Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+Undisclosed50 - 249Lehi, UT
Services provided
Buy Box Experts, an Advertising company, is in Lehi, Utah. They provide Advertising and Market Research.
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$5,000+$100 - $149 / hr2 - 9Norfolk, VA
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Advertising company The Primm Company was launched in 1974. The firm specializes in Advertising and Branding, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Based in Amarillo, Texas, Nobox Creative is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Mixtus Media is an Advertising company. The team is located in Franklin, Tennessee, and their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Miami, FL
Services provided
Stack Influence is a small Miami, Florida-based Advertising company. The team focuses on Advertising and Market Research.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Pixel Web Master is a social media marketing firm. Founded in 2021, their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Chesapeake, VA
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Launched in 2009, Array Digital is a small Chesapeake, Virginia-based SEO agency. Their team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Founded in 2018, Trndsttrs Media is a social media marketing company. The company specializes in Social Media Marketing and Advertising, and is small.
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$5,000+$150 - $199 / hr10 - 49Miami Springs, FL
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BNMR GLVZ is a Miami Springs, Florida-based Advertising company. They offer Advertising and Public Relations.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$50 - $99 / hr10 - 49Edison, NJ
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Headquartered in Edison, New Jersey, Zhoustify LLC is a social media marketing agency. Launched in 2020, the team offers Social Media Marketing and Advertising.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
Services provided
Bigeye is a small Advertising company in Orlando, Florida. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Frederick, MD
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ArachnidWorks, an Email Marketing company, was established in 2013. Headquartered in Frederick, Maryland, the team specializes in Email Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9King of Prussia, PA
Services provided
TradeMarc Global LLC is an Advertising company. Headquartered in King of Prussia, Pennsylvania, their team specializes in Advertising and Search Engine Optimization.
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$75,000+$150 - $199 / hr50 - 249Oakland, CA
Services provided
Content Marketing company Park & Battery was launched in 2021. The team offers Content Marketing and Advertising and is headquartered in Oakland, California.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
Spiralgroup is a small Advertising company. They specialize in Advertising and Branding and were established in 1997.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2017, 2911 Enterprises, Inc. Is an Advertising company. The firm provides Advertising and Branding, and is small.
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$10,000+Undisclosed2 - 9San Diego, CA
Services provided
Social media marketing company NowADays Media is located in San Diego, California. Their services include Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Santa Rosa, CA
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Potluck Consulting is a small social media marketing firm based in Santa Rosa, California. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Littleton, CO
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Evolution Communications Agency is an Advertising company. Their small team of employees is headquartered in Littleton, Colorado. Their team focuses on Advertising and Branding.
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$5,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Based in Los Angeles, California, Digilu is an Advertising company. They offer Advertising and Branding.
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Undisclosed< $25 / hr2 - 9Santa Rosa, CA
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Book Writing Professional is a small branding firm. They provide Branding and Pay Per Click and were founded in 2022.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
See all 1 projectsFelik Agency offers comprehensive services in marketing, promotions, and media buying. Overall, their reviews highlight a strong commitment to delivering fresh and innovative marketing solutions that exceed client expectations. Felik Agency is praised for their professionalism, effective communication, and ability to attract significant audiences through high-quality advertising efforts.
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$25,000+$200 - $300 / hr50 - 249New York, NY
Services provided
Far From Timid is a Content Marketing company. Founded in 2020, the team provides Content Marketing and Branding. The agency is located in New York, New York.
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$1,000+Undisclosed10 - 49Boston, MA
Services provided
Cercone Brown Company is a small Boston, Massachusetts-based social media marketing firm. The team offers Social Media Marketing and Branding.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
SEO services firm Aim SEO Company was established in 2023. The small team specializes in Search Engine Optimization and Advertising.
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$5,000+Undisclosed10 - 49New Braunfels, TX
Services provided
Founded in 2018, Iris Concept Media is a video production agency. The team provides Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Marietta, GA
Services provided
Clementine Creative, a branding firm, was founded in 2015. They offers Branding and Social Media Marketing.
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$25,000+Undisclosed10 - 49Tulsa, OK
Services provided
DP Marketing.Services is a Tulsa, Oklahoma-based Digital Strategy company. Established in 2017, the team specializes in Digital Strategy and Advertising.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
My Presentation Designer is an Advertising company. The New York, New York-based team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Paramus, NJ
Services provided
Founded in 1988, Giovatto is an Advertising company. Based in Paramus, New Jersey, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Parma, OH
Services provided
The Beanie Factory, an Advertising company, is located in Parma, Ohio. They provide Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr10 - 49Walled Lake, MI
Services provided
See all 1 projectsINBOUND | Creative Marketing Solutions provides comprehensive branding services, including logo and website design, print media, outdoor branding, and social media strategy. Clients commend their strategic approach, creativity, and effective communication, leading to successful outcomes and strong audience engagement. The agency's standout attribute is its innovative thought process, though expanding their team may further enhance their capabilities.
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UndisclosedUndisclosed10 - 49Lakewood, CO
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Established in 2018, Ready2Go Solutions, a small Advertising company, is headquartered in Lakewood, Colorado. Their services include Advertising and Content Marketing.
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$1,000+Undisclosed10 - 49Lodi, NJ
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Advertising company Rayze Consulting is located in Lodi, New Jersey. The team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Hallandale Beach, FL
Services provided
BillboardMax is a media planning and buying company founded in 2013. Their team focuses on Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Iconicstitches is a branding agency established in 1999. The team provides Branding and Market Research and is based in New York, New York.
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$1,000+Undisclosed2 - 9Charlotte, NC
Services provided
Dental Inbound Advertising is a SEO agency. Their small team is in Charlotte, North Carolina. Their services include Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Adswithme is an Advertising company. They are headquartered in Brooklyn, New York and have small team of experts. Their services include Advertising and Direct Marketing.
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$1,000+Undisclosed2 - 9Rocky River, OH
Services provided
Water Bear Marketing is an Advertising company. The Rocky River, Ohio-based agency was established in 2018. Their services include Advertising and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Dublin, OH
Services provided
Established in 1993, CPMedia - Marketing, LLC is an Advertising company. The team specializes in Advertising and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
See all 1 projectsMarketing Blink is a digital marketing agency offering services in social media management, SEO, and website creation. However, feedback reveals dissatisfaction with their services, citing poor project management, delayed deliverables, and lack of expertise, particularly in the Medspa field. Notably, 100% of the reviews are negative, highlighting unmet promises and unprofessional conduct.
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UndisclosedUndisclosed2 - 9Jackson, MS
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Imaginary Company is an Advertising company. They are based in Jackson, Mississippi and have small team. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Huntsville, AL
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Established in 2007, Marketing on the Web is a small Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
KAAR is an Advertising company founded in 2000. The small team focuses on Advertising and Email Marketing.
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$1,000+Undisclosed2 - 9Tacoma, WA
Services provided
David White Marketing Services is a small Advertising company. Launched in 2019, the team provides Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
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TheAdSide is an Advertising company. Located in New York, New York, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Anchorage, AK
Services provided
See all 9 projectsBookMarketer.co.uk is a platform made for British authors who need help with book marketing and publicity. With our affordable and reliable book promotion services, you can witness the
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Branding company Guerilla Suit was founded in 2010. The firm provides Branding and Advertising.
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$10,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Captura Group, an Advertising company, was established in 2001. The company specializes in Advertising and Content Marketing, and is small.
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
Backyard Studios is a SEO services firm founded in 2002. The small team focuses on Search Engine Optimization and Web Design.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.