Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$10,000+$150 - $199 / hr2 - 9Bristol , England
Services provided
Established in 2005, Hive DC is a SEO company. The small team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Sai Ying Pun, Hong Kong
Services provided
Kobo Design Limited is a SEO agency established in 2009. Their team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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$10,000+$150 - $199 / hr2 - 9Chiswick, England
Services provided
Kashoo, a SEO services firm, specializes in Search Engine Optimization and Web Design. The firm is headquartered in Chiswick, England.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Tilley Associates Ltd is a SEO agency founded in 1995. The company focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
In London, England and Nairobi, Kenya, Vidan Lawnes is an Advertising company. They focus on Advertising and Branding and were launched in 2011.
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$10,000+$100 - $149 / hr2 - 9London, England
Services provided
Delete Agency is a small London, England-based SEO agency. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Sheffield South, Yorkshire, England
Services provided
Allen Design Group is a SEO agency. They focus on Search Engine Optimization and Web Design and are located in Sheffield South, Yorkshire, England and Kineton, England.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr2 - 9Macclesfield Cheshire, England
Services provided
Ingenious Creative is a SEO company. In Macclesfield Cheshire, England, the firm was launched in 2006. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Northern Quarter Manchester, England
Services provided
Launched in 1988, Hemisphere is a SEO services firm. The team focuses on Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$150 - $199 / hr2 - 9Gosport , England
Services provided
Located in Gosport , England, Clarke Creative is a small SEO company. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Thrive Studios is a Crondall, England-based SEO agency. They specialize in Search Engine Optimization and Web Design and were established in 2012.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Design by country is a SEO company launched in 2005. The small team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Electric Mustard is a SEO company. They are in Bristol , England, and their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
Family is a SEO agency launched in 2002. The firm specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Harrogate , England
Services provided
Boom Solutions is a SEO company. Their small team of employees is located in Harrogate , England. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
Power Surge Marketing, an Advertising company, is located in Calgary, Canada. The team specializes in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
Founded in 2008, Web Candy Design is a SEO company. In Calgary, Canada, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Little Bentley, England
Services provided
Based in Little Bentley, England, King Harmsworth is a SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Macclesfield, England
Services provided
ITG Web Sight Technologies is a small SEO services firm in Macclesfield, England and Perumbaikad, India. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Freshleaf Media is a SEO agency. They are based in Wimborne , England and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Reid Advertising & Design is a SEO services firm. Established in 2009, the agency is headquartered in Oyne, Scotland. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Lancaster, England
Services provided
Hotfoot Design is a Lancaster, England-based SEO company. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Kitsune Studio is a SEO services firm. Located in Liverpool, England, the team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
OWB, a SEO company, was established in 2001. The agency provides Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9Liverpool , England
Services provided
FlaminDelux Ltd is a SEO services firm. The team specializes in Search Engine Optimization and Web Design, and the company is based in Liverpool , England.
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$10,000+$150 - $199 / hr2 - 9Wootton, England
Services provided
Fusing Creativity is a SEO services firm. Launched in 2010, their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newcastle, Northern Ireland
Services provided
Independent Events is a SEO company. Launched in 2008, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newport Pagnell, England
Services provided
Playtime PR Ltd, a SEO services firm, was launched in 2014. The company specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Ontrac Agency is a SEO agency established in 1972. The team provides Search Engine Optimization and Web Design and is in London, England and Shrewsbury, England.
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$10,000+$150 - $199 / hr2 - 9Edinburgh , Scotland
Services provided
Established in 2005, Creative State is a SEO company. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Brampton, England
Services provided
The Food Marketing Expert, a SEO agency, is headquartered in Brampton, England. They specialize in Search Engine Optimization and Web Design and were founded in 2012.
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$10,000+$150 - $199 / hr2 - 9Sudbury, England
Services provided
SEO agency Indigo Ross is located in Sudbury, England. They provide Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hurley, England
Services provided
Green Square Brand Design is a SEO agency in Hurley, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Founded in 2015, Noou is a SEO company. The small team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
Services provided
Digital Group Media is a SEO agency. Based in Birmingham, England, the firm was launched in 2008. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Edinburgh, Scotland
Services provided
Sinewave Design is a small Edinburgh, Scotland-based SEO company. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
Lime Creative, a SEO company, was founded in 1997. The agency focuses on Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9Newton Abbot, England
Services provided
Launched in 2009, Seen In Design is a SEO company. Their team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hampshire, England
Services provided
Shine Creative is a SEO agency. Their team is based in Hampshire, England. The firm focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Oxford, England
Services provided
Montrose Creative is an Oxford, England-based SEO services firm. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Dwyran, Wales
Services provided
Jonkdesign is a small SEO agency located in Dwyran, Wales. The team specializes in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Design IT is a branding firm located in Elland, England. Founded in 1976, the team provides Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Chelmsford, England
Services provided
Small SEO company Design Chambers, is based in Chelmsford, England. The team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Hastings, England
Services provided
Based in Hastings, England, Diligence Digital is a SEO services firm. They focus on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9London , England
Services provided
David Richards (Printers & Distributors) Ltd. Is a SEO services firm launched in 1973. The agency focuses on Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr2 - 9Bristol , England
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Dirty Design is a SEO services firm. Based in Bristol , England, their small team specializes in Search Engine Optimization and Web Design. The agency was founded in 2003.
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$10,000+$150 - $199 / hr2 - 9
Services provided
SEO company The Thought Store was founded in 2007. The small team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Finningley, England
Services provided
Talk To Media is a SEO company. They were founded in 2004 and specialize in Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Stanmore, England
Services provided
Goodman, a SEO agency, was established in 1998. They offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Media is a SEO services firm. Founded in 2010, the firm focuses on Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.