Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Johmet Publishing, an Advertising company, was established in 2016. The small team offers Advertising and Direct Marketing.
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$1,000+< $25 / hr2 - 9San Francisco, CA
Services provided
Adveria is an Advertising company founded in 2014. The small team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$50 - $99 / hr2 - 9Mount Vernon, OH
Services provided
Launched in 2020, Outdoor Alliances is an Advertising company. The team provides Advertising and Branding and is headquartered in Mount Vernon, Ohio.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsSocial Fresh Social Fresh offers services in Ads, Marketing, and Media Buying, with a focus on rapid testing of performance creative and managing PPC campaigns. Reviews highlight their creativity, dependable project management, and hands-on support, particularly in achieving significant increases in ad conversions and CTR. Clients praise their proactive approach and leadership involvement.
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$1,000+$100 - $149 / hr50 - 249Buffalo, NY
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Headquartered in Buffalo, New York, Okta Logo Designs is an Advertising company. They focus on Advertising and Branding.
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$50,000+$100 - $149 / hr50 - 249Riverside, CA
Services provided
Advertising company USA Pen Press focuses on Advertising and Branding. They were founded in 2023.
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$1,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Lincoln Digital Marketers is a midsize Advertising company in New York, New York. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+< $25 / hr50 - 249Irving, TX
Services provided
Established in 2015, Dimension Infinity is an Advertising company. Their services include Advertising and Direct Marketing.
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$5,000+$50 - $99 / hr50 - 249College Station, TX
Services provided
Dastify Digital is an Advertising company established in 2020. Located in College Station, Texas, the team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed50 - 249Cheshire, CT
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Established in 2013, Rebellion Group is a midsize Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Eugene, OR
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Founded in 2009, AHM Brands is a branding firm. Their services include Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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$1,000+$50 - $99 / hr2 - 9Chesterfield, MO
Services provided
Nuvo Agency is an Advertising company founded in 2019. The agency offers Advertising and Social Media Marketing, and is small.
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$5,000+Undisclosed50 - 249Lehi, UT
Services provided
Buy Box Experts, an Advertising company, is in Lehi, Utah. They provide Advertising and Market Research.
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$5,000+$100 - $149 / hr2 - 9Norfolk, VA
Services provided
Advertising company The Primm Company was launched in 1974. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Amarillo, TX
Services provided
Based in Amarillo, Texas, Nobox Creative is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Mixtus Media is an Advertising company. The team is located in Franklin, Tennessee, and their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Miami, FL
Services provided
Stack Influence is a small Miami, Florida-based Advertising company. The team focuses on Advertising and Market Research.
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UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
Pixel Web Master is a social media marketing firm. Founded in 2021, their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Chesapeake, VA
Services provided
Launched in 2009, Array Digital is a small Chesapeake, Virginia-based SEO agency. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
Founded in 2018, Trndsttrs Media is a social media marketing company. The company specializes in Social Media Marketing and Advertising, and is small.
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$5,000+$150 - $199 / hr10 - 49Miami Springs, FL
Services provided
BNMR GLVZ is a Miami Springs, Florida-based Advertising company. They offer Advertising and Public Relations.
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$5,000+$50 - $99 / hr10 - 49Edison, NJ
Services provided
Headquartered in Edison, New Jersey, Zhoustify LLC is a social media marketing agency. Launched in 2020, the team offers Social Media Marketing and Advertising.
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$5,000+$150 - $199 / hr10 - 49Orlando, FL
Services provided
Bigeye is a small Advertising company in Orlando, Florida. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Frederick, MD
Services provided
ArachnidWorks, an Email Marketing company, was established in 2013. Headquartered in Frederick, Maryland, the team specializes in Email Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9King of Prussia, PA
Services provided
TradeMarc Global LLC is an Advertising company. Headquartered in King of Prussia, Pennsylvania, their team specializes in Advertising and Search Engine Optimization.
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$75,000+$150 - $199 / hr50 - 249Oakland, CA
Services provided
Content Marketing company Park & Battery was launched in 2021. The team offers Content Marketing and Advertising and is headquartered in Oakland, California.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
Spiralgroup is a small Advertising company. They specialize in Advertising and Branding and were established in 1997.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Founded in 2017, 2911 Enterprises, Inc. Is an Advertising company. The firm provides Advertising and Branding, and is small.
