Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$5,000+$100 - $149 / hr50 - 249Vilnius, Lithuania
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FCR Media Lietuva is a SEO agency. They specialize in Search Engine Optimization and Advertising and were established in 1993. The firm is headquartered in Vilnius, Lithuania.
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$5,000+$100 - $149 / hr50 - 249Wien, Austria
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Labelium is an Advertising company. Based in Wien, Austria, their midsize team provides Advertising and Digital Strategy. The agency was launched in 2001.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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$1,000+$25 - $49 / hr50 - 249Schaarbeek, Belgium
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Semetis, an Advertising company, is headquartered in Schaarbeek, Belgium. They specialize in Advertising and Branding and were founded in 2009.
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UndisclosedUndisclosed50 - 249Caracas, Venezuela
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ARS DDB is an Advertising company established in 1949. The firm focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Riyadh, Saudi Arabia
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Z Company is a PR firm. They are based in Riyadh, Saudi Arabia and have midsize team. They provide Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Monterrey, Mexico
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Grupo LVT is an Advertising company. They were established in 2001 and focus on Advertising and Branding.
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UndisclosedUndisclosed50 - 249
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Midsize PR agency Geelmuyden Kiese, is in. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed50 - 249
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Advertising company TBWA\CONCEPT was launched in 1984. The firm focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Cardiff, Wales
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Freshwater UK, an Advertising company, specializes in Advertising and Branding. The company is headquartered in Cardiff, Wales.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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UndisclosedUndisclosed50 - 249Dublin 4 , Ireland
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In Dublin 4 , Ireland, BBDO Dublin is a midsize Advertising company. Their services include Advertising and Print Design.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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TANK is a midsize Advertising company launched in 2007. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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Media Experts is an Advertising company launched in 1981. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Birmingham, AL
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Launched in 1996, Bruno Event Team is a midsize Birmingham, Alabama-based Advertising company. Their team provides Advertising and Event Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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InterMedia Advertising is a media planning & buying company. They are based in Los Angeles, California, and their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed50 - 249Cedar Falls, IA
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Advertising company Mudd Advertising is headquartered in Cedar Falls, Iowa. Established in 1981, the team provides Advertising and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Advertising company Prelax Infotech is headquartered in India. Launched in 2011, the team focuses on Advertising and Mobile App Development.
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$10,000+$50 - $99 / hr50 - 249Noida, India
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IDYAH CONNECT SERVICES PRIVATE LIMITED, an Advertising company, is headquartered in Noida, India. They offer Advertising and Branding.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
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Boncom is a Salt Lake City, Utah-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Reykjavík, Iceland
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Pipar\TBWA is an Advertising company. Founded in 1994, the company focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Lexington, MA
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Cartera Commerce, Inc is an Advertising company. They focus on Advertising and E-Commerce Development and are located in Lexington, Massachusetts.
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UndisclosedUndisclosed50 - 249Burlington, WI
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Cannella Media DTC, LLC is an Advertising company established in 1985. Located in Burlington, Wisconsin and West Hollywood, California, the team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Franklin Park, IL
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Tukaiz, a midsize Advertising company, is headquartered in Franklin Park, Illinois. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Ljubljana , Slovenia
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Advertising company Httpool offers Advertising and Mobile & App Marketing. They were launched in 2000.
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UndisclosedUndisclosed50 - 249Ljubljana, Slovenia
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Launched in 1989, Futura is a midsize Ljubljana, Slovenia-based Advertising company. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sarajevo, Bosnia and Herzegovina
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Communications Regulatory Agency is an Advertising company. Based in Sarajevo, Bosnia and Herzegovina, the firm was launched in 2003. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Ciudad Merliot, El Salvador
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Viva Outdoor is an Advertising company founded in 1966. The firm focuses on Advertising and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249Peachtree City, GA
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PSM Marketing is a Peachtree City, Georgia-based Advertising company. Established in 2004, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
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Founded in 1952, Edelman Brasil is an Advertising company. The team provides Advertising and Branding and is headquartered in São Paulo, Brazil.
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UndisclosedUndisclosed50 - 249
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Advertising company Atlantis provides Advertising and Branding. They are headquartered in Las Palmas de Gran Canaria, Spain.
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
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HUB Brasil is an Advertising company. The São Paulo, Brazil-based firm was launched in 2002. Their team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Dublin, Ireland
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TBWA\Dublin is an Advertising company. Their midsize team is headquartered in Dublin, Ireland. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Brainchild Communications Pakistan is an Advertising company. Their team is located in Karachi, Pakistan and offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Advertising company MullenLowe Rauf Group was established in 1951. The company offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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Fact (Pvt) Ltd., an Advertising company, is located in Karachi, Pakistan. Founded in 1994, the team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Milano, Italy
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InTarget Group is an Advertising company. They are located in Milano, Italy. Their team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Leo Burnett MEA (Middle East & Africa) is a Dubai, United Arab Emirates-based Advertising company. They provide Advertising and Branding and were launched in 1935.
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UndisclosedUndisclosed50 - 249Hanover, NJ
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SCG Advertising & Public Relations is an Advertising company. In Hanover, New Jersey, the company was established in 1958. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Silvis, IL
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Sportrons, Inc, an Advertising company, focuses on Advertising and Media Planning & Buying. The agency is headquartered in Silvis, Illinois.
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$1,000+< $25 / hr50 - 249Pune, India
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Market Research company Execution Hub is in Pune, India. They provide Market Research and Email Marketing and were founded in 2021.
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$1,000+< $25 / hr50 - 249Ahmedabad, India
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Vox Commercio Pvt Ltd is a branding firm launched in 2018. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Shanghai, China
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Advertising company Inboostr provides Advertising and Branding. They were founded in 2017.
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UndisclosedUndisclosed50 - 249Shanghai, China
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TOMORROW is a midsize Advertising company. They provide Advertising and Marketing Strategy and were founded in 2015.
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UndisclosedUndisclosed50 - 249Nan Jing Shi, China
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Established in 2015, Nanjing Mulang Culture Media Co., Ltd. Is an Advertising company. The firm focuses on Advertising and Public Relations, and is midsize.
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$5,000+$100 - $149 / hr50 - 249Warszawa, Poland
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Located in Warszawa, Poland and Monterrey, Mexico, eStoreLabs is an Advertising company. They specialize in Advertising and Market Research.
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UndisclosedUndisclosed50 - 249
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Launched in 2012, Wuhan Sanshine Culture Media Co., Ltd. Is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Br.agency, an Advertising company, is in Dubai, United Arab Emirates. The team offers Advertising and Public Relations.
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Undisclosed$25 - $49 / hr50 - 249
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Founded in 2022, Liberty.space is an Advertising company. The team provides Advertising and Social Media Marketing and is headquartered in New York, New York.
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$5,000+$100 - $149 / hr50 - 249New Delhi, India
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Shri Enterprise, a Direct Marketing company, is based in New Delhi, India. Launched in 2014, the team provides Direct Marketing and Advertising.
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$10,000+$50 - $99 / hr50 - 249Mississauga, Canada
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OrbioSoft Technologies is a social media marketing company launched in 2016. Their services include Social Media Marketing and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.