Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsBrandagic helps businesses build powerful, purpose-driven brands through smart, strategic consulting. From identity creation to positioning, we craft brand strategies that drive recognition, trust,
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsDabu specializes in enhancing brand awareness through services such as market research, brand identity creation, digital marketing, and influencer partnerships. Reviews highlight their innovative, data-driven approach and efficient project management. Clients appreciate Dabu's proactive communication and commitment to delivering measurable results, contributing to increased brand recognition and a solid return on investment.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsChez Webotic, nous transformons des données en opportunités, des clics en conversions, et des marques en incontournables. Laissez-nous allumer les feux de la visibilité pour votre succès en
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$25,000+Undisclosed2 - 9Leeds, England
Services provided
Propagate Agency is an Advertising company. They offer Advertising and Marketing Strategy and are located in Leeds, England.
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$25,000+Undisclosed2 - 9Chandler, AZ
Services provided
Bishamon Media is an Advertising company located in Chandler, Arizona. The team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Established in 2015, LP/AD is a small branding company. Their team specializes in Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Founded in 2017, TurnKey Mate is an Advertising company. Based in Miami, Florida, the team focuses on Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+< $25 / hr2 - 9Dallas, TX
Services provided
Behemyth is an Other Marketing company. Their team is located in Dallas, Texas. The agency focuses on Other Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
AADVENTURE STUDIO is an Advertising company. They specialize in Advertising and Branding and are based in Addis Ababa, Ethiopia.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed2 - 9Bucharest, Romania
Services provided
GardenX is an Advertising company. Their small team is in Bucharest, Romania and offers Advertising and Branding. The firm was founded in 2017.
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$1,000+$50 - $99 / hr2 - 9Valenzuela, Philippines
Services provided
Winsight Marketing, an Advertising company, is headquartered in Valenzuela, Philippines. They specialize in Advertising and Branding and were founded in 2010.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Aspire Digital Marketing is an Advertising company. The team focuses on Advertising and Social Media Marketing and is headquartered in Newcastle-upon-Tyne, England and London, England.
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$1,000+< $25 / hr2 - 9Kot Kapura, India
Services provided
Launched in 2020, Northside Media is an Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
MEGA INFUSION is an Affiliate Marketing company. Established in 2020, the firm is headquartered in New Delhi, India. Their team specializes in Affiliate Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Barcelona, Spain
Services provided
ASTRONADS is a social media marketing firm. The agency is in Barcelona, Spain. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9Karachi, Pakistan
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Founded in 2022, Digital Checkmate, a small SEO services firm, is headquartered in Karachi, Pakistan and Karachi, Pakistan. Their services include Search Engine Optimization and Advertising.
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Undisclosed< $25 / hr2 - 9Opole, Poland
Services provided
REDMUSTANG is a small Advertising company founded in 2021. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 93, Canada
Services provided
Established in 2022, Plum Marketing Corp. Is a small Advertising company located in 3, Canada. Their team focuses on Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Murrieta, CA
Services provided
Savvy Branding Group is a branding agency. They are located in Murrieta, California and have small team of experts. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Birmingham Marketing Company is an Advertising company. Launched in 2015, the agency is based in Birmingham, England. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Building Brand is an Advertising company. Their team is headquartered in Brisbane City, Australia and provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Tony's Creative Web Services, a Market Research company, was founded in 2018. Headquartered in Nanaimo, Canada, the team offers Market Research and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
DecentFish is a small Advertising company in Harlow, England. Their services include Advertising and Media Planning & Buying.
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$1,000+Undisclosed2 - 9Ulhasnagar, India
Services provided
Advertising company KILERO was launched in 2023. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Advertising company Focus Digital Marketing SEO is based in Okolona, Mississippi and Okolona, Mississippi. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Based in Pune, India, Jaywant Diseno is a small social media marketing company. Their services include Social Media Marketing and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Island Digital is an Advertising company. The small Boca Raton, Florida-based team focuses on Advertising and Social Media Marketing. The agency was founded in 2023.
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Undisclosed$25 - $49 / hr2 - 9
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Jag Ads is an Advertising company. Located in Machakos, Kenya, their small team focuses on Advertising and Marketing Strategy. The agency was established in 2023.
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$1,000+< $25 / hr2 - 9Le Havre, France
Services provided
Rman Marketing is a social media marketing company based in Le Havre, France. Their services include Social Media Marketing and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Greenwich Engine is an Advertising company. Established in 2022, the company is headquartered in New York, New York. Their services include Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
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WebVales is an Advertising company headquartered in Indianapolis, Indiana. Founded in 2022, the team provides Advertising and Web Design.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Branding firm TEAEL was established in 2021. The company focuses on Branding and Advertising, and is small.
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$1,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Growfy, a public relations agency, provide Public Relations and Advertising. They were launched in 2015.
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$10,000+$25 - $49 / hr2 - 9
Services provided
Big Bulls Marketing Agency is a Sahibzada Ajit Singh Nagar, India-based Advertising company. They focus on Advertising and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Scale and Sword Advertising is a SEO services firm. Their team is headquartered in Wilmington, Delaware and offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Astoria, NY
Services provided
Design Diem, a branding agency, was established in 2021. The team offers Branding and Web Design and is located in Astoria, New York.
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$1,000+$50 - $99 / hr2 - 9Lillestrøm, Norway
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Adcomer AS is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is headquartered in Lillestrøm, Norway.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small social media marketing agency Apexa Digital LLC, is located in Las Vegas, Nevada. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
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September Marketing is an Advertising company headquartered in Montréal, Canada. They offer Advertising and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Founded in 2021, LSC International Media is a social media marketing company. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Georgetown, KY
Services provided
PICS, LLC is a branding firm. Launched in 2007, the team offers Branding and Social Media Marketing. The company is located in Georgetown, Kentucky.
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$10,000+Undisclosed2 - 9West Palm Beach, FL
Services provided
Enfocal is an Advertising company headquartered in West Palm Beach, Florida and Northbrook, Illinois. They offer Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
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AlphaMax Digital Services is a Luton, England-based Advertising company. They focus on Advertising and Search Engine Optimization and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small Advertising company OLVE Marketing, is headquartered in. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ikeja, Nigeria
Services provided
Launched in 2024, Just4Farm is a small Advertising company based in Ikeja, Nigeria. Their team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Fevive Digital is an Advertising company. In Rajshahi, Bangladesh, their small team provides Advertising and Social Media Marketing. The agency was launched in 2022.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Harrison brand is a Content Marketing company. The firm is located in Pasig, Philippines and Pasig, Philippines. Their team provides Content Marketing and Affiliate Marketing.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Branding company RedactUno was established in 2022. Located in London, England, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
In Bengaluru, India, Nexvea Communications LLP is an Advertising company. The team offers Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.