Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed2 - 9Hamme, Belgium
Services provided
Advertising and public relations agency KOPSTOOT is located in Hamme, Belgium and Mortsel, Belgium. Founded in 2014, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9
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DoubleCheck Advertising is an Advertising company. The company is in Fairfield, Connecticut. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Monroe, NJ
Services provided
OnePlace Media is a small Monroe, New Jersey-based Advertising and Direct Marketing company. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
In Columbus, Ohio, Konetiq is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newport, DE
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Wise Tactic Inc, a small Advertising company, is headquartered in Newport, Delaware. Their services include Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9North Richland Hills, TX
Services provided
Neel & Partners, a small Advertising company, is located in North Richland Hills, Texas. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Founded in 2011, Magnolia Online, a small Advertising company, is in Seattle, Washington. Their team offers Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9
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Get Successful Solutions is an Advertising and PPC agency. Their small team is headquartered in Wichita, Kansas. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Established in 2019, KRG Marketing Consultants, LLC is an Advertising company. The team focuses on Advertising and Market Research.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Plano, TX
Services provided
Founded in 2021, ZuuKeeper is a small Advertising and pay per click company in Plano, Texas. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
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Nscreenads is a small Advertising and PPC agency located in Austin, Texas. The team offers Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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UndisclosedUndisclosed2 - 9Brooklyn Center, MN
Services provided
Founded in 2022, Jones Mobile Media is an Advertising and pay per click company. The team offers Advertising and Pay Per Click and is based in Brooklyn Center, Minnesota.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
Services provided
Headquartered in Eden Prairie, Minnesota, Cartwheel Digital is an Advertising company. They provide Advertising and Pay Per Click and were launched in 2015.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
Services provided
Rontar is an Advertising and pay per click company. They specialize in Advertising and Pay Per Click and are in Kyiv, Ukraine.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Mediatative Digital Marketing, a small Advertising and PPC agency, is based in London, England. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Manchester, England
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Priority Radio is an Advertising and media planning & buying agency launched in 2020. The team focuses on Advertising and Media Planning & Buying and is headquartered in Manchester, England.
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UndisclosedUndisclosed2 - 9
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Advertising company Ardenode Media specializes in Advertising and Marketing Strategy. They were launched in 2019.
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UndisclosedUndisclosed2 - 9Cremorne, Australia
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AdUnion, an Advertising and media planning and buying company, is located in Cremorne, Australia. Founded in 2016, the team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
Media direct Marketing is an Advertising company. Their small team is headquartered in Berlin, Germany. Their team specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Spiez, Switzerland
Services provided
Established in 2016, I am Switzerland GmbH is a small social media marketing agency. Their team specializes in Social Media Marketing and Advertising.
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$1,000+Undisclosed50 - 249St. Albert, Canada
Services provided
See all 1 projectsProlific Zone Inc specializes in FBA account management and eCommerce brand launches, particularly on platforms like Amazon and Shopify. Reviews highlight their effective project management and impressive customer support, contributing to surpassing project goals ahead of schedule. Clients appreciate their dedication and impact on business success, although some note a lack of tax-related services.
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$5,000+$50 - $99 / hr50 - 249Warszawa, Poland
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Established in 2002, Plej, a midsize branding agency, is headquartered in Warszawa, Poland. Their team focuses on Branding and Event Marketing.
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$10,000+$100 - $149 / hr50 - 249Hamburg, Germany
Services provided
Fork Unstable Media is an Advertising company. Founded in 1996, their team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Athina, Greece
Services provided
Mozaik is an Advertising company. Located in Athina, Greece and Genève, Switzerland, their team focuses on Advertising and Branding.
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$1,000+Undisclosed50 - 249Kyiv, Ukraine
Services provided
Bitmedia.io, an Advertising company, was founded in 2014. Headquartered in London, England and Kyiv, Ukraine, the team specializes in Advertising and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Ranchi, India
Services provided
Augury is an Advertising company. Their small team is in Ranchi, India. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr2 - 9Murcia, Spain
Services provided
Marketing Digital Murcia, an Advertising company, was launched in 2014. The team provides Advertising and Marketing Strategy and is headquartered in Murcia, Spain.
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$1,000+$25 - $49 / hr2 - 9Hull, England
Services provided
SEO company Assured Marketing provides Search Engine Optimization and Advertising. They are headquartered in Hull, England and Kingston upon Hull, England.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsADSiaa provides website development services, as evidenced by their work on a restaurant's website. Overall feedback highlights their exceptional performance, down-to-earth attitude, and dedication. However, a noted area for improvement is their communication system.
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$5,000+$100 - $149 / hr10 - 49Colombo, Sri Lanka
Services provided
Located in Colombo, Sri Lanka and Sheridan, Wyoming, RainCross is a small Advertising company. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
Stokefire is a branding firm. They are based in Alexandria, Virginia. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Sumnu Marketing, a branding company, was founded in 2006. They provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
360 Branding & Communications is an Advertising company. Headquartered in Boston, Massachusetts, the agency was launched in 2001. Their team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Marble, CO
Services provided
5 Stone Advertising, a branding firm, was founded in 2001. Based in Marble, Colorado, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Detroit, MI
Services provided
Ask Jennyfer is a branding firm located in Detroit, Michigan. Founded in 2012, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Cornelius, NC
Services provided
Vintage Marketing is a Marketing Strategy company. They were founded in 1993, and their services include Marketing Strategy and Advertising.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
The IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
AdClick is a pay per click agency. Their small team is in Rīga, Latvia and Latvia. Their services include Pay Per Click and Advertising.
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$5,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
WebPerfect is an Advertising company established in 2003. The team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Aachen, Germany
Services provided
Advertising company Artischock Advertising was launched in 2011. The team specializes in Advertising and Public Relations and is based in Aachen, Germany.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Small Advertising company Biedermann Advertising, is in Asunción, Paraguay. Their services include Advertising and Direct Marketing.
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$5,000+$100 - $149 / hr2 - 9Belo Horizonte, Brazil
Services provided
Novos Conceitos, a Marketing Strategy company, was founded in 1994. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Irbid, Jordan
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Headquartered in Irbid, Jordan, IJTIAZ is a small Content Marketing company. Their services include Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Marketing Strategy company Boomerang Marketing Digital y Medios is based in Ciudad de México, Mexico. They provide Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
Tricky is a small Auckland, New Zealand-based branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Gangnam-gu, South Korea
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AdQUA Interactive is a small Advertising company in Gangnam-gu, South Korea. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Jung-gu, South Korea
Services provided
Daehong Communications is a small branding agency based in Jung-gu, South Korea. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9
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Gems Communications Ltd is an Advertising company. They are based in Nigeria, and their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dundee, Scotland
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My Pinkie Promise Ltd, a Marketing Strategy company, was founded in 2009. The team focuses on Marketing Strategy and Advertising and is in Dundee, Scotland.
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UndisclosedUndisclosed2 - 9Stirling, Scotland
Services provided
Groweb Digital Marketing is a SEO company. The Stirling, Scotland-based firm was launched in 2013. Their services include Search Engine Optimization and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.