Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,671 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
29 of 29 Branding reviews are 5 stars3 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 29 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Multi-Port Transformer Developer
5.0 — Taillight provided branding services for a multi-port transformer developer. The team helped with brand architecture, positioning, product naming, visual identity, and website content and design. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Taillight for their exceptional value for money, often highlighting their competitive pricing and high-quality deliverables. One client noted that Taillight's pricing 'fit our budget' while another remarked on receiving 'top-notch expertise for a fraction of the cost.' Overall sentiment indicates satisfaction with the cost-effectiveness of their services, as multiple reviews emphasize the strong alignment between the investment made and the substantial results achieved, reinforcing Taillight's reputation for providing good value.Was this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Meets deadlines
The Bureau of Small Projects demonstrated a strong ability to meet deadlines, as highlighted by a client who noted that despite setting tough deadlines, the team was able to meet all of them without making any promises. This sentiment reflects overall client satisfaction with their project management and timely delivery, contributing to a successful engagement and a user-friendly website that positively impacted the client's business.-
WordPress Site Design & Dev for Venture Capital Firm
5.0 Jul 31, 2019We set some tough deadlines, and although they didn’t make any promises, they were able to meet all of them. The Bureau of Small Projects was on top of communication. Even though they were local, we never met in-person, but the engagement worked out well over the phone.
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Web Development for Arts and Athletics Nonprofit
5.0 Oct 2, 2017We email directly with David and they’ve always met deadlines. They’re creative and clever with their work and we’re always impressed by them. I can’t imagine looking for anybody else.
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11 of 11 Branding reviews are 5 starsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding & Website Development for Salsa Brand
5.0 — The Bureau Of Small Projects developed the branding for a salsa brand, including designing their logo. The team also built a website for the client. Read moreWas this helpful?
Industry Experience
The Bureau of Small Projects has demonstrated expertise across diverse industries, including utilities, eCommerce, media, food & beverage, legal, and education. Feedback consistently highlights their strengths in communication, project management, and technical proficiency, with clients appreciating their ability to deliver high-quality, user-friendly websites. Overall sentiment is overwhelmingly positive, with notable success in enhancing brand visibility and engagement. This indicates strong suitability for clients seeking digital solutions in these sectors.
Read All ReviewsSelect Industry to see insights
Arts, entertainment & music Education Environmental Services Food & Beverage Gambling Non-profit Retail Medical Software Energy & natural resources IT Services Engineering Manufacturing Nonprofit Business services Food & Beverages Healthcare Chemicals & Biotechnology Human Resources Hospitality & leisure Consumer Products Design Advertising & marketing Legal Media eCommerce Utilities Financial services Other Industry Information technologyWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Meets deadlines
Overall sentiment regarding Savage Creative's ability to meet deadlines is highly positive. Clients consistently report that projects were delivered on time and within budget. For instance, one client noted that Savage Creative provided timely work during a brand refresh, while another emphasized their adherence to deadlines throughout the engagement. This reliability has contributed to successful outcomes, with clients expressing satisfaction with the promptness and quality of the deliverables.-
Market Research, Rebranding & Logo Design for Barbecue Co
5.0 Nov 5, 2025Savage Creative delivered work on time and on budget. We mainly communicated via email. We also had Zoom calls and in-person meetings.
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Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
Read All ReviewsSelect Industry to see insights
Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Savage Creative Agency for their excellent value for money, noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted the agency's 'good value for cost' and 'great culture fit,' while another emphasized their ability to meet project timelines and budgets effectively. Overall, the sentiment reflects satisfaction with both the affordability and quality of services provided, reinforcing their reputation as a reliable partner.Was this helpful?
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$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the last six months, client feedback on Takt has been overwhelmingly positive. Clients praised their efficiency, project management, and attention to detail. For instance, CRAFT Beer Market highlighted the improved website UX and timely delivery, while SSA Marine noted Takt's adaptability to complex feedback during their anniversary project. Crebrid commended Takt for their exceptional project management and fair pricing. Overall, clients reported successful outcomes with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Industry Experience
Takt has demonstrated expertise across various industries, including Financial Services, Education, and Supply Chain & Logistics. Clients have praised their strong project management, attention to detail, and ability to produce high-quality branding and digital solutions. Positive feedback highlights their effective communication and responsiveness, particularly in the Financial Services and Education sectors. Overall, Takt is well-suited for clients seeking branding, digital strategy, and website development services in these fields.