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$10,000+Undisclosed2 - 9San Diego, CA
Services provided
Social media marketing company NowADays Media is located in San Diego, California. Their services include Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Santa Rosa, CA
Services provided
Potluck Consulting is a small social media marketing firm based in Santa Rosa, California. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Littleton, CO
Services provided
Evolution Communications Agency is an Advertising company. Their small team of employees is headquartered in Littleton, Colorado. Their team focuses on Advertising and Branding.
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Undisclosed< $25 / hr2 - 9Santa Rosa, CA
Services provided
Book Writing Professional is a small branding firm. They provide Branding and Pay Per Click and were founded in 2022.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
See all 1 projectsFelik Agency offers comprehensive services in marketing, promotions, and media buying. Overall, their reviews highlight a strong commitment to delivering fresh and innovative marketing solutions that exceed client expectations. Felik Agency is praised for their professionalism, effective communication, and ability to attract significant audiences through high-quality advertising efforts.
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$25,000+$200 - $300 / hr50 - 249New York, NY
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Far From Timid is a Content Marketing company. Founded in 2020, the team provides Content Marketing and Branding. The agency is located in New York, New York.
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$1,000+Undisclosed10 - 49Boston, MA
Services provided
Cercone Brown Company is a small Boston, Massachusetts-based social media marketing firm. The team offers Social Media Marketing and Branding.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
SEO services firm Aim SEO Company was established in 2023. The small team specializes in Search Engine Optimization and Advertising.
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$5,000+Undisclosed10 - 49New Braunfels, TX
Services provided
Founded in 2018, Iris Concept Media is a video production agency. The team provides Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Marietta, GA
Services provided
Clementine Creative, a branding firm, was founded in 2015. They offers Branding and Social Media Marketing.
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$25,000+Undisclosed10 - 49Tulsa, OK
Services provided
DP Marketing.Services is a Tulsa, Oklahoma-based Digital Strategy company. Established in 2017, the team specializes in Digital Strategy and Advertising.
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$1,000+< $25 / hr10 - 49New York, NY
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My Presentation Designer is an Advertising company. The New York, New York-based team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Paramus, NJ
Services provided
Founded in 1988, Giovatto is an Advertising company. Based in Paramus, New Jersey, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Parma, OH
Services provided
The Beanie Factory, an Advertising company, is located in Parma, Ohio. They provide Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr10 - 49Walled Lake, MI
Services provided
See all 1 projectsINBOUND | Creative Marketing Solutions provides comprehensive branding services, including logo and website design, print media, outdoor branding, and social media strategy. Clients commend their strategic approach, creativity, and effective communication, leading to successful outcomes and strong audience engagement. The agency's standout attribute is its innovative thought process, though expanding their team may further enhance their capabilities.
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UndisclosedUndisclosed10 - 49Lakewood, CO
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Established in 2018, Ready2Go Solutions, a small Advertising company, is headquartered in Lakewood, Colorado. Their services include Advertising and Content Marketing.
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$1,000+Undisclosed10 - 49Lodi, NJ
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Advertising company Rayze Consulting is located in Lodi, New Jersey. The team offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Charlotte, NC
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Dental Inbound Advertising is a SEO agency. Their small team is in Charlotte, North Carolina. Their services include Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hr2 - 9Brooklyn, NY
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Adswithme is an Advertising company. They are headquartered in Brooklyn, New York and have small team of experts. Their services include Advertising and Direct Marketing.
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$1,000+Undisclosed2 - 9Rocky River, OH
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Water Bear Marketing is an Advertising company. The Rocky River, Ohio-based agency was established in 2018. Their services include Advertising and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Dublin, OH
Services provided
Established in 1993, CPMedia - Marketing, LLC is an Advertising company. The team specializes in Advertising and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
See all 1 projectsMarketing Blink is a digital marketing agency offering services in social media management, SEO, and website creation. However, feedback reveals dissatisfaction with their services, citing poor project management, delayed deliverables, and lack of expertise, particularly in the Medspa field. Notably, 100% of the reviews are negative, highlighting unmet promises and unprofessional conduct.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.