingham, Massachusetts, GrayMatter.agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
Services provided
Online Marketing Shark is a SEO services firm. They were founded in 2016, and their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Generation Marketing, a Digital Strategy company, was established in 2018. The team offers Digital Strategy and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Commerce Charter Township, MI
Services provided
Digital Detroit, a Digital Strategy company, was established in 2018. They specializes in Digital Strategy and Search Engine Optimization.
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$5,000+$300+ / hr2 - 9New York, NY
Services provided
PH Consulting & Media is an Advertising company. Headquartered in New York, New York and Garden City, New York, the agency focuses on Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Dillon, CO
Services provided
Launched in 2019, CDCreative LLC is an Advertising company. Located in Dillon, Colorado, the team specializes in Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Salt Lake City, UT
Services provided
HyperGrowthCEO is an Advertising company. They were launched in 2007 and focus on Advertising and Email Marketing.
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$1,000+$150 - $199 / hr10 - 49Chandler, AZ
Services provided
Prodigitude Inc is a Content Marketing company established in 2019. The small team specializes in Content Marketing and Web Design.
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$10,000+$100 - $149 / hr10 - 49Greenville, SC
Services provided
Advertising company Ghost Brands is headquartered in Greenville, South Carolina. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
Services provided
See all 1 projectsWe are Think Big Marketing – a Pittsburgh SEO Company with our goal to keep our team small, our services intimate and affordable, and to get you big ROI on your investment. Think Big Marketing
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$10,000+$150 - $199 / hr2 - 9Media, PA
Services provided
Gas Powered Shark Creative is an Advertising company. They are headquartered in Media, Pennsylvania and have small team of experts. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Hendersonville, TN
Services provided
Established in 2004, Relevant Communications is a public relations agency. The team provides Public Relations and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Spokane, WA
Ability to deliver
29.6/40.017/20 Reviews7.7/10 Clients & Experience4.9/10 Market PresenceService focus
50% Advertising50% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
29.6/40.015.6/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
32/40.018.6/20 Reviews9.4/10 Clients & Experience4/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
34.1/40.020/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
30.6/40.018.6/20 Reviews6/10 Clients & Experience5.9/10 Market PresenceService focus
30% Advertising60% Marketing10% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.