Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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$1,000+$50 - $99 / hrFreelancerHorley, England
Services provided
Headquartered in Horley, England, DPB Marketing Comms is a Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Ramseena Digital is an Advertising company launched in 2025. The team provides Advertising and Branding and is in Kochi, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$75,000+Undisclosed50 - 249
Services provided
Informatics for Technology LLC is a midsize e-commerce development firm established in 2007. Their services include E-Commerce Development and Advertising.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
Services provided
Communicasting, Inc. Is an Advertising company. Their small team is based in St. Petersburg, Florida and offers Advertising and Out of Home Design. The company was launched in 2004.
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UndisclosedUndisclosedFreelancerLimburgerhof, Germany
Services provided
Niels Neumann Online Marketing, a small Advertising company, is based in Limburgerhof, Germany. Their services include Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
Services provided
FeelErfolg webdesign is a small Advertising company. They focus on Advertising and Branding and were founded in 2014.
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$1,000+< $25 / hr50 - 249
Services provided
Launched in 2000, Print Popup Stands is a graphic design company. The midsize team specializes in Graphic Design and Print Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
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UndisclosedUndisclosedFreelancer
Services provided
Established in 2020, Investor's Advantage Corp. Is an Advertising company. The team specializes in Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Pozycjonowanie Zakopane, a SEO services firm, is headquartered in Zakopane, Poland. They focus on Search Engine Optimization and Advertising and were launched in 2023.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$1,000+$100 - $149 / hr10 - 49Marina del Rey, CA
Services provided
Martian Labs – B2B Marketing Agency that Doesn't Suck is an Advertising company established in 2020. The team specializes in Advertising and Branding and is in Marina del Rey, California.
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$1,000+$50 - $99 / hr2 - 9Vilnius, Lithuania
Services provided
Established in 2025, Zyndix is a software development company. The agency offers Custom Software Development and AI Agents, and is small.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 5 projectsPremier Marketing is an advertising agency specializing in setting up and managing paid media campaigns on platforms like Facebook and TikTok. Reviewers highlight their excellent project management skills and effective guidance on data tracking, with 100% positive feedback emphasizing timely delivery and impactful results.
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$25,000+$150 - $199 / hr10 - 49Santa Monica, CA
Services provided
Citrus Studios is an Advertising company. Based in Santa Monica, California, the team provides Advertising and Digital Strategy.
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$25,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
Sockeye, an Advertising company, is based in Portland, Oregon. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Dynamic Design is an user experience design company. They offer UX/UI Design and Graphic Design and were established in 2020. The firm is based in Ahmedabad, India.
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$1,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Lamanify Web Services is a small web design agency located in Kuala Lumpur, Malaysia. Their services include Web Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
ITAL/C is a graphic design agency. Their small team is based in Los Angeles, California. Their services include Graphic Design and Advertising.
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$1,000+$100 - $149 / hr2 - 9Pasadena, TX
Services provided
CityScope Net is a web design agency. The company is headquartered in Pasadena, Texas. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Virtus design is an Advertising company. The company is located in Zagreb, Croatia. Their services include Advertising and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9Royal Leamington Spa, England
Services provided
Established in 1999, Ghost Design Consultants is a small Royal Leamington Spa, England-based Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Balaclava, Australia
Services provided
Merchgirls is a small branding company launched in 2015. Their services include Branding and Product Design.
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$1,000+$25 - $49 / hrFreelancerLittleton, CO
Services provided
Founded in 2025, 818 Digital is a SEO services firm. The firm offers Search Engine Optimization and Web Design, and is small.
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$1,000+$150 - $199 / hrFreelancer
Services provided
The Pro Ad Shop is an Advertising company founded in 2025. Their team specializes in Advertising and Ecommerce Marketing.
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$1,000+$100 - $149 / hrFreelancerTorpoint, England
Services provided
Sticky Frog is a SEO agency. Founded in 2022, the agency offers Search Engine Optimization and Marketing Strategy.
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$1,000+$50 - $99 / hrFreelancerPuxico, MO
Services provided
Split Screen Media is a Content Marketing company founded in 2022. The firm focuses on Content Marketing and Social Media Marketing, and is small.
