Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is a dynamic advertising agency that specializes in programmatic marketing, paid media, and branding services. The company is praised for its innovative technology and strategic execution, with 100% of reviewers highlighting its exceptional performance in media buying and campaign management. Clients commend Version2's responsive communication, strategic insights, and ability to exceed expectations, with no significant areas for improvement reported.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
Services provided
Established in 2017, Blue Ridge Group, a small media planning and buying company, is in Charlottesville, Virginia. Their team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Edmond, OK
Services provided
Hi Fi Public Relations is a small public relations agency located in Edmond, Oklahoma. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Richlynn Group is a Marketing Strategy company. They are headquartered in Nashville, Tennessee and have small team. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Village, OK
Services provided
Markethink Studios Oklahoma is a Marketing Strategy company. They are headquartered in Village, Oklahoma and have small team. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Vsble, LLC is a branding company. Founded in 2016, the firm is in Providence, Rhode Island. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Northampton, MA
Services provided
Pure Branding is a Northampton, Massachusetts-based branding company. Their services include Branding and Market Research.
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UndisclosedUndisclosed2 - 9Ankeny, IA
Services provided
Next Step Advertising is a branding firm. Their small team is headquartered in Ankeny, Iowa. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Lake Charles, LA
Services provided
Founded in 2010, Web Rocket Marketing is a PPC agency. The team offers Pay Per Click and Search Engine Optimization and is located in Lake Charles, Louisiana.
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UndisclosedUndisclosed2 - 9Anchorage, AK
Services provided
Ikonic Communications, a small public relations company, is in Anchorage, Alaska. Their services include Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Cedar Falls, IA
Services provided
Located in Cedar Falls, Iowa, Connell Aviation Group is a PR company. They focus on Public Relations and Marketing Strategy and were established in 2014.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
Services provided
LR3 Consulting is a branding agency. Founded in 2012, the team specializes in Branding and Graphic Design. The firm is headquartered in Baton Rouge, Louisiana.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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UndisclosedUndisclosed2 - 9
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Located in Clovis, Fresno, California, Evans Design is an Advertising company. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Kaizen Inbound LLC is a PPC company. Established in 2015, the agency is headquartered in Charlotte, North Carolina. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Genova, Italy
Services provided
Established in 2003, EDMOND Project & Consulting is a Marketing Strategy company. The team focuses on Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Cannabis Business Exchange is a branding company launched in 2017. Located in Los Angeles, California, the team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Genova, Italy
Services provided
Media planning and buying company if&but Network di Comunicazione was founded in 2002. The company focuses on Media Planning & Buying and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Providencia, Chile
Services provided
PR company Vc Comunicaciones was established in 2007. The team offers Public Relations and Branding and is based in Providencia, Chile.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
PR firm Smith & Harroff was launched in 1973. The team provides Public Relations and Advertising and is headquartered in Alexandria, Virginia.
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UndisclosedUndisclosed2 - 9Roma, Italy
Services provided
Ploomia is a SEO services firm. They were launched in 2014 and specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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JC Thomas Marketing Communications is a branding agency launched in 1987. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
Services provided
Trendsetzer is a branding agency. Located in Leipzig, Germany, their small team specializes in Branding and Pay Per Click. The firm was launched in 2015.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Waverider Communications is a Market Research company. The Boston, Massachusetts-based company was established in 2012. Their services include Market Research and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Curitiba, Brazil
Services provided
Promote Cwb is a small Curitiba, Brazil-based branding firm. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Málaga, Spain
Services provided
Informalaga, a Marketing Strategy company, was launched in 1990. Located in Málaga, Spain, the team specializes in Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
Services provided
Wifog is an Advertising company in Stockholm, Sweden. They specialize in Advertising and Market Research and were established in 2013.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Gold Communications is a public relations firm. They are headquartered in Budapest, Hungary and have small team. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Cottesloe, Australia
Services provided
Wildmoon is a Content Marketing company launched in 2000. Their team specializes in Content Marketing and Branding.
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UndisclosedUndisclosed2 - 9Herndon, VA
Services provided
Launched in 2004, VARCom Solutions, LLC is a public relations company. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Meraki Communications Group, LLC is a branding firm. They provide Branding and Social Media Marketing and are located in Alexandria, Virginia.
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UndisclosedUndisclosed2 - 9Santa Rosa, CA
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Catalyst Group LLC, a small Marketing Strategy company, is located in Santa Rosa, California. The team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9
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The SEO Contractor is a social media marketing company. In Rockwall, Texas, the agency was launched in 2011. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Annandale, VA
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ROI Advertising, an Advertising company, is based in Annandale, Virginia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sonoma, CA
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Magic Touch Media is a Conversion Optimization company. Located in Sonoma, California, the team provides Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Located in Edmonton, Canada, Leads Marketing Group Canada is a social media marketing agency. Founded in 2020, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sønderborg, Denmark
Services provided
Headquartered in Sønderborg, Denmark, SnellMedia is a small PPC agency. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9
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Alvarez Advertising & Marketing is a D'Iberville, Mississippi-based Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Upheaval Marketing is a branding company. They were established in 2018 and focus on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Clermont, FL
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KeySplash Creative, Inc. Is a branding agency. Launched in 2007, the team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Aurora, Canada
Services provided
The Marketing Garage, a small branding firm, is located in Aurora, Canada and Fernie, Canada. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Awkward Media, a small SEO services firm, is in Toronto, Canada. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
Digital SEO Inc is a social media marketing agency. Launched in 2005, their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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SET Consulting | SEO & Content Marketing is a Content Marketing company based in Chicago, Illinois. They provide Content Marketing and Search Engine Optimization and were launched in 2023.
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UndisclosedUndisclosed2 - 9
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KIRA Agency is an Advertising company. Headquartered in Kuwait City, Kuwait, the firm was founded in 2023. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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The Digital Marketing Guy is a social media marketing firm. Their small team is located in Anchorage, Alaska. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bend, OR
Services provided
SEO company Menasco Consulting is in Bend, Oregon. Established in 2015, the team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Fishers, IN
Services provided
Social media marketing firm Collective Publishing LLC was launched in 2012. In Fishers, Indiana, the team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sykesville, MD
Services provided
Trembling Giant Marketing, LLC, an Advertising company, was established in 2012. The company offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9
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Established in 2018, Soly Shereef Advertising Agency is a social media marketing firm. The team focuses on Social Media Marketing and Pay Per Click and is based in Santa Fe, New Mexico.
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UndisclosedUndisclosed2 - 9Southlake, TX
Services provided
Adlantica LLC is an Advertising company. Based in Southlake, Texas, the firm was launched in 2018. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Port Jervis, NY
Services provided
Located in Port Jervis, New York, Media Solstice Marketing & Public Relations is a small Advertising company. The team specializes in Advertising and Branding.
Read more
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
See all articles
Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.