Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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$1,000+$50 - $99 / hr2 - 9Fort Collins, CO
Services provided
The Marketing Post is an Advertising company. They were founded in 2021, and their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Ketu Adieowe, Nigeria
Services provided
Established in 2021, Koko View is a small Ketu Adieowe, Nigeria-based Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$50 - $99 / hr2 - 9Cuffley, England
Services provided
McQueen Media London is an Advertising company established in 2017. The team focuses on Advertising and Branding and is in Cuffley, England.
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$1,000+Undisclosed2 - 9Le Vésinet, France
Services provided
Advertising company Fuse Ad is based in Le Vésinet, France. They provide Advertising and Social Media Marketing and were launched in 2022.
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$5,000+$25 - $49 / hr2 - 9Woerden, Netherlands
Services provided
Launched in 2022, QF-Marketing services is an Advertising company. The company specializes in Advertising and Direct Marketing.
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$1,000+Undisclosed2 - 9Sierra Madre, CA
Services provided
Beri Brands, an Advertising company, was founded in 2022. The team provides Advertising and Branding and is located in Sierra Madre, California.
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$1,000+Undisclosed2 - 9
Services provided
SB Media Empire is an Advertising company based in Durban, South Africa. The team provides Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
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$1,000+$25 - $49 / hr2 - 9T'bilisi, Georgia
Services provided
Established in 2022, Mellow Morning is a small T'bilisi, Georgia-based Advertising company. Their team offers Advertising and Branding.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Headquartered in Bengaluru, India, Klantroef is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
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$1,000+$200 - $300 / hr2 - 9
Services provided
The Wayfarer Diary is an Advertising company. The team offers Advertising and Marketing Strategy, and the company is located in Pune, India.
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$1,000+Undisclosed2 - 9
Services provided
Wordsatile Media Concepts is an Advertising company located in Bengaluru, India. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a highly regarded Advertising Agency specializing in Paid Media and PPC Campaign management across multiple countries. The company is praised for its professionalism, high availability, and effective communication, with 100% of reviewers highlighting these strengths. Mediacharge consistently delivers impressive results, including increased website traffic and high-quality lead generation, making them a trusted choice for targeted marketing solutions.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
Advertising Bees is an Advertising company. They offer Advertising and Marketing Strategy and are located in Lahore, Pakistan.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Located in Las Vegas, Nevada, True Tallent Marketing is an Advertising company. They specialize in Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Truckee, CA
Services provided
25 DIGITAL is an Advertising company. They were founded in 2023, and their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9London, England
Services provided
Marketing Strategy company Growth Marketing Group was established in 2023. The team offers Marketing Strategy and Media Planning & Buying and is headquartered in London, England.
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$1,000+$150 - $199 / hr2 - 9Telipara, India
Services provided
Small Advertising company Papaperi Media, is based in Telipara, India and Telipara, India. Their services include Advertising and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Islamabad, Pakistan
Services provided
Founded in 2023, HOPE Smart Solution is an Advertising company. The small team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Jakarta Selatan, Indonesia
Services provided
Sabiru is an Advertising company. They focus on Advertising and Social Media Marketing and were launched in 2020.
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$1,000+$100 - $149 / hr2 - 9Lekki, Nigeria
Services provided
Launched in 2023, SOP Media is an Advertising company. Located in Lekki, Nigeria, the team specializes in Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9
Services provided
Established in 2023, Kolsni Marketing, a small Advertising company, is in Burbank, California. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising company Lyra Digital is in Seattle, Washington and San Francisco, California. Established in 2022, the team focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Philadelphia, PA
Services provided
Apex Era, an Advertising company, is based in Philadelphia, Pennsylvania. They provide Advertising and Marketing Strategy and were launched in 2023.
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UndisclosedUndisclosed2 - 9
Services provided
Digitalrench is an Advertising company. The team specializes in Advertising and Social Media Marketing and is headquartered in Delhi, India.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2020, Bloomify is an Advertising company. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Advertising company Desert Focus Productions is based in St. George, Utah. The team specializes in Advertising and Marketing Strategy.
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$25,000+$50 - $99 / hr2 - 9
Services provided
Modern Brands Concept Limited is a small Nairobi, Kenya-based Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
The Viral Marketers is an Advertising company. Based in Mumbai, India, the company specializes in Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9मुंबई, India
Services provided
Advertising company MARQN Media was founded in 2023. The agency provides Advertising and Branding.
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$1,000+$300+ / hr2 - 9
Services provided
Vumix | Digital Marketing Agency is an Advertising company launched in 2023. The team offers Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Opus Momentum is an Advertising company. Established in 2010, the team specializes in Advertising and Branding. The agency is in — Select —, India and — Select —, India.
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$1,000+$100 - $149 / hr2 - 9
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Freelance Digital marketer in Trivandrum, Kerala amaljayakumar is a Thiruvananthapuram, India-based Advertising company. The team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Founded in 2023, Digital Protocol is an Advertising company. The agency focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Dubai, United Arab Emirates
Services provided
Lorenz Digital Hub, an Advertising company, was established in 2023. Based in Dubai, United Arab Emirates and Jaipur, India, the team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Anchorage, AK
Services provided
Alaska Digital Marketing Agency is a small SEO agency established in 2022. Their team offers Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
Fornique Pinterest Marketing Agency is a social media marketing firm. Headquartered in Austin, Texas, their small team offers Social Media Marketing and Advertising. The firm was founded in 2023.
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$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
YS Media is an Advertising company. Established in 2021, the firm focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Peabody, MA
Services provided
Social Xpress Agency is an Advertising company. The Peabody, Massachusetts-based team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
LE Digital, LLC is an Advertising company launched in 2024. In , the team focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Tampa, FL
Services provided
EFFIT Agency is an Advertising company. Their team is located in Tampa, Florida. The agency provides Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Chawda & Company is an Advertising company launched in 2023. The firm focuses on Advertising and Branding.
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$5,000+< $25 / hr2 - 9Kyiv, Ukraine
Services provided
Altseo.agency is a small Advertising company located in Kyiv, Ukraine. Their services include Advertising and Branding.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
In Jaipur, India, MicroElites is an Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Alhaurín de la Torre, Spain
Services provided
No Gravity is an Advertising company. They focus on Advertising and Branding and were founded in 2024.
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$5,000+Undisclosed2 - 9
Services provided
Concept 2 Company is an Advertising company established in 2024. Based in Chicago, Illinois, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
This is Rocket is an Advertising company. Located in , the team offers Advertising and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9Ishøj, Denmark
Services provided
1UP Marketing is an Advertising company. Located in Ishøj, Denmark, the company was founded in 2022. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Athiliates provides Advertising and Branding. They are based in.
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$1,000+$150 - $199 / hr2 - 9Tauranga, New Zealand
Services provided
Established in 2024, ROAS Performance Marketing is an Advertising company. Their team specializes in Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Know Your Brand is an Advertising company established in 2019. The team offers Advertising and Branding.
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Undisclosed< $25 / hr2 - 9Kushtia, Bangladesh
Services provided
Alpha-X Info Tech is an Advertising company. They are headquartered in Kushtia, Bangladesh and have small team of experts. Their services include Advertising and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.019.2/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.