Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosedFreelancer
Services provided
Gabriel Nica is a small Cluj-Napoca, Romania-based PPC agency. The team offers Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Managua, Nicaragua
Services provided
Ogilvy Nicaragua is an Advertising company. The team focuses on Advertising and Branding and is in Managua, Nicaragua.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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Advidi is a Content Marketing company launched in 2012. The firm specializes in Content Marketing and Custom Software Development.
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UndisclosedUndisclosed50 - 249Monterrey, Mexico
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P&O Promociones y Outsourcing, SA de CV, a midsize Advertising company, is headquartered in Monterrey, Mexico. Their services include Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249München, Germany
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Bluefield is a midsize Advertising company based in München, Germany. Their services include Advertising and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Melbourne, FL
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SCB Marketing is an Advertising company. The company is in Melbourne, Florida. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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PauwR Digital Marketing is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed50 - 249Sheffield, England
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Launched in 2005, FYI Print is an Advertising company. The team offers Advertising and Graphic Design and is based in Sheffield, England.
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UndisclosedUndisclosedFreelancerDuxbury, MA
Services provided
Margaret Curran Design is a Direct Marketing company. Based in Duxbury, Massachusetts, the team specializes in Direct Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosedFreelancer
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Established in 2013, City Publications Richmond is a small Mechanicsville, Virginia-based Marketing Strategy company. Their team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
Services provided
Mcgarrybowen Brasil is an Advertising company founded in 2000. The midsize team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed50 - 249Roseville, CA
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Kukui Corporation is an Advertising company. The agency is based in Roseville, California. Their services include Advertising and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Dublin 2, Ireland
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Publicis Dublin is a midsize Advertising company located in Dublin 2, Ireland. The team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerRotterdam, Netherlands
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Mark Verzijl Marketing is an Advertising and PPC company. The Rotterdam, Netherlands-based company was launched in 2017. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancerGreat Barrington, MA
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In Great Barrington, Massachusetts, Catch Interact is a small Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosedFreelancerAmesbury, MA
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RIGG Strategy, a small Marketing Strategy company, is in Amesbury, Massachusetts. The team specializes in Marketing Strategy and Advertising.
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$25,000+Undisclosed50 - 249Temple Terrace, FL
Services provided
MediaLab 3D Solutions is an Advertising company. Their team is in Temple Terrace, Florida. The company specializes in Advertising and Branding.
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$1,000+UndisclosedFreelancerReading, England
Services provided
Cotton Digital is an Advertising company. Their team is based in Reading, England. The agency offers Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancer
Services provided
CESMARConsulting is a Content Marketing company. They are located in Panama and have small team. Their team focuses on Content Marketing and Advertising.
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$1,000+< $25 / hrFreelancerLondon, England
Services provided
Insidigital is an Advertising company. Located in London, England, the company was founded in 2021. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Shanghai, China
Services provided
Shanghai Madhouse Advertising Co., Ltd., an Advertising company, focus on Advertising and Branding. They were launched in 2006.
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UndisclosedUndisclosedFreelancerLake Worth, FL
Services provided
Integrity Public Relations is an Advertising and social media marketing agency. Located in Lake Worth, Florida, their team specializes in Advertising and Social Media Marketing.
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$1,000+UndisclosedFreelancerAshford, England
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Lloyd Bryant Enterprise is an Advertising company. The agency is based in Ashford, England. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Ho Chi Minh City, Vietnam
Services provided
Digital Strategy company Biz-Eyes specializes in Digital Strategy and Advertising. They are based in Ho Chi Minh City, Vietnam.
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UndisclosedUndisclosed50 - 249Seoul, South Korea
Services provided
Crevisse Partners is an Advertising company. Their midsize team is based in Seoul, South Korea. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Chicago, IL
Services provided
TEN35 is an Advertising company. Based in Chicago, Illinois, the company offers Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hrFreelancer
Services provided
Deliberate Collective, an Advertising company, was launched in 2019. The company provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
Services provided
Small pay per click company EVOLV Digital, is in Boise, Idaho. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Scottsbluff, NE
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Trails West Media Group is a Digital Strategy company. They are based in Scottsbluff, Nebraska and have midsize team. Their services include Digital Strategy and Content Marketing.
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Undisclosed$50 - $99 / hrFreelancer
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Launched in 2018, Radlex Marketology is a small Other Marketing company. Their services include Other Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Fort Worth, TX
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In Fort Worth, Texas, GlassView is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Siena, Italy
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MG Group Italia is a midsize Advertising company located in Siena, Italy. Their services include Advertising and Web Development.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Digi Instant is a social media marketing agency. They were established in 2022, and their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Unterhaching, Germany
Services provided
Leinhäuser Language Services GmbH is a SEO services firm. In Unterhaching, Germany, the agency was launched in 1997. Their team specializes in Search Engine Optimization and Translation.
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$1,000+$50 - $99 / hrFreelancer
Services provided
BDM SOLUTIONS, a Marketing Strategy company, focus on Marketing Strategy and CRM consulting and SI. They were established in 2020.
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$1,000+$50 - $99 / hrFreelancer
Services provided
OZ media & marketing is a Southend-on-Sea, England-based social media marketing agency. They offer Social Media Marketing and Email Marketing and were established in 2023.
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UndisclosedUndisclosed50 - 249Johannesburg, South Africa
Services provided
Midsize public relations agency Eclipse Communications, is based in Johannesburg, South Africa and Cape Town, South Africa. Their services include Public Relations and Advertising.
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UndisclosedUndisclosedFreelancerColumbia, TN
Services provided
BlueVine Digital Marketing Solutions is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were launched in 2022.
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UndisclosedUndisclosed50 - 249Portland, OR
Services provided
For Good & Company, an Event Management company, is in Portland, Oregon. They provide Event Management and Event Marketing.
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UndisclosedUndisclosed50 - 249London, England
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Established in 2004, Pitch International, a midsize Advertising company, is in London, England. Their services include Advertising and Media Planning & Buying.
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$1,000+< $25 / hrFreelancerKozhikode, India
Services provided
Freelance digital marketer in calicut is an Advertising company. In Kozhikode, India, the agency was established in 2023. Their team specializes in Advertising and Digital Strategy.
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$1,000+< $25 / hrFreelancer
Services provided
Freelance digital marketer in calicut is an Advertising company established in 2023. The firm focuses on Advertising and Digital Strategy.
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Undisclosed< $25 / hrFreelancer
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Uplift Infotech is a small Advertising company. Launched in 2024, the team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Launched in 2024, Freelance Digital Marketing Consultant In Kochi, Kerala - annagracemathew is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancerEncinitas, CA
Services provided
Located in Encinitas, California, Bidstream Media is an Advertising and pay per click agency. They specialize in Advertising and Pay Per Click and were founded in 2016.
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UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Narcity Media Group is a video production company. Based in Toronto, Canada, the firm was established in 2013. Their team provides Video Production and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Boostly is a social media marketing company. Their small team is based in Bend, Oregon. Their team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
In London, England, Murphy London Communications Ltd is an Advertising company. The team focuses on Advertising and Public Relations.
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UndisclosedUndisclosedFreelancerDarien, CT
Services provided
Based in Darien, Connecticut, Mercury Marketing Capital is a small Advertising and Market Research company. The team provides Advertising and Market Research.
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UndisclosedUndisclosedFreelancerMiramar, FL
Services provided
The Moonlit Lab is a branding agency founded in 2022. Their team offers Branding and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.