Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$10,000+$150 - $199 / hr10 - 49Royal Leamington Spa, England
Services provided
BPI ROK is a Digital Strategy company. In Royal Leamington Spa, England, the team specializes in Digital Strategy and Web Development.
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$10,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Loma Media is a video production company. Founded in 2011, the firm is headquartered in San Diego, California. Their team provides Video Production and Advertising.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$100 - $149 / hr10 - 49London, England
Services provided
Neutral Digital is an AR/VR development company. The London, England-based company specializes in AR/VR development and Custom Software Development.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Founded in 1994, DM GROUP is a Digital Strategy company. Headquartered in Torino, Italy and Milano, Italy, the team specializes in Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Auckland, New Zealand
Services provided
MEA Mobile is a mobile app development firm. Founded in 2009, the agency provides Mobile App Development and Branding.
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$5,000+$100 - $149 / hr10 - 49CAMPINAS, Brazil
Services provided
Founded in 2003, Nacao is a Digital Strategy company. The small team provides Digital Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Koto City, Japan
Services provided
Kissing Kourami is a small graphic design company. They specialize in Graphic Design and Advertising and were launched in 2008.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Eventis Marketing is an Event Marketing company. Their small team is based in Dubai, United Arab Emirates. Their services include Event Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
Located in Cape Town, South Africa, Azapi is a small Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
Big Fish Marketing & Advertising is a graphic design company. Headquartered in Bogotá, Colombia, the company was established in 2011. Their services include Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49San José, Costa Rica
Services provided
Headquartered in San José, Costa Rica, LumenUP is an Advertising company. Launched in 2007, the team provides Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
Services provided
Techsys Digital, a Digital Strategy company, is in Cape Town, South Africa. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Central Jakarta, Indonesia
Services provided
Heroleads Indonesia is a Sales Outsourcing company. Headquartered in Central Jakarta, Indonesia, their small team provides Sales Outsourcing and Advertising. The agency was established in 2011.
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UndisclosedUndisclosed10 - 49Windsor, England
Services provided
Dunk Design Ltd is a graphic design agency located in Windsor, England. They focus on Graphic Design and Logo and were established in 1999.
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UndisclosedUndisclosed10 - 49London , England
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Steve Edge Design Ltd is a branding firm. They were founded in 1974 and offer Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Concrete Design is a small Toronto, Canada-based branding agency. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49London, England
Services provided
TellyJuice is a video production agency. The London, England-based firm was launched in 2008. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Santa Rosa, CA
Services provided
The Hybrid Creative is a branding company. Established in 2016, their team offers Branding and Logo.
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UndisclosedUndisclosed10 - 49Portland, OR
Services provided
Digital Strategy company Red Lemon Creative was founded in 2009. The small team focuses on Digital Strategy and Print Design.
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UndisclosedUndisclosed10 - 49Southlake, TX
Services provided
Robinson Creative Inc. Is an Advertising company. They focus on Advertising and Graphic Design and were launched in 1998. The company is headquartered in Southlake, Texas.
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UndisclosedUndisclosed10 - 49Palo Alto, CA
Services provided
Based in Palo Alto, California, 1185 is a small branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
English Design Studio is a graphic design company founded in 2006. Their services include Graphic Design and Print Design.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Advertising company redthread was established in 2014. Based in Lincoln, Nebraska, the team provides Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Jackson, MN
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Livewire Printing Company is a small print design agency located in Jackson, Minnesota. The team provides Print Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Springfield, MO
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The invyte Group is an Advertising company. They offer Advertising and Graphic Design and were established in 2009. The firm is based in Springfield, Missouri.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
Services provided
Graphic design agency Zoltun Design provides Graphic Design and Advertising. They were established in 1990.
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UndisclosedUndisclosed10 - 49Augusta, GA
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Branding agency Wier / Stewart is in Augusta, Georgia. Founded in 2005, the team offers Branding and Web Design.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
Established in 2013, WGI Creative Services, a small Advertising company, is located in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Launched in 2003, Ad Flame, a small Advertising company, is headquartered in Ciudad de México, Mexico. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49El Segundo, CA
Services provided
Lyon Stahl Investment Real Estate is a Commercial Financing company. The El Segundo, California-based company specializes in Commercial Financing and Business Consulting.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Grupo Fecha is an Advertising company. Founded in 1992, their team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
DPTO CREATIVO is an Advertising company founded in 2001. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49
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Established in 2014, Capitola VR is a small Amsterdam, Netherlands-based AR/VR development company. Their team offers AR/VR development and Advertising.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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SIMON SEIN, an Advertising company, was launched in 2001. The agency provides Advertising and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49São Paulo, Brazil
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Tboom Digital is an Advertising company launched in 2008. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Small video production agency SECTION80, is located in Milano, Italy. The team provides Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Rio de Janeiro, Brazil
Services provided
Dio Marketing is an Event Marketing company. Located in Rio de Janeiro, Brazil and São Paulo, Brazil, the agency specializes in Event Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Rio de Janeiro, Brazil
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Soup Design, a small Advertising company, is based in Rio de Janeiro, Brazil. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Västra Götaland, Sweden
Services provided
BananByrån, a Digital Strategy company, is based in Västra Götaland, Sweden. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Website development company Agos Design was founded in 2018. The agency focuses on Web Development and Advertising.
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UndisclosedUndisclosed10 - 49Cambridge, Canada
Services provided
Milestone Integrated Marketing is a small Cambridge, Canada-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Oxford Realty Services, Inc. Is a Commercial Brokerage Services company. They were launched in 1962 and focus on Commercial Brokerage Services and Commercial Financing.
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UndisclosedUndisclosed10 - 49Tianjin, China
Services provided
TEDA DELSEN Network Planning Co., Ltd. Is a Tianjin, China-based Advertising company. Launched in 2004, the team focuses on Advertising and Web Design.
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UndisclosedUndisclosed10 - 49İstanbul, Türkiye
Services provided
Advertising company Proxima Interaktif Reklam Ajansı was founded in 2010. Located in İstanbul, Türkiye, the team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Buenos Aires, Argentina
Services provided
Bridge The Gap Consultores is a Business Consulting company. The Buenos Aires, Argentina-based company offers Business Consulting and HR Consulting.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
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Ambient Event House, an Event Marketing company, was founded in 2000. The agency focuses on Event Marketing and Branding, and is small.
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UndisclosedUndisclosed10 - 49
Services provided
Tash Advertising is an Advertising company. They were established in 2017 and provide Advertising and Business Consulting.
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UndisclosedUndisclosed10 - 49
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Archiive Digital (Shanghai) Co., Ltd. Is a small Digital Strategy company located in Shanghai, China. The team offers Digital Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49Modesto, CA
Services provided
Final Cut Media is a video production agency. Their small team of employees is in Modesto, California. Their team specializes in Video Production and Branding.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
Services provided
Web design company JCW Creative was founded in 2005. The firm focuses on Web Design and Video Production, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.019.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.