Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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$25,000+Undisclosed2 - 9North Kingstown, RI
Services provided
Sowa Marketing Agency is a PR agency. Headquartered in North Kingstown, Rhode Island, the firm was launched in 2022. Their team provides Public Relations.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Based in München, Germany, Yourreputation24 is a PR agency. The team focuses on Public Relations and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 38 projectsIdea Grove is a prominent Public Relations firm specializing in communications, media relations, and brand reputation. Reviews highlight their effectiveness in driving media coverage and elevating brand visibility, with 100% positive feedback and frequent praise for their survey-driven PR strategies. Clients appreciate their expertise, proactive project management, and personalized approach to cultivating strong media relationships, consistently meeting deadlines and exceeding expectations.
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$1,000+Undisclosed1,000 - 9,999
Services provided
Notified is a PR company established in 2021. Their services include Public Relations and Event Management.
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UndisclosedUndisclosedFreelancerPune, India
Services provided
Iteducation is a public relations agency. They were founded in 2026, and their services include Public Relations.
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$1,000+Undisclosed10 - 49Bend, OR
Services provided
PR agency DENTAL ARTISTRY Implants - Crowns - Veneers focuses on Public Relations. They are in Bend, Oregon and Bend, Oregon.
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$5,000+$100 - $149 / hr2 - 9Canton, MI
Services provided
See all 1 projectsYou're a visionary, a Chief Executive or Entrepreneur. You've built something incredible. But is the world seeing it? The Impact Kind helps brands gain momentum through media relations and
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Undisclosed$150 - $199 / hr50 - 249Waltham, MA
Services provided
Based in Waltham, Massachusetts and San Francisco, California, Inkhouse is a PR firm. Established in 2007, the team focuses on Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a highly regarded Public Relations and Communications firm known for its strategic approach in Media Relations and Brand Reputation management. With a remarkable 100% positive feedback rate, clients frequently praise their effectiveness, communication, and professionalism. Notably, 70% of reviewers highlight their strategic media outreach success, showcasing DISRUPT PR's capability in securing impactful media coverage and enhancing corporate communications.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
DCI is a public relations firm. The agency is in New York, New York. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr250 - 999Dallas, TX
Services provided
Allison + Partners, a public relations agency, was established in 2001. The midsize team provides Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed10 - 49
Services provided
10 Yetis Digital is a PR agency. Their team is based in England. The agency focuses on Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Arlington, VA
Services provided
CURA Strategies is a small public relations agency headquartered in Arlington, Virginia. The team offers Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 57 projectsOBA PR is a public relations firm specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their strategic clarity, responsiveness, and ability to deliver targeted media coverage effectively. They are consistently praised for creating tailored communication strategies that significantly enhance digital presence and credibility, with clients reporting substantial increases in media coverage and business inquiries.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$5,000+$200 - $300 / hr2 - 9Colorado Springs, CO
Services provided
Public relations firm Bernstein Crisis Management was established in 1994. The company provides Public Relations and Corporate Training & Coaching, and is small.
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UndisclosedUndisclosed10 - 49Taipei, Taiwan
Services provided
In Taipei, Taiwan, GlobalPR Agency is a small PR company. Their services include Public Relations and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Mödling, Austria
Services provided
CAT Communications, a PR company, was established in 2007. The team offers Public Relations and Social Media Marketing.
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$5,000+Undisclosed10 - 49London, England
Services provided
Words + Pixels, a PR firm, was founded in 2020. The team offers Public Relations and is in London, England.
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$1,000+$50 - $99 / hr10 - 49Dhaka, Bangladesh
Services provided
Times PR is a small PR firm in Dhaka, Bangladesh and Dhaka, Bangladesh. Their services include Public Relations and Advertising.
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Undisclosed< $25 / hr2 - 9El Sheikh Zayed City, Egypt
Services provided
Massive Media is an El Sheikh Zayed City, Egypt-based public relations agency. Their services include Public Relations and Translation.
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UndisclosedUndisclosed2 - 9Shanghai, China
Services provided
Craft - Lifestyle & Luxury PR is a Shanghai, China-based public relations agency. They focus on Public Relations and Digital Strategy and were launched in 2011.
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$10,000+$100 - $149 / hr250 - 999Minneapolis, MN
Services provided
PR firm Padilla was launched in 1961. The agency offers Public Relations and Branding, and is midsize.
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Undisclosed$100 - $149 / hr50 - 249Columbus, OH
Services provided
Established in 1962, Fahlgren Mortine is a midsize PR company. Their team specializes in Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249San Jose, CA
Services provided
Founded in 1987, The Hoffman Agency, a midsize public relations firm, is headquartered in San Jose, California and Hong Kong, Hong Kong. Their team offers Public Relations.
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$10,000+$150 - $199 / hr10 - 49Chorlton, Manchester, England
Services provided
PR Agency One is a Chorlton, Manchester, England-based public relations agency. The team offers Public Relations and Video Production.