Read All ReviewsSelect Industry to see insights
Construction Education Media Other Industry Medical Automotive Consulting Healthcare Beauty & Cosmetics Hospitality & leisure Agriculture Government Retail Real estate Arts, entertainment & music Financial services Supply Chain, Logistics, and Transport RestaurantsWas this helpful?
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$10,000+$100 - $149 / hr10 - 49Charlotte, NC
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignMoonlight Creative Group is a SEO agency. They are in Charlotte, North Carolina and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$5,000+$150 - $199 / hr10 - 49Weston, MA
Services provided
10% Branding30% Public Relations15% Content Marketing +4 services15% Graphic Design10% Event Management10% Logo10% Web DesignLaunched in 2003, Nickerson is a public relations firm. The company specializes in Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note that Qream offers excellent value for money, with many stating that their pricing fits within budget while delivering high-quality results. For instance, a Project Manager from Spotify highlighted the 'good value for cost' and a strong culture fit. Similarly, a Head of Marketing from Brightspark Ventures appreciated the 'great portfolio' and 'good value for cost.' Overall, the sentiment across reviews reflects satisfaction with the cost-effectiveness of Qream's services.Was this helpful?
$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
Reviews mention Great project management
Clients consistently praise Xhilarate for their exceptional project management capabilities. One client emphasized their 'wonderful' management style, noting consistent communication and timely delivery. Another highlighted Xhilarate's organizational skills, stating they are 'highly responsive' and adept at meeting deadlines. A third client commended their proactive approach, ensuring all project milestones were met efficiently. Overall, the sentiment reflects a strong confidence in Xhilarate's ability to manage projects effectively and maintain open lines of communication.-
Naming, Rebranding & Web Design & Dev for Asset Mgmt Company
5.0 Jul 23, 2021Xhilarate’s project management was great. This was a very long project, but they held me accountable, defining all the deadlines and structuring our meetings several times per week. I felt that they were very organized, and they helped me slowly check off all the boxes of what we needed to do in a timely fashion.
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Web Design & Branding for Law Firm
5.0 Mar 27, 2020Their team did a great job of managing the project overall. They were always transparent about the work and were able to deliver on all of the milestones for the project on time. Along the way, they also contributed a lot of ideas for how to improve the site, which we really appreciated.
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Branding & Collateral Design for Medical Nutrition Company
5.0 Mar 25, 2020Their project management has been really impressive throughout our entire working relationship. Whenever I had a question, I could reach out to them and get a quick response, but on their end, they were just as proactive about managing timelines and reaching out to us to set up meetings and get information that they needed.
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UX/UI Design and Video for App Development Company
5.0 Sep 17, 2018We had some difficult customers, and Xhilarate managed those relationships well. Despite postponed schedules, moved timelines, and miscommunications, the team rarely missed a deadline. Their project management skills are above the average vendor.
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Branding, Copywriting & Web Redesign for Advisory Firm
5.0 Feb 17, 2026Xhilarate’s project management is wonderful. The team has been very communicative via virtual meetings throughout the project and has historically delivered on time.
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2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent client feedback highlights Xhilarate's exceptional graphic design services and customer support. A nonprofit praised their timely delivery and effective communication, noting improved engagement through visually appealing materials. Similarly, a financial advisory firm commended their innovative approach and responsiveness, emphasizing their collaborative nature. Overall, clients express high satisfaction with Xhilarate's professionalism and creativity, with only minor suggestions for enhancing design elements.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Feedback from clients highlights Xhilarate's strong value for money, with many noting that their pricing fits within budget constraints while delivering exceptional quality. Clients praised the company for its excellent customer service and responsiveness, which contributed to a seamless project experience. For instance, a client noted that Xhilarate provided 'good value for cost' and consistently met deadlines. Overall, sentiment regarding cost-effectiveness and value is overwhelmingly positive, with clients feeling they received more than what they paid for.Was this helpful?
