Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
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$1,000+< $25 / hr2 - 9
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In Gurugram, India, Dzine Prodigy is an Advertising company. Launched in 2024, the team provides Advertising and Social Media Marketing.
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Undisclosed$150 - $199 / hr2 - 9Tai Po, Hong Kong
Services provided
Basis is an Advertising company. The team offers Advertising and Marketing Strategy and is in Tai Po, Hong Kong.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 95 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
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UndisclosedUndisclosed2 - 9
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Advertising company MHIT Solutions focuses on Advertising and Branding. They were established in 2024.
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UndisclosedUndisclosed2 - 9Cluj-Napoca, Romania
Services provided
Evergreen Media - Agentie Marketing Cluj, an Advertising company, was established in 2024. They focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Trustable Labs is an Advertising company. Established in 2025, the company is based in Dubai, United Arab Emirates. Their services include Advertising and Direct Marketing.
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$1,000+$50 - $99 / hr2 - 9Odense, Denmark
Services provided
Rankon is a SEO company in Odense, Denmark. The team specializes in Search Engine Optimization and Marketing Strategy.
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$1,000+Undisclosed2 - 9Pasig, Philippines
Services provided
Forward Shift Agency is an Advertising company. They provide Advertising and Branding and were founded in 2026.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Sambalpur, India
Services provided
Ayush Digital Marketing Agency Sambalpur,odisha is an Advertising company launched in 2024. The firm specializes in Advertising and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr2 - 9
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Viewora is a small Nairobi, Kenya-based Advertising company. The team focuses on Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
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$5,000+$25 - $49 / hr2 - 9
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The RedHorn Media, an Advertising company, was launched in 2015. In Mumbai, India, the team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
LEXRA Recovery Group, an Advertising company, specializes in Advertising and Affiliate Marketing. The firm is located in Miami, Florida.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Las Vegas, NVServices provided
See all 2 projectsMassMedia is a comprehensive advertising agency offering full-service marketing and advertising solutions. They are highly praised for their exceptional project management and strategic execution, with 100% of reviewers highlighting their professional and driven staff. Notably, they achieved nearly 50% sales within nine weeks, showcasing their effective media buying and promotional strategies.
$5,000+$100 - $149 / hr10 - 49Charlotte, NCServices provided
See all 4 projectsPremier Marketing is an advertising agency specializing in ads, paid media, and data tracking services. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and timely delivery of services. Clients particularly commend their capacity to enhance business direction through effective ad campaigns.
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$1,000+$50 - $99 / hr2 - 9New Delhi, India
Services provided
GrowthAstra, an Advertising company, is located in New Delhi, India. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
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Delawala Marketing is a SEO services firm. The Barrie, Canada-based agency was launched in 2026. Their services include Search Engine Optimization and Advertising.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Social Hunks is an Advertising company. They are in Ahmedabad, India, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancerStuttgart, Germany
Services provided
See all 1 projectsCK WebDesign is an SEO and PPC agency known for its expertise in market research, keyword analysis, and conversion-focused design. In their reviews, 100% of customers praised their detailed research and transparent communication, leading to improved website rankings and lead generation. Clients highlight their professionalism and the real-time tracking system as standout features.
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$1,000+$100 - $149 / hr10 - 49Frisco, TX
Services provided
Small SEO services firm BlueMatrix Media, is located in Frisco, Texas. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999Pasadena, CA
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One & All Agency is a midsize Advertising company in Pasadena, California. The team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed250 - 999West Des Moines, IA
Services provided
American Equity is an Advertising company. The agency is headquartered in West Des Moines, Iowa. Their services include Advertising and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed250 - 999Santa Monica, CA
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Artificial intelligence development company GumGum provides Artificial Intelligence and Advertising. They are based in Santa Monica, California and Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Santa Cruz de la Sierra, Bolivia
Services provided
Lola Group, an Advertising company, was launched in 2001. Based in Santa Cruz de la Sierra, Bolivia, the team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Syracuse, NY
Services provided
Brown & Bigelow is an Advertising company. Their midsize team is located in Syracuse, New York. Their team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed250 - 999Aberdeen, SD
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Advertising company Corporate Image Group was founded in 1929. The team specializes in Advertising and Marketing Strategy and is in Aberdeen, South Dakota.
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UndisclosedUndisclosed250 - 999Antwerpen, Belgium
Services provided
Advertising company FCR Media Belgium is headquartered in Antwerpen, Belgium and Anderlecht, Belgium. They provide Advertising and Digital Strategy and were founded in 2016.
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$5,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projects당신만의 최적 제안 OnePlan이 정의하는 브랜드의 의미입니다. 유일한 Unique 하나의 브랜드를 위한 유일한 맞춤형 전략을
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$1,000+$25 - $49 / hr2 - 9Kushtia, Bangladesh
Services provided
See all 1 projectsX-brain Info Tech specializes in Facebook marketing and social media management, helping businesses promote their services effectively. Reviews highlight the company's ability to develop custom Ideal Customer Profile (ICP) databases and accurately manage social media profiles, showcasing their world-class marketing strategies and effectiveness.
