Top Lead Generation Companies & Services
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Featured
What are Featured Providers?
$5,000+Undisclosed50 - 249Laguna Beach, CAServices provided
Focus Areas
See all 59 projectsLevelUp Leads is a Sales Outsourcing Solutions provider specializing in sales team augmentation and sales performance enhancement. Their services include sales development, lead generation, and outbound sales processes. With 100% positive feedback, clients commend their ability to tailor messaging, enhance sales pipelines, and maintain efficient project management. Approximately 50% of reviewers highlight their adaptability and the human element in communication, emphasizing collaboration over transactional interactions.
$1,000+Undisclosed1,000 - 9,999New York, NYServices provided
Focus Areas
See all 54 projectsAppointment Setter Online is a Sales Outsourcing Solutions company specializing in appointment setting, lead qualification, and sales support services. Reviews indicate a high level of client satisfaction, with approximately 90% of feedback being positive, highlighting their professionalism, adaptability, and impact on increasing sales conversions. Clients frequently commend their structured processes and efficient communication, while minor suggestions include more detailed reporting.
$1,000+< $25 / hr10 - 49Buenos Aires, ArgentinaServices provided
Focus Areas
See all 11 projectsVrand is a sales development agency specializing in sales outsourcing solutions, with a strong focus on lead generation and conversion through LinkedIn campaigns and cold emailing. Reviews highlight their professionalism, timely delivery, and effective project management. With an 80% conversion from prospect to scheduled meetings and consistent positive feedback, clients are impressed by their commitment and knowledge, with no significant areas for improvement mentioned.
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Undisclosed< $25 / hr2 - 9
Services provided
Focus Areas
TrustCallPro is an answering service company. They specialize in Call Center Services and Back Office Outsourcing and were founded in 2025. The company is in Zagreb, Croatia.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
ThinkTraction, a Sales Outsourcing company, was established in 2022. The small team focuses on Sales Outsourcing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Horsham , EnglandServices provided
Focus Areas
See all 22 projectsVirtual Sales Limited is a professional sales outsourcing solutions provider, specializing in sales team augmentation and business development. They consistently receive positive feedback, with approximately 95% of reviewers praising their ability to integrate seamlessly with client teams and their strong communication skills. Clients highlight their impressive project management and ability to enhance sales performance effectively.
$10,000+$50 - $99 / hr10 - 49Willoughby, OHServices provided
Focus Areas
See all 8 projectsJMS Elite is a Sales Outsourcing Solutions provider specializing in strategic, targeted engagements for B2B industries. Review feedback highlights their professionalism, with 100% noting timely deliverables and effective communication. Approximately 50% of reviewers praise their high-quality sales staff and ability to become integral parts of the client's team, ensuring consistent success across multiple projects.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
ScaleHQ is a Sales Outsourcing company launched in 2023. The company focuses on Sales Outsourcing, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Branale, a Sales Outsourcing company, was launched in 2024. Located in Manchester, England and Bengaluru, India, the team specializes in Sales Outsourcing and Account-Based Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
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Sales Outsourcing company LeadME was founded in 2024. Located in dallas, Texas, the team specializes in Sales Outsourcing.
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$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Permits Pipeline is a Sales Outsourcing company founded in 2025. The agency focuses on Sales Outsourcing and Email Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Focus Areas
Sales Outsourcing company Revygo was launched in 2026. The firm offers Sales Outsourcing and AI Agents, and is small.
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$5,000+< $25 / hr2 - 9Edmonton, Canada
Services provided
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Kroll Communications Inc. Is a Market Research company based in Edmonton, Canada. They provide Market Research and Direct Marketing and were launched in 2017.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Dorado LLC is a Sales Outsourcing company. Launched in 2021, the firm is in Tokyo, Japan. Their services include Sales Outsourcing and Business Consulting.
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$10,000+Undisclosed2 - 9Lake Oswego, OR
Services provided
Focus Areas
Business Consulting company Maramba Consulting is in Lake Oswego, Oregon. They provide Business Consulting and CRM consulting and SI and were launched in 2017.
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UndisclosedUndisclosed2 - 9Saint-Germain-lès-Arpajon, France
Services provided
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CVS Marketing is a Saint-Germain-lès-Arpajon, France-based Sales Outsourcing company. Founded in 2018, the team offers Sales Outsourcing and Call Center Services.
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UndisclosedUndisclosed2 - 9Honselersdijk, Netherlands
Services provided
Focus Areas
Pipewave. Is a small Sales Outsourcing company located in Honselersdijk, Netherlands. Their services include Sales Outsourcing and Email Marketing.