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Philadelphia, Pennsylvania (6) West Chester, Pennsylvania (1) Kansas City, Missouri (1) Dallas, Texas (1) Houston, Texas (1) Albany, New York (1) Los Angeles, California (1) National City, California (1) Boulder, Colorado (1) Washington, District of Columbia (1) Baltimore, Maryland (1) Wayne, Pennsylvania (1) Lansdale, Pennsylvania (1) Bensalem, Pennsylvania (1) Hammonton, New Jersey (1) Blue Bell, Pennsylvania (1) Collegeville, Pennsylvania (1) Fort Washington, Pennsylvania (1) Villanova, Pennsylvania (1) New Hope, Pennsylvania (1) West Newton, Pennsylvania (1)Was this helpful?
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$10,000+$100 - $149 / hr10 - 49Providence, RI
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Email Marketing10% Media Planning & Buying10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignJH Communications is an Advertising company. They were established in 2002, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Pay Per Click10% Public Relations10% Social Media MarketingHeadquartered in Kansas City, Missouri, Dobies Health Marketing is a SEO agency. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Kansas City, MO
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignLundmark is a SEO company in Kansas City, Missouri. Launched in 1947, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Wichita, KS
Services provided
10% Branding10% E-Commerce Development10% Graphic Design +7 services10% Logo10% Marketing Strategy10% Mobile App Development10% Public Relations10% Search Engine Optimization10% Web Design10% Web DevelopmentBranding agency Baseline Creative Inc. Is located in Wichita, Kansas. They provide Branding and E-Commerce Development.
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$5,000+$150 - $199 / hr10 - 49Portland, ME
Services provided
10% Branding25% Web Development20% E-Commerce Development +4 services20% Web Design10% Digital Strategy10% Social Media Marketing5% AR/VR DevelopmentIBec Creative is a web development company located in Portland, Maine. The team specializes in Web Development and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
10% Branding20% Advertising20% Content Marketing +3 services20% Social Media Marketing20% Web Design10% Video ProductionHey, is an Advertising company. They are headquartered in Seattle, Washington and have small team. They focus on Advertising and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Perry Hall, MD
Services provided
10% Branding15% Search Engine Optimization10% Advertising +8 services10% Digital Strategy10% Marketing Strategy10% Pay Per Click10% Social Media Marketing10% Web Design5% Content Marketing5% Email Marketing5% Video ProductionBased in Perry Hall, Maryland, CC&A Strategic Media is a SEO services firm. The team offers Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Lexington, KY
Services provided
10% Branding20% Mobile App Development10% Graphic Design +6 services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentELink Design, an application development company, is based in Lexington, Kentucky. The team provides Mobile App Development and Branding.
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$5,000+$150 - $199 / hr10 - 49Costa Mesa, CA
Services provided
10% Branding30% Marketing Strategy20% Advertising +4 services15% Graphic Design10% Media Planning & Buying10% Social Media Marketing5% Market ResearchMarketing Strategy company Orange Label was launched in 1972. The firm focuses on Marketing Strategy and Advertising, and is small.
Read moreView PackagesBrand Development
A brand supports a vision, mission and goals, informs company culture, guides strategic initiatives, differentiates from competitors, and, at the end of the day, it drives results. At Orange Label, we apply our expertise and strategic thinking to launch new brands, spearhead rebranding efforts and the reignite existing brands.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignForma Life Science Marketing, a SEO agency, was established in 1987. The team specializes in Search Engine Optimization and Web Design and is in Raleigh, North Carolina.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
Services provided
10% Branding10% Advertising10% Email Marketing +7 services10% Event Marketing10% Pay Per Click10% Print Design10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% UX/UI DesignBurkhart Marketing Partners is an Advertising company launched in 1998. The team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
10% Branding10% Digital Strategy10% Graphic Design +7 services10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design10% Web DevelopmentParadigm New Media Group, a branding agency, is in St. Louis, Missouri. They offer Branding and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Shorewood, WI
Services provided
10% Branding20% Web Development10% Advertising +6 services10% Content Marketing10% Custom Software Development10% Digital Strategy10% Email Marketing10% Search Engine Optimization10% Web DesignNorthwoods is a website development company. Launched in 1997, the agency is located in Shorewood, Wisconsin. Their services include Web Development and Advertising.
