Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Bold+Beyond is a web design company. The small Los Angeles, California-based team focuses on Web Design and Social Media Marketing. The firm was founded in 2010.
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$50,000+$150 - $199 / hr10 - 49Franklin Park, IL
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Founded in 2011, We SEO Pro is a social media marketing company. The agency focuses on Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$150 - $199 / hr10 - 49Warwick, RI
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KSA Marketing is a Marketing Strategy company. The Warwick, Rhode Island-based team specializes in Marketing Strategy and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Diamond Bar, CA
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MRJ SOFT is an Advertising company. Based in Diamond Bar, California, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Pasadena, CA
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Website Husky is a social media marketing firm. Headquartered in Pasadena, California, their team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
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Based in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Boca Raton, FL
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See all 1 projects5 Star Visibility is a first-class digital marketing agency dedicated to helping small local businesses in Broward, Miami-Dade, and Palm Beach Counties grow faster than they ever thought possible.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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Red Six Media is a Baton Rouge, Louisiana-based Advertising company. They focus on Advertising and Media Planning & Buying.
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$25,000+Undisclosed10 - 49Boston, MA
Services provided
HeyLetsGo, an Advertising company, was established in 2019. They specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Austin, TX
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Launched in 2014, tfleads is a small Austin, Texas-based Advertising company. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr10 - 49Buffalo, NY
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Ataria Media is a small SEO services firm. Established in 2015, the team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Venture Strategic, an Advertising company, focus on Advertising and Branding. They were founded in 2011.
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$1,000+$150 - $199 / hr10 - 49New York, NY
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Virtual Experts Limited is a Digital Strategy company. The New York, New York-based firm was founded in 2014. Their services include Digital Strategy and Advertising.
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$1,000+$25 - $49 / hr10 - 49Ewa Beach, HI
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SEO services firm YDBS Digital Marketing Agency is located in Ewa Beach, Hawaii. They focus on Search Engine Optimization and Social Media Marketing and were established in 2021.
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$1,000+$100 - $149 / hr10 - 49Frisco, TX
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Small SEO services firm BlueMatrix Media, is located in Frisco, Texas. The team provides Search Engine Optimization and Web Design.
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$25,000+$100 - $149 / hr10 - 49Bethesda, MD
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RP3 Agency is a Marketing Strategy company. They are headquartered in Bethesda, Maryland and have small team of experts. Their services include Marketing Strategy and Advertising.
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$1,000+Undisclosed10 - 49New York, NY
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MarHIVE - Digital Marketing Agency is an Advertising company. In New York, New York and London, England, their small team provides Advertising and Branding. The firm was launched in 2018.
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UndisclosedUndisclosed10 - 49Bloomington, MN
Services provided
Viden Marketing is an Advertising company. In Eden Prairie, Minnesota, the firm provides Advertising and Marketing Strategy.
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$1,000+< $25 / hr10 - 49New York, NY
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See all 1 projectsDigital Verse Agency offers comprehensive branding services aimed at fostering customer connections and enhancing brand perception. Reviews highlight their exceptional project management, 24/7 customer support, and strong commitment to delivering high-quality results. Overall, clients are highly satisfied with the transformative impact on their brand image.
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$1,000+$25 - $49 / hr10 - 49Northlake, TX
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DigiWebHelp, an Advertising company, is headquartered in Northlake, Texas. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Westerville, OH
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Social media marketing firm Digital Amplification offers Social Media Marketing and Advertising. They were established in 2014.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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VARIABLE is an Advertising company. In Tulsa, Oklahoma, the firm was established in 2017. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Arlington, VA
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Havit Advertising, an Advertising company, was launched in 2004. The small team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Vienna, VA
Services provided
Headquartered in Vienna, Virginia, White64 is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Naperville, IL
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Small Advertising company MACLYN, is in Naperville, Illinois and Des Moines, Iowa. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Memphis, TN
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RedRover Sales & Marketing Strategy is a Memphis, Tennessee-based Market Research company. The team focuses on Market Research and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Alamo Heights, TX
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JCE SEO Web Design & Internet Marketing is an UX company. The Alamo Heights, Texas-based firm was launched in 2008. Their team focuses on UX/UI Design and Social Media Marketing.
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$25,000+Undisclosed10 - 49Pewaukee, WI
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Platypus Advertising + Design is a small graphic design agency launched in 1987. Their services include Graphic Design and Branding.
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$5,000+$100 - $149 / hr10 - 49Boca Raton, FL
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OGK Creative is an Advertising company. Their small team is located in Boca Raton, Florida. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Denver, CO
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Forté Advertising is a media planning & buying agency founded in 2006. The company offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Beaverton, OR
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Based in Beaverton, Oregon and Warrenton, Virginia, Louvre Media is a media planning & buying agency. The team provides Media Planning & Buying and Advertising.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
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SimpliAd is a pay per click agency founded in 2019. The company provides Pay Per Click and Advertising, and is small.
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$1,000+Undisclosed10 - 49Los Angeles, CA
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33 USA Inc. Is an Advertising company. Headquartered in Los Angeles, California, their small team specializes in Advertising and Branding. The company was established in 2023.
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Undisclosed$50 - $99 / hr10 - 49Cleveland, OH
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MOD [Marketing on Demand], an Advertising company, was launched in 2016. The agency specializes in Advertising and Direct Marketing, and is small.
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$1,000+$150 - $199 / hr10 - 49Mount Pleasant, SC
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Trio Solutions Inc. Is an Event Marketing company. Based in Mount Pleasant, South Carolina, their small team specializes in Event Marketing and Marketing Strategy. The firm was founded in 2001.
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$1,000+$50 - $99 / hr10 - 49Salt Lake City, UT
Services provided
HyperGrowthCEO is an Advertising company. They were launched in 2007 and focus on Advertising and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Advertising company FoxFuel focuses on Advertising and Branding. They are located in Nashville, Tennessee.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Our Man In Havana is an Advertising company. Their team is in Brooklyn, New York. The firm specializes in Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Sanford, NC
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LiveWire Leads is a SEO services firm located in Sanford, North Carolina. The team offers Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
Founded in 2013, V Digital Services is a small Advertising company. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Sheridan, WY
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Located in Colombo, Sri Lanka and Sheridan, Wyoming, RainCross is a small Advertising company. The team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Lewes, DE
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MCI Agency, a social media marketing agency, was established in 2013. The team focuses on Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Lithia Springs, GA
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Nelly IS Marketing is an Advertising company. Their team is in Lithia Springs, Georgia and focuses on Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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DNA Seattle is an Advertising company. The small Seattle, Washington-based team offers Advertising and Branding. The firm was founded in 1998.
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$5,000+$100 - $149 / hr10 - 49Ann Arbor, MI
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Perich Advertising + Design is a small Advertising company founded in 1987. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Phoenix, AZ
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Affordable Image Marketing Agency is a small SEO company based in Phoenix, Arizona and Phoenix, Arizona. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Boston, MA
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In Boston, Massachusetts, Sleek Machine is an Advertising company. Launched in 2014, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Bethesda, MD
Services provided
In Bethesda, Maryland, August Lang & Husak is an Advertising company. Founded in 1992, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
Services provided
MDB Communications is an Advertising company. They provide Advertising and Branding and are in Washington, District of Columbia.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Quaker City Mercantile, a Marketing Strategy company, was founded in 1988. They specializes in Marketing Strategy and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.