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UndisclosedUndisclosed2 - 9Guaynabo, Puerto Rico
Services provided
Focus Areas
Forde Digital Marketing is a Sales Outsourcing company. They are headquartered in Guaynabo, Puerto Rico. Their team offers Sales Outsourcing and Event Management.
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Undisclosed< $25 / hr2 - 9
Services provided
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LeadSnake is an artificial intelligence company and Sales Outsourcing company launched in 2022. In Chicago, Illinois, the team provides Artificial Intelligence and Sales Outsourcing.
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$5,000+Undisclosed2 - 9Richmond, VA
Services provided
Focus Areas
CHRISTLAND is a small Richmond, Virginia-based Sales Outsourcing company. The team offers Sales Outsourcing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Focus Areas
Fluxgate Solutions is a web design company and Sales Outsourcing company launched in 2023. The agency specializes in Web Design and Sales Outsourcing.
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$1,000+Undisclosed2 - 9
Services provided
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Established in 2020, MaproGlobal is a Sales Outsourcing company. The firm offers Sales Outsourcing and HR Outsourcing, and is small.
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$5,000+$150 - $199 / hr2 - 9
Services provided
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Sales Outsourcing company Morning Leads was established in 2022. The company focuses on Sales Outsourcing and Email Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Hellerup, Denmark
Services provided
Focus Areas
Syncopa, a Sales Outsourcing company, was founded in 2022. The firm provides Sales Outsourcing and CRM consulting and SI, and is small.
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$5,000+$200 - $300 / hr2 - 9Hermosa Beach, CA
Services provided
Focus Areas
Founded in 2014, Panoptic Group is a Sales Outsourcing company. The small team focuses on Sales Outsourcing and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Focus Areas
Located in Verlaine, Belgium, Kaizen Agency is a Demand Generation Marketing company. Their services include Demand Generation Marketing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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BRBD Marketing is a Cape Town, South Africa-based social media marketing firm. Established in 2019, the team focuses on Social Media Marketing and Sales Outsourcing.
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$1,000+Undisclosed2 - 9
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Focus Areas
Based in Houston, Texas, Bedrock Sales Strategy is a Sales Outsourcing company. Founded in 2020, the team specializes in Sales Outsourcing and Corporate Training & Coaching.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Established in 2023, Humans Sell is a small Sales Outsourcing company based in Vilnius, Lithuania. Their team specializes in Sales Outsourcing and Business Consulting.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
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Sales Outsourcing company Koldify was launched in 2023. In Toronto, Canada, the team provides Sales Outsourcing and Email Marketing.
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Undisclosed$25 - $49 / hr2 - 9Miami Gardens, FL
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Based in Miami Gardens, Florida, DataDabble is an Email Marketing company. Founded in 2021, the team focuses on Email Marketing and Market Research.
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Undisclosed$50 - $99 / hr2 - 9Lagos, Nigeria
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Focus Areas
Tech Sales Starter is a Sales Outsourcing company. The team provides Sales Outsourcing, and the firm is based in Lagos, Nigeria.
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$5,000+Undisclosed2 - 9Elizabeth City, NC
Services provided
Focus Areas
Small Sales Outsourcing company Outboundless, is located in Elizabeth City, North Carolina. Their services include Sales Outsourcing.
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$5,000+< $25 / hr2 - 9Kyiv, Ukraine
Services provided
Focus Areas
See all 1 projectsLeadBuds is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing and Sales Performance Enhancement. With 100% positive feedback, reviewers commend their organized, competent approach and exceptional ability to set up high-quality meetings, significantly enhancing their clients' sales capabilities and processes. Clients appreciate the seamless integration with their teams and the genuine, strategic interactions that facilitate project success.
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$1,000+$50 - $99 / hr2 - 9Niagara Falls, NY
Services provided
Focus Areas
Market Presence is a Sales Outsourcing company. The agency is located in Niagara Falls, New York. Their services include Sales Outsourcing and Market Research.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Focus Areas
Wave Evolution is an Email Marketing company. They were established in 2007, and their services include Email Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Fort Collins, CO
Services provided
Focus Areas
See all 1 projectsDigiCorb offers system updates and optimization services, particularly for staffing and employee management processes. The reviews consistently highlight the company's exceptional attention to detail, fair pricing, and strong communication skills. Clients appreciate DigiCorb's efficiency, integrity, and commitment to exceeding expectations, with Craig frequently mentioned for his personal dedication and expertise.