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$5,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
10% Branding10% Advertising10% Corporate Photography +7 services10% Digital Strategy10% Market Research10% Packaging Design10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentDovetail is an Advertising company established in 1979. The company offers Advertising and Branding, and is small.
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Undisclosed$100 - $149 / hr10 - 49Mustang, OK
Services provided
10% Branding10% Advertising10% Digital Strategy +7 services10% Graphic Design10% Marketing Strategy10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignEstablished in 2016, Beyond Theory, a small Advertising company, is based in Mustang, Oklahoma and. Their services include Advertising and Branding.
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$25,000+$100 - $149 / hr10 - 49Bellevue, WA
Services provided
10% Branding20% Search Engine Optimization10% Advertising +6 services10% Digital Strategy10% Mobile & App Marketing10% Social Media Marketing10% UX/UI Design10% Video Production10% Web DesignSee all 2 projectsSeattle Advertising, Inc offers comprehensive SEO services, including on-page and off-page optimization, web design, and Google Maps advertising. The overall feedback highlights their effective content marketing, impressive project outcomes, and dedicated customer service. Clients appreciate their ability to deliver measurable results, particularly in improving search rankings and visibility on Google Maps.
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$5,000+$150 - $199 / hr10 - 49San Diego, CA
Services provided
10% Branding20% Digital Strategy20% Marketing Strategy +3 services20% Public Relations20% Social Media Marketing10% Event ManagementLaunched in 2001, J. Walcher Communications is a public relations company. Located in San Diego, California, the team focuses on Public Relations and Marketing Strategy.
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$50,000+$100 - $149 / hr10 - 49Roswell, GA
Services provided
10% Branding10% Content Marketing10% Direct Marketing +8 services10% Market Research10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web Design5% Email Marketing5% Event MarketingM1PR, Inc. D/b/a MediaFirst PR is a branding company. They specialize in Branding and Direct Marketing and were established in 1990.
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UndisclosedUndisclosed10 - 49Lubbock, TX
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10% Branding20% Marketing Strategy20% Social Media Marketing +4 services20% Web Design10% Custom Software Development10% Video Production10% Web DevelopmentPrimitive. Is a Marketing Strategy company. Their small team is in Lubbock, Texas and specializes in Marketing Strategy and Social Media Marketing. The agency was established in 2011.
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$1,000+$100 - $149 / hr10 - 49Fort Collins, CO
Services provided
10% Branding30% Marketing Strategy10% Advertising +5 services10% Digital Strategy10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignA-Train Marketing is a Marketing Strategy company. They are headquartered in Fort Collins, Colorado and Denver, Colorado. Their team focuses on Marketing Strategy and Advertising.
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$10,000+Undisclosed10 - 49Grand Rapids, MI
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10% Branding50% Video Production20% Advertising +2 services10% Marketing Strategy10% Social Media MarketingGorilla, a video production agency, is headquartered in Grand Rapids, Michigan. The team focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
10% Branding30% Marketing Strategy30% Public Relations +2 services20% Media Planning & Buying10% Web DesignLaunched in 1987, The Communications Group is a small Marketing Strategy company headquartered in Little Rock, Arkansas. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Batesville, AR
Services provided
10% Branding40% Web Development20% Advertising +2 services20% Graphic Design10% Web DesignIn Batesville, Arkansas and Jonesboro, Arkansas, Pleth, LLC is a small web development firm. The team focuses on Web Development and Advertising.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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10% Branding75% Public Relations5% Content Marketing +2 services5% Event Marketing5% Marketing StrategyPublic relations agency Strategic Vision PR Group was established in 2001. The company specializes in Public Relations and Branding, and is small.
