Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Burlington, VT
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Established in 2013, Red Barn Media Group is a SEO agency. Their team offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosed2 - 9Sinking Spring, PA
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JPrutzman Enterprises, LLC., an Advertising company, is located in Sinking Spring, Pennsylvania. They specialize in Advertising and Public Relations and were launched in 2016.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Indian Harbour Beach, FL
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Cowbell Agency is a small Advertising company. Established in 2020, the team focuses on Advertising and Web Development.
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UndisclosedUndisclosed10 - 49Orlando, FL
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See all 1 projectsNeurona Agency specializes in creating e-commerce platforms integrated with inventory systems for automotive companies. Overall feedback highlights their excellent project management, timely deliveries, and effective communication. Clients particularly praise Neurona Agency's scrum process and design capabilities, indicating high satisfaction with their services.
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$5,000+$25 - $49 / hr10 - 49Glendale, CA
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See all 1 projectsSeenLabs builds digital signage networks that behave like media channels. As a turnkey integrator, the company bundles commercial-grade hardware, a cloud content management system (CMS), and ongoing
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$5,000+$100 - $149 / hr10 - 49Baton Rouge, LA
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Echo Tango is a Digital Strategy company. Their small team is headquartered in Baton Rouge, Louisiana. Their services include Digital Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
See all 1 projectsSEO Solutions is an SEO agency specializing in comprehensive strategies, including web design, content posting, and keyword development. Reviews highlight a 100% success rate, with clients enjoying top search rankings and effective collaboration. While minor website details may be overlooked, clients appreciate the agency's consistent results and responsive service.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
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Founded in 1998, TV Man, Inc. Is a video production company. Their services include Video Production and Advertising.
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$10,000+$100 - $149 / hr10 - 49Boulder, CO
Services provided
See all 1 projectsMoxie Sozo is a creative branding and packaging design agency. The feedback indicates significant dissatisfaction, with issues noted in project management, quality of design, and communication, as 100% of reviewers express these concerns. Despite high initial expectations due to their portfolio, the execution was deemed subpar, leading to the project's termination.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
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See all 2 projectsBacklink Express is an Advertising Agency specializing in SEO audits and optimization services. They have been praised for their excellent project management and responsiveness, with 100% of reviewers noting timely delivery and effective communication. Clients commend their comprehensive analysis and actionable suggestions, leading to improved keyword rankings, higher engagement, and increased website traffic.
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$5,000+$100 - $149 / hr2 - 9Fishers, IN
Services provided
Caylor Solutions is a Fishers, Indiana-based web design agency. They provide Web Design and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$1,000+$100 - $149 / hr2 - 9Stevensville, MT
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CI Design LLC is a web design agency based in Stevensville, Montana. Their services include Web Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Tiburon, CA
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Rise25 is a Marketing Strategy company. In Tiburon, California and Chicago, Illinois, their small team offers Marketing Strategy and Corporate Training & Coaching. The agency was launched in 2015.
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UndisclosedUndisclosed10 - 49Tiburon, CA
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Marketing Strategy company Rise25 focuses on Marketing Strategy and Corporate Training & Coaching. They were established in 2015.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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The Field, a small Digital Strategy company, is based in New York, New York. Their services include Digital Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
White Hat Agency is an Advertising company. Based in Austin, Texas, the team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Small Advertising company Creative On Demand, is in Miami, Florida. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
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Headquartered in St. Louis, Missouri, Stealth Creative is an Advertising company. Established in 2008, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Launched in 1999, Material Holdings, LLC is a small Philadelphia, Pennsylvania-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Long Beach, CA
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Founded in 1993, RMD Group Inc is an Advertising company. Located in Long Beach, California and Union City, California, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
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3 Advertising is an Advertising company. Based in Albuquerque, New Mexico, the firm was established in 2005. Their team provides Advertising and Web Design.
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$5,000+$100 - $149 / hr10 - 49Albuquerque, NM
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Advertising company Simply Design was established in 2007. The firm offers Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
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Jigsaw LLC is a small Milwaukee, Wisconsin-based Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Canal Winchester, OH
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PPA Agency, an Advertising company, is headquartered in Canal Winchester, Ohio. Their services include Advertising and Web Design.