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$25,000+$300+ / hr2 - 9Broomfield, CO
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Located in Broomfield, Colorado, KB Growth Advisory is a Fractional CMO Services company. Their services include Fractional CMO Services and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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ProspectX LTD is a Sales Outsourcing company. They are headquartered in London, England. Their team focuses on Sales Outsourcing and Demand Generation Marketing.
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$1,000+$100 - $149 / hr2 - 9
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See all 1 projectsVentAI is a sales outsourcing solutions provider specializing in B2B lead generation and outreach campaigns. However, reviews indicate significant shortcomings in project management and transparency, with 100% of feedback highlighting issues like inconsistent deliverables and a lack of verifiable results. Although initially promising, the service ultimately failed to deliver a satisfactory return on investment.
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$1,000+< $25 / hr2 - 9Sialkot, Pakistan
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Nexteller is an answering service company. The team offers Call Center Services and Sales Outsourcing, and the firm is located in Sialkot, Pakistan.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Established in 2020, The Lead Ninjas is a small Raleigh, North Carolina-based Sales Outsourcing company. Their team specializes in Sales Outsourcing and Advertising.
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UndisclosedUndisclosed2 - 9Delhi, India
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Fypion, a Business Consulting and Sales Outsourcing company, was founded in 2019. In Delhi, India, the team specializes in Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Tequesta, FL
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Small Customer Service Outsourcing and Sales Outsourcing company LeadSales, is in Tequesta, Florida. Their services include Customer Service Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9
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PurifyData is a Back Office Outsourcing and Sales Outsourcing company. They are located in Guwahati, India and have small team. Their services include Back Office Outsourcing and Sales Outsourcing.
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UndisclosedUndisclosed2 - 9Milwaukee, WI
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Launched in 2004, Intelligent Conversations is a Business Consulting and Sales Outsourcing company. The firm offers Business Consulting and Sales Outsourcing, and is small.
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UndisclosedUndisclosed2 - 9
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Grow Strategically is a Sales Outsourcing and Fractional CMO Services company. Their small team is based in Chicago, Illinois. Their team specializes in Sales Outsourcing and Fractional CMO
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UndisclosedUndisclosed2 - 9Gainesville, FL
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Business intelligence company and Sales Outsourcing company Intoli was launched in 2015. The team offers BI & big data consulting & SI and Sales Outsourcing and is in Gainesville, Florida.
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UndisclosedUndisclosed2 - 9London, England
Services provided
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sandringham, Australia
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Leads 2 U Consulting is a Sales Outsourcing company. They are located in Sandringham, Australia and have small team of experts. Their services include Sales Outsourcing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Focus Areas
Leads For Professionals Inc. Is a small SEO agency and Sales Outsourcing company launched in 2018. Their team offers Search Engine Optimization and Sales Outsourcing.
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$1,000+$50 - $99 / hr2 - 9Virginia Beach, VA
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Focus Areas
Voxly Partners: 100x Returns is a Business Consulting company. They are based in Virginia Beach, Virginia, and their services include Business Consulting and Sales Outsourcing.
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Undisclosed$25 - $49 / hr2 - 9Sathamangalam, India
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Launched in 2022, Inbox Pirates (Managed) is an Email Marketing company. Based in Madurai, India and Sathamangalam, India, the team offers Email Marketing and Sales Outsourcing.
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$5,000+Undisclosed2 - 9
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Pacific Automation Group is a Sales Outsourcing company. The team is headquartered in Seattle, Washington, and their services include Sales Outsourcing and Business Consulting.
