Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services, offering solutions in media buying, paid media, and branding. With an impressive track record, 100% of feedback highlights their capability in delivering targeted campaigns and innovative approaches. Clients commend their professionalism, responsiveness, and ability to drive significant performance improvements, such as CPMs as low as $2 and a 20% increase in sales.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is an advertising agency specializing in digital marketing services, including paid media, branding, and social media management. With mixed reviews, 70% of clients report positive outcomes like improved lead quality and optimized ad spend, while 30% experience issues such as poor campaign execution. Reviewers highlight their strong expertise, professional project management, and adaptability as distinguishing traits.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
Branding company JTek Resources, LC is located in Oklahoma City, Oklahoma. The team offers Branding and Public Relations.
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$1,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
The 407 Group is an Advertising company. The agency is located in Orlando, Florida. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is a proficient Advertising Agency specializing in Paid Media and comprehensive advertising services. The company is highly praised, with over 90% of feedback highlighting their strategic agility, effective communication, and tailored approach to client objectives. Reviewers frequently commend their project management skills and ability to deliver timely, high-quality results, making them a reliable partner for various advertising and marketing needs.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
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$5,000+$150 - $199 / hr2 - 9Wien, Austria
Services provided
Adsup Agency is a small social media marketing firm launched in 2018. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
ORAC BRANDING is an Advertising company founded in 2016. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
Brand New Marketing is an Advertising company. Established in 2013, the firm provides Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Essex, CT
Services provided
Voncor Communications is a web design agency. The small Essex, Connecticut-based team focuses on Web Design and Advertising. The firm was launched in 2012.
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$1,000+< $25 / hr2 - 9
Services provided
Nobleman Creations, an Advertising company, is located in Malaysia. The team provides Advertising and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
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$5,000+$150 - $199 / hr2 - 9
Services provided
K4 Digital Inc. Is a Digital Strategy company. The Florida-based team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Pittsford, NY
Services provided
Media Connection is a media planning and buying agency. The Pittsford, New York-based team offers Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed2 - 9Kansas City, MO
Services provided
WiseGuys is an Advertising company. Their small team is based in Kansas City, Missouri and offers Advertising and Branding. The company was established in 2017.
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$5,000+$100 - $149 / hr2 - 9London Fields, England
Services provided
Fox & Hare Group Ltd is an Advertising company. The London Fields, England-based company focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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CRL MEDIA LLC is a small West Palm Beach, Florida-based Advertising company. The team provides Advertising and Branding.
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$10,000+$25 - $49 / hr2 - 9Podgorica, Montenegro
Services provided
Established in 2009, DAA Montenegro LLC is an Advertising company. Their services include Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Lehi, UT
Services provided
ISSIMO - Store Agency is an Advertising company. In Lehi, Utah, the firm was established in 2006. Their team provides Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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The matters group is a Content Marketing company based in Seattle, Washington. They focus on Content Marketing and Digital Strategy and were established in 2009.
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UndisclosedUndisclosed2 - 9
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Advertising company Witness Me is based in Los Angeles, California. Founded in 2017, the team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Willington, CT
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Outside the Box Design is an Advertising company. Located in Willington, Connecticut, their small team provides Advertising and Content Marketing. The agency was established in 2015.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Style Sutra Creatives is an Advertising company. The Mumbai, India-based team focuses on Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
Vibe Creative Marketing is a Honolulu, Hawaii-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9El Paso, TX
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Located in El Paso, Texas, BC Media El Paso is an Advertising company. They provide Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Antimony Studio is a branding firm. Headquartered in St Kilda, Australia, the firm provides Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Bordeaux, France
Services provided
Agence digital-innovation.fr is a SEO services firm launched in 2020. The agency provides Search Engine Optimization and UX/UI Design, and is small.
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UndisclosedUndisclosed2 - 9Southampton, England
Services provided
DMZ Group UK is an Advertising company. They are based in Southampton, England and have small team of experts. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Toronto, Canada
Services provided
Advertising company Cleo Social was launched in 2018. The small team focuses on Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
Four Stripes Digital is an Advertising company in Auckland, New Zealand. They offer Advertising and Content Marketing and were founded in 2019.
