Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed< $25 / hr10 - 49Kanpur, India
Services provided
Weavers Infotech is a small custom software development company. Launched in 2017, the team offers Custom Software Development and Web Development.
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$1,000+$150 - $199 / hr2 - 9Lewiston, ID
Services provided
Launched in 2018, Movement Media, a small video production company, is located in Lewiston, Idaho. Their services include Video Production and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$1,000+$100 - $149 / hr2 - 9Knoxville, TN
Services provided
Laymance Technologies is a web design agency. They specialize in Web Design and Advertising and are in Knoxville, Tennessee and Nashville, Tennessee.
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$1,000+Undisclosed2 - 9McDonough, GA
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Web design company DPC LLC was established in 2006. The team provides Web Design and Advertising and is in McDonough, Georgia.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsFlexil Studio offers comprehensive 2D animated video production services, encompassing pre-production, production, and post-production phases, while focusing on aligning with clients' branding needs. Reviews highlight their professionalism, timely delivery, and effective communication, underscoring their ability to manage projects efficiently and responsively, making them a reliable partner for promotional and branding efforts in the advertising domain.
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$25,000+$50 - $99 / hr10 - 49New York, NY
Services provided
Digital Pulp is a web design agency. Established in 1996, the team specializes in Web Design and Mobile App Development.
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$10,000+$200 - $300 / hr10 - 49Caerphilly, Wales
Services provided
Launched in 2014, Bomper Studio is a small Broadcast Video company. Their services include Broadcast Video and Video Production.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr10 - 49Inverness, IL
Services provided
Goda Advertising is a small Digital Strategy company. They focus on Digital Strategy and Media Planning & Buying and were established in 1984.
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$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Lieu Commun is an Advertising company. In Paris, France, their small team focuses on Advertising and Web Development. The agency was launched in 2009.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$50 - $99 / hr10 - 49Troy, MI
Services provided
Media Genesis is an Advertising company. Their team is in Troy, Michigan and focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Nether Providence Township, PA
Services provided
Gillespie Group Marketing & Advertising is a print design agency. Located in Nether Providence Township, Pennsylvania, their team provides Print Design and Broadcast Video.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hr10 - 49Birmingham, AL
Services provided
Telegraph Creative is an Advertising company. The team is based in Birmingham, Alabama, and their services include Advertising and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
Launched in 1990, Ideahaus is a Business Consulting company. The small team specializes in Business Consulting and Advertising.
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$5,000+$100 - $149 / hr10 - 49Fresno, CA
Services provided
MJR Creative Group is a small Fresno, California-based SEO company. Their services include Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
Shoot the Moon is a web design company. They focus on Web Design and Advertising and were launched in 1997. The firm is based in Manchester, England.
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$10,000+$150 - $199 / hr10 - 49Mumbai, India
Services provided
Founded in 2012, White Rivers Media, a small web design company, is located in Mumbai, India. Their services include Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
The San Jose Group is a video production agency. They are in Chicago, Illinois and have small team. They offer Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Founded in 1988, Create with Impact is an Advertising company. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
Established in 1995, Euro M' is an Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lisboa, Portugal
Services provided
Video production agency Light Film was founded in 1999. The firm specializes in Video Production and Advertising.
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UndisclosedUndisclosed10 - 49
Services provided
L4D Web Agency, a Digital Strategy company, was founded in 2013. The agency offers Digital Strategy and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Happy Go Lucky Consultancy is an Advertising company. The firm is in Hyderabad, India. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Laramie, WY
Services provided
Wyoming SDBC Network Market Research Center is a Market Research company. Their small team is in Laramie, Wyoming. Their team offers Market Research and Advertising.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
Services provided
Mackey - Creative Brand + Strategy is a Packaging Design company. Their small team is in Minneapolis, Minnesota. Their services include Packaging Design and Branding.
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UndisclosedUndisclosed10 - 49São Luís, Brazil
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Quadrante is an Advertising company. The small São Luís, Brazil-based team offers Advertising and UX/UI Design. The firm was founded in 1992.
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UndisclosedUndisclosed10 - 49Zapopan, Mexico
Services provided
DIN Soluciones (Diseño Inteligente de Negocios.) is a small Zapopan, Mexico-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
Services provided
UVÉE is a small Advertising company founded in 2008. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glen Ellyn, IL
Services provided
Small video production company No Limits Multimedia, is in Glen Ellyn, Illinois. The team provides Video Production and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Laguna Beach, CA
Services provided
Launched in 1997, Jadi is an Advertising company. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Stuttgart, Germany
Services provided
Established in 1995, Feedback Media Design is a small Stuttgart, Germany-based Advertising company. Their team specializes in Advertising and Branding.
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$50,000+$25 - $49 / hr10 - 49Singapore, Singapore
Services provided
Revilian, an Advertising company, is in Singapore, Singapore. Founded in 2014, the team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Antora Communications is a small Advertising company located in Dhaka, Bangladesh. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Moore Park, Australia
Services provided
Total Sport + Entertainment is a Sports Marketing company established in 1994. Their team offers Sports Marketing and Event Management.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
Revmo, Inc. Is an Advertising company. In Las Vegas, Nevada, the company provides Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Sunnyvale, CA
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James, an Other Design company, was established in 2017. The team focuses on Other Design and Advertising and is in Sunnyvale, California.
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$1,000+< $25 / hr10 - 49
Services provided
Boxish Packaging Solutions is an Ecommerce Marketing company. They are headquartered in New Delhi, Austria and have small team. They offer Ecommerce Marketing and Email Marketing.
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Undisclosed$100 - $149 / hrFreelancerBacton, England
Services provided
Conversion Optimization company Lewis Folkard Copywriting specializes in Conversion Optimization and Advertising. They are based in Bacton, England.
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$5,000+$100 - $149 / hrFreelancerBurlington, Canada
Services provided
D-SOL Media Marketing is a Mobile & App Marketing company. Located in Burlington, Canada, the team provides Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hrFreelancerVancouver, Canada
Services provided
Branding firm Global Reach Advertising is in Vancouver, Canada. Their services include Branding and Call Center Services.
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$10,000+$150 - $199 / hrFreelancerBurton upon Trent, England
Services provided
Small Advertising company Sunflower Media Ltd, is headquartered in Burton upon Trent, England. The team offers Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hrFreelancerSurrey , England
Services provided
Boost Video is an Advertising company based in Surrey , England. Established in 2014, the team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancerFrankfurt am Main, Germany
Services provided
KILLER | Naming & Branding Agency is an Advertising company located in Frankfurt am Main, Germany. They specialize in Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Located in Greenville, South Carolina, Shanton & Co is an Advertising company. Founded in 2015, the team specializes in Advertising and Video Production.
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UndisclosedUndisclosedFreelancerTirana, Albania
Services provided
Social Media Benefits is an Advertising company. They were launched in 2018 and focus on Advertising and Branding.
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UndisclosedUndisclosedFreelancerFirenze, Italy
Services provided
AB Web Design is an Advertising company. They are located in Firenze, Italy and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancer
Services provided
BBR Search, Inc., an Advertising company, was founded in 2007. They provides Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerCairns City, Australia
Services provided
Redback.Agency is a small Advertising company based in Cairns City, Australia. The team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Rocky Ridge Digital Advertising, an Advertising company, was established in 2018. The team offers Advertising and Branding and is based in Enumclaw, Washington.
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UndisclosedUndisclosedFreelancer
Services provided
Grayword Branding is a branding company. Their team is headquartered in Colorado. The firm provides Branding and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
Markley Copywriting is an Advertising company. Founded in 2021, their team specializes in Advertising and Content Writing Services.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.