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Undisclosed$150 - $199 / hr10 - 49Cary, NC
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10% Branding35% Public Relations15% Marketing Strategy +6 services10% Search Engine Optimization10% Web Design5% Advertising5% Logo5% Market Research5% Web DevelopmentLocated in Cary, North Carolina, S&A Communications is a small public relations firm. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Charleston, SC
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10% Branding30% Media Planning & Buying20% Advertising +4 services10% Email Marketing10% Public Relations10% Search Engine Optimization10% UX/UI DesignRawle Murdy Associates Inc is a media planning & buying company. Located in Charleston, South Carolina, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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10% Branding50% Public Relations20% Marketing Strategy +1 service20% Media Planning & BuyingKirvin Doak is a PR company. Headquartered in Las Vegas, Nevada, the team provides Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Hollywood, FL
Services provided
10% Branding20% Digital Strategy20% Pay Per Click +4 services20% Social Media Marketing10% Other Marketing10% Search Engine Optimization10% Web DesignDigital Strategy company Tribeca Marketing Group was launched in 2012. The small team specializes in Digital Strategy and Pay Per Click.
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$25,000+$150 - $199 / hr10 - 49Pittsburgh, PA
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10% Branding30% Marketing Strategy20% Public Relations +4 services15% Performance Marketing10% Social Media Marketing10% Web Design5% Content MarketingPipitone is a Marketing Strategy company. Founded in 1992, their team provides Marketing Strategy and Public Relations.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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10% Branding30% Video Production20% Broadcast Video +3 services15% Advertising15% Graphic Design10% Digital StrategyPHOENIX MEDIA GROUP is a video production company. The firm is based in New York, New York and. Their services include Video Production and Broadcast Video.
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$1,000+< $25 / hr10 - 49New York, NY
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10% Branding20% Market Research20% Media Planning & Buying +4 services20% Other Marketing10% Advertising10% Direct Marketing10% Marketing StrategyBoxesMe is a Market Research company founded in 2010. The team offers Market Research and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Pewaukee, WI
Services provided
10% Branding30% Advertising20% Marketing Strategy +3 services20% Web Design10% Pay Per Click10% Search Engine OptimizationAmpersand is an Advertising company. Founded in 2010, the firm is headquartered in Pewaukee, Wisconsin. Their team specializes in Advertising and Marketing Strategy.
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$10,000+$300+ / hr10 - 49Houston, TX
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10% Branding10% Advertising10% Affiliate Marketing +7 services10% Content Marketing10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Search Engine Optimization10% Social Media MarketingJebatta Digital Solutions is a Houston, Texas-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
10% Branding10% Advertising10% Mobile App Development +12 services10% Video Production10% Web Development5% Corporate Photography5% E-Commerce Development5% Email Marketing5% Graphic Design5% Logo5% Packaging Design5% Public Relations5% Search Engine Optimization5% Social Media Marketing5% Web DesignPufCreativ is an Advertising company located in Denver, Colorado. They offer Advertising and Branding and were established in 2017.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
10% Branding10% Content Marketing10% Digital Strategy +7 services10% Email Marketing10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignLaunched in 2010, CO/LAB Marketing is a small branding agency. Their services include Branding and Marketing Strategy.
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$100,000+Undisclosed10 - 49New York, NY
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10% Branding10% Direct Marketing10% Ecommerce Marketing +13 services10% Marketing Strategy5% Advertising5% Conversion Optimization5% Digital Strategy5% Email Marketing5% Graphic Design5% Logo5% Market Research5% Media Planning & Buying5% SMS Marketing5% Social Media Marketing5% UX/UI Design5% Web DesignSharma Brands is a branding agency. Based in New York, New York, the company provides Branding and Direct Marketing.
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$1,000+$150 - $199 / hr10 - 49San Antonio, TX
Services provided
10% Branding15% Pay Per Click15% Search Engine Optimization +6 services10% Advertising10% Content Marketing10% Demand Generation Marketing10% Market Research10% Marketing Strategy10% Media Planning & BuyingDigiboost is a SEO agency. Their small team is based in San Antonio, Texas and specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2019.