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$10,000+$150 - $199 / hr2 - 9
Services provided
FBTS is an Advertising company. Their small team of employees is in Greenville, North Carolina. Their team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Manila, Philippines
Services provided
Located in Manila, Philippines, Toplis Solutions, Inc. Is an Advertising company. They focus on Advertising and Marketing Strategy and were launched in 2004.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2019, Tech Hub International is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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$1,000+$300+ / hr2 - 9
Services provided
Grassfed Media is a video production company. Their team is located in Los Angeles, California and offers Video Production and Corporate Photography.
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$1,000+$50 - $99 / hrFreelancerMontréal, Canada
Services provided
Fabio Peters is a website development company. They are headquartered in Montréal, Canada and have small team. They offer Web Development and Advertising.
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UndisclosedUndisclosedFreelancerBuckeye, AZ
Services provided
Advertising company Bob's Custom Vids was launched in 2021. The team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Xàtiva, Spain
Services provided
Maniac Creativo is a web design agency. The firm is in Xàtiva, Spain and Xàtiva, Spain. Their services include Web Design and Logo.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
Services provided
A. Bruce Williams & Associates is a small Virginia Beach, Virginia-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New Delhi, India
Services provided
See all 2 projectsGrowify Digital LLP is a new age tech enabled e-commerce and digital marketing agency helping brands establish, scale and grow their online presence across India and globally. Founded in 2019 with
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$1,000+$100 - $149 / hrFreelancerMinneapolis, MN
Services provided
Headquartered in Minneapolis, Minnesota, Rank On Top Online is a small SEO agency. The team provides Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hrFreelancerHouston, TX
Services provided
The Design Agency, an Advertising company, was founded in 2016. Based in Houston, Texas, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hrFreelancerNashville, TN
Services provided
Nashville Interactive is a web design agency. They are in Nashville, Tennessee, and their services include Web Design and Advertising.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Kavya Sourcing is a midsize Back Office Outsourcing company founded in 2007. Their services include Back Office Outsourcing and Advertising.
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$5,000+$100 - $149 / hrFreelancerFort Worth, TX
Services provided
SEO agency JEBSEO was founded in 2016. The company provides Search Engine Optimization and Advertising, and is small.
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$1,000+$100 - $149 / hr2 - 9Madison, WI
Services provided
Solvv Creative is a Digital Strategy company based in Madison, Wisconsin. Their services include Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Ñuñoa, Chile
Services provided
Agencia Digital Bellaco SpA is a Digital Strategy company founded in 2011. Their services include Digital Strategy and Branding.
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$1,000+$50 - $99 / hr2 - 9Timișoara, Romania
Services provided
Overcast Agency, a video production agency, was founded in 2017. The team focuses on Video Production and Branding.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Tattva Ads is a social media marketing firm. The small Ahmedabad, India-based team focuses on Social Media Marketing and Advertising. The company was founded in 2013.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Located in Tubize, Belgium, Top Agency is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greater Noida, India
Services provided
Founded in 2018, 21Techs | Creative Digital Media Agency is a web design agency. Their services include Web Design and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Balneário Camboriú, Brazil
Services provided
Evolcan hub is a Balneário Camboriú, Brazil-based web design agency. Established in 2016, the team provides Web Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gurugram, India
Services provided
AdTractive Labs, a Conversion Optimization company, was launched in 2021. In Gurugram, India, the team offers Conversion Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Founded in 2012, Artzspan Advertising is a Logo company. The small team offers Logo and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
WEPROCESS, an Advertising company, is headquartered in Fes, Morocco. The team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Marseille, France
Services provided
La Trigonale is a web design agency. The Marseille, France-based company was launched in 2021. Their team specializes in Web Design and Advertising.
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$1,000+< $25 / hr2 - 9Leeds, England
Services provided
Digital Mill is an Advertising company established in 2021. Headquartered in Leeds, England and Petaling Jaya, Malaysia, the team focuses on Advertising and Content Marketing.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
38.2/40.019/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.4/40.019.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing
Latest Advertising Articles
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How to Measure Advertising Effectiveness
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.