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$5,000+$25 - $49 / hr2 - 9Jodhpur, India
Services provided
Focus Areas
Founded in 2023, BigBrandCo is a small Jodhpur, India-based Sales Outsourcing company. Their services include Sales Outsourcing and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
The Best Lead Generation Companies
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$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$5,000+Undisclosed50 - 249Laguna Beach, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
37.1/40.019.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+$25 - $49 / hr50 - 249Ottawa, Canada
Ability to deliver
38.1/40.019.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Sales Outsourcing60% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249London, England
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Sales Outsourcing60% B2B Lead Generation40% Other -
$10,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr1,000 - 9,999Hollywood, FL
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Sales Outsourcing34% B2B Lead Generation90% Other -
$1,000+$50 - $99 / hr10 - 49Olympia, WA
Ability to deliver
36.9/40.019.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Sales Outsourcing70% B2B Lead Generation30% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
38.3/40.019.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
$10,000+< $25 / hr10,000+Pasig, Philippines
Ability to deliver
34.2/40.014.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Sales Outsourcing55% B2B Lead Generation80% Other -
$5,000+$150 - $199 / hr10 - 49
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$1,000+Undisclosed1,000 - 9,999New York, NY
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
55% Sales Outsourcing20% B2B Lead Generation45% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr2 - 9Kyiv, Ukraine
Ability to deliver
34.4/40.016/20 Reviews9.9/10 Clients & Experience8.5/10 Market PresenceService focus
80% Sales Outsourcing75% B2B Lead Generation20% Other -
UndisclosedUndisclosed250 - 999
Ability to deliver
36/40.019.4/20 Reviews8.3/10 Clients & Experience8.2/10 Market PresenceService focus
10% Sales Outsourcing100% B2B Lead Generation90% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
33.6/40.016.2/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+$50 - $99 / hr10 - 49Horsham , England
Ability to deliver
37.6/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Sales Outsourcing20% B2B Lead Generation40% Other -
$1,000+< $25 / hr250 - 999
Ability to deliver
31.9/40.017.4/20 Reviews8.9/10 Clients & Experience5.6/10 Market PresenceService focus
50% Sales Outsourcing50% B2B Lead Generation50% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Sofia, Bulgaria
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
34.1/40.017.8/20 Reviews8.4/10 Clients & Experience7.9/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.3/40.016/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$5,000+< $25 / hr1,000 - 9,999Cebu City, Philippines
Ability to deliver
34.5/40.018/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
10% Sales Outsourcing35% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other
Latest Lead Generation Articles
See all articles
Answering Services: Professionalism in Customer Service
Professionalism in customer service is essential to retaining customers, building your brand image, and increasing sales.
![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
Lead Generation Company FAQs
Lead generation companies identify, attract, and qualify prospects so your sales team can focus on closing deals. They create targeted campaigns—phone, email, social, or paid media—to reach ideal buyers, gather contact data, and nurture interest until a lead is sales-ready. Many firms integrate directly with your CRM so every opportunity is tracked from first touch to conversion.
Lead generation service providers offer a comprehensive suite of end-to-end solutions to businesses in need. Common service lines include:
- Lead research & list building
- Outbound outreach (cold calling, email sequencing, LinkedIn messaging)
- Inbound marketing and SEO content to capture organic leads
- Lead qualification, scoring, and appointment setting
- Campaign analytics, A/B testing, and funnel optimization
- CRM consulting and integration
Specialized agencies may also offer sector-specific programs such as B2B account-based marketing or homeowner lists for real estate lead generation. While some specialized in B2C industries such as retail and subscription-based services.
Pricing for lead generation services varies by model. Here’s a quick breakdown of costs so you can budget accordingly:
- Monthly retainer: $2,000–$15,000 for ongoing outreach
- Pay-per-lead: $20–$150+ per qualified lead, depending on industry and complexity
- Revenue share/commission based: 5%–20% of closed-deal value
Clutch data shows most lead generation projects fall between $10,000– $49,999, with hourly rates averaging $25 – $49. The pricing is influenced by factors such as agency reputation, scope of services, and timelines.
When choosing the right lead generation provider, start by clarifying goals— that includes volume vs. quality, target industries, and timeline. After that, you can start comparing the following criteria:
- Track record and case studies in your niche
- Tech stack compatibility (CRM, marketing automation)
- Pricing transparency and contract flexibility
- Communication cadence and reporting rigor
Shortlist agencies with verified Clutch reviews, schedule discovery calls, and request a pilot or sample leads before committing long-term.
- Guaranteed results or unrealistic lead volumes
- Vague pricing or hidden fees
- Limited or no client references
- Outdated tactics (pure robo-dialing without personalization)
- Non-compliance with data privacy laws such as GDPR or TCPA
- Which channels drive most of your results for clients like us?
- How do you verify lead quality before hand-off?
- What tools do you use for tracking and reporting?
- Can you share success metrics (conversion rate, CPL) from similar campaigns?
- How do you handle data privacy, opt-outs, and regional regulations?
- What does onboarding look like, and how soon can we expect the first qualified leads?
Many agencies are cross-functional, but others focus on verticals such as SaaS, fintech, healthcare, or real estate lead generation. Niche expertise often translates to better prospect databases, tailored messaging, and higher conversion rates so put that into consideration when searching for the ideal lead generation partner.
Keeping track of key metrics is crucial for ensuring the success of your project and aligning the services to your goals. Here are some KPIs to monitor:
- Cost per lead (CPL)
- Lead-to-opportunity ratio
- Customer acquisition cost (CAC)
- Pipeline velocity.
Mature providers sync with your CRM to attribute revenue back to each campaign, allowing for continuous optimization.