Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Köln, Germany
Services provided
Cinewerk GmbH is a small video production agency in Köln, Germany. The team specializes in Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jakarta, Indonesia
Services provided
The UNION PR Consultant & Event Management is a Jakarta, Indonesia-based PR firm. They offer Public Relations and Video Production and were launched in 2019.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Ankeny, IA
Services provided
AMF Consulting LLC is a Business Consulting company. Launched in 2020, their team offers Business Consulting and Advertising.
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UndisclosedUndisclosed2 - 9Bondi Beach, Australia
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Futures Factory is an Advertising company. Launched in 2022, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Huntington Beach, CA
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Exclusive Business Marketing is a Huntington Beach, California-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Valparaiso, IN
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Located in Valparaiso, Indiana, Jano Digital Marketing is a small SEO services firm. Their services include Search Engine Optimization and Video Production.
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UndisclosedUndisclosed2 - 9
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Supermassive Media, Inc. Is a Content Writing Services company. The Riverside, California-based firm was established in 2022. Their team specializes in Content Writing Services and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Buena, NJ
Services provided
Scientific Marketing Services, Inc. Is a video production company. In Buena, New Jersey, the company was established in 1979. Their services include Video Production and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Secret Creative Org. Was launched in 2021. The team specializes in Advertising and Print Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Shillington, PA
Services provided
MADJ Marketing LLC is a small Advertising company established in 2018. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
Small Fractional CMO Services company Akepa, is based in Barcelona, Spain. Their services include Fractional CMO Services and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9West Monroe, LA
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SnapMe Creative is a Corporate Photography company. They are located in West Monroe, Louisiana, and their services include Corporate Photography and Advertising.
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UndisclosedUndisclosed2 - 9Lewes, DE
Services provided
High Five! Creative, a pay per click agency, is in Lewes, Delaware. The team offers Pay Per Click and Graphic Design.
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UndisclosedUndisclosed2 - 9Greater Upper Marlboro, MD
Services provided
Adequate Solutions LLC is an Application Testing company located in Greater Upper Marlboro, Maryland. The team specializes in Application Testing and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Istanbul, Türkiye
Services provided
Mizemedia Agency is an Advertising company established in 2005. The team focuses on Advertising and Social Media Marketing and is in Istanbul, Türkiye.
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UndisclosedUndisclosed2 - 9Pompano Beach, FL
Services provided
Compass Inventor Services is an Advertising company. Their small team is located in Pompano Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
Services provided
Ignite Creative Services, LLC. Is a small Advertising company headquartered in Scottsdale, Arizona. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Winchester, VA
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Founded in 1994, Full Circle Marketing is an Advertising company. Their team focuses on Advertising and Business Consulting.
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UndisclosedUndisclosed2 - 9
Services provided
Healthful Communications is an Advertising company. The Toronto, Canada-based team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tallinn, Estonia
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Small Advertising company Radiustech Production, is located in Tallinn, Estonia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kansas City, MO
Services provided
Oak Media is a small Advertising company located in Kansas City, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9London, England
Services provided
IQ Studios is a London, England-based video production agency. They offer Video Production and Advertising.
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UndisclosedUndisclosed2 - 9City of London, England
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Kathrin Werner Photography, a small Advertising company, is headquartered in City of London, England. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Springfield, MA
Services provided
MediaGarden.Ai is a small Advertising company established in 2002. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gijón, Spain
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SEO Web Asturias is an Advertising company. Their small team is headquartered in Gijón, Spain and provides Advertising and Social Media Marketing. The agency was founded in 2010.
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UndisclosedUndisclosed2 - 9
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Sports Marketing Machine, a Digital Strategy company, is headquartered in Discovery Bay, California. Established in 2023, the team offers Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Culver City, CA
Services provided
Image Square Print and Graphics is a Commercial Printing company. Their team is in Culver City, California and Santa Monica, California. The agency specializes in Commercial Printing and
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
Services provided
Founded in 1997, Graphic Land Arts, a small graphic design agency, is headquartered in Abu Dhabi, United Arab Emirates. Their team offers Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9الروف, United Arab Emirates
Services provided
Grafiqberry Advertising & Design is an Advertising company based in الروف, United Arab Emirates. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
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3rd Eye Consulting is an Advertising company launched in 2021. The team focuses on Advertising and Conversion Optimization and is in Abu Dhabi, United Arab Emirates.
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UndisclosedUndisclosed2 - 9Zapopan, Mexico
Services provided
Videos para Vender is a video production agency. Founded in 2015, the agency offers Video Production and Advertising.
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UndisclosedUndisclosed2 - 9St Kilda, Australia
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Audio Production company BIG EARS AUDIO is based in St Kilda, Australia. Launched in 2000, the team focuses on Audio Production and Advertising.
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UndisclosedUndisclosed2 - 9Eiksmarka, Norway
Services provided
Small video production company Siestafilm, is located in Eiksmarka, Norway. The team provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Port Melbourne, Australia
Services provided
Established in 2012, Production Alley is an Audio Production company. The small team focuses on Audio Production and Advertising.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Halls of… is an Advertising company. They were established in 2018 and provide Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Headquartered in Zagreb, Croatia, Vinart is a branding company. Founded in 2009, the team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Nicosia, Cyprus
Services provided
The Film Specialists is a small Advertising company established in 2016. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Zibatá, Mexico
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Oye Films is a video production company. Launched in 2012, the team focuses on Video Production and Advertising. The firm is based in Zibatá, Mexico.
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UndisclosedUndisclosed2 - 9Dundee, Scotland
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Acerockcola is an Advertising company. The team specializes in Advertising and Branding and is in Dundee, Scotland.
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UndisclosedUndisclosed2 - 9
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Afresh Studio is a web development company. Their small team of employees is located in Albuquerque, New Mexico. Their team focuses on Web Development and Advertising.
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UndisclosedUndisclosed2 - 9Finsing, Germany
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Web design agency AGP MEDIA was launched in 2007. In Finsing, Germany, the team focuses on Web Design and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Buscas Publicidad is an Ecuador Vigo, Pontevedra, Spain-based Advertising company. They provide Advertising and Email Marketing and were founded in 2020.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Advertising company Astronauta was founded in 2009. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Banska Bystrica, Slovakia
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Gashpar Brand Building is a branding agency. Their team is based in Banska Bystrica, Slovakia and Liverpool, England and focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Goat 31 is an Advertising company. Launched in 2023, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dundee, England
Services provided
Founded in 2017, Guld Services Limited is an Advertising company. The company specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Marcos, CA
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HocusBuzz is an Advertising company. Located in San Marcos, California, the firm was founded in 2023. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Margaret River, Australia
Services provided
Granddog - Design & Branding, an Advertising company, focuses on Advertising and Branding. The agency is headquartered in Margaret River, Australia.
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UndisclosedUndisclosed2 - 9København, Denmark
Services provided
Humble IT is an Advertising company established in 2022. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Seoul, South Korea
Services provided
HA&D is a small Advertising company headquartered in Seoul, South Korea. Their services include Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.