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$5,000+Undisclosed10 - 49Woodbridge Township, NJ
Services provided
Stern Strategy Group, a public relations agency, is in Woodbridge Township, New Jersey. They provide Public Relations and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Red Lorry Yellow Lorry is a PR firm. In London, England and Boston, Massachusetts, the agency provides Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Antenna Group, a public relations agency, was established in 1996. The agency offers Public Relations and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249London, England
Services provided
CCGroup, a Hoffman Agency is a London, England-based public relations company. Established in 1984, the team provides Public Relations and Event Management.
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$5,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Schwartz Public Relations is a public relations agency. They are located in München, Germany, and their services include Public Relations and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Fifth Avenue Brands is a PR agency established in 2008. The small team focuses on Public Relations and Branding.
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$5,000+$300+ / hr50 - 249London, England
Services provided
Cognito is a public relations agency. They provide Public Relations and Branding and were established in 2000. The agency is based in London, England and Chippendale, Australia.
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$5,000+$100 - $149 / hr1,000 - 9,999Minato City, Japan
Services provided
Vector, Inc., a PR agency, is located in Minato City, Japan. They focus on Public Relations and Advertising and were established in 1993.
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UndisclosedUndisclosed250 - 999
Services provided
Midsize PR agency Association of Image Consultants International, is based in. The team offers Public Relations.
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$5,000+$50 - $99 / hr2 - 9Miami, FL
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Established in 2024, The PR Hook is a small Miami, Florida-based public relations agency. Their team offers Public Relations.
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$1,000+$300+ / hr2 - 9Richmond, VA
Services provided
OFD Consulting is a PR company established in 2009. The team provides Public Relations and Corporate Training & Coaching.
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$1,000+$200 - $300 / hr10 - 49Round Rock, TX
Services provided
PR by the Book, a PR company, is headquartered in Round Rock, Texas. The team focuses on Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dallas, TX
Services provided
Launched in 2020, Rani Public Relations is a PR company. Their team offers Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
PR agency KRN Media offers Public Relations. They were founded in 2014.
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$1,000+$50 - $99 / hr2 - 9Bhopal, India
Services provided
Small PR company Brandy Inc, is headquartered in Bhopal, India. The team offers Public Relations.
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$10,000+$100 - $149 / hr2 - 9West Hollywood, CA
Services provided
See all 2 projectsLobeline Communications is a prominent Public Relations firm specializing in Media Relations and Brand Reputation. With 100% positive feedback from clients, they consistently enhance brand visibility through strategic media coverage and public communications. Reviewers commend their assertive project management and effectiveness in securing national and international media spots, underlining their commitment to client success and extensive industry connections.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Aurora The Agency is a public relations agency. Their team is in دبي, United Arab Emirates and specializes in Public Relations and Digital Strategy.
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$25,000+$100 - $149 / hr10 - 49Paris, France
Services provided
Fabriq is a public relations firm. Headquartered in Paris, France, the firm was launched in 2013. Their team focuses on Public Relations.
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$5,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Launched in 2011, Suppagood is a small PR firm located in Kuala Lumpur, Malaysia. Their team focuses on Public Relations and Other Digital Marketing.
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$5,000+$150 - $199 / hr10 - 49Squamish, Canada
Services provided
Coldwater Communications is a PR firm. The Squamish, Canada-based company provides Public Relations and Branding.
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$5,000+$100 - $149 / hr10 - 49Carmel, IN
Services provided
THE PLAID AGENCY is an Advertising company. They provide Advertising and Digital Strategy and are in Carmel, Indiana.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
Services provided
Launched in 2001, Ballantines PR is a small West Hollywood, California-based PR agency. Their team specializes in Public Relations and Event Management.
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Undisclosed$150 - $199 / hr50 - 249Boston, MA
Services provided
Schneider Associates is a PR company. Established in 1980, the company focuses on Public Relations and Event Management.
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$10,000+$200 - $300 / hr10 - 49Washington, DC
Services provided
720 Strategies is a PR firm. The firm is in Washington, District of Columbia. Their team specializes in Public Relations and Digital Strategy.
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$10,000+Undisclosed250 - 999New York, NY
Services provided
Launched in 1990, Prosek Partners, a midsize PR company, is headquartered in New York, New York and London, England. Their team offers Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
Services provided
WordWrite Communications, a public relations firm, is located in Pittsburgh, Pennsylvania. They specialize in Public Relations and were launched in 2002.
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$5,000+$150 - $199 / hr10 - 49London , England
Services provided
Firefly Communications is a public relations agency. The London , England-based firm was established in 1988. Their services include Public Relations and Content Marketing.
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$5,000+$100 - $149 / hr250 - 999
Services provided
PR agency AMI Communications is headquartered in Czech Republic and Slovakia. The team specializes in Public Relations and Graphic Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
38.1/40.019.4/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.9/40.017/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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The New Rules of Brand Discovery: How Consumers Find Brands in 2026
New Clutch data reveals how consumers find brands today, and what brands need to know to stay discoverable in a fragmented, trust-driven landscape.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style