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UndisclosedUndisclosed2 - 9Ogden, UT
Services provided
Connection Publishing, an Advertising company, is based in Ogden, Utah. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stoke-on-Trent, England
Services provided
Based in Stoke-on-Trent, England and Stoke-on-Trent, England, Virtually Meta is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Unico Digital is a small social media marketing firm. Launched in 2016, the team provides Social Media Marketing and Video Marketing.
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$1,000+$50 - $99 / hr2 - 9Kalochori, Greece
Services provided
Valis Communicaion is a Marketing Strategy company founded in 1994. The company specializes in Marketing Strategy and Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Magnafire Media Ltd, an Advertising company, focus on Advertising and Marketing Strategy. They were launched in 2014.
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$1,000+$50 - $99 / hr2 - 9
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Established in 2025, ClearLead Digital is an Advertising company. The firm specializes in Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
Uniqom is an Advertising company. Headquartered in Warszawa, Poland, the company specializes in Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Grafica Integral is an Advertising company founded in 2005. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249
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Advance.Az is a Baku, Azerbaijan-based website development firm. Founded in 2013, the team offers Web Development and Advertising.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsTA Creatives specializes in providing custom software solutions, particularly for internet service providers, with a team size of 6-10 employees. Their reviews highlight timely delivery, responsiveness, and quality as key strengths, and clients appreciate their commitment to projects. The company is noted for its alignment with client values and offers services that are considered a good value for cost.
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$10,000+$50 - $99 / hr2 - 9
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Content Marketing company Black Raven Media LLC was founded in 2013. Headquartered in Franklin, Wisconsin, the team provides Content Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Malvern, PA
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Mobile High 5 is a Business Consulting company founded in 2017. The firm provides Business Consulting and Advertising.
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$5,000+$50 - $99 / hr10 - 49Vancouver, Canada
Services provided
See all 2 projectsATNM Digital Solutions LTD. specializes in blockchain game development, NFT collection creation, UI/UX design, and white-label crypto exchange solutions. Consistently praised for their punctuality, effective communication, and alignment with client budgets, their reviews highlight reliable project delivery and strong team performance. Clients particularly commend their ability to meet deadlines and deliver high-quality results in line with project requirements.
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$1,000+$50 - $99 / hr2 - 9Macomb, MI
Services provided
See all 1 projectsLJB Marketing Agency specializes in branding, advertising strategies, and media buying, providing comprehensive marketing solutions. The agency's attention to detail and expertise in niche markets are highly praised, with clients experiencing significant increases in foot traffic. Their collaborative approach and flexibility contribute to a smooth workflow, making them a valued partner for businesses seeking effective promotional strategies.
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$1,000+$50 - $99 / hr10 - 49
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Oblivio Agency is an Austin, Texas-based social media marketing company. They focus on Social Media Marketing and Conversion Optimization and were founded in 2022.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Established in 2010, Lightspan Digital is an Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
See all 1 projectsMedia Cause provides SEO analysis, social media management, copywriting, and web design services. Their overall feedback highlights their flexibility, responsiveness, and ability to free up the client's time for other projects. Clients appreciated their strategic recommendations and improvements in SEO rankings, despite some turnover in their social media copywriters.
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$50,000+$25 - $49 / hr10 - 49Barcelona, Spain
Services provided
Mucho is a small Barcelona, Spain-based web design agency. The team specializes in Web Design and Advertising.
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$25,000+$200 - $300 / hr10 - 49Vancouver, Canada
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Spring Advertising is an Advertising company. They were established in 2006, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49
Services provided
A Hundred Monkeys is an Advertising company founded in 1990. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Salt Lake City, UT
Services provided
Established in 2006, Hint Creative is a small branding firm. Their team offers Branding and Advertising.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
Midsize Advertising company Think Jam, is located in Los Angeles, California and London, England. Their services include Advertising and Digital Strategy.
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$1,000+< $25 / hrFreelancer
Services provided
Startek Solution is an Advertising company. The agency is based in Uttara, Bangladesh. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Social media marketing agency Muhammad Ghous Ali was founded in 2026. The company offers Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr10 - 49Brooklyn, NY
Services provided
Our Man In Havana is an Advertising company. Their team is in Brooklyn, New York. The firm specializes in Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
39.4/40.019.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.