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$10,000+$200 - $300 / hr10 - 49San Francisco, CA
Services provided
10% Branding20% Public Relations15% Content Writing Services +6 services10% Content Marketing10% Event Management10% Event Marketing10% Marketing Strategy10% Social Media Marketing5% AdvertisingGravitate PR is a public relations firm. The team specializes in Public Relations and Content Writing Services, and the agency is based in San Francisco, California.
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$1,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
10% Branding15% Social Media Marketing10% Advertising +8 services10% Generative AI10% Search Engine Optimization10% Video Production10% Web Design10% Web Development5% Content Marketing5% Conversion Optimization5% Email MarketingSproutbox™ is a small social media marketing firm. Established in 2008, the team focuses on Social Media Marketing and Advertising.
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$5,000+$150 - $199 / hr10 - 49Elgin, IL
Services provided
10% Branding45% Search Engine Optimization15% Advertising +5 services10% Direct Marketing5% Digital Strategy5% Market Research5% Public Relations5% Social Media MarketingMojo Dojo, a SEO services firm, focus on Search Engine Optimization and Advertising. They were launched in 2009.
Read moreSee All Locations (2)Elgin, IL
730 Ripple Brook Ln
Elgin, IL 60120888 234 2349
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$100,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
10% Branding25% Marketing Strategy10% AI Development +9 services10% Advertising10% Digital Strategy5% Direct Marketing5% Event Management5% Event Marketing5% Logo5% Media Planning & Buying5% Print Design5% Video ProductionMarketing Strategy company DHD was founded in 1978. The company focuses on Marketing Strategy and Advertising.
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$5,000+$150 - $199 / hr2 - 9Livermore, CA
Services provided
10% Branding55% Product Design15% UX/UI Design +3 services10% Graphic Design5% Contract Manufacturing5% Packaging DesignDriven Innovation is a Product Design company. They specialize in Product Design and UX/UI Design and are headquartered in Livermore, California.
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$25,000+$50 - $99 / hr2 - 9Montgomery, TX
Services provided
10% Branding15% Conversion Optimization15% Search Engine Optimization +6 services10% Email Marketing10% Logo10% Pay Per Click10% Social Media Marketing10% Web Design10% Web DevelopmentTrulove Webworks is a Conversion Optimization company in Montgomery, Texas. Their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Rancho Santa Fe, CA
Services provided
10% Branding50% Business Consulting20% Marketing Strategy +2 services15% Market Research5% Digital StrategyBusiness Consulting company The Deerborne Group is in Rancho Santa Fe, California. Their services include Business Consulting and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
70% Branding30% Packaging DesignSee all 23 projectsThe Turtle Story is a branding and design company specializing in comprehensive brand identity development, logo design, and visual identity design. Known for delivering timely and creative solutions, they maintain a client-centric approach, as evidenced by 100% of reviews highlighting their excellent communication and adaptability. Their expertise in brand strategy and corporate branding has led to positive feedback, with over 90% of reviews praising their professionalism and creativity in achieving client objectives.
Reviews mention Unique expertise
Clients have noted The Turtle Story's unique expertise in branding and design, particularly highlighting their collaborative approach as partners rather than mere service providers. One client emphasized their ability to deliver on tight timelines while being responsive to project needs. However, there is a suggestion for the company to expand their service offerings to become a more comprehensive agency for omnichannel businesses, indicating a positive overall sentiment regarding their specialized skills.-
Branding Services for Online Fashion Retailer
4.5 May 24, 2023Turtle Story has sound expertise in branding and design. They should look to increase the gamut of services they offer and become a complete 360 agency partner for omnichannel businesses.
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Branding & Packaging Design for Skincare Brand
5.0 Apr 9, 2023Tanay did our content & always came up with amazing ideas for storytelling & took feedback & came up with the content that we loved. Overall the team was very active in the entire project & their work was of top notch quality.
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8 of 11 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 10 ReviewsBranding PROJECT HIGHLIGHT
Branding & Packaging Design for Skincare Brand
5.0 — A skincare brand hired The Turtle Story for a branding project. The team helped the client develop their branding and story. They also designed a logo and created a packaging design for the Read moreWas this helpful?
