Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Jackson, MS
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Imaginary Company is an Advertising company. They are based in Jackson, Mississippi and have small team. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Huntsville, AL
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Established in 2007, Marketing on the Web is a small Advertising company. Their services include Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9San Diego, CA
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KAAR is an Advertising company founded in 2000. The small team focuses on Advertising and Email Marketing.
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$1,000+Undisclosed2 - 9Tacoma, WA
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David White Marketing Services is a small Advertising company. Launched in 2019, the team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
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TheAdSide is an Advertising company. Located in New York, New York, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Anchorage, AK
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See all 9 projectsBookMarketer.co.uk is a platform made for British authors who need help with book marketing and publicity. With our affordable and reliable book promotion services, you can witness the
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Branding company Guerilla Suit was founded in 2010. The firm provides Branding and Advertising.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$100 - $149 / hr10 - 49San Diego, CA
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Captura Group, an Advertising company, was established in 2001. The company specializes in Advertising and Content Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
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Backyard Studios is a SEO services firm founded in 2002. The small team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+Undisclosed10 - 49Denver, CO
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Diablo Media is an Email Marketing company. They are based in Denver, Colorado and have small team of experts. Their services include Email Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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Trier and Company is an Advertising company. They specialize in Advertising and Branding and were established in 2001.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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$1,000+$100 - $149 / hr2 - 9Irvine, CA
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Budding Culture is a Digital Strategy company. The Irvine, California-based agency was established in 2010. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Bloomingdale, IL
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JET Advertising, an Advertising company, is headquartered in Bloomingdale, Illinois. They provide Advertising and Graphic Design.
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$1,000+$25 - $49 / hr50 - 249New York, NY
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Rank Me Global is an Advertising company. Launched in 2021, their team provides Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
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Mindshare Consulting Inc is an Advertising company. Established in 2022, the firm is located in Austin, Texas. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Richmond, TX
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White Cat Digital Marketing is an Advertising company. The team is in Richmond, Texas, and their services include Advertising and Marketing Strategy.
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$250,000+$200 - $300 / hr2 - 9New York, NY
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Rightpapa Web Solutions is an Advertising company. Their small team is located in New York, New York and focuses on Advertising and Content Marketing. The company was established in 2023.
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$5,000+$150 - $199 / hr2 - 9Spring, TX
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Digital Marketing Netic is a Marketing Strategy company established in 2018. Their services include Marketing Strategy and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Billings, MT
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Established in 2020, Let's Canoe is a small Billings, Montana-based Marketing Strategy company. Their services include Marketing Strategy and Search Engine Optimization.
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$100,000+$150 - $199 / hr50 - 249San Diego, CA
Services provided
Launched in 2001, Mindgruve is a media planning and buying company. The team specializes in Media Planning & Buying and Advertising.
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$25,000+$150 - $199 / hr10 - 49Baton Rouge, LA
Services provided
Rockit Science Agency is an Advertising company. They were established in 2002 and provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glen Carbon, IL
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Smart Digital is a SEO company. They were established in 2020 and offer Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Canton, MA
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Triad Advertising is an Advertising company. Their small team is located in Canton, Massachusetts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Established in 2011, Superhuman is a small branding company in Minneapolis, Minnesota. Their team provides Branding and Advertising.
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Undisclosed$100 - $149 / hr10 - 49Portland, OR
Services provided
Established in 2003, Fish Marketing is a SEO company. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Branding company LoSasso Integrated Marketing is in Chicago, Illinois. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Englewood, CO
Services provided
WEISE Communications, Inc. Is an Advertising company. Their small team is in Englewood, Colorado. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49San Jose, CA
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Profitable Media is a branding company. The San Jose, California-based agency was launched in 2008. Their team provides Branding and Performance Marketing.
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UndisclosedUndisclosed2 - 9Rogers, AR
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Hair On Fire is an Advertising company established in 2020. The team offers Advertising and Market Research and is based in Rogers, Arkansas.
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$1,000+$100 - $149 / hr2 - 9Chattanooga, TN
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Founded in 2020, Bloom Growth Marketing, a small Advertising company, is headquartered in Chattanooga, Tennessee. Their team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Sacramento, CA
Services provided
Creative Noggin is a Sacramento, California-based Marketing Strategy company. They focus on Marketing Strategy and Advertising.
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$1,000+$150 - $199 / hr10 - 49Detroit, MI
Services provided
Launched in 2016, Catalyst Media Factory is a public relations firm. The small team offers Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49North Andover, MA
Services provided
Mighty Union is a branding company. They focus on Branding and Web Design and are located in North Andover, Massachusetts.
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Undisclosed$100 - $149 / hr2 - 9Silver Spring, MD
Services provided
Mulbah, an Other Marketing company, is located in Silver Spring, Maryland. Founded in 2021, the team specializes in Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Established in 2019, Cohen Marketing, a small Advertising company, is located in Los Angeles, California. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Atlanta, GA
Services provided
EssenceandRemedy LLC is an Atlanta, Georgia-based Advertising company. They specialize in Advertising and Branding and were founded in 2023.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Hawaii Logistic is a small Advertising company in Los Angeles, California. The team provides Advertising and Branding.
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Undisclosed$150 - $199 / hr10 - 49Raleigh, NC
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REVERED Agency, an Advertising company, is headquartered in Raleigh, North Carolina. Their services include Advertising and Branding.
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$250,000+Undisclosed10 - 49New York, NY
Services provided
Fortress Brand is a New York, New York-based Advertising company. They offer Advertising and Search Engine Optimization and were launched in 2012.
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$50,000+$200 - $300 / hr10 - 49Santa Monica, CA
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Caveat, an Advertising company, focuses on Advertising and Branding. The agency is headquartered in Santa Monica, California and New York, New York.
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$1,000+$100 - $149 / hr2 - 9Belleair Beach, FL
Services provided
Brantr Media is an Advertising company. Their small team of employees is headquartered in Belleair Beach, Florida. Their team focuses on Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Utica, NY
Services provided
Advertising company FMN Creative was launched in 2016. The team offers Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New York, NY
Services provided
Founded in 2015, Authority HQ is a Marketing Strategy company. In New York, New York, the team specializes in Marketing Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Athens, GA
Services provided
Local Eye Media is an Advertising company headquartered in Athens, Georgia. Established in 2016, the team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Eugene, OR
Services provided
Big Monster Marketing is an Advertising company. Their small team is located in Eugene, Oregon and specializes in Advertising and Branding. The company was founded in 2007.
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UndisclosedUndisclosed2 - 9Wichita, KS
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JByron Marketing, a branding company, was launched in 2003. The company provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hutchinson, KS
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BowerComm is a small branding firm. They provide Branding and Marketing Strategy and were founded in 2010.
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Undisclosed$100 - $149 / hr2 - 9Boston, MA
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May Street is an Advertising company. They were launched in 2019, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Austin, TX
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Launched in 2019, Your Lead Partners is a small Advertising company. Their team focuses on Advertising and Marketing Strategy.
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$25,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
Launched in 2022, InfluencerNexus is a small Advertising company. Their team provides Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.