Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Neptune City, NJ
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Based in Neptune City, New Jersey, Dark Horse Design Corp. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Guttenberg, NJ
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HarrisonRand Advertising is an Advertising company. The Guttenberg, New Jersey-based agency was established in 1941. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Morristown, NJ
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Sparxfly, an Advertising and branding company, was established in 2008. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Robbinsville Township, NJ
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Legal Plex LLC is an Advertising company. The team provides Advertising and Direct Marketing, and the agency is headquartered in Robbinsville Township, New Jersey.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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CCL Branding, a small Advertising and branding firm, is headquartered in Winston-Salem, North Carolina. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Marketing Keys is an Advertising company. The team specializes in Advertising and Media Planning & Buying and is located in Chicago, Illinois.
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UndisclosedUndisclosed2 - 9Batavia, IL
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Reszel Industries, Inc. Is an Advertising company. The small Batavia, Illinois-based team specializes in Advertising and Branding. The agency was founded in 2004.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Advertising and branding agency EVERGIB was launched in 2015. The team offers Advertising and Branding and is headquartered in Richmond, Virginia.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Advertising and Marketing Strategy company Response Marketing Group LLC is headquartered in Richmond, Virginia. The team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Irvine, CA
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California Avocado Commission is an Advertising and PR company. They were launched in 1978 and offer Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Oradell, NJ
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201 Marketing & Media is an Advertising company established in 2005. The team offers Advertising and Media Planning & Buying and is in Oradell, New Jersey.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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UndisclosedUndisclosed2 - 9West Chicago, IL
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Carol Ann Marketing is an Advertising company. The agency is located in West Chicago, Illinois. Their team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Jetpack is an Advertising and pay per click company headquartered in Los Angeles, California. They specialize in Advertising and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Terri Bos Marketing is an Advertising and Marketing Strategy company. They are in Roswell, Georgia and have small team. They focus on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Roswell, GA
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Media Powers is a small Advertising and media planning and buying agency. They provide Advertising and Media Planning & Buying and were launched in 2010.
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UndisclosedUndisclosed2 - 9Evergreen, CO
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Founded in 2017, Green Ocean Marketing is an Advertising and social media marketing company. The agency provides Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Hearth Agency, Inc is an Advertising and Marketing Strategy company in San Diego, California. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Round Rock, TX
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Agent Operations is an Advertising and Marketing Strategy company launched in 2014. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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Of the Sea, LLC is a small branding agency established in 2010. Their team offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Ralston Outdoor Advertising is an Advertising and Marketing Strategy company. The Dallas, Texas-based agency focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Sports Media, Inc., an Advertising and Marketing Strategy company, specializes in Advertising and Marketing Strategy. The agency is in Dallas, Texas.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Step Ahead Marketing, LLC is a small Winston-Salem, North Carolina-based Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Corpus Christi, TX
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Founded in 2009, Bucket Works, LLC is an Advertising and Marketing Strategy company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lexington, KY
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COOMER is an Advertising and branding firm. They focus on Advertising and Branding and were established in 2019.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
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Advertising and media planning and buying agency Liechty Media is in Fort Wayne, Indiana. They focus on Advertising and Media Planning & Buying and were established in 2001.
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UndisclosedUndisclosed2 - 9Medina, MN
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Launch Media, a small Advertising company, is in Medina, Minnesota. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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JW Social Media Marketing is an Advertising company. They are in Las Vegas, Nevada and have small team of experts. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Monroe, NJ
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OnePlace Media is a small Monroe, New Jersey-based Advertising and Direct Marketing company. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
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In Columbus, Ohio, Konetiq is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9North Richland Hills, TX
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Neel & Partners, a small Advertising company, is located in North Richland Hills, Texas. Their services include Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Sheridan, WY
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Located in Colombo, Sri Lanka and Sheridan, Wyoming, RainCross is a small Advertising company. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Sumnu Marketing, a branding company, was founded in 2006. They provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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360 Branding & Communications is an Advertising company. Headquartered in Boston, Massachusetts, the agency was launched in 2001. Their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
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The IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Trans4media is a Marketing Strategy company. Based in Seattle, Washington, the team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
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Circus Maximus is a Marketing Strategy company. Their small team is based in New York, New York and specializes in Marketing Strategy and Advertising. The agency was established in 2013.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Axis is a public relations firm. They offer Public Relations and Advertising and were launched in 2005.
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UndisclosedUndisclosed2 - 9Culver City, CA
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Located in Culver City, California, BARÚ Advertising is a small Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Russell Communications Group, a PR company, is based in Los Angeles, California. They provide Public Relations and Advertising and were founded in 1981.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Small PR agency Cavazos Public Relations and Advertising Inc., is based in San Antonio, Texas. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Media planning and buying company Bautista Direct Marketing provides Media Planning & Buying and Advertising. They are headquartered in Alameda, California.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Brainbow is a small Los Angeles, California-based branding agency. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Santa Barbara, CA
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Launched in 1993, Epic Ad Group is a small Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Aurora, IL
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Bakers Marketing Group is a small Marketing Strategy company. They provide Marketing Strategy and Public Relations and were established in 1965.
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UndisclosedUndisclosed2 - 9Southington, CT
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Triumph Marketing is a branding agency. They are headquartered in Southington, Connecticut and have small team of experts. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Advertising company BBA & Beyond Advertising and Marketing was launched in 2008. The firm specializes in Advertising and Market Research, and is small.
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UndisclosedUndisclosed2 - 9Gurnee, IL
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Positive Impact Advertising is an Advertising company. Their team is located in Gurnee, Illinois and provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sioux Center, IA
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Agency Two Twelve is an Advertising company based in Sioux Center, Iowa. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9New Orleans, LA
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Markit360 is a small Advertising company. They focus on Advertising and Branding and were founded in 2010.
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UndisclosedUndisclosed2 - 9Grand Haven, MI
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Branding firm HAVEN is in Grand Haven, Michigan. Launched in 2017, the team specializes in Branding and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.