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$1,000+$50 - $99 / hr2 - 9uMhlanga, South Africa
Services provided
See all 1 projectsOoboontoo - A Creative Impact Agency offers services in advertising, marketing, promotions, media buying, and branding. The overall feedback highlights their dedication, strategic approach, and effective project management. Clients particularly appreciate their proactive research, attention to detail, and alignment with company values, contributing to successful campaigns and measurable outcomes such as increased social media engagement and in-store sales.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsTip Marketing Pros offers services in marketing, media buying, and online promotions. The overall feedback from their reviews highlights their affordability, effective project management, and ability to significantly increase online traffic and applications. Clients appreciate their timely delivery and impressive results, making them a valuable partner in achieving marketing objectives.
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$1,000+$150 - $199 / hr2 - 9Walpole, MA
Services provided
Shrestha Marketing is a small Walpole, Massachusetts-based media planning & buying agency. The team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hampton, England
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Trans World Media Ltd is a media planning and buying agency. Founded in 1969, the company is in Hampton, England. Their team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Muscat, Oman
Services provided
Headquartered in Muscat, Oman, Illuminate digital marketing is a small Other Digital Marketing company. The team offers Other Digital Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Surat, India
Services provided
Established in 2021, Digimket is a small Surat, India-based Market Research company. Their services include Market Research and Marketing Strategy.
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$50,000+$100 - $149 / hr2 - 9Agege, Nigeria
Services provided
Advertising company 7six Communications Limited is headquartered in Agege, Nigeria. Established in 2014, the team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
CityThrive LLC is a SEO company established in 2018. Their services include Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9
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VanillaBunny LK is an Advertising company. Based in Ruwanwella, Sri Lanka, their team provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
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Mega Tech Cube is a Marketing Strategy company. Headquartered in Lahore, Pakistan, the company was founded in 2008. Their team focuses on Marketing Strategy and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
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Take the Lead CO is a SEO services firm. The small Colorado Springs, Colorado-based team specializes in Search Engine Optimization and Advertising. The firm was founded in 2020.
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UndisclosedUndisclosed2 - 9London, England
Services provided
Established in 2022, NocNocPR is a Marketing Strategy company. The team focuses on Marketing Strategy and Advertising and is in London, England.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
AdMomento is a pay per click agency established in 2021. The team focuses on Pay Per Click and Advertising.
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$5,000+Undisclosed2 - 9King of Prussia, PA
Services provided
NuSpark Media Group is a media planning & buying agency launched in 2010. The small team focuses on Media Planning & Buying and Advertising.
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$1,000+$25 - $49 / hr2 - 9
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Social media marketing company Thebrandenergy Communications was launched in 2020. The company offers Social Media Marketing and Media Planning & Buying, and is small.
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$1,000+< $25 / hr2 - 9
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Small SEO company Qufigo, is based in Nakodar, India. The team offers Search Engine Optimization and Advertising.
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$1,000+Undisclosed2 - 9
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Adwize Marketing Solutions, a social media marketing company, is in Amman, Jordan. The team specializes in Social Media Marketing and Advertising.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Areiw Creative Studio is a branding agency. The agency is in Kishoreganj, Bangladesh. Their team offers Branding and Advertising.
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$10,000+$200 - $300 / hr2 - 9Winnipeg, Canada
Services provided
Null Marketing is a Marketing Strategy company. They are located in Winnipeg, Canada, and their services include Marketing Strategy and Email Marketing.
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$1,000+Undisclosed2 - 9New Delhi, India
Services provided
GoodWill Ads Agency is a PPC company. Headquartered in New Delhi, India and Bhiwadi, India, their small team focuses on Pay Per Click and Social Media Marketing. The company was launched in 2017.
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$1,000+$100 - $149 / hr2 - 9Baijnath, India
Services provided
Launched in 2024, Digitics Advertise is a PPC company. Headquartered in Baijnath, India, the team focuses on Pay Per Click and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Kaunas, Lithuania
Services provided
Wachsen Marketing Agency is a small branding agency founded in 2024. Their services include Branding and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Andathode, India
Services provided
Digital marketing consultant in kerala-shifan usman is a social media marketing company founded in 2024. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
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Best digital marketing consultant in calicut , kerala - shihal Brand, a SEO agency, is based in Vatakara, India and Vatakara, India. They specialize in Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9Darling Point, Australia
Services provided
The Wild Ones Agency is a small Advertising company founded in 2023. Their services include Advertising and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
38.8/40.019.8/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34.4/40.016.4/20 Reviews8.7/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Advertising85% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other
Latest Advertising Articles
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7 Podcast Advertising Mistakes To Avoid When Looking for a Podcast Sponsorship
Seven podcast advertising mistakes can make a sponsorship backfire before you sign. New Clutch data on what actually burns trust and budget.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.