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$5,000+$100 - $149 / hr10 - 49Needham, MA
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Mittcom, a media planning & buying company, was established in 2003. The team specializes in Media Planning & Buying and Content Marketing and is in Needham, Massachusetts.
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$5,000+$150 - $199 / hr10 - 49Broadview Heights, OH
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Small Advertising company HMT Associates, Inc., is located in Broadview Heights, Ohio. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
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MarketingLab, Inc. Is a Minneapolis, Minnesota-based social media marketing firm. They specialize in Social Media Marketing and Logo.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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BOOMBANG INC., a small Product Design company, is in Los Angeles, California. Their services include Product Design and Advertising.
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UndisclosedUndisclosed10 - 49Hiawatha, IA
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Advertising company North Forty was launched in 2003. Based in Hiawatha, Iowa, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Marketing Partnerships International is a media planning & buying agency. Their small team of employees is in Chicago, Illinois. Their team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
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Full Circle Marketing and Design is an Advertising company. Their small team is headquartered in Grand Rapids, Michigan and offers Advertising and Branding. The company was founded in 2002.
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UndisclosedUndisclosed10 - 49Bloomington, IL
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Business Builders Marketing, a Marketing Strategy company, is based in Bloomington, Illinois. The team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Carbondale, IL
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Idea Creative Marketing is a Marketing Strategy company founded in 2014. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Syndicate Media Management is a SEO agency. Established in 2016, the team specializes in Search Engine Optimization and Graphic Design. The firm is headquartered in Albuquerque, New Mexico.
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UndisclosedUndisclosed10 - 49Hohenwald, TN
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OCGnow is a small Hohenwald, Tennessee-based SEO company. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Fresh Meadows, NY
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Established in 2008, ELIOT BRANDING is a small Fresh Meadows, New York-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49McKinney, TX
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Established in 2017, Impact Brands is a branding agency. Headquartered in McKinney, Texas, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Sugar Land, TX
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EMUNICATIONS.com, Inc., a web design agency, was launched in 2002. The small team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Tucson, AZ
Services provided
ViD Studios, a web design agency, focus on Web Design and Advertising. They were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Launched in 2003, The Image Boutique, a small Advertising company, is headquartered in Miami, Florida. Their services include Advertising and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Huntington Beach, CA
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Kanga Creative is a web design company headquartered in Huntington Beach, California. They provide Web Design and Social Media Marketing and were launched in 2015.
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UndisclosedUndisclosed2 - 9Seattle, WA
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TwoDot Marketing is a graphic design agency. Their small team of employees is based in Seattle, Washington. Their team provides Graphic Design and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Tulsa, OK
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BlackMatter Creative is a web design agency. Launched in 2016, the firm is headquartered in Tulsa, Oklahoma. Their team provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Canton, GA
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WealthWise Marketing, an Advertising company, was launched in 2013. The team focuses on Advertising and Graphic Design and is based in Canton, Georgia.
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Undisclosed$50 - $99 / hr2 - 9Manchester, NH
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Established in 2018, Aesthetic Communications and Advertising LLC is a small Advertising company. Their team specializes in Advertising and Broadcast Video.
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$1,000+$50 - $99 / hr2 - 9Spokane, WA
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Advertising company Schuler Creative Lab is headquartered in Spokane, Washington. Established in 2016, the team provides Advertising and Print Design.
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$1,000+$200 - $300 / hr2 - 9New York, NY
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Headquartered in New York, New York and Montevideo, Uruguay, Elvis Di Marcantonio is an Advertising company. They provide Advertising and Branding and were established in 2000.
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$1,000+$25 - $49 / hr2 - 9Sandy, UT
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Centerstar Creative is a small video production company launched in 2014. Their team provides Video Production and Other Design.
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$1,000+$50 - $99 / hr2 - 9Orlando, FL
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Founded in 2019, Analytical Web Design is an Advertising company. Their team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Minneapolis, MN
Services provided
Leary Studios is a video production company launched in 2021. The firm provides Video Production and Video Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.