Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$50 - $99 / hr2 - 9Fort Lauderdale, FLServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
See all 1 projectsAvian BPO offers comprehensive outsourcing services, focusing on community involvement and effective teamwork. Their partnership with clients is marked by a commitment to achieving organizational goals efficiently. Reviews highlight Avian BPO's impressive teamwork and high ratings, reflecting a positive reputation that makes them a suitable fit for companies seeking dedicated and collaborative outsourcing solutions.
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$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Services provided
See all 1 projectsRetailer Web Services specializes in website design and hosting solutions for retail businesses. Feedback indicates significant dissatisfaction, with clients reporting a lack of delivered services, poor communication, and unmet promises, leading to a perception that the company is primarily focused on billing rather than project completion and client satisfaction.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 340 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
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Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249Culver City, CA
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Zambezi, a social media marketing company, is headquartered in Culver City, California. Established in 2006, the team offers Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Heat, an Advertising company, was launched in 2004. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Chapter SF is an Advertising company. They focus on Advertising and Branding and were launched in 2015.
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$10,000+$100 - $149 / hr50 - 249Oakland, CA
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Carol H Williams Advertising is an Advertising company. The midsize Oakland, California-based team specializes in Advertising and Branding. The agency was founded in 1986.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
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PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249Schaumburg, IL
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Aronson Advertising, a print design company, focus on Print Design and Video Production. They were launched in 2000.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$150 - $199 / hr50 - 249Manhattan Beach, CA
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David&Goliath is a midsize Content Marketing company based in Manhattan Beach, California. Their services include Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Social media marketing firm Fanscape was launched in 1998. The team offers Social Media Marketing and Content Marketing and is located in Los Angeles, California and Dallas, Texas.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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$5,000+$25 - $49 / hr50 - 249Düsseldorf, Germany
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Kontrast Communication Services is a midsize Düsseldorf, Germany-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Darmstadt, Germany
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CAMAO is a Darmstadt, Germany-based Advertising company. Founded in 2000, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Memphis, TN
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Sullivan Branding is an Advertising company. Located in Memphis, Tennessee, the agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
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LMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Founded in 1985, Allen & Gerritsen is a PR company. The firm provides Public Relations and Product Design, and is midsize.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
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Founded in 2003, Wexley School for Girls is an Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
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Hornall Anderson is an Advertising company. Their team is located in Seattle, Washington. The firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Montgomeryville, PA
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Based in Montgomeryville, Pennsylvania, PulseCX is a Content Marketing company. Established in 1981, the team offers Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
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180LA is an Advertising company founded in 2007. The agency offers Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Pune, India
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Setu Advertising is an Advertising company. The team is located in Pune, India and Navi Mumbai, India, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Santa Ana, CA
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Truth., an Advertising company, is based in Santa Ana, California and England. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Glendale, CA
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YYES is a branding firm. They are headquartered in Glendale, California and Minneapolis, Minnesota and have midsize team of experts. Their services include Branding and Advertising.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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OS3 is an Advertising company located in Warszawa, Poland. Launched in 1996, the team provides Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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Advertising company GONG Agency is headquartered in Warszawa, Poland and Gliwice, Poland. They focus on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Poznań, Poland
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GPD Agency is an Advertising company founded in 1991. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Founded in 1998, 180 Amsterdam is a midsize Amsterdam, Netherlands-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Dawn is an Advertising company. The Amsterdam, Netherlands-based agency provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Energize is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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N=5 is an Advertising company. They were founded in 1999, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Amsterdam, Netherlands
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Selmore is an Advertising company established in 2005. The midsize team focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Schiphol, Netherlands
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XXS Amsterdam is an Advertising company. Established in 1998, the firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
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904 SEO is an Advertising company. The Jacksonville, Florida-based team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Yamamoto is an Advertising company established in 1979. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Maitland, FL
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IZEA is an Advertising company. They are based in Maitland, Florida and West Hollywood, California and have midsize team of experts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Launched in 2006, Antenna is a midsize Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Phoenix, AZ
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IWS is an Advertising company based in Phoenix, Arizona and Washington, District of Columbia. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Collective Measures, Inc., an Advertising company, provide Advertising and Branding. They were established in 2005.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
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HCB Health is a midsize Advertising company established in 2001. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Annapolis, MD
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Public relations company Crosby Marketing is based in Annapolis, Maryland and Bethesda, Maryland. They offer Public Relations and Branding.
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$5,000+$100 - $149 / hr50 - 249Bloomington, MN
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Cuneo Advertising is an Advertising company. They are located in Bloomington, Minnesota. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Martin Williams Advertising is a midsize Advertising company. They offer Advertising and Branding and were launched in 1947.
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$5,000+$100 - $149 / hr50 - 249Dallas, TX
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70kft is an Advertising company. They were founded in 2003 and offer Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Dallas, TX
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Based in Dallas, Texas, DMNmedia is an Advertising company. Founded in 1985, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Dallas, TX
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Founded in 1983, Camelot Strategic Marketing & Media is a midsize Dallas, Texas-based Advertising company. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Jacksonville, FL
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St. John & Partners is an Advertising company. Established in 1984, the agency specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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StoneArch is an Advertising company. In Minneapolis, Minnesota, the firm was launched in 1984. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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Advertising company broadhead. Is based in Minneapolis, Minnesota. Launched in 2001, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
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M8 is an Advertising company. Located in Miami, Florida and Queens, New York, the company offers Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
Services provided
Cactus, an Advertising company, focuses on Advertising and Branding. The agency is located in Denver, Colorado.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$25,000+$100 - $149 / hr10 - 49
Ability to deliver
36.2/40.016.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
40% Advertising60% Marketing -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.2/40.016.2/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
36/40.018.6/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
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Testimonial Advertising: How to Turn Customer Stories Into Sales
Testimonial advertising uses real customer stories and reviews to promote your brand. Discover popular types and how to put this content to work.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.