Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
IAM Creative Communication is a media planning & buying company located in Gurugram, India and Mumbai, India. Established in 2012, the team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Clevedon, England
Services provided
Harleys Global is an Advertising company. The team is headquartered in Clevedon, England, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed10 - 49
Services provided
Techies Software Solution Inc is a small Advertising company based in Voorhees Township, New Jersey. The team specializes in Advertising and Custom Software Development.
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$5,000+$100 - $149 / hr10 - 49Budapest, Hungary
Services provided
Digital Strategy company OverAce Agency was founded in 2016. The team provides Digital Strategy and Advertising.
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Undisclosed$50 - $99 / hr10 - 49Monterrey, Mexico
Services provided
Strategia 2.0, a Digital Strategy company, was established in 2004. The team offers Digital Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Nativo is an Advertising company. They were launched in 2007, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
Services provided
INETWORK Middle East is an Advertising company. Launched in 2018, the firm provides Advertising and Mobile App Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Ishtehari is a small graphic design company. Founded in 2011, the team focuses on Graphic Design and Print Design.
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$5,000+Undisclosed10 - 49Shenzhen Shi, China
Services provided
SamTop POP Display Co.,Ltd is an Advertising company. Established in 2012, the team offers Advertising and Branding. The agency is based in Shenzhen Shi, China and Shenzhen, China.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr10 - 49Panchkula, India
Services provided
CODEBLEND LABS is an Advertising company. In Arlington, Virginia and Chandigarh, India, their small team specializes in Advertising and Custom Software Development. The company was launched in 2016.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Small AR/VR development company FocuzAR Solutions Pvt Ltd, is headquartered in Chennai, India. The team offers AR/VR development and IoT development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
Established in 2019, 8traordinary is an Advertising company. Headquartered in Singapore, Singapore, the team focuses on Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Kyngdom Digital Marketing Agency, an Advertising company, offers Advertising and Digital Strategy. The company is located in Los Angeles, California and San Diego, California.
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$1,000+$25 - $49 / hr10 - 49Veresnya, Ukraine
Services provided
Webxpage.agency, a web design agency, was launched in 2019. Located in Veresnya, Ukraine, the team provides Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
Based in Dubai, United Arab Emirates and Ernakulam, India, Mignet Technologies is an Advertising company. Their services include Advertising and IT strategy consulting.
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Undisclosed< $25 / hr10 - 49
Services provided
Yuvmedia is an Advertising company. The Ajmer, India-based agency provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Established in 2023, New York Book Publishers, a small Content Writing Services company, is located in New York, New York. Their team focuses on Content Writing Services and Content Marketing.
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UndisclosedUndisclosed10 - 49Faridabad, India
Services provided
Lemniscate Technologies is a Market Research company. Established in 2017, the company is headquartered in Noida, India and Faridabad, India. Their services include Market Research and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
Pub Industrie is a Marrakech, Morocco-based Advertising company. They provide Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
Eskimo Advertising Factory is a social media marketing firm launched in 2007. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Addis Ababa, Ethiopia
Services provided
Based in Addis Ababa, Ethiopia, Axis Marketing Services PLC is a Business Consulting company. Their services include Business Consulting and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Launched in 2020, The Akkaas is a small Dubai, United Arab Emirates-based Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49
Services provided
Studio-Panda, an Advertising company, was launched in 2018. The firm provides Advertising and Digital Strategy.
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$5,000+Undisclosed10 - 49
Services provided
Right Percent, a Business Consulting company, is in New York, New York. They focus on Business Consulting and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49lages, Brazil
Services provided
Advertising company Arconel was established in 2014. The company focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
Services provided
Niche Film Farm is a Commercial Financing company located in Delhi, India. The team offers Commercial Financing and Media Planning & Buying.
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$1,000+$50 - $99 / hr10 - 49Colombo, Sri Lanka
Services provided
Gravitas Integrated, an Advertising company, is located in Colombo, Sri Lanka. They focus on Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Transparent Marketing is an Advertising company located in Port Coquitlam, Canada. Their services include Advertising and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Calgary, Canada
Services provided
Small Advertising company Cerco Design, is headquartered in Calgary, Canada. The team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Reidis Interactive is an Advertising company founded in 2020. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Hyperion LA is a video production company in Los Angeles, California. They specialize in Video Production and Advertising and were founded in 2017.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Intellitech Solutions is an Advertising company. They offer Advertising and Branding and are located in Karachi, Pakistan.
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$5,000+$100 - $149 / hr10 - 49
Services provided
In Raleigh, North Carolina, SEEZ is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 1995.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Web design company Oceanic Studio is in Delhi, India. The team focuses on Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Praxis Studios is an Advertising company. The company is in Ojodu Berger, Nigeria. Their team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Gulf Promotion - Signage & Advertising Co. Saudi Arabia is an Advertising company established in 2017. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Established in 2000, DCF Advertising is an Advertising company. The small team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
GA Creativa, an Advertising company, is in Santiago de Querétaro, Mexico. Their services include Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Amanra Digital is a Performance Marketing company. The firm is based in karachi, Pakistan. Their services include Performance Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Headquartered in New Delhi, India, IARDO is a small Product Marketing company. Their services include Product Marketing and Advertising.
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$25,000+Undisclosed10 - 49Wyckoff, NJ
Services provided
Performance Marketing company Umbrella Digital provides Performance Marketing and Digital Strategy. They are based in Wyckoff, New Jersey.
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$10,000+$200 - $300 / hr10 - 49
Services provided
Market Research company Lesser Media is headquartered in Spring Hill, Florida. Founded in 2022, the team specializes in Market Research and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49
Services provided
Compare my airport parking is a small SEO services firm established in 2020. Their services include Search Engine Optimization and Graphic Design.
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$1,000+Undisclosed10 - 49Naples, FL
Services provided
Small Advertising company Freedom Flow Marketing, is in Naples, Florida. Their services include Advertising and Performance Marketing.
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$5,000+$25 - $49 / hr10 - 49Wu Xi Shi, China
Services provided
Small Advertising company EastDTC Marketing, is in Wu Xi Shi, China. The team focuses on Advertising and AI Agents.
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UndisclosedUndisclosed10 - 49
Services provided
Artiyum Advertising is a print design agency. Launched in 2020, their team provides Print Design and Advertising.
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Undisclosed$100 - $149 / hr2 - 9Gravesend, England
Services provided
Established in 1994, MSDC is a small Gravesend, England-based graphic design agency. Their services include Graphic Design and Branding.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Launched in 2011, Gracia Marcom is a Digital Strategy company. The small team provides Digital Strategy and Social Media Marketing.
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$10,000+Undisclosed2 - 9Bristol, England
Services provided
Headquartered in Bristol, England, Vivid Studio is a small video production company. The team provides Video Production and Branding.
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$5,000+$100 - $149 / hr10 - 49
Services provided
GROWTH MARKETING STUDIOS is an Advertising company established in 2020. The firm offers Advertising and Artificial Intelligence, and is small.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.