Industry Experience
The Turtle Story has demonstrated expertise across various industries, including Non-Profit, Home Services, Retail, and Financial Services. Clients commend their ability to deliver unique branding solutions, effective design concepts, and engaging marketing materials. The overall sentiment is highly positive, highlighting their responsiveness, creativity, and project management capabilities. Their strengths are particularly noted in creating compelling visual identities and immersive experiences, making them well-suited for clients seeking impactful branding and design in these sectors.
Read All ReviewsSelect Industry to see insights
Home Services Design Non-profit Beauty & Cosmetics Consulting Financial services Retail Consumer ProductsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise The Turtle Story for their excellent value for money, noting that their services align well with budget expectations. One client highlighted the 'good value for cost' and 'great culture fit,' while another emphasized timely delivery and high-quality outcomes without compromising on budget. Overall, the sentiment reflects satisfaction with pricing relative to the quality of service provided, reinforcing their reputation as a cost-effective choice for branding and design solutions.Was this helpful?
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$5,000+$50 - $99 / hr50 - 249Princeton, TX
Services provided
11% Branding20% Search Engine Optimization15% Affiliate Marketing +8 services12% Pay Per Click11% Social Media Marketing10% Digital Strategy5% Content Marketing5% Conversion Optimization5% Email Marketing4% Other Digital Marketing2% Mobile & App MarketingBased in Princeton, Texas, First Notch Tech is a midsize SEO services firm. The team offers Search Engine Optimization and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Manassas Park, VA
Services provided
20% Branding25% Social Media Marketing20% Advertising +3 services20% Marketing Strategy10% Content Marketing5% Product Marketing7 Ascenda Ventures is a social media marketing agency. Founded in 2023, the company is headquartered in Manassas Park, Virginia. Their team focuses on Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Port Orange, FL
Services provided
20% Branding20% Digital Strategy20% Social Media Marketing +2 services20% Web Design20% Web DevelopmentSee all 3 projectsIgnite is a branding and marketing company specializing in brand strategy, corporate branding, and visual identity design. They have consistently received positive feedback for their comprehensive approach, with 100% of reviewers highlighting their strong project management and the impact of their branding efforts, as well as their impressive corporate identity solutions and friendly company culture.
Reviews mention Hard working
Clients consistently highlight Ignite's hardworking nature, noting their small team manages to deliver impressive results. One client emphasized their ability to achieve excellent outcomes within reasonable budgets and appreciated their transparency and dedication. They remarked, "Ignite genuinely cares about the work they do," showcasing the team's commitment to success. Overall, the sentiment is overwhelmingly positive, with clients recognizing Ignite’s diligent efforts in managing campaigns and driving results.-
Digital Marketing, Web Dev & Design for Restaurant Chain
4.5 Jun 29, 2021They’re a hardworking small team with big ideas that can achieve excellent results with reasonable budgets. Additionally, they’re very transparent. We always know who’s responsible for certain things and what they’ve been working on. They always keep an eye on our campaigns and ensure their success.
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1 of 1 Branding reviews are 5 stars$10,000 – $49,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding for Mead Distillery
5.0 — A mead distillery was looking for ways to modernize their business and improve its marketability, so they hired Ignite for their branding services. Read moreWas this helpful?
Industry Experience
Ignite has demonstrated expertise primarily in the Food & Beverages and Restaurants industries, delivering comprehensive branding, digital marketing, and web development solutions. Clients commend Ignite's ability to modernize brands, enhance user experience, and drive online engagement. Overall sentiment is highly positive, with feedback highlighting their creativity, project management efficiency, and strong communication. Businesses in the food and hospitality sectors seeking impactful marketing strategies and digital services would find Ignite to be a strong fit.
Read All ReviewsSelect Industry to see insights
Food & Beverages RestaurantsWas this helpful?
See All Locations (4)Port Orange, FL
21 E Bayshore Dr
Port Orange, FL 321272 - 5
4072128616
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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